Roberto Munoz

Munoz Comms

Communication is the elixir to deliver your strategy and set you apart. We build strategic foundations and roll up our sleeves to deliver results. 

Clients included: 
The Newcastle Network (consumer private equity), Infor (enterprise tech), Skillfully (tech recruitment platform), RBC (financial services), ABB (global engineering), BMS (healthcare)

→ Fractional Chief Communications Officer  
Need to scale your communications function quickly? A more affordable short-to-medium-term solution without investing in a full-time employee? We learn your business fast, slot in seamlessly and hit the ground running.  

→ Thought Leadership 
Looking to position leaders and elevate your brand? We develop strategic plans that cut through and make C-Suite executives stand out.  

→ Change Communications
Change is the new normal. It’s how you manage it that sets you apart. We’re experts in transformation and change bringing experience, leadership, and a steady pair of hands.  

→ Narrative Development & Positioning 
Smart communication is essential to delivering strategy. We build strong foundations with outcome-focused, purpose-driven communication to achieve results.  

→ Media Relations 
We have managed busy newsrooms, countless issues, and think beyond impressions. Our 360-programs are aligned to business and comms goals, grounded in delivering meaningful results.  

→ Comms Strategy 
We’ve led and executed internal and external comms for many top global brands. To achieve your goals, brands need a smart comms strategy. A strong foundation is essential for success.  

Contact:  
www.munozcommunications.com 
roberto@munozcommunications.com

CEO & Founder

Mixing Board

Mixing Board is a curated community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Mixing Board Member

The Newcastle Network

Member of The Newcastle Network's curated community of experts, operators, and entrepreneurs who bring specialized knowledge to create momentum and leverage across the full investment cycle.

Collaborator Network | Strategic Advisor

Fannie Mae

Officer & leader of ~20 external comms professionals
• Rebuilt function with multidisciplinary skills, agile ways of working, and measurement capabilities
• Navigated three CEO transitions in complex political, economic & regulatory environment
• Shifted focus from trade media to top-tier outlets & omnichannel consumer campaigns (front-page USA Today placement, WSJ exclusive, social influencers)
• Designed corporate decision-making framework for responding to topical societal issues
• Served on Diversity Advisory Council, championed & secured workforce surrogacy benefits

Vice President, External Communications

Munoz Communications

Communications consultancy specializing in transforming & repositioning brands. 
Clients: Royal Bank of Canada (RBC) • Bristol Myers Squibb (BMS) • ABB Group • Axiom legal
• Established RBC’s tech credentials ahead of AI trading product launch (as Edelman SVP)
• Launched BMS’s new brand identity & refreshed corporate positioning to global workforce (as Weber Shandwick EVP)
• Led integration communications strategy for ABB’s $2.6B GE acquisition 
• Elevated Axiom’s CEO & brand ahead of IPO (as Edelman SVP)

Principal | Change Communications & Brand Positioning Expert

HSBC

Led 14 media & employee engagement strategists across the UK & Europe 
• Launched company-first employee mobile app & oversaw head office relocation comms strategy 
• Modernized bank’s reputation with innovation-focused stories in top-tier media
• Mitigated multiple crises (from branch closures to system outages) & managed numerous daily inbound media inquiries  
• Elevated bank’s commitment to gender equality & developed award-winning campaign supporting transgender customers

Head of Communications, UK & Europe | Vice President

Tesco

• Garnered significant media coverage for customer-focused enhancements bolstering sales & reputation 
• Designed scalable local community program improving stakeholder affinity 
• Served as Public Relations Chair for Out at Tesco, the UK’s largest LGBTQ+ Employee Resource Group

Senior Communications Director

• Designed European comms playbook for high-profile horse meat crisis
• Developed campaign in Korea highlighting benefits of Tesco's investment
• Built international social media guidelines & trained global teams on best practice

International Communications Director, Europe, Asia & US

Fresh & Easy Neighborhood Market
• Launched Tesco’s US startup in 5 west coast markets
• Organized Prince Andrew’s 'food desert' Compton store opening 
• Designed popular Shop for Schools customer loyalty program

Neighborhood Affairs Manager

Witeck Communications

• Expanded Jaguar Land Rover’s LGBTQ+ purchase incentive program
• Spearheaded Motorola’s first-ever same-sex ad campaign

Diversity & Inclusion Communications Strategist

CEB, now Gartner

Developed retention strategies to retain critical accounts

Account Manager

Fractional Chief Comms Officer | Strategic Communications Leader | President, Munoz Comms

I'm CEO & Founder of Munoz Comms, a strategic communications consultancy, with 20+ years' experience protecting and promoting top brands--from startups to Fortune 500s.

