Robin Dimond

CEO & Founder of Fifth & Cor | Speaker | Super Connector| Consultant

Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).

Dimond strives to not only transform brands, but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technology advancement in South Florida and is a member of several community organizations where she finds opportunities to uplift business owners all nationally and globally.

Chief Executive Officer

Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.

Let me reintroduce myself... 😉
#marketing #business #success #growth #southflorida

CEO & Founder of Fifth & Cor | Speaker | Super Connector | Consultant

- Lead content and communications strategy for a 400+ person, employee-owned architecture and engineering firm

- Manage multi-platform social media presence, resulting in a 25.4% increase in followers and a 79% lift in engagement

- Craft executive messaging, thought leadership, and corporate announcements for internal and external audiences

- Develop and produce internal campaigns that support culture, change management, and employee engagement

- Strategize and oversee major initiatives such as rollout communications

- Create internal communication campaigns that improve alignment across national studios

- Lead content for client events, industry campaigns, and award-winning brand moments 

- Partner cross-functionally with leadership, marketing, and operations teams to ensure brand voice consistency

- Mentor junior team members and support ongoing development of the firm’s communications strategy and tools

Sr. Media + Communications Specialist

- Developed and executed communication strategies, including media outreach and social media content, to amplify enterprise news and key initiatives

- Led internal marketing communications for 450+ employee-owners, ensuring clarity, engagement, and brand alignment

-Partnered with the Marketing Strategist to refine and implement paid social strategies, maximizing reach and impact

- Directed external communication efforts, including thought leadership webinars, press releases, and media opportunities to enhance brand visibility

-Worked closely with our PR agency to craft compelling content and optimize press release distribution strategies

- Built and nurtured relationships with regional and national media outlets, securing coverage and strengthening brand presence

- Served as the primary media contact, responding to inquiries and providing accurate, timely information to journalists and industry publications

- Led communications and promotional efforts for key company events:
    -Together: A biennial company-wide conference focused on professional development and collaboration. Developed event branding, messaging, email campaigns, social media content, and post-event recaps to highlight key takeaways and long-term impact
    -Fropn: An annual networking and community engagement event at HFA’s Franklin, MA office. Spearheaded event communications, from pre-event promotion to post-event coverage, reinforcing brand awareness and corporate social responsibility

- Managed multi-channel content distribution, repurposing thought leadership, project highlights, and cultural initiatives to maximize engagement

- Championed internal storytelling, crafting compelling narratives that connect employees to the company’s mission, values, and milestones

Media + Communications Specialist

- Responsible for planning and executing of all social media activity across HFA’s channels
- Copywrite short-form content that is compelling, educational, and technically sound
- Responsible for maintaining a consistent social media content calendar
- Lead efforts to educate the studio on social media trends and best practices. and share new tactics and ideas with leadership and internal teams
- Responsible for generating monthly reports on organic social media efforts
- Ensure social support to cross-promote Articles, Case studies, and White papers
- Work with freelance team members by providing copywriting and graphic design direction to fellow teammates when needed

Social Media Coordinator

Social Icing Weddings+Events

-Lead clients through every stage of the process by ensuring details were completed within time and budget.
-Coordinate with local vendors and supervised day-of activities to ensure the successful execution of events.
-Oversee advertising and promotional efforts to create flyers and other physical media, attending trade shows, and writing social media copy.

Owner / Lead Planner

Grass Roots Farmers'​ Cooperative

-Championed the planning and development of the social media content calendar, resulting in a 28.9% increase in following and a generation of over 10 million impressions.
-Identified performance needs for marketing campaigns and determined content based on the brand identity.
-Performed marketing audits across brand assets to ensure the proper voice, tone, and image was presented.
-Wrote, edited, and promoted content on social media via blogs, email marketing and other associated assets.
-Coordinated outsourced content by fostering positive relationships with influencers, planned out a schedule of content needs, and orchestrated content development.

Content Marketing Coordinator

Crystal Bridges Museum of American Art

-Optimized the museum’s Pinterest profile resulting in a following increase of 12.6%.
-Researched digital trends and managed monthly Social Media Board Reports and Reputation Reports that were reviewed by the organization’s chairwoman and fellow board members.
-Collaborated with marketing teams to create/maintain Regional and National Influencer databases.
-Wrote and submitted public service announcements (PSAs) to local radio stations to promote the museum.
-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.

-Proactively responded to guest messages and comments on Instagram and Facebook to ensure satisfaction.
-Researched trends and created monthly Social Media Board Reports and Reputation Reports.
-Presented an expertise for internal content creation and management of social media profiles.

Social Media Intern

Strategic Nutrition and Fitness LLC

-Cultivated the design and execution of social media marketing strategies to ensure clear alignment with overall marketing objectives.
-Created social media posts that engaged with current and prospective followers on digital platforms.
-Wrote, edited, published, and shared daily content that produced ongoing engagement with followers, from the original text to photos, videos, and news releases.
-Tracked and reported performance insights for the business on current benchmark trends based on audience preferences.
-Recommended improvements to managers that would optimize social media’s overall performance.

Social Media Manager and Presentations Assistant

OneStone

-Directed final editing of product content and SEO requirements for Essity products on Amazon Mexico.  
-Wrote product descriptions for online product catalogs, from freelancer assignments to editing final copy.
-Prepared text-based resources, including checking, editing, and formatting content that aligns with brand strategies.

Content Editor (Contract)

Adventure Club

Responsible for a group of 20+ students.
Responsible for developing monthly lesson plans that include age appropriate STEAM and Art projects.
First line of contact for parent communication.
Responsible for monthly fire and tornado drills.
Trained in CPR/First Aid. In charge of administering emergency medication to students with allergies.

Group Teacher

Instituto Cultural Copan

Responsible for groups of 25 to 31 children ranging from 1st to 5th grade
Followed the Lead Teacher provided lesson plans to ensure the academic progress of each group
Developed lesson plans for groups I spent a month+ with, in alignment with the Lead Teacher's educational goals.

English as a Second Language Teacher. (Substitute)

The Anglo

Responsible for student document filing and organizing
Offered support to teachers in gathering teaching materials
Maintained and organized supply storage to ensure sufficient stock was available for the organization
Periodically assessed teaching materials and made note of necessary replacements

Administrative Assistant

I’m a strategic and results-driven marketing and communications professional specializing in social media strategy, brand storytelling, and digital engagement. With a passion for creating compelling content that aligns seamlessly with a brand’s identity, I thrive on turning insights into action by leveraging creativity, curiosity, and data to drive engagement and influence decision-making.

My expertise includes social media management, content strategy, influencer marketing, and media relations, helping brands enhance their presence across multiple platforms. I take a hands-on approach to every project, ensuring that campaigns are not only creative and engaging but also aligned with business objectives and audience needs.

As the Senior Media + Communications Specialist at HFA, I lead external communications, media strategy, and social media initiatives, shaping the company’s brand presence and thought leadership. Under my leadership, HFA has seen significant growth in engagement and visibility. I take pride in fostering cross-functional collaboration to amplify our brand’s impact.

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robin Dimond's LinkedIn Performance

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