Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

UPSIDE Foods 

Fractional "CCO" leading all external communications
Oversight of functional budget and agency relationships
Communications strategy development and execution
Issues management, stakeholder relationship development, crisis counsel and Media relations

While at Mission North, I was UPSIDE Foods lead communications strategist since the rebrand from Memphis Meats in 2021.

Interim Head of Communications

Six Mile Creek Strategy

Strategic communications consultant and fractional CCO working with seed and earlier stage life sciences, food tech and ag tech 

C-suite/founder strategic counsel and high stakes media and stakeholder relations for crisis, issues management, material events, fundraising and major reputation moments

Support companies seeking to build high performing communications functions and maximize the ROI of agency partners, trade associations and coalitions 

Advisor and angel investor for companies led by underrepresented founders who are female, LGBTQIA or BIPOC

Founder and Principal

Cornell Center for Life Science Ventures

The Center for Life Science Ventures was founded in 2008 as a startup incubator to help develop young Cornell life science companies. The Center is funded by Cornell’s Research Division, the Institute of Biotechnology and NYSTAR.

The Center’s program focuses on accelerating research and development of its client’s companies’ technology and products, validating its client companies’ business plans, and strengthening their management teams. The Center’s goal is to facilitate the forward progress of client companies to the point where each will merit significant outside investment, and achieve self-sufficiency. In doing so, the Center for Life Science Ventures contributes to the University’s mission as New York State’s Morrill Land Grant institution to support local, regional, and state-wide Life Sciences jobs/economic development.

Business Advisor

Cornell University eLab

eLab is an accelerator program for student startups. Here at eLab, we are dedicated to accelerating the top Cornell University startups. eLab is not for theory; it is for launching real businesses. Admission into the program gives you access to all of the following resources with no equity taken.

The eLab instructors and mentors play a critical role in the shaping of our team’s business concepts. The instructors manage the eLab program while we rely on Cornell alumni with business and entrepreneurial backgrounds that can encourage startups to ask the right questions, solve hard problems and battle test their concept in a safe environment.

Business Mentor

Chief

Member

Mission North 

Clients Inclusive Of: Absci (IPO comms), Antheia, Ginkgo Bioworks, Concentric by Ginkgo, Element Biosciences, Ecovative, Ukko, Motif Foodworks, Shape Tx, Totient, Recursion, UPSIDE Foods, Pendulum, Seed, Benchling

EVP, Head of Strategy

Leading strategy, research, insights and digital integration

Grew digital campaign work by 27% YOY. Launched agency-wide program to support tactic agnostic, multi channel strategic planning. Led reorganization of digital team.

SVP, Strategy 

Inspiring investor FOMO for food tech, healthcare and life science startups! During my first year in the role I grew revenue by 80% YOY, built a team of 10 and led communications for 2 IPOs, 1 SPAC and nearly $1B USD in funding and M&A deals. 

In year 2: Grew the Life Science practice by 40%, making it Mission North’s fastest growing, largest and most profitable practices with the highest client retention. Spun out Mission North’s Sustainable Tech practice that is forecasted to grow by $1.5m revenue in its first year.

SVP, Life Sciences 

As they say, we plan and God laughs. What was to be six months of sanity restoration while pursuing my passions for food, wine and travel while spending quality time with loved ones became a quarantine.

Sabbatical

McDonald's

Responsible for public affairs and external engagement for 119 global markets across food quality and safety; sustainability and sourcing; packaging; people in the value chain; data privacy and ethics

Senior Director, International Public Affairs and Issues Management; Global Communications

APCO Worldwide

Led the commercialization of award winning APCO Telescope model for mapping social media influencer thought leadership to inform corporate strategy and develop highly targeted integrated corporate communications campaigns for consumer-facing brands.

Senior Vice President/Senior Director, Corporate Communications & Influencer Strategy

Corporate story telling for global, consumer-facing mega-brands and Fortune 500 companies

VP/Director, Corporate Communications & Global Chair Food, Consumer Products and Retail Practice 

Vice President/Director, Corporate Communications; Food and Nutrition Policy, Public Affairs 

Grocery Manufacturers Association

Director of Science Policy, Nutrition and Health & Spokesperson

Senior Manager of Science Policy, Nutrition and Health

As the Founder and Principal of Six Mile Creek Strategy, I leverage my credentials as a Registered Dietitian, experience in public affairs and public policy to provide strategic communications and fractional CCO services for earlier stage life sciences, food tech and ag tech startups. I have over 15 years of experience in corporate communications, public relations, media relations, and crisis management for leading companies in these sectors ranging from Fortune 100 to seed stage.

I help my clients navigate high stakes situations and stakeholder expectations, such as fundraising, material events, issues management, and reputation enhancement. A classic servant leader, I am impactful by building the capabilities of others, fostering high performing teams, nurturing individual employee growth and leaving every organization better than I found it. I also mentor and advise underrepresented founders as an angel investor. 

My mission is to support innovative and impactful solutions that address the global challenges of food security, health equity, and sustainability.

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Roberto Munoz

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