HSBC • Tesco • Fannie Mae • Royal Bank of Canada • ABB • Bristol Myers Squibb • Axiom legal • Jaguar Land Rover • Motorola

Munoz Comms is designed to help brands navigate growth, change and transformation. Developing strategic communications that deliver measurable results. 

Our core services: 
→ Comms Strategy
→ Thought Leadership
→ Narrative & Positioning
→ Change Communications
→ Fractional Chief Comms Officer

My track record: 
• Global C-Suite executive who can navigate companies (multinational and start-up). 
• Industry leader who deeply understands the ever-changing media landscape.
• Trusted C-Suite leader and CEO confidant. 
• Transformational change agent with decades of in-house experience. 

What I do best: 
- Tell stories. 
- Deliver results.
- Focus on outcomes.
- Solve tough problems.
- Develop talented teams. 
- Shift stakeholder perceptions.  

Let’s connect: 
roberto@munozcommunications.com
www.munozcommunications.com

Mixing Board is an invite-only community of senior marketing and communications leaders who share experience, expertise, and mentorship to elevate our practice.

Noodle

Noodle is a growing (500+) start-up company that works with university partners to develop primarily graduate level programs online. Noodle's partners include Columbia, American University, Tufts and Tulane universities. 

I serve as the Managing Director of Digital PR and Communications for Noodle. I oversee the media relations program which promotes specific universities, their courses, and their professors. I also oversee byline articles, press releases, strategic communications, digital media, media training, and counsel senior leaders.

Managing Director, Public Relations, Corporate Communications, Business Development, Media Relations

BroadreachPartners

Lead strategic communications, marketing and branding firm which provides expert services to leading companies, nonprofits, and governments. Solutions are based on research and data, and include strategic communications, marketing, reputation management, digital media, corporate social responsibility, events and partnerships. Example clients include:

Columbia Law School. I worked with this top global law school to help strengthen its branding. While serving as the advisor to senior leadership, I directed a communications team of ten communications professionals and drove efforts to increase the quality and breadth of overall communication and reputation. I also handled public relations.

Dubai World Expo 2020. I formulated thought leadership strategies for the Expo to promote the event's agenda based on the themes of opportunity, mobility and sustainability.  My team also developed the business development strategy for the Expo, raising over $200million through partnerships.

U.S. Olympic & Paralympic Museum. I developed a marketing and partnership plan to increase visibility and funds for this iconic museum constructed in Colorado Springs.

CEO, Strategic Communications, Business Development, Reputation Management, Branding 

SPI Group

Co-led an award-winning digital communications firm which is focused on corporate reputation, internal communications, employee engagement and digital media.  Modified sales and marketing process and business development efforts for the firm. Led individual teams that developed the strategic communication and tactical implementation for campaigns and platforms for multinational clients. For example, one team developed an app for Citibank during COVID which was focused on employees' mental and physical health.  Among the firm's clients are Merck, Bayer, Citibank,  and Pfizer.

EVP, Business Development, Corporate Communications, Internal Communications, Reputation Management

APCO Worldwide

Co-led the CSR / Purpose practice at a global communications  and consulting agency while driving business development. 

Directed the firm's global communications relationship with PepsiCo. Developed PepsiCo's partnerships with global food and beverage institutions and influencers to change PepsiCo's branding, emphasizing its role as a multi-faceted food company and responsible global citizen. Addressed crises, public policy and social impact as well as DE&I issues for PepsiCo senior management

Expanded relationships with prominent foundations, including the Rockefeller Foundation and the Ford Foundation, focusing on public policy issues. 

Strengthened and managed the global branding of HRH Prince Alwaleed, the world's richest Arab investor, by increasing his awareness and reputation among target Western constituencies. Created his digital infrastructure, ran his digital media, developed world - class events, and handled public relations with Tier 1 media in the United States and Europe.  Also restructured the strategic communications and branding for the Alwaleed Philanthropies, the Prince's foundation, strengthening relationships with organizations such as the Louvre, Harvard University and the UNHCR. 

