Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Intelligent Demand

Optimizing revenue growth with comprehensive Revenue Operations Strategies for B2B Enterprise organizations.

RevOps Strategy Director

KNIME

●	Manage multi-channel integrated global Demand Generation campaigns focused on Enterprise targets
●	Implemented Salesforce (SFDC) and multiple technology integrations to support sales and marketing programs
●	Manage MarTech stack to optimize demand generation programs and data management
●	Created and implemented Demand Generation process based on SiriusDecisions Demand Waterfall  
●	Analyze and present analytics related to campaigns, website performance and pipeline attribution
●	Strategize and manage campaign performance testing across Google Ads, paid social, direct publications and more
●	Manage project teams related to all Demand Generation campaigns
●	Maintain close relationship with sales team for lead management and pipeline acceleration 
●	Manage and maintain data integrity for SFDC database to support sales & marketing activity and GDPR compliance

Digital Marketing

Werks Consulting, Inc.

I work with businesses of all sizes to leverage a variety of tools, tactics and resources to create valuable dialogue between businesses and their target audiences. Whether focused on Lead Acquisition or Pipeline acceleration, I create programs and strategies that focus on key objective and goals of the organization. 

Project Highlights Include:
- Create and manage Demand Generation programs for B2B mid-market / Enterprise targets
- Develop Lead Scoring Models for Sales Lead Management
- Develop process and flow for time critical as well as ongoing lead generation campaigns
- Write, develop and create email templates, landing pages, data capture forms for campaigns
- Advise on CRM (e.g. Salesforce) and Database Management for system integrations
- Advise on and implement Marketing Automation Systems (Marketo, Pardot, Act-On, HubSpot)

Demand Generation | Digital Engagement Consultant

Convey Inc

As the Sr. Manager of Demand Generation, I managed multi-channel integrated Demand Generation campaigns targeting Enterprise Retailers using ABM and Persona-based strategy. Convey’s Delivery Experience Management platform combines real-time visibility, post-purchase experiences, and advanced insights and analytics to create a solution uniquely capable of perfecting last mile delivery.  

Highlights of Responsibilities & Performance:
- Campaign engagement metrics consistently 50% higher than platform benchmarks
- Multi-channel strategy including email, social, search, content syndication and display
- Budget Management for efficiency, performance and negotiating media campaigns with vendors 
- Collaborated to implement ABM Tier Target approach and support sales enablement activities
- Managed website and digital assets focused on lead acquisition and pipeline acceleration  
- Created process management for campaign execution with multiple stakeholder 
- Provided analytics related to campaigns, website performance and pipeline attribution

Sr. Manager, Demand Generation

Bulldog Solutions

As a Marketing Technology Consultant I worked with mid-market and Enterprise clients in a variety of industries to optimize their Marketing Technology Stack to improve efficiency and manage Demand Generation programs. 

Project Highlights Include:
- Managed implementation and Marketing Automation projects for Enterprise Class clients
- Improved efficiency of Marketing Technology stacks with improved system architecture
- Developed Lead Scoring Models for Sales Lead Management and Data Management
- Developed process and flow for time critical and multi-channel demand generation campaigns
- Developed programs with multiple entry points, sales requirements, multi-channel reporting
- Developed Deliverability and Data Management Strategies 
- Multiple and complex technology stack integration including Salesforce
- Developed and implement GDPR & ePrivacy Compliance strategies

Marketing Technology Consultant

Bluewolf, an IBM Company

Working with businesses to integrate, manage and optimize business strategies and tactics using marketing automation systems and Salesforce CRM.

Project Highlights Inlcude:
- Managed implementation and Marketing Automation projects for Enterprise clients
- Developed process and flow for time and ongoing lead generation campaigns
- Wrote, developed and created email templates, landing pages for Marketo
- Specialized in Marketing Automation Program Configuration for Marketo and Silverpop Engage

Sr. Consultant

AcquireB2B

Manage multiple email campaigns using systems such as Silverpop and Marketo to support client marketing programs.

Marketing Automation Manager

LeadWay

Worked with a variety of clients to create lead generation programs to streamline sales process and generate results.

Marketing Programs Consultant

Loki Media

Worked with a variety of small businesses to create website and emarketing campaigns to target their specific clients and to improve commuication with existing clients.

eMarketing Consultant

Freescale Semiconductor

I moved to the Developer Technology Organization (formerly Metrowerks) from the MDP group in December 2004, and managed and supported emarketing efforts for organization and coordinate with Freescale corporate marketing group. I also managed online content for CodeWarrior Development Tools on corporate web site. Additionally, I developed and implemented tradeshow strategies for high-tech developer space; designed tradeshow space and organized materials.

eMarketing Specialist

I am a RevOps Strategy Director at Intelligent Demand, a leading B2B revenue growth agency. With over 20 years of experience in sales and marketing, I have a proven track record of optimizing revenue performance with comprehensive Revenue Operations strategies for enterprise organizations.

My core competencies include Demand Generation, Marketing Automation, Account Based Marketing (ABX), and Go-to-Market (GTM) Program Management. I have hands-on experience with multiple marketing automation platforms, such as Marketo, Eloqua, and Pardot as well as hold several certifications, such as Marketo Certified Expert (MCE) and the Demandbase ABM Foundations and Advanced Certifications.

My mission is to help organizations find and implement the right Go-to-Market solutions focused on Revenue Growth and RevOps process optimization. I create and manage multi-channel integrated global campaigns focused on enterprise targets, implement Salesforce and multiple technology integrations to support sales and marketing programs, and analyze and present analytics related to campaigns, website performance, and pipeline attribution. This is accomplished by maintaining close relationships and alignment with both marketing and sales teams with shared goals and process for the entire buyer journey.

I am passionate about leveraging the data, tactics, processes and resources to create valuable dialogue between businesses and their target audiences. Whether focused on acquisition or pipeline acceleration, I design and execute programs and strategies that align with the key objectives and goals of the organization.

taplio

The Battle

Robyn Hatfield 📨

Melissa Werkenthin

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?