Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

CyberArk

Leading a Team of Marketing Automation analysts who thrive to solve complex business problems related to campaign management and CRM.

Marketing Automation Team Leader

Commvault

Marketing Automation - Sr Specialist APJ

IBM India Private Limited

-Campaign materials review includes campaign map and Implementation guide.
- List pulling and tagging to campaigns using SQL from database.
- Creation of flowcharts in UNICA
- Quality checking
- Lead Routing
- Troubleshooting for errors if any.
- Execution of email programs from UNICA 9.5
- Monitoring and tracking of results.

Marketing Automation Specialist

Concentrix

Marketing Automation Developer, Handling campaign management activities for QLIK.
QA of Programs, Smart Campaigns, Email copies, Landing Pages, Forms and Functionality testing.
Creation of forms and Landing pages for Webinars in Marketo using forms 2.0.
Salesforce sync for lead creation from Marketo to SFDC for all programs.
Proofreading and amending email copy (HTML) - Edit /improvise and update Banner images / or any copy changes based on client requirements when needed.
Creation of workflows in marketo.
Set up of Drip/Triggered campaigns in Marketo for Nurturing.
Custom form fields - using Hidden fields in forms 2.0
Custom make URL's for LANDING pages in MARKETO (aligning to SEO strategy).
Forms functionality testing – sync to salesforce 
Webinar set up mechanism creation in Marketo and sync with WebEx and Go To Webinar tools.
Build, test and launch simple to highly advanced email campaigns and  interactive programs using the Marketo® platform on-time, without any errors.

Lead - Database Analyst

Replicon

Email campaign execution - B2B

Email deployment (Campaign Management) and Marketing Automation experience.
	Creation of workflows in marketo.
	Set up of Drip/Triggered campaigns in Marketo for Nurturing.
	Webinar set up mechanism creation in Marketo and sync with Webex and Go To Webinar tools.
	Build, test and launch simple to highly advanced email campaigns and interactive programs using the Marketo® platform on-time, without any errors. 
	QA of Programs, Smart Campaigns, Email copies, Landing Pages, Forms and Functionality testing.
	Proofreading and amending email copy (HTML), where required.
	Creation of forms and Landing pages for Webinars in Marketo using forms 2.0.
	Salesforce sync for lead creation from Marketo to SFDC for all programs.

Campaign Management Executive

SRA OSS Inc.

Off page optimization,Blogging,Lead generation,Content writing,Email campaign execution and Planning

Digital Marketing Analyst

Zeta Interactive

SPOC for all client marketing activities.- includes project management related tasks as well as Operations.

B2C Email campaign execution.
 - Handled clients like Sunset publishing / Adknowledge / Meteor Games
 - Execute Simple to highly advanced email marketing programs - includes triggered e-mail set            ups and dynamic content based e-mails.

Work with Deliverability teams on client IP Whitelisting , CAN SPAM and email compliance related requests.

Also possess knowledge on Feedback loop set ups , DMARC and Domain set ups related to client on boarding.

Digital Marketing Executive

A dynamic multi-faceted professional having 12 years of rich experience in Digital Marketing (E-mail) campaign management in B2C as well as B2B. Eager to explore more.. 

Specialities include : Go to market strategy, Inbound lead nurturing , Database marketing , Email marketing, Content marketing, Dynamic emails, Database segmentation and profiling, Marketing Automation tool evaluation experience.

CRM : Salesforce/Atlas
Marketing Automation tools worked : Marketo / Hubspot/UNICA EMM
Email marketing tools : Zeta mail / Constant contact / mail chimp

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