Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Acxiom

Expert Consultant

Marketo

Facilitator of Marketo User Group (MUG) for the Healthcare (Bio, Pharma, Medical) industry and Marketing  practitioners.

Healthcare Virtual MUG Leader

Consulting

•	Coordinated strategic marketing automation and CRM implementation and conversion planning for multiple clients
•	Advanced script development using Velocity Templating Language for custom Marketo email and landing page templates
•	Enhanced client visibility and engagement through Email, Engagement, SEO, SEM, and Google Ads campaigns
•	Optimized websites and campaigns using data analysis for improved user experience and conversion rates

Consultant

HyperX Marketing

Senior Consultant

•	Managed Marketo services, enhancing B2B and B2C clients Marketo and Salesforce CRM systems
•	Prioritized budgets, leading to innovative solutions within constraints
•	Maintained high client satisfaction through effective expectation and deliverable management
•	Integrated third party platforms to augment and supplement data, including Veeva Vault, LeanData, Snowflake, and more

Director Of Marketing Operations

LinkedIn

•	Led client migration from Salesforce and Marketo to new CRM/marketing automation systems, ensuring seamless transition
•	Supported ongoing marketing efforts, maintaining momentum during system transition
•	Mapped and migrated 79.5K campaigns, significantly enhancing marketing efficiency
•	Achieved a 70% increase in Sales productivity through improved processes
•	Boosted MQL qualification by 3.5x, driving sales and marketing alignment

Senior Consultant, Marketing Operations

Revenue Pulse

•	Managed comprehensive Marketo/Salesforce or Marketo/Dynamics implementations, driving client marketing success
•	Collaborated on lead lifecycle, scoring, and analytics projects, enhancing lead management
•	Facilitated client collaboration, ensuring successful marketing automation strategies
•	Recognized as one Marketo Champion Alumni, recognizing marketing excellence & leadership

Marketo Consultant

Americord Registry - Cord Blood Banking

•	Developed marketing automation program, integrating multi-channel strategies
•	Expanded demand generation channels, significantly increasing lead acquisition and quality
•	Optimized conversion rates through data-driven testing, personalization and advanced business intelligence reporting
•	Built a brand awareness strategy, enhancing market presence
•	Created personalized campaigns, improving customer engagement and experience
•	Templatized Salesforce outreach materials in Marketo Sales Insights for standardization of branding
•	Elected as one of 40 worldwide Marketo Champions, 2018, recognizing marketing excellence

Manager, Marketing Automation

CohnReznick LLP

•	Drove insights into marketing systems best practices, optimizing operations
•	Integrated Microsoft Dynamics CRM, Marketo, Bedrock Data Warehouse, enhancing system efficiency and visibility
•	Created scalable marketing programs, facilitating team productivity by 2.6x
•	Improved marketing reporting process, improving leadership insights
•	Elected as one of 40 worldwide Marketo Champions, 2017, recognizing marketing excellence

Digital Marketing Consultant

PR Newswire

The industry’s largest content distribution network, influencer outreach, best media monitoring, and analytics. Marketo power user and chief contributor, Marketo Certified Expert and Champion.

•	Led a reimagined go-to-market strategy, centering on the buyer's journey
•	Achieved a 361% YoY increase in marketing-influenced revenue
•	Elected as one of 40 worldwide Marketo Champions, 2016, recognizing marketing excellence
•	Recognized as Marketo Masters: Enterprise Marketing Team of the Year 2016

Marketing Operations and Automation

Legrand North America

Global manufacturer of lighting, power, and data products. $1.2B revenue. Responsible for a wide range of project management within the Marketing department, and coordination with Sales leaders. Utilize Kaizen, Simplexity, Agile method, continual improvement, user experience excellence, P&L management and reporting, and revenue funnel optimization. Integration of acquired businesses to platforms and consolidated brand strategy. Creation and maintenance of new revenue channels for direct B2C web store. Creation and maintenance of demand generation programs using Marketo automation and ROI reporting models.

Interactive Project Manager

Leading the Healthcare Virtual MUG for Marketo, my mission is to foster a community where marketing professionals can exchange invaluable industry insights. With over a decade and a half of consulting experience, my proficiency in marketing automation and CRM implementations has been pivotal in elevating client engagement and optimizing conversion rates.

In my consulting, I've harnessed my skills in Velocity scripting and strategic campaign management to drive marketing innovations and operational excellence. My work has significantly bolstered client visibility through meticulously crafted omnichannel campaigns, underpinned by a dedication to using comprehensive business metrics for continuous improvement and tangible results.

taplio

The Battle

Robyn Hatfield 📨

Geoffrey Krajeski, Marketo Champion 3x and Marketo Certified Expert

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