Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Hillsborough County

Reporting to the Competitive Sites Manager, this position performs highly responsible professional duties related to a proactive and holistic effort to position competitive sites within Hillsborough County. This position provides support to the manager and department leadership in program administration, client outreach, and data analysis to assist County efforts in incentivizing strategic real estate development. This position is essential in assisting the County in diversifying its economic base by attracting jobs and investment to unincorporated Hillsborough County.

Senior Coordinator, Competitive Sites Analyst

Legal Transcriptionist

Forefront Dermatology

Facilities Purchasing Software Educator

City of Pinellas Park

Community Redevelopment Agency Manager

Economic Development Coordinator

Community Busness Coordinator

Marathon Marketing Services

I do sales, networking and flyer delivery and anything else that needs to get done.  I put your advertisement on the homes of your potential customer for as low as 4 cents per door.  We have routes all over Pinellas County and Tampa and primarily target the higher end neighborhoods so you can be confident they can afford your services.  We also are a full-service print shop for anything from business cards, brochures and post cards to magnets and signs.

Door Flyer Diva

Family Resources Foundation

Our purpose is to increase entrepreneurial opportunities that will lead to private sector revenue streams for Family Resources as well as philanthropic community support and involvement on behalf of Family Resources.  We do not provide funding to any other community not-for-profit organization.  www.frfound.org

Development Manager

CAMS Flight

Flight School and Maintenance Facility; Handle all accounts receivable and payables
* Process payroll
* Assist with FAA guidelines and procedures within the school
* Answer phones and provide customer service

Operations Manager

United States Coast Guard

Keep track of all member training activity as well as make sure that training was completed prior to anniversary date, boat crew certified.

Information Services Officer

Clearwater Veterans Alliance

Used different media outlets to gain better attendance at our Veterans events.  I also worked as Event Coordinator for our special events for Flag Day and our annual Veterans Appreciation Day at Brighthouse Field.

Director of Marketing

FrontRunner Ad Group

• Obtain and fulfill all advertising requests from clients.
• Communicate with media outlets to upload advertising.
• Audit accounting department for invoicing and reconciliation.
• Provide customer service and marketing plans for all accounts.

Production Manager

CAREER PROFILE

* Results-oriented team player that utilizes marketing skills to increase sales. 
* Successful initiation of new revenue generating programs.
* International customs and declaration experience.
* Marketing Internship with Clear Channel Radio. 
* Excellent communication and time management skills

Specialties:  business development, business attraction and retention, annexation,  customer relations, promotional campaigns, volunteering.

taplio

The Battle

Robyn Hatfield 📨

Amanda Converse

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