robertoseif.com

I work with successful +40 y/o middle managers, who want to take their career in a new direction, but don't know what that looks like or how to pull it off. I help them find their unique marketable sweet spot,  and relaunch their careers -- either within the same organization or somewhere else.

Chief Career Transformationist

Seif Family

On career sabbatical to focus on family and self-growth

Strategic Innovation Lead (Architecture Practice)

Hyatt Hotels Corporation

Senior Manager Global Brands -- Hyatt Centric

Horizon2, Inc - Innovation Consulting

President / Founder

John Morrell Food Group

Director of Innovation

Doblin Group

Innovation Consultant

Unilever

Manager of Innovation NA

Price Waterhouse Coopers

Tax Consultant

Even the most successful professionals feel stuck at some point.

I help high-achievers in their 40s who want to relaunch their careers and are trying to find a marketable sweet spot for their unique skills and gifts.

These include corporate middle managers who:

- Lost their motivation and are stuck in a prolonged soul search. 
- Have a hard time summoning the confidence to make a career pivot. 
- Possess a unique combination of skills that don't fit within existing job titles.
- Try to find their place as they re-enter the workforce after an extended professional absence (e.g. full-time parents, caregivers, sabbaticals)

Think of me as a personal strategist who can help you regain clarity, direction, and courage to reinvent your career. 

I'm different from your typical career coach because I don't come from the HR pool. 

The traditional HR-minded approach focuses on HOW to land a job (e.g. optimize resume and pitch and interviewing skills). But this approach is useless if you are trying to figure out WHAT job to land. 

I spent 20 years launching new products and brands, Along the way, I reinvented my own career 9 times.

I know how it feels to be stuck in a long mid-career limbo, sifting through hundreds of jobs online in search of an answer and feeling like nothing fits. I've experienced the same anxiety, frustration, and self-doubt you may be experiencing right now.

I know how to get out of that ditch. 

Combining tools from innovation strategy, psychology, and coaching I’ll help you solve for "what to become" (e.g. craft your vision, find your sweet spot, develop systems and habits, challenge beliefs, etc), so you can relaunch the second half of your career.

Roberto Seif

Fifth Hammer

I consult and service high-growth eCommerce DTC companies as an experienced Chief of Staff, marketing, and project management leader.

Strategic Advisor

EPIC ✦ LeaderQuest

LeaderQuest equips growth hungry leaders with the "Three Keys of Leadership Transformation" and guides them toward new-found levels of success and fulfillment by unlocking the power of a proven pattern commonly used in film and literature.

Co-Creator • Mentor • Changemaker

Microbe Formulas

No, I'm not in staffing and no, I'm not in operations. I'm commonly referred to as "the glue" or one of the following: 

● The Advisor - I serve as a strategic thought partner to the ownership and executive teams. 
● The Proxy - I act on behalf of the CEO and executive team for greater visibility and
accessibility across the company. 
● The Facilitator - I ensure that effective strategic planning occurs and run all of our company planning events. (e.g. Quarterly planning, Company all-hands, etc.) 
● The Executer - I execute special projects and cross-functional initiatives; Hire, train, and
lead the project management division of the company.

Chief Of Staff

I was directly responsible for running all SEO, content marketing, affiliate marketing, email marketing, amazon, paid media agencies, marketing campaigns, and other day-to-day marketing tactics and strategies. In doing so I helped grow the company from a low 7-figure run rate to a comfortable 8-figure run rate before hiring and handing the baton to our current VP of Marketing.

Director of Marketing

ShipZOOM

I lead both the marketing and operational efforts at this 3PL to make ship happen for influential direct response brands and influencers including Russell Brunson of Clickfunnels, Drew Canole of Organifi, Garrett White of Wake Up Warrior, Dr. Jay Davidson and Dr. Todd Watts of Microbe Formulas, and many others.

Key operational projects included adding automated inventory management, implementing a proven cadence for company communication, hiring, and strategic planning.

Key marketing activities included lead generation and networking at industry events, referral management, posting and replying in relevant industry specific online communities, and streamlining the client onboarding process.

