Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Prudential Financial

Director

TA Digital

Sr. Manager | Marketo Architect

Amazon Web Services (AWS)

IT application developer engineer II

•	Enterprise Marketo administrator for six Marketo instances. Ran marketo integrations into various CRMs, including SFDC, Redshift(Database), and many other instances.
•	Managed and supported global user base across the largest production instances of Marketo. Built a GUID for solving user management problems in Marketo with the user management API.
•	Built over 100 API automated tools using REST launchpoint integrations to solve various enterprise scale issues that accounted for over 40k manual business hours with python automation.  
•	Manage and help support over 56k landing pages, 180k emails, 10k forms through REST API automation.
•	Built AWS-based security cleared apps that create continuous integration streaming that are being used for our largest company events, using Lambda, Cloudformation, S3, Cloudwatch,  Secrets Manager, STS, IAM, KMS.
•	Work directly and deployed velocity scripting and custom objects integration with email for our Survey programs, and product promotion initiatives.
•	Built webhooks for outside Saas integrations with various AWS Marketo instances
•	Deployed Marketo ABM globally, APAC, EMEA, America, LATAM, Singapore, China, and created dynamic infrastructure to support ABM targeting for AWS top tier accounts.
•	Work with senior developers and developed JavaScript based solutions to deploy code easily using S3 across 268 landing page templates for simplified compliance integration.  Also used Marketo internal file system to achieve similar results to manage enterprise infrastructure.
•	Project manage and delivered hundreds of projects to solve business and customer issues.                      
•	Security review and compliance stability maintained across our global system in alignment with AWS security best practices, GDPR, CASL, and EU cookie laws.

Market Automation Program Manager II

Solomon Solution

•	Project managed three POD teams consisting of five to fifteen people providing various solutions to array of problems for global campaign execution across 52 countries
•	Collaborated with the Ideate and Create teams to develop Marketo related solutions for Microsoft 1GDC Demand Center and Expedia
•	Project managed and built a universal configurable wireframe utilizing current Marketo technology that can be configured to match any layout or email design within the 1GDC platform across all 23 business groups
•	Scripted various Python automation to the REST Marketo API for faster automated execution
•	Consulted on technical integrations and provided JavaScript/ Jquery solutioning for better integration and scaling.

Marketing Demand Generation Developer

Blueprint Consulting Services

I am working as a Automation Support Engineer at Microsoft for the C+E Global Demand Center
•	Certified Marketo Professional
•	I built a new UI and Parature ticket submission structure that scales to entire Microsoft GMO coverage.  Evaluated application + Process improvements worth estimated at 325k.
•	Working to incorporate 12 different departments all under one support structure for the global field.
•	Developed comprehensive QA testing documentation roll out of new landing page and email Marketo templates across all device, tablets, and browsers.
•	Documented and helped develop the incident support desk process for all priority related triage    tasks and projects using Parature + Asana.

Marketo Certified Expert - Software Support Engineer Consultant at Blueprint Consulting Services

Dominion Marine Media, LLC

Custom Yacht Website support / management through the use of coding development and a consultative approach to problem solving technical issues for all clients. 
Responsibilities: 
•	Managing the SDLC of custom Dominion Marine Media websites (125+ websites.) 
•	Worked with existing development team to triage support issues / tickets using Jira. 
•	Supported clients in North America.
•	Worked with server side databases using SQL, PHP my Admin, and WAMP hosting, for local environment client coding fixes.
•	Used GitHub versioning and committing technology to stay current with up to date production coding for Dominion Enterprise custom websites.
•	Proficient in HTML, CSS, and knowledgeable with JavaScript, jQuery, and PHP.
•	Daily use of tools, include, MMP, WordPress, Salesforce, Excel, Jira, Cpanel, Rackspace, Basecamp, and Sublime text 2.
•	Fully Certified in Bing/ Google AdWords, SEM campaigns and SEO digital marketing practices.
•	Inquired on sales opportunities to generate monthly revenue through the sale of website products and enhancements.

Technical Project Account Manager

Cobalt

•	I was contracted to work for Dealer Services and Information fulfillment Services (IFS) as a order specialist for the General Motors Canadian Website project.
•	My tasks were to project manage the building of 60 plus new age Nitra Flexed platform websites in English and French.
• I would consult dealer delegates through phone and email and assess their web design needs across three departments. They were inventory for vehicle display, website build team, and domains which consisted of ‘A’ records DNS switches and email hosting. 
• I use Sales Force, Oracle, SharePoint, Excel, Grand Central, and Website Manager.

Here are my favorite sites that I project managed for Cobalt
http://www.echovalleygm.com
http://www.sullivangm.com
http://www.erniedean.ca
http://www.gatineaugmfr.com/
http://www.steeltownford.com
http://www.headtohitchcocks.com
http://www.CityChev.ca
http://www.leggatchevroletcadillac.com
http://www.omschevroletcadillac.com

Order Specialist

WCI Telecom

Account Executive

DataSphere Technologies Inc.

•	Marketed local businesses on the home page for news station websites across the United States
•	I utilized improved SEO placement, CTR and CPA as strategy to sell certain marketing Ad positions
•	Perform in-depth needs analysis, qualifying and identify prospect needs and wants 
•	Execute 40-100 outbound prospecting and sales call on a daily basis
•	Utilize Arrow CRM to document sales efforts and manage pipeline
•	Grew revenue to meet and exceed monthly sales quotas

Puget Bindery Inc

Managed multiple projects
Influential in Training and Evaluating Temporary Worker Performance
Have knowledge and managed various setup and operating procedures to run selected shop machines
Became an operational floor worker and helped with various book binding projects
Participated in job/machine setup to complete various book binding jobs

Book Binder / Machine Operator

Message me if you have questions about Marketo in Adobe channels, or linkedin!  I am here to help

My Details:
A 5x Marketo Champion, 4x MCE-certified administrator, and AWS Cloud Practitioner, I bring 12 years of hands-on experience working with and consulting enterprise-level Marketo instance owners and users. My expertise spans marketing operations, project management, consulting, and development, positioning me at the forefront of the marketing automation industry.
I have tackled some of the most complex challenges in Marketo, leveraging REST integrations and scalable frameworks to drive innovative solutions. My hybrid technical and strategic skillset enables me to bridge the gap between business needs and technology, ensuring seamless execution of marketing programs. With a proven track record of diagnosing, troubleshooting, and delivering enterprise-level solutions, I specialize in optimizing workflows, enhancing automation, and driving marketing success at scale.

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