Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Justworks

TCP Software

Manage team (7+) and agency.
• Govern marketing database hygiene including email validation process, data normalization, de-duplication, and removal of invalid records.
• Implemented a lead management process to optimize ‘speed-to-lead’ including routing 
frameworks, always-on nurturing strategy, scoring, and automated outreach sequences.
• Applying overall project management workflows including intake forms, templates/tasks by 
channel, daily stand-up, and integrations with the broader tech stack.
• Activated naming convention, folder structure, global forms, and COE best practices for quick 
activation accelerating our speed to market.
• Drive campaign management best practices across Marketo, SFDC, and Tableau to allow us to 
provide immediate campaign or channel reporting in addition to overall attribution touchpoints against our marketing goals (MQLs, SALs, SQLs, Pipeline).
• Activated the first multi-touch journeys leveraging both 1st and 3rd party data (industry, title, 
product, intent, lifecycle model) across paid, nurture, website, and sales engagement.
• Launched a new corporate website which included consolidation of web forms, web hosting 
servers, Google Tag Managers/ 3rd party scripts, CMS platforms, and domains with minimal 
impact on organic traffic.
• Actively implementing full GDPR, CCPA, and CASL processes to support the global growth of the 
business.
• Developed and documented implementation guidelines, deployment strategies, and QA efforts.
• Oversee marketing technology stack, integrations, and data flow.
• Drive forward-thinking strategy for marketing technology trends and new capabilities. 
• Focus on technology adoption, maturity, & testing to increase efficiencies across businesses

Senior Director, Marketing Operations & Web Operations

Prudential Financial

• Manage enterprise team (5+) and agency.
• Oversee marketing technology stack.
• Implemented 6 Marketo instances and onboarded/trained over 100 Marketo users.
• Activated naming convention, folder structure, and COE best practices for quick activation, accelerating our speed to market.
• Enabled lead management processes including routing frameworks, nurturing strategy, scoring, data flow, and integrations.
• Assist with technical feasibility, implementation, deployment strategies, and QA efforts.
• Drive forward-thinking strategy for marketing technology trends and new capabilities.
• Support lead management goals and utilization of MarTech to provide 360-view of customer.
• Subject matter expert to drive journey strategy leveraging the broader Adobe Experience Cloud suite across all businesses.
• Serve as the senior technical resource and partner with the marketing operations, analytics, and campaign manage teams across the Prudential businesses.
• Focus on technology adoption, maturity, & testing to increase efficiencies across businesses.

Director, Marketing Technology, Automation & Enablement

Commvault

• Manage global team (6+), technology stack, and agencies.
• Own global and theater-level email strategy
• Manage marketing database and opt-in preferences (GDPR, CASL, CCPA, etc.).
• Drive demand gen campaigns in alignment with the company’s objectives.
• Guide cross-functional teams during the campaign planning process on how best to use marketing automation and technology to optimize results.
• Launched marketing lead lifecycle and scoring.
• Support overall lead management processes.
• Built scalable process to provide optimal service level agreements (Center of Excellence).
• Provide target lists/segmentation utilizing first-party and 3rd party intent to support campaigns.
• Developed email best practices including planning, producing, testing, and reporting.
• Managed multi-touched attribution model (Bizible).
• Oversee end-to-end content production from request, design to execution.

Director, Marketing Automation & Content Operations

• Manage global Marketing Automation team, technology stack, and agencies.
• Own global and theater-level email strategy
• Manage marketing database and opt-in preferences (GDPR, CASL, CCPA, etc.).
• Drive demand gen campaigns in alignment with the company’s objectives.
• Guide cross-functional teams during the campaign planning process on how best to use marketing automation and technology to optimize results. 
• Launched marketing lead lifecycle and scoring.
• Support overall lead management processes.
• Built scalable process to provide optimal service level agreements to both internal and external stakeholders (COE).
• Provide target lists/segmentation utilizing first-party and 3rd party intent to support campaigns.
• Developed email best practices including planning, producing, testing, and reporting.
• Managed multi-touched attribution model (Bizble).

