Robin Dimond

Fifth & Cor 

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Chief Executive Officer

The Cor Collective

As CEO and Founder of The Cor Collective, I lead a private, high-impact network for founders, executives, and industry leaders. Designed for connection with purpose, The Cor Collective offers a curated space for strategic collaboration, peer-to-peer growth, and revenue-generating relationships.

I oversee all aspects of the brand—from member acquisition and community development to events, content, and partnerships—ensuring every touchpoint reflects our values of integrity, clarity, and results. Our mission is simple: bring the right people together and create real opportunities from it.

CEO & Founder

Well Training U.S.

Co-Founder & COO

PeakActivity

Developed a new consumer marketing direction and drove marketing strategy and execution for all services amplifying engagement and brand affinity. Also An Officer of the company, member of the Executive Management Team, and Global Marketing Leadership Team. 
Inspired and led the Marketing team including: Brand Directors, Social Commerce Team, PR & Events, Digital Marketing, Consumer Engagement; Email Marketing, Vendor Partnerships, Education, and Best practice procedures
Consumer Marketing: Developed strategic brand, digital marketing, and communications plans for growth-phase brands, ecommerce, wholesale and retail channels. Established and led KPIs and over-delivered on company goals. Led promotional and trade show activity.
Digital Marketing: Directed the repositioning and relaunch of five brands via digital, social commerce, SEO, lead generation, email marketing, PPC, social media, blogs; Website content management and redesign for the ecommerce marketplace.
PR and Events: Set strategy, directed agencies and media campaigns. Innovated influencer, brand ambassador, UGC, and blogger social media campaigns and events that increased awareness across brands; Directed partnerships, sponsorships, and affiliated marketing campaigns to drive brand excitement.
Performance Marketing: Drove continued Customer engagements across multiple channels - digital, social, events and traditional media, acquisition and retention for internal teams. Led deep-dive research projects; developed competitive analytics processes; ROI metrics to be presented to clients.
Developed and managed Marketing P&L, Commercial team P&L; Harmonized the corporate vision with unique local market tactical plans that drove business success and increased sales.
Visual Merchandising: Innovated a new consumer experience shopping system for Omni-Channel Marketing campaigns.

VP of Marketing

City Furniture

Created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Also implemented new operational best practices for the companies social commerce and visual brand guidelines. 
Designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. 
Created new brand statndards for digital engagement copy including product, email, and social commerce posts resulted in increased conversion. 
Developed Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. 
Integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand. 
Tracked and reported on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. 
Created accurate reporting for P&L related so all social media paid advertising campaigns.  Built operational best practices and Executed contracts for Influencers and Brand Ambassadors to drive engagement. 
Launched think tank sessions for new campaign ideas including interface set-up, marketing communications, creating offers, advising advertiser clients and customer success metrics.
Conceptualized and executed online promotional material, while managing and prioritizing projects.

Marketing Strategist Consultant

Dimond Marketing

Clients include: Harmon Eye Center, Envision Marketing, Celebration Bridal, Robin Alexander’s, Stick Fire Grills, Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee
Donnas’ Deals, Health but Nutrition, Sentry Exteriors, Global Coffee

Create & amplify launch an integrated brand strategy to promote the online &amp; print segments of the business nationwide
Develop &amp; manage annual marketing and private party sales budgets; conduct monthly financial reviews
Increase market share of private party listings online &amp; in print, strategically designing packages &amp; pricing based on market variables 
Develop concept &amp; manage design for B2B and B2C email campaigns designed to increase sales and revenue
Develop marketing initiatives to support efforts of national field sales team 300+ strong
Manage National Circulation Manager &amp; supervise development of national free Boat Trader magazines, including cover templates &amp; style guide, editorial &amp; brand image
Collaborate with Development team to manage &amp; prioritize website reconstruction, usability, &amp; overall online product &amp; brand image
Manage strategic development of advertising &amp; marketing campaigns on B2B and B2C levels, including online, email &amp; traditional initiatives 

Director of Marketing

Robin Alexanders Bistro

Supported top- and bottom-line growth through effective management of production, distribution and fulfillment, while maintaining a metrics dashboard for KPIs.
Procurement – vendor management and negotiations
Logistics - Vendor and courier identification, negotiations and ongoing communications
Quality Control - safety guidelines and product plans
P&L - costings, forecasting, analytics, metrics, reporting
Manage all of our logistics and packaging vendors, regularly searching for new options while re-negotiating pricing and contract terms
Oversee inventory management to ensure correct supply and ordering levels
Collaborate cross-functionally to launch new products and enhance customer experience
Foster a culture of collaboration and team spirit, while directly managing operations and customer service associates
Continually identified and develop talent, team capabilities, and growth

Director of Operations/ Co-Founder 

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

- Lead content and communications strategy for a 400+ person, employee-owned architecture and engineering firm

- Manage multi-platform social media presence, resulting in a 25.4% increase in followers and a 79% lift in engagement

- Craft executive messaging, thought leadership, and corporate announcements for internal and external audiences

- Develop and produce internal campaigns that support culture, change management, and employee engagement

- Strategize and oversee major initiatives such as rollout communications

- Create internal communication campaigns that improve alignment across national studios

- Lead content for client events, industry campaigns, and award-winning brand moments 

- Partner cross-functionally with leadership, marketing, and operations teams to ensure brand voice consistency

- Mentor junior team members and support ongoing development of the firm’s communications strategy and tools

Sr. Media + Communications Specialist

- Developed and executed communication strategies, including media outreach and social media content, to amplify enterprise news and key initiatives

- Led internal marketing communications for 450+ employee-owners, ensuring clarity, engagement, and brand alignment

