Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

Yuno

Delivering best in class payments performance and orchestration around the globe. 
Spearheading GTM, Enterprise Sales, and product strategy for North America. Working with some of the largest e-commerce and digital companies across the US.

SVP Enterprise Commerce

JSE Consulting

Boutique Payment/Financial Services consulting to help you navigate the complex payment landscape. We aren’t a big 4 but the big 4 come to us. We treat you as a unique client, as every business has its needs and a tailored solution. With 15 years in understanding payments, the inefficiencies, compliance, and how to help modernize corporations. We pride ourselves in being able to read between the lines, bring teams together and deliver. 

Specializing in Cross border, internationalization, B2B payments, Crypto, payment processing, e-commerce, card issuing, embedded finance

1.    PAYMENT STRATEGY - Cross border, Cards or Instant Payment methods (RTP and FedNow) to improve customer experience along with global expansion.
2.    GROWTH - Aligning and scaling Payment business to market demand, sales channels and strategic partnerships
3.    FINTECH INNOVATION - Finding the right Fintech to accelerate the launch, servicing, and expansion of solutions and new customer experiences. Whether it’s FBO models, virtual card issuing or payment optimization we are here to help you navigate the landscape. We can help with the vendor sourcing and vetting.

Founder & CEO

Perfectly Poured

Creating a sensational experience for your events, through photo worthy coffee concoctions. We provide the kick needed to start your event or end the night right. 

- Perfectly Poured is a coffee cart that can be leveraged for your corporate gathering, wedding event, school event, or party.

Co-Founder

Transcard

Chattanooga-based Transcard is a SaaS Treasury AP/AR funds management platform that manages onboarding, fund flows, payment management, regulatory and risk, and modern consumer experiences. The platform greatly simplifies payment processes for organizations across a broad range of industries including financial services, corporate disbursements, supply chain financing, insurance, hospitality, logistics, healthcare and payroll.

-  Manage our enterprise sales and partnership opportunities.
- Lead and partner with team of sales and growth execs (12) growing the business 30% yoy
- align strategic plans and partners with product roadmap development.
- Develop GTM strategy and new structure for partnerships and our new channels
- develop enterprise partnerships with Banks, processors, ERP’s, technology platforms. (Microsoft, USBank, JPM, BofA, BNY, WF, JH, Netsuite, Sage, Acumatica, CFGI, and more)

Executive Vice President

Banked :

A global payments network built on modern bank rails.
Banked powers rail agnostic payments for consumers, businesses and banks, improving the customer experience, payment security, business efficiency and cost effectiveness - a better way to take payments and make payments.

- Executive leading Banked in North America; GTM, Sales, Product Strategy.
- Developed multiple bank partnerships, new investments in Series A, and new pay by bank payment product for North America
- Established deals with multiple tier 1 and tier 2 Banks, PSP's, and merchants. 
- Led team in developing a new real time infrastructure with FedNow and TCH; develop next gen pay by bank technology and standards.
- Buildout of performance metrics, hiring NA team, strategy, partnership modeling, strategy planning, P&L
- Lead revenue growth of 200% YoY

GM of North America

Northwestern Mutual

Northwestern Mutual is here for what’s most important, helping families and businesses achieve financial security for over 160 years. We combine the expertise of our financial professionals with a personalized digital experience and leading-edge technology to best serve our clients.

Directed the payments platform, Banking, lending for Northwestern Mutual and oversaw a $20M+ P&L. Championed strategy and vision of new payments platform that modernized mainframe infrastructure to API’s and centralized payment ecosystem for a new Northwestern Mutual ecosystem. Helped with buildout of new banking, lending, and future product rollouts helping improve customer, field, and partners manage payments and banking services.
▪ In 18 months, the team successfully designed, signed partnerships, and launched a new payment platform with wallets, BaaS, lending, and Northwestern Mutual future credit offering.
▪ Optimized payment efficiencies by 20% and cut wire costs by 50% through RTP and same day ACH integrations while lowering risk for unvalidated accounts by 37%.
▪ Created top performing team to mitigate payment risks and new BAV/AML/KYC processes and strategic partnerships while strategically aligning CEO’s needs for future NM operation and growth targets.
▪ Served as payments expert at Northwestern Mutual; communicated with companies in the industry about modernization and futureproofing initiative and assisted the Board with understanding goals and vision.

Head of Payments and Money Movement

Thunes

Thunes provides a cross-border network connecting and delivering smarter payment solutions for emerging economies. GM of North America helping with sales, business development, deliver growth and strategy for our global payout solution in North America. Product visionary for expansion of business line into B2B and online onboarding platform.