Director of Making SHIP Happen

ClickBank

I lead an Account Management team and a Client Success team of 10+ individuals that collectively maintained $320M+ in company revenue. I helped introduce and implement Salesforce as an internal CRM, Kanban as a method for deal flow and process improvement, and other tools and methodologies to drive both revenue retention and growth.

Client Development Manager

Knowledge Spot Inc

I managed all the digital marketing efforts for several web properties in the Sports Coaching space, including: BestVolleyballDrills.com and eSoccerDrills.com

I wrote direct response email copy, sales page copy, ran and managed promo calendars, created new coaching resources, and added an additional six figure revenue stream to the business through Facebook ads and other optimization methods.

Marketing Manager

I managed the top 20 health and fitness businesses on the ClickBank platform and helped them grow their sales through valuable partnerships with other digital marketers and by leveraging additional direct response marketing tactics.

Category Manager

I was focused on helping our top tier clients increase their success and revenue. I primarily assisted clients selling products in the following verticals: Business/Investing, E-business & E-marketing, Sports, and Travel. 

I helped with order form conversion optimization, funnel building, funnel optimization, affiliate contests, product launch strategies and implementations and other online monetization strategies. I was also dedicated to making important introductions and helping clients network with other top potential partners. 

In 2014 alone I added over $20M in gross sales to my portfolio.

Account Manager

I managed the top 60 affiliates, digital marketers, and publishers. I assisted in their promotional and product creation efforts. I provided them with high performing product recommendations and helped them locate high selling, top converting products. 

I also played an active role in our international expansion efforts into the Brazilian market. In Portuguese speaking markets, I helped with translation, social media management, networking, partnerships and new client recruitment.

Affiliate Manager

➤ 𝐒𝐎𝐌𝐄 𝐐𝐔𝐎𝐓𝐄𝐒 𝐈 𝐋𝐈𝐕𝐄 𝐁𝐘:
•  “𝑂𝑢𝑟 𝑑𝑒𝑒𝑝𝑒𝑠𝑡 𝑓𝑒𝑎𝑟 𝑖𝑠 𝑛𝑜𝑡 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑖𝑛𝑎𝑑𝑒𝑞𝑢𝑎𝑡𝑒, 𝑜𝑢𝑟 𝑑𝑒𝑒𝑝𝑒𝑠𝑡 𝑓𝑒𝑎𝑟 𝑖𝑠 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑏𝑒𝑦𝑜𝑛𝑑 𝑚𝑒𝑎𝑠𝑢𝑟𝑒…” - 𝑀𝑎𝑟𝑖𝑎𝑛𝑛𝑒 𝑊𝑖𝑙𝑙𝑖𝑎𝑚𝑠𝑜𝑛
• 𝑃𝑎𝑦 𝑖𝑡 𝑓𝑜𝑟𝑤𝑎𝑟𝑑.
• 𝐶𝑜𝑚𝑝𝑎𝑟𝑖𝑠𝑜𝑛 𝑖𝑠 𝑡ℎ𝑒 𝑡ℎ𝑖𝑒𝑓 𝑜𝑓 𝑗𝑜𝑦.
• 𝐴𝑙𝑙 𝑓𝑟𝑢𝑠𝑡𝑟𝑎𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑚𝑠 𝑓𝑟𝑜𝑚 𝑢𝑛𝑚𝑒𝑡 𝑒𝑥𝑝𝑒𝑐𝑡𝑎𝑡𝑖𝑜𝑛.
• 𝑄𝑢𝑎𝑙𝑖𝑡𝑦 𝑜𝑓 𝑦𝑜𝑢𝑟 𝑙𝑖𝑓𝑒 = 𝑄𝑢𝑎𝑙𝑖𝑡𝑦 𝑜𝑓 𝑡ℎ𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠 𝑦𝑜𝑢 𝑎𝑠𝑘
• 𝐵𝑒𝑙𝑖𝑒𝑣𝑒 𝑖𝑡 𝑢𝑛𝑡𝑖𝑙 𝑦𝑜𝑢 𝑎𝑐ℎ𝑖𝑒𝑣𝑒 𝑖𝑡.

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Roberto Seif

Spencer Matthews

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