Web3 Marketing Pro - Elevating startups with strategic social presence & community growth | Click the link below to amplify your brand or build a thriving community!

I help Web3 and tech brands go from ignored to unforgettable.

Most businesses struggle with:
❌ Social channels that feel dead
❌ Communities that don’t grow
❌ Branding that blends in, not stands out
❌ Teams with ideas but no bandwidth to execute

That’s where I come in. At Altcoin Edge (ACE), we specialize in:
✅ Growing engaged communities in Web2 + Web3
✅ Scaling socials with content that converts attention into users
✅ Building brands that investors and VCs notice
✅ Executing campaigns that actually deliver ROI

Proof?

4,000% user growth & 1,600% social growth for a Web3 client.

Helped brands attract VC attention through community traction.

Backed by experience at a FTSE 100 company + campaigns across blockchain, NFT infra, and security.


What others say:
“ACE is a catalyst… they elevated our reach to game-changing altitudes.” – CEO, Web3 Security Firm
“They blend flexibility, insights, and value. Highly recommended.” – CMO, NFT Infrastructure

👉 If you’re a founder who wants to turn your brand into a movement, DM me here or visit altcoinedge.com.

Robin van den Heuvel

"Let's touchbase on February one last time"

AI & Web3 marketing strategist | Helping you 10x with AI tools, smarter marketing & personal brand | Join the level-up journey

The best financial AI tool on GitHub is unusable for 95% of investors.

16,100 GitHub stars. 

Zero mainstream adoption.

Multi-model AI. Browser scraping. Fully customizable.

Also requires cloning a repo, configuring 3-5 API keys, and being comfortable in a terminal.

That's not a tool. That's a project.

I looked at it and thought: what about everyone else?

The analyst who needs a DCF before a client call. The retail investor who doesn't know what Bun runtime is. The person who just wants the answer.

So I built Atlantis 

Sign up. Type your question. Get institutional-grade research with Claude, Perplexity, and Grok... in one query.

Zero setup. Predictable pricing. Works on your phone.

The best tool isn't the most powerful one.

It's the one people actually use.

Link in comments 📌

AI is changing how people find products, tools, and experts. SEO alone isn't enough anymore. 

In this live session, Robin Lim & Robin van den Heuvel  break down what it actually takes to show up in ChatGPT, Perplexity AI and Claude .

Secure your seat:

Mohamad Soud, Rayme Carl Plaaitjies and 53 other attendees

Market in public: How to show up in AI search in 2026  

Sometimes a gap in the market has a reason

I had 944 unreplied messages. 1,369 dead groups. 840 relationships gone cold.

So I built a Telegram app to fix it.

It works perfectly. I use it daily.

But Telegram app store rejected it twice. 

Not only do users feared sharing their phone number. Even Telegram doesn't trust third-party login flows with it. But you need it for the app to work.

The gap exists because the moat is psychological, not technical.

Here's the twist:

I found a native login flow that never asks for your phone number. 
Fully within Telegram's own logic. No scary permissions. No exposure.

Gap still there. Reason solved. I'm asking Telegram if this suits rn.

Update coming soon.

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Accelerating Web3 with marketing and consultancy services that are impactful and effective.

www.thealtcoinedge.com

Co-Founder

Leading Marketing for Web3 Gaming Project (Metarush) at Myria L2 Blockchain

Marketing Lead

As a Lead Mentor at Techstars, I bring my Web3 marketing expertise, strategic thinking, and diverse industry experience to help startups unlock their full potential and build a successful brand story.

Lead Mentor

Senior Propositions & Promotions Manager

Responsible for creating and deploying new promotions, managing the promotions calendar, and managing the poker promotional budget.

Manage activities with the focus on engaging players, supporting acquisition activity, supporting poker events, and supporting the product roadmap

Work with the relevant marketing / product and CRM production teams to ensure smooth execution of campaigns which can be analyzed to prove value added.

Deliver best-in-class CRM promotions with player engagement close to heart to maximize customer value and customer satisfaction.

CRM Promotions & Planning Manager

Define and manage the Poker proposition & strategy within each region and brand, for the group’s Sports Labels. 

Develop, own, and manage a wide range of Poker Marketing projects with overall ownership and management of Poker marketing budget. 

Work with the relevant teams to ensure a smooth cross-sell strategy which can be analysed to prove value added. 