Senior Manager, Marketing Automation

• Team lead for marketing automation campaigns and activities that support Global Marketing
• Create strategies for advanced nurturing programs and work with product marketing, corporate and regional marketing automation teams to execute
• Provide guidance to cross-functional teams during the campaign planning process on how best to use marketing automation and digital marketing to optimize their campaign results
• Provide creative strategies and thinking for optimizing theatre initiative support
• Work with in-region digital/demand generation teams to transfer knowledge, provide support to regional campaigns and provide assistance on execution of global campaigns
• Lead a team in the development of email marketing campaigns including planning, producing, segmenting, A/B testing, deployment, reporting and optimization
• Provide detailed reporting on success/failures of nurturing programs and email campaigns for increased optimization and feedback
• Make recommendations for best results, including targeting, personalization, design, email strategy, timing and content
• Lead a team in tracking, analyzing, and troubleshooting subscription list growth, opt out rates, response rates, email churn, deliverability on a weekly/monthly basis 
• Traffic email campaign requests and campaign assets to meet deadlines 
• Work closely with marketing automation vendor to understand new technologies, features and best practices to understand how CommVault can best take advantage 
• Research email industry trends make recommendations and implement solutions to enhance demand gen and nurture programs

Digital Marketing Manager - Marketing Automation

Panasonic Industrial Devices Sales Company of America

• Responsible for all digital marketing project planning, development, and implementation for the Panasonic Industrial Devices division in coordination with the Digital Center of Excellence (COE).
• Spearheaded the launch of Panasonic Industrial Devices’ new website.
• Implemented Marketo and technologies to further enhance the online experience for users.
• Executed SEO/SEM strategy
• Responsible for monthly website analytic reporting (shared with management in US, EU, and Japan).
• Oversee daily functionality, usability, maintenance, and QA of interactive media/channels.
• Strategically launched lead nurturing campaigns for vertical markets and products.
• Subject matter expert and advisor to businesses on digital marketing solutions, trends, and technology.
• Guided content creation and publication

Digital Marketing Manager

Metallix Refining Inc.

• Managed technology stack including WordPress, Hubspot, SEO tools, Google Analytics, and CRM.
• Established lead nurturing campaigns to drive new business.
• Worked with management to launch new divisions
• Managed 3rd party content marketing firm, web development team, and PR group.
• Ran monthly website analytic meetings and quarterly department-wide management meetings.

Marketing Manager

• Established department with CEO of the company.
• Developed and implemented digital vertical marketing collateral.
• Track, measure and analyze campaign effectiveness.
• Generated website analytic reports to sales manager and CEO.
• Managed 3rd party PR firm.
• Worked with management to establish and launch new divisions of Metallix (Metallix Direct Gold & Metallix 100% Recycled). This included developing sales/production programs, marketing, and assisting in sales transactions.
• Advertised company gold parties.
• Managed email marketing campaigns.
• Managed all online advertisements in directories, magazines, online media, and social media

Assistant Marketing Manager

With over 15+ years of experience in digital marketing, I am a marketing technology and operations leader who empowers my team and the business through technology to drive a unified digital journey for our customers. As the Senior Director of Marketing and Web Operations at TCP Software, I manage a team of seven and oversee the marketing technology stack, database hygiene, lead management, marketing operations, campaign management, and web operations.

I have successfully implemented and optimized multiple Marketo instances, earning two Marketo Certified Expert certifications and an Account-Based Marketing Pathway certification from SiriusDecisions. I have also leveraged various marketing tools and platforms, such as Marketo, Workfront, SFDC, LeanData, Bizible, Drift, Triblio, Demandbase, Vidyard, Outreach, ON24, Kapost, Clearbit, Integrate, WordPress, Drupal, Google Analytics, Workfront, Smartling, Influitive, Showpad, Stensul, Hubspot, and Eloqua, to support demand generation, web, and digital strategy. I am passionate about delivering data-driven and customer-centric marketing solutions that generate new opportunities and accelerate growth.

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Robyn Hatfield 📨

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