Conducted business development securing numerous new clients including Rivian, the revolutionary electric vehicle manufacturer, the US Chamber of Commerce, McCormick Foods, and Stemconnector.org.

SVP, Corporate Responsibility, Strategic Communications, Branding, Reputation Management

Progressed from Associate General Counsel to Senior Vice President during evolution of premier marketing / communications / digital media conglomerate and contributed to enterprise doubling growth to $2 billion/year. Among notable activities: 

Led Global Partnerships Division (2015-2016), Events & Federations Division (2010-2014) and Consulting Division (2002-2009).

Oversaw P&Ls, managed staff (3-100+ individuals), developed strategic priorities, created strategic communications and marketing platforms, provided expert consulting on corporate communications, branding, marketing, digital media, social media, promotions, events, thought leadership. and account management functions. 

Corporate clients included PepsiCo, Philips, Samsung, Cisco Systems, KPMG, Honeywell, Tata and bp. 

Nonprofit clients included Nobel (Prize) institutions, YMCA, AARP, Mayo Clinic, US Institute of Peace, UNHCR, Kavli Foundation and the Alwaleed Philanthropies. 

Notable achievements : 
Created strategic partnerships which raised over $400 million in revenue for nonprofit organizations. 

Developed and managed the strategic communications, branding, public relations and marketing for the Nobel (Prize) institutions.

Created and managed the Nobel Peace Concert, a global concert event broadcast to over 100 countries and 750 million households. Featured the world's greatest musicians and celebrities.

Strengthened the reputation of HRH Prince Alwaleed, Mikhail Gorbachev, Dr. Sally Ride, and Jack Welch.

Developed international digital media, events and communications platform for Honeywell that was launched in 43 markets and won a SABRE Award for strategic communications. 

Created and managred the Cisco Ladies World Match Play Golf Tournament in Japan.

Handled global crisis management for KPMG by establishing the Center for Leadership and Business Ethics. 

Created the business development strategy for the Dubai Expo 2020, and led the team that raised over $200 million.

SVP, Global Partnerships, Sponsorships, Corporate Communications, Branding, Strategic Communications

I am an award - winning executive who helps global companies and non-profits strengthen their branding and reputation, as well as influence, digital media, and identity through strategic communications, public relations, branding, marketing communications, digital media, and executive positioning. I am a business development expert, having raised over $400 million.  In addition, I have extensive experience in ESG, social responsibility & purpose.

I have led many marketing and communications teams that have produced successful social media and digital media platforms and enabled institutions like PepsiCo, Cisco Systems, KPMG, Samsung, Honeywell, Dubai Expo 2020, the Nobel Prizes, Mayo Clinic, and the UN to raise over $1 billion in revenue..

I have knowledge of how to translate strategy into effective solutions, manage B2B & B2C engagements and execute programs, campaigns, and events that engage targeted audiences.

CASE STUDY - GLOBAL BRANDING CHALLENGE AND REVENUE GENERATION

The Nobel (Prize) institutions needed an experienced communications & marketing leader to handle branding, strategic communications, public relations, marketing, reputation and digital media. They also needed someone to develop corporate partnerships for them. They were very selective, given their unrivaled corporate identity and reputation.

I worked to increase brand communications, and public relations globally, strengthen branding, define their corporate identity, handle brand communications, create their digital media and stage world-class events. I also developed corporate partnerships to enable the Nobel entities to expand their activities.

I increased their programming (including the creation of the Nobel Peace Concert, broadcast to over 100 countries), raised over $50 million through partnerships with leading companies, created their digital media, and developed productive media partnerships. 

CASE STUDY: SECTOR DEVELOPMENT

Cisco Systems sought to deepen its relationship with the public sector and increase sales.

I developed a comprehensive branding, strategic communications, events, and digital media initiative which engaged international governments, universities, and non-profit leaders. This culminated in the annual Cisco Public Sector Summit, which convened the top leaders in technology with government, educational and NGO leaders.  

The initiative raised over $900 million in incremental revenue, positioned Cisco as a global thought leader, and was voted among the top ten actions in Cisco's history.

CONTACT:
Email – washap4@gmail.com
Phone – (216) 225-1222

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