Work closely with the internal Product teams, to confirm their road maps for Content and Platform reflect our Marketing requirements, whilst ensuring they are launched and marketed in a ground-breaking manner.

Marketing Manager Poker

Responsible for leading a team of Marketing professionals and creating resourcing, prioritization and support for the key programmes. 

Deliver Poker and Bingo active customer and revenue goals by understanding the base, customer motivation, needs and insights to create a comprehensive marketing strategy across brand product portfolio in a market to maximise the product share. 

Assume direct executional responsibility for a product within the Bingo and Poker portfolio.

Marketing Strategy Team Lead (Poker and Bingo)

Responsible for delivering Poker active customer and revenue goals. 

Create a comprehensive marketing strategy across brand product portfolio in a market to
maximise the Poker share. 

Develop global Poker marketing campaigns, promotions and events strategy. 

Manage the global promotional bonus budget for Poker and ensure strong ROI in line with business objectives.

Poker Marketing Strategy Manager

Create and deliver specific quality promotions for local markets. 

Work closely together with local CRM, local affiliate and marketing teams to tailor promotional
content and design promotions relevant to the local market. 

Increase the active players and revenue in specific local markets. 

Responsibility over the design and creation of the full tournament schedule to increase tournament liquidity and meet customer demands.

Poker Promotions Manager

Supporting, developing and measuring quality promotions.

Working both on the commercial and product side of the business and act as key liaison between departments to help grow Unibet Poker. 

Find innovative ways to increase active player days, reactivation and revenue across multiple segments

Poker Operations Executive

Bearhugpoker is a boutique financing, training and mentoring firm exclusively supporting professional on-line MTT players based in Europe.

Managing and coaching other poker players on multiple aspects necessary to play poker professionally and profitably. 

In the area of game strategy, mental game, peak performance and life-style to increase the ROI for the firm and the efficiency of the poker players. 

Advise on recruiting new players and the work relationships with existing players.

Poker Coach and Poker Player

Player

Full-time professional poker player
Sharkstaking was a financing and coaching organization for profitable cash game and
SNG poker players. As player I managed to play profitably poker for the organization.

Poker Player

Web3 & Vibe Marketing Pro - AI Vibe Coding Specialist | Elevating Startups with Strategic Social Presence, Community Growth & AI Automation for Content Creation

Dutch

English

Marketing changed while marketers were arguing about tools

I needed to show a client's BTC yield product in a way that actually lands

Not another explainer. Not a thread. A tool.

So I built 👉 btcyieldcalculator.com.

1. Pick your start date. 
2. Enter your BTC. 
3. Set the yield %. 

Watch what you missed.

No dev team. No Webflow. No sprint planning.
Just vibecoding and a morning coffee.

It shows unrealized yield, ATH comparisons, real dollar amounts.

That's not a calculator. That's an emotional gut punch disguised as a widget.

Six months ago this costs $5K and three weeks.

Now? a couple of days max.

Marketers don't need bigger budgets anymore.

They need bigger ideas & someone to execute on it. 

IXS understands that. I thank them for having an AI native mindset.

The ones who build the demo before the meeting won't need the pitch deck.

Remember that. 

PS: Did you miss out? Check it out here: www.btcyieldcalculator.com

Most marketers talk about AI

These two are actually building with it

Robin Lim and I have been stress-testing AI-native marketing systems for the past year

Not theory. Not frameworks stolen from Twitter threads.

Real experiments. Real failures. Real results.

Our first live session breaks down something many wonder:

How to get cited by AI systems, not just ranked by Google

SEO isn't dead

But if you're only optimizing for search engines, you're optimizing for yesterday

AI search is rewriting discovery from scratch

And many marketers haven't noticed yet

Market in Public is where we show the work

Come build with us.

Make sure to attend it on February 25.

Building full stack marketing AI | 3x founder

🐥🐥 The Robins are teaming up.

Robin van den Heuvel and I are both builders and marketers who’ve worked across traditional industries and emerging tech startups. Over the past year, we’ve been deep in the trenches, experimenting, building, and stress-testing AI-native marketing systems across the entire funnel.

Actually testing what works, what fails, and what can realistically scale.

Market in Public is our live hangout session where we unpack what we’re learning in real time as AI-native marketing matures.

