Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

In this dynamic role, I lead the development, execution, and analysis of integrated, data-driven marketing campaigns designed to boost user acquisition, retention, engagement, and brand awareness across multiple channels. My key contributions include:

- Campaign Strategy & Development: Crafting targeted, multi-channel marketing strategies aimed at driving customer growth and brand loyalty.
- Campaign Execution & Management: Spearheading the full lifecycle of marketing initiatives, ensuring seamless collaboration, precise execution, and ongoing performance monitoring.
- Data-Driven Optimization: Leveraging analytics to continuously optimize campaigns, translating data insights into actionable strategies for improvement.
- Team Leadership: Fostering a culture of innovation, collaboration, and continuous learning while implementing industry best practices.
- Reporting & Communication: Compiling comprehensive reports to showcase campaign performance and ensuring alignment with broader business objectives.

This position allows me to blend creativity, strategic thinking, and data analysis, consistently driving impactful marketing results.

Senior Manager, Marketing Campaigns

TWO MEN AND A TRUCK®

As Marketing Manager at TWO MEN AND A TRUCK, I was responsible for overseeing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. I implemented a wide range of multi-channel marketing campaigns that aligned with business objectives and consistently exceeded growth targets. Key accomplishments included:

- Campaign Strategy and Execution: Developed and launched integrated marketing campaigns, including digital, print, and community outreach, to increase brand visibility and generate new leads.
- Lead Generation and Conversion Optimization: Leveraged data-driven insights to optimize marketing efforts, increasing customer acquisition and retention rates.
- Brand Management: Ensured consistent messaging and visual identity across all channels, improving brand recognition and customer loyalty.
- Vendor and Partnership Management: Negotiated partnerships with local organizations, driving cross-promotion and expanding our customer base.
- Team Collaboration and Leadership: Coordinated with internal departments to align marketing efforts with sales objectives, delivering cohesive and effective campaigns.

This experience honed my leadership, brand management, and strategic marketing skills, positioning me as a results-driven marketing professional.

Marketing Manager

•	Development and implementation of strategic marketing plan and marketing budget.
•	Responsible for all internal and external communications, ensuring brand guidelines are met.
•	Copywriting for website, blog, social media, ads, and marketing materials.
•	Community outreach and cause marketing campaign management.
•	Email marketing.
•	Graphic design for digital and printed materials.
•	Reputation management.

Multi-Unit Marketing Specialist

AlliedPRA

* Project management for corporate and association conferences and trade shows of all sizes.
* Managed and supervised internal and external event teams, including assigning projects and coordinating workflow.
* Put together project timelines and ensured tasks were completed on time and within budget.
* Served as primary contact for clients and managed vendors and contractors for multiple events simultaneously.
* Conducted weekly team meetings including providing regular skill and software training.
* Supervised and mentored seasonal interns.
* During my time at AlliedPRA, client satisfaction for my department increased by 18% as a result of my leadership, implemented procedures, and team management.

Senior Operations Manager

CMI Resources

•	Project management - trade show, convention, and conference management for multiple corporate and association client events simultaneously.
•	Complete development and management of event websites, email marketing, and attendee communication.
•	Served as primary liaison between the company and our clients and contractors.
•	Development of employee handbook and other company manuals, materials, and communications.
•	Management of event coordination teams.
•	Contract writing and negotiation.

Operations Manager

Self Employed

* Advised business owners and association executives on marketing, operations, and public relations strategies.
* Development and presentation of comprehensive strategic marketing plans.
* Copywriting for press releases, case studies, product sheets, manuals, proposals, and website content.
* Site selection and contract negotiation for domestic and international trade shows and conferences.
* Contributing editor for Weddings with Style Magazine: Writing destination and event articles and providing copy for the publication's marketing kit.

Strategic Marketing Consultant

Best Western International, Inc.

* NOTE: Best Western International is an association of hotel owners. I worked at the headquarters, planning and managing conferences for the BWI organization.
* Project Manager for trade shows, conferences, and conventions ranging in size from 20 to 3,200 attendees located throughout North America and Europe.
* Created and designed meeting websites; implemented and managed online attendee registration.
* Location research, contract development, and negotiation.
* Managed housing, transportation, and attendee communications for regional conferences and 3,200-person annual Convention.
* Achieved an attendee satisfaction score of 4.8 out of 5 for the events I managed directly.

Senior Meeting Planner

I'm a seasoned marketing professional with a passion for writing and a wealth of expertise in brand management and campaign strategy. I have over 20 years of experience in leadership roles, and bring a unique blend of creativity, strategic thinking, and experience with marketing operations and project management to the table.

I have a keen eye for detail and am adept at leveraging marketing technology to streamline processes, enhance campaign performance, and drive ROI. My expertise in data analysis allows me to derive actionable insights from complex datasets, leading to informed decision-making and impactful marketing strategies.

My passion is to share tips, trends, and best practices to other marketing professionals so they can improve the results of their efforts.

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The Battle

Robyn Hatfield 📨

Jen Merkel💡

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