robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

George Buckley

Precisely

Helping Customer Experience (CX) professionals improve their team's performance and service levels, reduce process friction, and drive retention/revenue through trustworthy data and communications management

Global Marketing Director, EngageOne™ Solutions

Wolters Kluwer

Built and optimized a newly independent Demand Generation team of 10 marketers across four previously distinct lines of business making up Tax & Accounting North America. Grew marketing-attributed revenue (value) and marketing contribution (percentage of sales) by double digits in consecutive years.

*Execution: Drove efficiencies in all GTM activities (owned, paid/digital, earned) for new business - Rationalizing tools, team roles and processes to maximize sales return on marketing inputs
*Ownership: Established and administered pipeline development, progression and reporting for 8-figure N2N revenue per year
*Leadership: Engaged with executive product and sales leaders to develop cohesive/unified strategies and objectives in support of industry needs and corporate growth goals
*Management: Ensured individual & team performance for growth, and flexible, responsive execution of tactics across platforms and channels

Director, Demand Generation

Change Healthcare

Leader of Demand Management team for Provider marketing, working with global healthcare systems, independent practices and industry affiliates. (Firm sold to UnitedHealthcare January 2021.)

Managed content, tools and tactics across the entire marketing funnel, to ensure pipeline health for predictable growth
Optimized investments to maximize lead creation, opportunity velocity, and conversions for maximum ROI
Engaged with Sales and Sales Operations leaders to empower customer engagement through active measurement and rapid response
Collaborated with customers and industry partners to deliver meaningful and actionable content that drives business results

Informa

Executive in charge of full marketing lifecycle, from product readiness to satisfied customer for 4 leading digital, data-as-a-service brands: EquipmentWatch, Price Digests, FleetSeek and CostTrax. (Division sold to leading competitor as a result of COVID slowdown. )

Business Management: 
Led strategic planning process with focus on market selection and product positioning.
Developed & managed budget, reconciled and forecasted to KPI and ROMI goals, across portfolio of brands in various stages of maturity.

Demand Gen – Lead to Revenue:
Guided investment for digital, SEO, SEM, and marketing automation platform for awareness and lead gen.
Developed training, positioning and collateral for sales enablement and customer management.
Implemented funnel metrics and gateway standards for buyer progression through conversion. 

Product Marketing:
Positioned new products and extensions; evaluated market readiness and project revenue potential.
Managed content development and persona definitions across brands for optimized messaging alignment.

PR/Communications/Media:
Nurtured association, editorial and advertising relationships to elevate brand awareness/engagement and increase market relevance.
Set media budgets and oversaw writing, creative, execution and fulfillment of paid/earned campaigns & byline content.

Director, Head of Marketing, Asset Intelligence

SAP Ariba

Led creation and execution of all training, learning and development for SAP Ariba Marketing organization. Includes role descriptions / job deliverables, skills and competency assessment, and all learning, from initial onboarding through continuous improvement. 

Identify industry best practices and standards and hold 150-strong marketing organization accountable for adherence and compliance. 

Manage third party consulting and knowledge vendor relationships. Lead in developing and adapting evaluation and learning tools for marketing application.

Director, Global Marketing Enablement

Drove demand management, lead generation and opportunity progression for industry leading B2B cloud procurement software. Led North America field marketing (5) and demand management teams (16), managed external vendors and partners.
     
• Demand Management: Leveraged demand and awareness activities to drive $200M+ marketing pipeline. Included trade shows, local events, integrated email/digital campaigns, social and paid media for YoY lead growth of 20%.

• Lead & Opportunity Management: Directed internal and external resources to prospecting, lead capture and qualifying, and opportunity progression goals of 4x pipeline.

• Process & Operations: Leveraged shared and direct resources to develop and execute more than 100 integrated awareness and demand generation campaigns annually.

• Pipeline/Stakeholder Management: Analyzed markets, prospects & solutions to identify and exploit growth opportunities; collaborated with sales leaders to drive targeted percentage of total pipeline via marketing

• Strategy & Planning: Drove resource allocation and cross-organization contributions for Region market planning. Established and modified marketing mix investments to achieve highest ROMI against goal achievement.

Director, Field Marketing & Demand Generation, North America

NCR Corporation

GLOBAL B2B INTEGRATED MKTG; MKTG OPERATIONS MGT; GEN. BUSINESS MGT;

Led integrated B2B marketing communications strategies and programs for multiple financial services market segments around the globe; including multi-faceted direct to customer marketing, industry advertising, sales support, global events, promotions, global partnerships and more.

Managed global marketing budget to maximize return on marketing investment by product and by region. Leveraged marketing operations tools and assets to define success metrics, tracked global results, and translated directly into sales funnel/revenue.

Identified best practices for internal creative/collateral development; designed and implemented most efficient process to ensure timely, brand compliant and effective use of creative spend.

Leveraged digital assets to maximum impact, including external web presence, inbound lead capture and treatment, intranet assets and communications, and social media/blogs.

Guided global event selection and execution, across multiple product sets and industry segments, including global, regional and partner events, trade shows and speaking engagements. Oversaw strategy, messaging, execution and success measurement. 

Ensured and enforced alignment with and adherence to corporate strategy, demonstrated leadership in marketing best practices across the organization, fostered a collaborative, mutually-reinforcing environment for B2B marketing excellence.

Director, Integrated Marketing, Financial Services

Fiserv

MARKETING TEAM MGT; THOUGHT LEADERSHIP; METRICS/ROI OWNER

Led team of marketing professionals to generate and sustain value for online consumer financial services through consumer insights, industry analysis, user behavior analytics, and direct marketing executed in partnership with financial institution clients. Lead strategic planning, budget management, and motivating distinct internal and external groups to achieve common goals.

Manager, Consumer Marketing

FINANCIAL SERVICES TECHNOLOGY MARKETING; CONSUMER MARKETING; 

Managed marketing relationships with national retail banks - includes strategic planning, industry thought leadership, and driving best practice tactical execution in online/offline marketing for online financial services.

Marketing Consultant

Hogewoning USA

CONSUMER PRODUCTS RETAIL/WHOLESALE; BUS. DEV. MGT; SUPPLY CHAIN MGT

Natural Home Decor industry, specializing in natural/floral consumer goods. Led marketing/customer team to expand SKU's and negotiate shelf space, and develop new customers. Analyzed global consumer trends and managed rapid custom product development. Oversaw international sourcing, transhipping, and local repackaging for consumption. Market leading customers included Target, Pier 1, Michael's, and other national/regional retailers.

Director of Marketing & Customer Mgt

The Coca-Cola Company

FOODSERVICE, HOSPITALITY, CONVENIENCE, VENUE MARKETING

Beverage category manager in foodservice environment. Quick Serve, Full service, Convenience channels.

Customer Marketing Manager

A metric-driven business leader, proficient in B2B and B2B2C marketing strategy & execution for the entire lead-to-revenue lifecycle.

A collaborative team builder within & across organizational boundaries.

Experienced across industries and verticals, a results-minded manager who extracts high performance from systems, people and processes.


Building and optimizing a newly independent Demand Generation team to consolidate four previously distinct lines of business making up Tax & Accounting North America.

*Driving efficiencies in all GTM activities (owned, paid, earned) for new business - Rationalizing tools, roles and processes to maximize sales return on marketing inputs
*Engaging with product and sales leaders to develop cohesive/unified strategies and objectives in support of industry needs and corporate growth goals
*Ensuring individual & team performance for growth, and flexible, responsive execution of tactics across platforms and channels

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The Battle

Roberto Seif

George Buckley

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