Expect:
A bit of theory
A lot of live building
Real troubleshooting
Honest breakdowns of what didn’t work
Experiments you can apply immediately

In our first live session, we’ll walk through real challenges we faced this week around AI search visibility, show how we approached them, and experiment together in real time.

You’ll see exactly how we think about:
1. What GEO and AEO actually mean
2. Why SEO isn’t dead, but isn’t enough
3. How startups, solopreneurs and SMBs can compete with incumbents in AI search
4. How to structure content to get cited by AI systems

If you’re a founder, operator, or marketer trying to navigate the accelerating shift toward AI-native discovery, this is for you.

#ainativemarketing #aimarketing #marketingai #AIGTM #AInative
axy.digital

Eka de Graaff, Matthew Balch and 16 other attendees

Market in public: How to show up in AI search in 2026

NotebookLM can't read X links

Can't read public Notion pages

NotebookLM can't read X links.=

Can't read Medium

Can't read public Notion pages

You paste the URL. It breaks. 

You give up and copy-paste manually like it's 2015

There's a tool that fixes this

It converts these URL into clean, readable URLs or PDFs your LLM can actually process

Paste link → get link or pdf → upload → done

30 seconds instead of 20 minutes of formatting hell

I use it every time I'm building a research notebook from scattered sources across the web

Most people don't know this exists

Now you do.

[Tool link in comments]

Most SEOs are still whispering sweet nothings to ten blue links.

Meanwhile, AI Overviews already answer the question before anyone scrolls

Check this out:

Google's index still matters. 
But it's no longer the destination. 
It's the supply chain.

The winning play in 2026 isn't ranking. 
It's being the source AI cites.

That means atomic answers under question-style headers. 
High fact density. 
Inverted-pyramid structure. 
Being quotable in 40 words or less.

Traditional SEO got you to the dance. GEO gets you on stage.

We're breaking down exactly how to make this shift live.

AI-native marketing strategies. Real frameworks. No fluff.

Join us Wednesday👇 

https://lnkd.in/e4Q8U2Gk

I vibecoded a schema audit tool this weekend.

SchemaSnap scans any URL, finds missing structured data, and spits out ready-to-paste JSON-LD code for AI search visibility.

Because here's the truth most SEOs won't say:

Google still rewards backlinks. AI search rewards structure.

If your content isn't schema-tagged correctly, you're invisible to ChatGPT, Perplexity and every AI answer engine that's eating your traffic right now.

That's what AI-native marketing looks like in 2026.

Come see it live today — Robin Lim is also demoing her new AI visibility feature 👇

https://lnkd.in/e4Q8U2Gk

Google rankings are yesterday’s scoreboard

The real fight is happening inside ChatGPT, Perplexity AI & Gemini

Backlinks don’t win there :(

Narrative architecture does :)

Tomorrow I’m going live with Robin Lim 🐥 

We’re calling it Market in Public

No slides

No recycled frameworks

Just live teardown of how to engineer AI visibility while everyone else is still “optimizing blogs.”

If you’re still treating AI as a content tool instead of a discovery layer, you’re compounding the wrong asset!

Join us: https://lnkd.in/eP9rnBPR

In 4 hours we're live.

Market in Public - Robin Lim and I are building in real time

If you're still optimizing for Google and wondering why AI systems aren't citing you.. today's session is the answer.

We're covering GEO, AEO, and exactly how to structure content so AI finds you first.

Founders. Operators. Marketers.

See you there.

https://lnkd.in/ePRNCheZ

Bas van der Geld, Robin Lim and 1 other attendee

Market in Public Hangout: How to show up in AI Search

Your next customer won't Google you

They'll send an agent to evaluate you instead

By 2028, Gartner estimates 90% of B2B buying will be mediated by AI agents. $15 trillion moving through invisible exchanges before a human ever clicks anything.

Most marketers are still optimizing for blue links

The infrastructure already moved

GEO isn't SEO with a rebrand. It's a different game entirely. LLMs don't rank you; they cite you. Or they don't. 

Machine-readability, semantic authority, forum presence, podcast mentions. That's the new stack.

If an AI agent can't read your brand, you don't exist to it

The funnel is invisible now. The buyers aren't human yet.