- Served as General Manager for one of the fastest growing global payout platforms in the payments industry focusing on the gig economy, e-Commerce platforms, marketplaces, PSP, and financial institutions.
- Directed a team of 17 across North America, consulting with payments executives across industries to bring value to their payments processes.
- Grew revenue globally by 65% closing deals with clients JPM, VISA, Paypal, and UNFCU.
- Developed strategies with partners to improve efficiency of cross border/global payments.
- Successfully launched US operations including entity, federal licensing, state licenses, benefits,
payroll, hiring, compliance procedures, and compensation plan.
- Collaborated with product team for Q&A, UI/UX testing, and product design for new B2B/B2C offering while negotiating partnership deals for banking and sales agreements for North America.
- Supported raising series B $60M. Presented at board meetings on US/North and South American markets.

Transfast, a Mastercard Company

Transfast is a B2B/B2P cross-border payouts platform with the largest, proprietary, direct-to-bank payout network in the world. Transfast enables businesses to complete mass payouts to more than 120 countries, in over 60 currencies. Transfast serves leading e-commerce marketplaces, freelance platforms, OTA's, payment service providers (PSP's) and many other global corporations. For more information
▪ Served as VP Sales for one of the leading B2B/B2P Fintech global payout platforms, targeting Fortune 1000 corporations and large financial institutions.
▪ Collaborated with a team of 5 on developing new enterprise business sales and strategies on go to market.
▪ Team closed over $350M in revenue (150% target) and secured deals with 3 fortune 500 companies.
▪ Strategically repositioned the company to support financial institutions and corporations for global payouts while enhancing the onboarding process for clients with the API.
▪ Created payment solutions for gig economy partners such as Grab, Upwork, and Shopify.
▪ Fulfilled instrumental role by bringing in Mastercard for acquisition and negotiations.

Vice President of Sales

Wyre

▪ Served as founding team member charged with leading strategic initiatives, planning, and sales objectives.
▪ Led team of 15 responsible for delivering products to help e-Commerce stores, financial institutions, and payment companies leverage blockchain service and crypto currencies.
▪ Generated over $500M per annum in transaction volume in 2 years.
▪ Developed business with over 500 new clients.
▪ Boosted revenue to over $35M per by end of year 2 from $0
▪ Partnered with engineering team through inception of products through the lifecycle of Q&A and UI/UX
development.
▪ Launched 3 new products internationally.

Founding Member (VP Sales)

Media Brokers International, Inc.

Media Brokers International is a national, award-winning leader in the media planning and buying industry. We specialize in negotiating great values across all media channels, including print, broadcast, digital, out-of-home and direct mail. With over 20 years in the industry, MBI has earned a reputation for exceptional service and results through long-standing relationships with both clients and advertising vendors. Inc 500 Company. Developed growth strategy for the company from an international presence standpoint and gaining international advertisers.

Progressed up through the company from marketing analyst, marketing manager, VP of Business Development

- Fulfilled key role in sourcing, selecting, and training business development team of 10 people.
▪ Led strategic direction for growth and developed new opportunities for business equaling $50M+.
▪ Streamlined the lead generation cycle and improved efficiency by 50% by cutting call times, developing
targeted approach, and focusing the team on specific tasks.
▪ Directed team to record profits over $13M with increased lead generation and more qualified leads for
sales team.
▪ Increased profit margins by 45% by increasing lead quality being given to sales team.

VP Global Business Development / Strategy

Jonathan is a seasoned executive in the fintech space with experience across product strategy, new business development, sales, spanning various industries with 15+ yrs of international experience in global payments, banking infrastructure, crypto, blockchain, supply chain financing, healthcare and ecommerce. Jonathan is a driven individual who excels in diverse environments creating a team culture poised for success. Jonathan has a knack for understanding the needs of customers and helping relay the demands of the market to product teams connecting the dots for excellent sales/product relationships. Ex professional race car driver who thrives in corporate environments innovating and transforming companies. He has a reputation of being an entrepreneurial thought leader. Excels in dynamic, demanding environments while remaining pragmatic and focused. Track record of growing the bottom line while motivating, leading, and driving productivity, managing P&L’s from $5-35M. His teams have always excelled through efficiency and collaboration with an emphasis on culture of inclusion and empowerment, which deliver results. Keeping a positive attitude and look for the positive in every situation. payments landscape, blockchain, digital currency, product, sales, and headed up regions.

Specialties: Crypto, Executive Leadership, B2B, e-commerce, insurance, payments, cross border, Growth Strategy, Digital Transformation, Blockchain, Business Development, Entrepreneurship,  Coaching, Motivational Speaking, Team Building, Sales, Health

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Robin Dimond

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