Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Carrus

★ Successfully lead a team of managers supporting the Marketing Ops, Customer Experience Ops & Sales Ops efforts.

★ Designed and implemented process improvements across multiple segments including B2B, B2C, and academic partnerships. 

★ Collaborated on process automation projects and training for Marketing, Sales, CX, LX, and Finance.

Director of Revenue Operations

CareRev

★ Oversaw process improvements and software/systems implementations to streamline sales and go-to-market operations, including automating manual processes and executing a commission calculation solution and marketing collateral software (ShowPad). 
 
★ Collaborate cross-functionally with stakeholders in the finance, account management, customer support, marketing, and legal teams to align sales operations/enablement programs with strategic priorities and requirements.

Go To Market Operations Director

Collective Medical a PointClickCare Company

★ Played a key leadership role involving the planning and execution of multiple strategic initiatives (including process improvements, new systems implementations, sales analytics/reporting enhancement, and sales enablement/training) to optimize sales operations. 
 
★ Engaged and collaborated cross-functionally with multiple departments (including finance, delivery, support, marketing, legal, and clinical success) to ensure alignment between new sales processes and their operational needs. 
 
★ Devised and implemented process improvement/automation projects that streamlined the entire sales cycle (from lead distribution to handoff to the delivery team) while documenting and providing training on all new sales processes.  
 
★ Built and maintained pipeline tracking, reporting, and dashboard functionality in Salesforce for various stakeholders such as sales reps, leadership, and the finance department to provide visibility and insights on all stages of the sales cycle.  
 
★ Delivered project management leadership for the implementation of new technology tools/systems such as Altify, HubSpot, and Show Pad, in addition to planning and facilitating biannual sales kickoff and training meetings.

Sales Operations Manager with Collective Medical, a PointClickCare company

Sr. Sales Operations Analyst with Collective Medical, A Point Click Care Company

Sales Operations Analyst

Ally

★ Managed the end-to-end loan process for residential mortgage buyers across the US, including advising clients on financing options, negotiating and securing new applications, ensuring compliance, and managing a pipeline of 200+ leads.

Home Loan Advisor | Mortgage Loan Officer

SoFi

★ Provided comprehensive operational support for the loan/deal management process, including improving administrative processes, coordinating deal structure and document submission, reviewing and verifying loan applications, and training the sales team. 
 
★ Utilized Salesforce and Encompass CRM software to effectively manage a pipeline of 300+ leads throughout the deal cycle while providing robust sales support to top-producing loan originators to drive continuous growth in loan closure rates.

Mortgage Sales

Navitas Credit Corp.

★ Strategized and executed new business development and client engagement strategies targeting a large account base of small- and medium-sized firms to promote and close sales of financing solutions for software purchases.

Finance Sales Account Manager

ChiroTouch

★ Served in a multi-faceted leadership role, with responsibility for developing, launching, and managing operational teams, systems, and processes for a multimillion-dollar national funding operation at a high-growth healthcare SaaS start-up. 
 
★ Functioned as the funding organization’s key liaison with all other internal stakeholders (including account management, customer success, legal, marketing, and finance) to align strategies/programs and share knowledge/information as required.  
 
★ Migrated the entire sales organization from Microsoft Dynamics CRM to Salesforce in collaboration with internal stakeholders and IT consultants, with complete accountability for requirements gathering, product customization, testing, QA, and systems integration.  
 
★ Collaborated with the engineering team to drive process automation as well as the development of an online purchasing experience, including digitization of records and creation of digital versions of purchase agreements. 
 
★ Oversaw talent acquisition/hiring efforts for the sales organization, in addition to providing training and coaching for sales personnel, supporting employee development programs, and establishing funding, sales, and accounting admin roles.

Funding Manager

★Oversaw the multi-faceted reception operations and successfully implemented a call center style telephone system. Established call routing plan and escalation process, which strengthened the system as this startup grew, allow an improved client access and experience with the support departments.

Office Manager

CVB Massage Therapy

Owner

Advanced Physical Medicine & Rehab

Patient Coordinator

Over the past 15+ years, I have delivered strategic leadership and vision for the tactical implementation of sales operations transformation projects, including developing and automating sales processes and best practices, deploying cutting-edge sales tools/technology stacks, ensuring data integrity for all sales forecasts, and effectively maintaining all sales process documentation. My track record of success is based on my ability to provide in-depth expertise in change management, interpersonal communication, relationship building, and complex problem solving to develop and grow high caliber sales cultures from the ground up, champion continuous improvement within organizations, and establish robust relationships with diverse stakeholders to lead sales operations optimization efforts.

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Robyn Hatfield 📨

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