Robin Labrot

The decks you need to build successful (and cool) products ❘ Founder @ListenUp!

Most tools cover ~80% of what your team needs.
That’s because SaaS vendors will always optimize for the average Joe.

(I know, I’ve been on the other side of the fence, building products that reached +$25M ARR)

Nothing wrong with that. But your business runs on specifics.

So I’m building something to close that gap.

SparkUp! → a no-code way to bring AI and automation directly into the tools your team already uses.

It lets Sales & Support Ops add custom buttons or mini-UIs inside any SaaS app to trigger their Zapier, Make, n8n, or Relay workflows right where work happens.

The result: your team boosts productivity by triggering the right actions at the right time, inside their existing habits.

Here on LinkedIn, I share how I’m duct-taping the internet one Spark at a time to help you make your stack smarter, simplify tool chaos, and bridge the gap between what your tools do and what your team actually needs.

I’m doing all this as a bootstrapped founder, sharing with radical transparency what the journey is really like.


Want to get in touch?
→ DM me here
→ or email robin@sparkup.design

Head Of Product

I closed SparkUp!'s first customer… while doing grocery shopping 🛒📱

No computer
Lots of background noise
A VERY jittery connection

Just me, my phone, and a strong desire to make it work

Ridiculous.. but it worked 😅

→ The prospect asked for an onboarding call out of nowhere
→ I was out, but said yes anyway (no “perfect setup” excuse)
→ Did the whole thing on my phone while they shared their screen
→ Answered questions, built with them live, closed!

What we built together in ~5 minutes:
→ A one-click button inside Affinity.co CRM to push a contact straight into a lemlist campaign

Why they were happy:
→ Not because the demo was polished
→ But because we showed up and got them unstuck
→ Pure determination to help them get set up, fast

Early-stage startuping looks like this.. doing things that don’t scale

Lesson: as my Leadbay (YC F25) friends Ludovic & Milan love to say: 
Always be selling!

the ‘missing button’ guy | build internal features, not internal tools ❘ ex-lemlist

It felt like a punch to the gut when I realized this:

We weren’t “almost there” 
We were just deep in sunk cost fallacy, 2 years of pushing a product that was too hard to sell fully bootstrapped

I learned that building ListenUp!

We shipped a legit product:

→ AI tool before ChatGPT dropped
→ 20+ paying companies
→ 100+ demos
→ 10+ integrations (support tools, CRMs… even a meeting recorder)

And still… the pattern was brutal:

→ Bootstrapped + sales-led + complex setup = incompatible (every deal was a mini project)

→ Cross-department tools are secretly enterprise software (you’re selling a change in habits)

→ Integration-dependent products don’t have a roadmap. They have a “one more integration” trap

→ Credibility is a feature. Bigger accounts wanted us… until they asked how big the team was (only me and Thomas, in our living rooms!)


So I’m taking a new bet with my 2nd SaaS attempt:

There are ~112 SaaS apps per company
Most tools cover ~80% of what your team needs

That’s because SaaS vendors will always optimize for the average Joe
(I know, I’ve been on the other side of the fence)

But your business runs on specifics

I’m attempting to close that gap with SparkUp! → let Ops teams add missing actions directly inside the tools their team already uses, in no-code

But I do have my doubts...

→ Broad problem… but is it urgent enough for people to actually buy?
→ No-code in the AI era… is that a risky bet?
→ Can you bootstrap an horizontal tool, or are we making the same mistake twice?
→ Will teams actually have the time (and patience) to build internal features for their own tools?
→ Or are we doing the classic founder move: building cool tech… looking for a market?

So many unknowns, but that’s what makes it fun! (and mildly terrifying)

I'll share the progress with radical transparency

By the way, what’s the “one missing action” you wish your main tool had today?

Creating AI Products that Empower People | AI Product Manager/Builder | ContentPilot.app

I’ve always taken the longest path. ⛰

Let me explain. Click “see more”. ⬇️⬇️


Hello there 👋

Glad to see you here. 👀

Let’s briefly introduce myself. 

My name is Antonio. I’m a Product Manager with a passion for digital transformation, I leverage my skills in technology and people management to build successful products.🤓

As I said I’ve always taken the longest path. In video games you’ll probably see me discovering the map before achieving the main quest. 🗺️

I tend to replicated this game strategy in my career and studies. I appreciate long exploration as much as quick exploitation. 

The journey is more important than the destination. 🛣️>🏁

During this journey I faced 3 pivotal moments in my career 🤯:

1️⃣ When I worked with developers and wanted to code myself.

2️⃣ When I realized we can all scale by decorrelating time and money.

3️⃣ When I discovered you could automate and deliver application faster with no-code & AI.

Those moments made me realize Product Management was the right place for me. 🎯

I like exploring human problems, solving them with digital products, discovering patterns, getting the whole picture and connecting the dots using different frames like behavioral economics, marketing and programming. 💡

It helps me work with cross-functional teams and gain autonomy, mastery and creativity. 💪

Bonus: Product Management is so much fun, especially when you can create your own applications, ship it on the market with a kick-ass Go-To-Market strategy and talk to like-minded makers. 🔥

There is still a lot to learn to perfect my art and become a full stack Product Manager but I like taking the time to appreciate each moment. And so far, I’m really enjoying the ride.🤟

If you like this philosophy and you’re ready to hit the road together, feel free to contact me:

📱 DM me on Linkedin

I'm always ready to hit the road together with like-minded professionals.



PS: if you're still there I guess you really wanna know me, I then recommend you to follow the white rabbit and see if we share common values.

taplio

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Robin Labrot

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