-Partnered with the Marketing Strategist to refine and implement paid social strategies, maximizing reach and impact

- Directed external communication efforts, including thought leadership webinars, press releases, and media opportunities to enhance brand visibility

-Worked closely with our PR agency to craft compelling content and optimize press release distribution strategies

- Built and nurtured relationships with regional and national media outlets, securing coverage and strengthening brand presence

- Served as the primary media contact, responding to inquiries and providing accurate, timely information to journalists and industry publications

- Led communications and promotional efforts for key company events:
    -Together: A biennial company-wide conference focused on professional development and collaboration. Developed event branding, messaging, email campaigns, social media content, and post-event recaps to highlight key takeaways and long-term impact
    -Fropn: An annual networking and community engagement event at HFA’s Franklin, MA office. Spearheaded event communications, from pre-event promotion to post-event coverage, reinforcing brand awareness and corporate social responsibility

- Managed multi-channel content distribution, repurposing thought leadership, project highlights, and cultural initiatives to maximize engagement

- Championed internal storytelling, crafting compelling narratives that connect employees to the company’s mission, values, and milestones

Media + Communications Specialist

- Responsible for planning and executing of all social media activity across HFA’s channels
- Copywrite short-form content that is compelling, educational, and technically sound
- Responsible for maintaining a consistent social media content calendar
- Lead efforts to educate the studio on social media trends and best practices. and share new tactics and ideas with leadership and internal teams
- Responsible for generating monthly reports on organic social media efforts
- Ensure social support to cross-promote Articles, Case studies, and White papers
- Work with freelance team members by providing copywriting and graphic design direction to fellow teammates when needed

Social Media Coordinator

Social Icing Weddings+Events

-Lead clients through every stage of the process by ensuring details were completed within time and budget.
-Coordinate with local vendors and supervised day-of activities to ensure the successful execution of events.
-Oversee advertising and promotional efforts to create flyers and other physical media, attending trade shows, and writing social media copy.

Owner / Lead Planner

Grass Roots Farmers'​ Cooperative

-Championed the planning and development of the social media content calendar, resulting in a 28.9% increase in following and a generation of over 10 million impressions.
-Identified performance needs for marketing campaigns and determined content based on the brand identity.
-Performed marketing audits across brand assets to ensure the proper voice, tone, and image was presented.
-Wrote, edited, and promoted content on social media via blogs, email marketing and other associated assets.
-Coordinated outsourced content by fostering positive relationships with influencers, planned out a schedule of content needs, and orchestrated content development.

Content Marketing Coordinator

Crystal Bridges Museum of American Art

-Optimized the museum’s Pinterest profile resulting in a following increase of 12.6%.
-Researched digital trends and managed monthly Social Media Board Reports and Reputation Reports that were reviewed by the organization’s chairwoman and fellow board members.
-Collaborated with marketing teams to create/maintain Regional and National Influencer databases.
-Wrote and submitted public service announcements (PSAs) to local radio stations to promote the museum.
-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.

-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.
-Researched trends and created monthly Social Media Board Reports and Reputation Reports.
-Presented an expertise for internal content creation and management of social media profiles.

Social Media Intern

Strategic Nutrition and Fitness LLC

-Cultivated the design and execution of social media marketing strategies to ensure clear alignment with overall marketing objectives.
-Created social media posts that engaged with current and prospective followers on digital platforms.
-Wrote, edited, published, and shared daily content that produced ongoing engagement with followers, from the original text to photos, videos, and news releases.
-Tracked and reported performance insights for the business on current benchmark trends based on audience preferences.
-Recommended improvements to managers that would optimize social media’s overall performance.

Social Media Manager and Presentations Assistant

OneStone

-Directed final editing of product content and SEO requirements for Essity products on Amazon Mexico.  
-Wrote product descriptions for online product catalogs, from freelancer assignments to editing final copy.
-Prepared text-based resources, including checking, editing, and formatting content that aligns with brand strategies.

Content Editor (Contract)

Adventure Club

Responsible for a group of 20+ students.
Responsible for developing monthly lesson plans that include age appropriate STEAM and Art projects.
First line of contact for parent communication.
Responsible for monthly fire and tornado drills.
Trained in CPR/First Aid. In charge of administering emergency medication to students with allergies.

Group Teacher

Instituto Cultural Copan

Responsible for groups of 25 to 31 children ranging from 1st to 5th grade
Followed the Lead Teacher provided lesson plans to ensure the academic progress of each group
Developed lesson plans for groups I spent a month+ with, in alignment with the Lead Teacher's educational goals.

English as a Second Language Teacher. (Substitute)

The Anglo

Responsible for student document filing and organizing
Offered support to teachers in gathering teaching materials
Maintained and organized supply storage to ensure sufficient stock was available for the organization
Periodically assessed teaching materials and made note of necessary replacements

Administrative Assistant

I’m a strategic and results-driven marketing and communications professional specializing in social media strategy, brand storytelling, and digital engagement. With a passion for creating compelling content that aligns seamlessly with a brand’s identity, I thrive on turning insights into action by leveraging creativity, curiosity, and data to drive engagement and influence decision-making.

My expertise includes social media management, content strategy, influencer marketing, and media relations, helping brands enhance their presence across multiple platforms. I take a hands-on approach to every project, ensuring that campaigns are not only creative and engaging but also aligned with business objectives and audience needs.

As the Senior Media + Communications Specialist at HFA, I lead external communications, media strategy, and social media initiatives, shaping the company’s brand presence and thought leadership. Under my leadership, HFA has seen significant growth in engagement and visibility. I take pride in fostering cross-functional collaboration to amplify our brand’s impact.

taplio

The Battle

Robin Dimond

Tanya Castella

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?