Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

Organon

Regional Biosimilar Accounts Director

2nd Vault

2nd Vault - One place for you to store and organize for your relevant information to be saved and shared in a secure way.

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2nd Vault provides you a one-stop shop for all of your relevant information to be saved and shared in a highly secure and convenient way. Organize all that you keep inside your head or written somewhere into one convenient place that will always be right at the tip of your fingers to access.

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2nd Vault uses the best and most modern security practices to ensure your information is stored and encrypted.

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You and ONLY the person authorized by you will have access to your information; not even us.

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2nd Vault uses two-factor authentication for an additional layer of security to access your account. This is optional and can be deactivated under the “My Account” section.

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A security measure is used to identify multiple sessions and terminate them to give only one person access at a time.

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The retrieval process is automated and secure. There is a manual verification process that heightens security, however, our team will never have access to your data.

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President & Co-Founder

Merck

Associate Director, Account Management, Currently Appointed for Organon

Demonstrated expertise in contracting, reimbursement and market access for complex buy-and-bill, specialty pharmacy, distribution infusion therapies across transitions of care, healthcare networks and sites of care including; Hospital IDNs, Outpatient Home Infusion Centers, Alternative Care Facilities, LTC, MDOs, HOPDs, and Specialty Pharmacy. Involved in market launch of new in class products (antibiotics, biosimilars and c. difficile human monoclonal antibody). Developed and executed plans in collaboration with internal cross-functional overlay sales teams to align in support of ongoing customer engagement strategies that align with business priorities. Consistent top national ranking position for sales performance.

Associate Director:  Integrated Account Management

Responsibility includes calling on accounts in the primary care, pediatric and specialty space; servicing Public Health Departments, Federally Qualified Health Centers, Integrated Delivery Systems, large Physician groups, Long Term Care Facilities, and Specialty Pharmacies with the intent to establish clinical platform along with contracts for Merck vaccine purchases directly or through third party wholesalers or suppliers; assist offices in establishing protocols for vaccination and work through managed care and reimbursement challenges.  Most recent focus has been around aligning selling techniques to what is relevant to the customer as a result of the Affordable Care Act and incorporating adult vaccination to these priorities.  Lead Executive Role allowed for specialization and ability to partner with ACOs, PCMH, and leveraging EMR capability to adult vaccine protocols.  Have gained access and established trusted partner status with C-Suite individuals in large physician groups and Integrated Delivery Systems where access is limited or restricted.  Responsible for launching two groundbreaking vaccines concurrently which included Gardasil™ and Zostavax.™  Initially had responsibility for the tablet business and had promotional responsibility for Fosamax™ and Singulair™ and delivered top sales numbers.

Vaccine Account Executive

Deloitte & Touche

Performed high-level tax research and assisted with company restructuring work.
Southeast Sarbanes 404 Tax Readiness Expert.
Preparation of international, corporate, and individual tax forms utilizing CorpTax software.
Active member of the Deloitte campus recruiting team which included traveling to various colleges in the Southeast to assist in recruiting talent.

International Tax Consultant

𝐉𝐚𝐜𝐥𝐲𝐧 𝐒𝐭𝐫𝐚𝐮𝐬𝐬, 𝐂𝐏𝐀  is a Strategic Account Director currently appointed to Organon with a focus in the buy-and-bill space, 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘉2𝘉 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯𝘴, 𝘤𝘰𝘯𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨, 𝘳𝘦𝘪𝘮𝘣𝘶𝘳𝘴𝘦𝘮𝘦𝘯𝘵, patient access, 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨, 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨. 

Extensive experience in healthcare sales, consulting, and critical care services in the healthcare and pharmaceutical industries. Adept at partnering with healthcare executives and service-line leaders to translate high-level organizational strategy into measurable and achievable outcomes. Successful at developing and cultivating relationships with key stakeholders and decision-makers across the healthcare ecosystem.

Jaclyn 𝘪𝘴 also 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘰𝘧 2nd Vault.  📝

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The Battle

Robin Dimond

Jaclyn Strauss, CPA

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