Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Fountain

Senior Manager, Marketing Operations

Lacework

Marketing Operations Manager

Envoy

MobileIron

Lead Marketing Operations Manager

Beckon, Inc.

Intrax

•	Maintained and optimized the marketing automation infrastructure and championed best practices across Intrax in Europe, Asia and the Americas 
•	Spearheaded effort to leverage automation to improve marketing effectiveness, including audience segmentation, program and process optimization, lead scoring, list management, subscription management, reporting and analytics
•	Owned the prospect database and designed interactions to deepen Intrax’s relationship with current database members through a broad range of online and other communications
•	Analyzed the performance of multiple channels, created reports and dashboards, and used performance data to drive recommendations for changing channel priorities and testing tactics
•	Managed lead nurturing programs and email templates, landing page and form creation and testing for trigger-based and drip communications that advance prospects through the buying cycle

Global Marketing Operations and Automation Manager

Zitter Health Insights

•	Manage the lead generation and nurturing activities to support the sales of all product lines
•	Plan and coordinate promotional programs at leading industry conferences as well as webinars 
•	Streamline processes by customization and implementation of marketing automation tools to improve efficiency
•	Drive online communication and social media presence; control & update website content
•	Responsible for coordinating the content generation for marketing collateral and sales literature
•	Support advertising pitches by managing requests for data/information

Marketing Analyst

NewOak Capital

•	Managed the deal flow pipeline for management reporting needs and provided ROI analysis of all marketing campaigns and sales activities
•	Managed the event planning and coordination of the sponsorship at leading industry conferences 
•	Streamlined processes by customization and implementation of CRM system with automated workflows and executed the email marketing campaigns
•	Led the corporate rebranding initiative including redesigning of the corporate website and messaging across the sales literature and marketing collateral
•	Responsible for conducting competitive analysis to support the marketing and product management initiatives

Veramark Technologies (now Calero Software)

•	Assisted in Search Engine Optimization, online content management and online lead generation technologies

•	Monitored/ Tracked the Google adword account of Veramark campaigns; updated and maintained the customer database

•	Responsible for managing the CRM system Microsoft Dynamics & Salesforce.com and in-charge of gathering data from marketing campaigns and advertising efforts while maintaining an organized client data

•	Proficient in the marketing research tools used to compile and analyze marketing reports & projects: Leadlander, DiscoverOrg

•	Successfully implemented web-marketing campaigns, both outbound (email deployment, LinkedIn Ads) and inbound (survey, landing pages, follow-up)

•	Analyzed industry trend and competitive landscape, oversee opportunity identification and evaluation, formulate new promotions

•	Identified marketing initiatives through customer research and develop targeting and segmentation plans

•	Assisted in the Fortune 2000 project and carried out the research for the 2011 Regional Sales campaigns

•	Market Research & Event Planning for the 10- Launchshow targets for the new product launch in 2011

Marketing Co-op

Prink Fashions Pvt. Ltd.

•	Analyzed the Prink’s brand role in the textile marketplace & executed strategic initiatives to penetrate the new business segment

•	Carried out market research for exploration of new design opportunities in the textile industry.

•	Determined sales forecasts for upcoming product lines, also keeping the current products upbeat with the competing products through effective product development and investments

Marketing Associate

Marketing operations leader with expertise in analytics and integrated marketing

As a Senior Manager, Marketing Operations at Fountain and a Marketing Operations Manager at Lacework, I leverage my 10+ years of experience and credentials in marketing analytics, automation, and strategy to optimize the performance and ROI of marketing campaigns and programs across multiple channels and platforms. 

I have a proven track record of delivering data-driven insights, recommendations, and solutions that enhance customer acquisition, retention, and loyalty, as well as drive revenue growth and profitability. Some of my key achievements include increasing conversion rates by 35%, reducing cost per lead by 20%, and generating over $10M in pipeline opportunities. I also have extensive experience in managing and leading cross-functional teams, projects, and initiatives, ensuring alignment with business objectives, stakeholder expectations, and best practices. I am passionate about staying abreast of the latest trends and innovations in marketing technology, and applying them to create value for my clients and organizations.

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Robyn Hatfield 📨

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