Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Redwood Marketing Partners

Providing marketing consulting services to startup and public companies. 
- Designed and helped implement lead scoring and other process in Marketo for FireEye (now Trellix).
- Audited data, systems and process quality and designed improvements in Marketo and Salesforce for enterprises such as Moody's and Spectrum.
- Developed Therefore Information Management product marketing plan, sales enablement tools and training for Canon Solutions America.
- Designed a new channel partner program for VMware, Inc., a $100 MM virtualization software subsidiary of EMC Corporation, to enable them to recruit IBM resellers.

Owner and Principal

Veracode

Led team that revised processes and cleaned up data in 2M+ record Marketo and Salesforce instances.  Enhanced Jira project management platform to better accommodate the Marketing department needs.

Director Of Marketing Operations

RingLead: a ZoomInfo Company

Helped design the RingLead data quality management platform integrations with Marketo, Eloqua and HubSpot as well as its Analytics and Lead Scoring features. Provided on-boarding and data quality consulting services for large clients such as WorkDay, Epicor, Pandora and Poly.  Created product marketing content including 'How to Prevent Bad Data in Marketo' blog series, '10 Ways to Reduce Bad Data in Marketo' eBook and DMS for Marketo training and demo videos. 

After the Sep '21 ZoomInfo acquisition, as Director of Marketing Operations led the migration of ZoomInfo Eloqua, Chorus AI Marketo and RingLead Marketo platforms to a new 8M+ record Marketo instance.

Head of MarTech and Marketing Operations

Engagio

Enabled successful client Account Based Marketing and Sales strategies through the orchestration of personalized marketing and sales outbound interactions with the Engagio Marketing Orchestration Platform and its integration with Salesforce.com, Marketo and other sales and marketing systems.  Created the 'Account Based Marketing Maturity Assessment Survey', co-authored 'The Engagio PlayBook'  and co-presented the '5 Keys to the Ultimate Sales Development Playbook' webinar.

Director of Account Orchestration

JW Player

Enabled demand gen and sales via systems, processes and digital marketing programs. Systems included Salesforce.com, Marketo, and Tableau.

Director of B to B Demand Gen and Marketing Automation

Institute for Integrative Nutrition

Enabled demand gen and sales via systems, processes and digital marketing programs.  Systems included Salesforce.com, Marketo, Qlikview and Drupal CMS.

Director, Marketing Operations

Conductor, Inc.

Ensured effective demand gen and sales via systems, processes and marketing programs.  Systems included  Salesforce.com, Marketo and Eloqua.

CA, Inc.

Develop and execute lead generation strategy and programs for security management solutions in North America.  Design and manage 1MM+ contact database to facilitate marketing communications and analysis for North American Geo Marketing team.

Director of North American Geo Marketing

Finjan, Inc.

Developed marketing strategy and directed staff responsible for helping achieve $16 MM revenue goal in this enterprise content security startup.  Managed product marketing, channel marketing and PR.  Selected and managed outside advertising and PR firms.

VP Marketing

Trend Micro, Inc.

Directed staff of 15 account managers, SEs and marketing managers responsible for $63 MM in sales at this $400 MM international leader in antivirus and content security products for business and consumer markets.  Responsible for partner program creation, partner recruitment and development, and global channel marketing programs.

Director of Channel Sales and Marketing

3x Marketo Champion, Marketing Operations and Demand Gen Professional, Data Quality Advocate

Senior marketing manager with startup and public software company experience.  Proven ability to develop sales / marketing teams, systems ad programs for expanding distribution channels, penetrating new markets, launching new products and services, and achieving significant revenue growth.  

Solid background in demand generation, marketing operations and product marketing.  Markets have included enterprise, SMB, and consumers worldwide.  

Products marketed have included data quality, information management, computer security, storage management, search engine optimization (SEO) - most SAAS-based.  

Innovative problem solver with excellent organizational, leadership and communication skills, a track record of success, and the capacity to assume increasingly significant responsibilities.

Interested in companies developing/launching new technologies and/or penetrating new markets.

Specialties: sales and marketing automation, digital marketing, email marketing, Eloqua, Marketo, Salesforce.com.

taplio

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Robyn Hatfield 📨

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