Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Trimble Inc.

• Admin for dozens of Marketo, Salesforce, Hubspot, and other MarTech tools.
• Responsible for organizing all hands “MOPsIES” monthly meetings to create the Marketing Ops Playbook.
• Created our own internal Learn courses to help marketers learn Marketo & save thousands of dollars every year.
• Implemented Sendgrid for Internal communications to employees as well as Product Support emails to customers.
• Point person for 5 different sectors for all things marketing operations, technology, and best practices.
• Key stakeholder for companywide “Digital Transformation (DX)” technology and best practices project.

Performance Marketing Operations Manager

Vertafore

Marketing Operations Manager

• Owns operations in Marketo to ensure email & nurture campaigns are constructed and tracking properly.
• Responsible for implementation and the overall execution of Wrike Project Management for multiple departments.
• In charge of automated contact forms to ensure they’re tracking properly across the sales funnel process.
• Work with Sales Operations for proper reporting for leads and contact records across the entire sales funnel.
• Responsible for building, executing, and reporting on Vertafore’s first set of nurture programs out of Marketo.
• Implemented new Email Preference Center to properly obtain Can Spam compliance for 2021 moving forward.

Marketing Operations Specialist

Johns Manville

• Responsible for reporting and analysis of Pardot, Salesforce, AEM, and Google Analytics for business. 
• Organize database, create landing pages, and send out all weekly emails via Pardot.
• Help sales team stay organized with their tasks and assignments via Salesforce.
• Helped implement new Google Analytics tracking for business specific pages.
• Created, organized, and executed first email drip campaign in company history via Pardot.
• In charge of product sample and literature management.
• Use 3 different platforms to organize all webinar data including registered, attended, prior attendance 
   history, and CRM implementation into Salesforce.
• In charge of website content creation in addition to day-to-day maintenance.

Digital Marketing Specialist

Appion Inc.

• Social Media Manager who manages any and all social media aspects for company.
• Created largest industry specific Instagram account in a timeframe of 10 months.
• Improved social media presence across 4 platforms & increased followers by over 150%.
• Helped redesign, code, structure and improve SEO ability for new website integration.
• Created distributor store product display package that has increased sales across the country.
• Created Distributor Co-op forms that has led to an increase in sales.
• Key team member with organization of trade show events such as AHR.
• Will fill in for other duties such as machine repair, inventory, and making sales phone calls.

Marketing Specialist

Zenith Media

• Assisted top 5 western markets with advertising for top end clients.
• Trusted to negotiate and manage twice as many of my own markets as the industry average. 
• Worked with Radio and TV stations to insure correct advertising spots are being ran properly at the designated times.
• Main point of contact for stations when it came to billing questions, advertising schedule, etc.
• Negotiated TV rates and show ratings through effective communication for top tier programs.
•Trusted to perform additional office operations and procedures as needed.

Assistant Negotiator, Local Activation

Sun Enterprises

• Used HTML coding to enhance email marketing campaigns by over 100%.
• Created and executed all marketing plans involving Denver Broncos Linebacker Wesley Woodyard.
• Responsible for submitting and dispersing of Co-operative money for Polaris, Honda & Kawasaki.
• Responsible for coordination and overall function of Annual Bike and Car Show.
• Increased Facebook interactions, “Likes,” and overall traffic by over 500%.
• Utilized Google AdWords and Google Analytics to increase online traffic and overall web presence.
• Main contact point, coordinator and architect for all marketing and advertising for radio, TV, SEO, PPC and events.
• Trained and supervised employees of marketing department to run marketing and sales events.

Marketing Department

•	Increased online website and sales leads by over 1000% in the first month
•	Assisted sales team set record year in overall sales
•	Coordination of largest Motocross “Fanfest” event in the state of Colorado, working with vendors such as Red Bull, Honda, Muscle Milk, Kawasaki, and KTM
•	Responsible for inventory management
•	Managed social media campaign
•	Learned 5 different manufacturer’s brands with no background in motorcycles, UTV’s or ATV’s
•      Increased customized email open rates from 4% to 25% within my first 2 Constant Contact email campaigns

Marketing Coordinator

Ambitious talented young man with a love of digital marketing and everything statistically driven and supported by data. I would like to know more about anything necessary to obtain my long term goal, which is to sustain a career in marketing. I am open to any and all suggestions, including personal experiences, articles, etc. Thank you all!

taplio

The Battle

Robyn Hatfield 📨

Curtis Massey

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?