Time to learn the new rules

Join us live 👇 

Market in Public – How to Show Up in AI Search
https://lnkd.in/evfbpEtF

CEO at GroLink.io & Gro3.io I Get more leads with AI

Data leader with 10+ years amplifying brands like Apple, Google, Uber, and Amazon through actionable insights. At Engine, I launched our London strategic research practice and unified fragmented data into a singular analytics platform. I founded data & insights teams at Social Chain and Flight Story. As Flight Story's Chief Data Officer, I unveiled the Flight Deck platform, addressing market intelligence gaps for clients. I actively invest in digital startups and speak on AI, Web3, and branding. With certifications in data science, I build with Python and SQL and am experienced in OpenAI's API. I thrive on transforming challenges into success in fast-paced settings.

McVal Osborne

you don't need an ai certification to be good at ai.

you need 6 months of using it every single day on real problems.

that's the certification.

Co-Founder, Crest Labs | Building Human-Centric AI Automation Tools | Former CDO @ Flight Story

we built a free tool for GroLink that audits any linkedin profile in 10 seconds. engagement rate benchmarked against audience size, top performing posts, content mix, posting consistency.

no login. no email. paste any profile URL and see what prospects actually see.

been using it to audit prospect profiles too, which is a whole other use case. knowing what someone engages with before you message them changes the conversation.

check it out here >> https://lnkd.in/e7_cFgVN

nobody cares about your roadmap.

they care about the problem they walked in with.

solve that first. then you've earned the right to show them what's next.

the fastest way to lose a deal: answer the question you wish they'd asked instead of the one they actually asked.

the person making the ai strategy slide deck and the person actually using ai daily are almost never the same person.

that's the problem.

everyone hates linkedin automation tools. and they're right to.

the reputation is earned. spray-and-pray connection requests. copy-paste messages to 500 people. "hey [first_name], noticed we're both in [industry]" templates that fool absolutely nobody.

the linkedin automation industry built its reputation on volume over relevance. and now the whole category pays the price. even tools doing genuinely different things get lumped in with the spam machines.

but they're conflating automation with human-in-the-loop ai tools that actually drive engagement engagement.

automation = doing things to people at scale. sending messages they didn't ask for. connecting with people you'll never talk to. blasting sequences.

engagement = doing things with people consistently. commenting on their posts. sharing their work with your take. building familiarity before you ever ask for anything.

these are fundamentally different activities. but because they both happen on linkedin and both involve tools, people assume they're the same thing.

spray-and-pray automation response rates have been declining for years. linkedin actively detects and restricts it. recipients are numb to it.

engagement-first outreach leads to response rates 3-5x higher than cold. linkedin's algorithm actually rewards it (better comments boost your visibility). recipients remember you.

the future of linkedin outreach isn't more automation. it's better engagement with less automation.

the tools that win won't be the ones that help you message 1000 people. they'll be the ones that help you engage meaningfully with 50 of the right people.

the companies that understand this distinction early will own the next wave. the ones that keep building spam tools will keep poisoning the well for everyone.

i lost a deal last week because i was too excited about the wrong thing.

a prospect reached out asking about one of our tools. a specific one. they'd seen it, they had questions, they were interested.

but i'd been deep in building something else. a different product. better market fit, clearer use case, more interesting problem. i was genuinely pumped about it.

so when we got on the call, i led with the thing i was excited about. not the thing they asked about.

the conversation went flat. they asked polite questions. then went quiet.

two days later: "not the right fit for us right now."

here's what took me a full day to accept:
they didn't ask about my new thing. they asked about the thing they found. and instead of answering their question, i answered the question i wished they'd asked.

the tactical lesson is simple:
answer the question they came with first.
solve the problem they know they have.
then expand to what you're excited about.
not before.

the emotional lesson is harder:
your enthusiasm isn't the sale. their problem is the sale.

when a prospect asks about x, they're not ready to hear why y is better. they're ready to hear that you understand why they need x.

i've been in sales for years. i still made this mistake. the excitement of building something new overrode the basics of listening.

the fix isn't complicated. it's just hard to remember when you're genuinely excited about what you're building.

keeping this one pinned for the next time i get too pumped about the wrong thing on a call.

taplio

The Battle

Robin van den Heuvel

McVal Osborne

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Performance ScoreRobin van den Heuvel's LinkedIn Performance

Performance ScoreMcVal Osborne's LinkedIn Performance

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taplio

The Battle

Robin van den Heuvel

McVal Osborne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robin van den Heuvel's LinkedIn Performance

Performance ScoreMcVal Osborne's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobin van den Heuvel's LinkedIn Performance