Roderick A. Harris

Wisdom Wordsmith | Entrepreneur | Brand Creative : : 𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 𝗦𝗲𝗲𝗻! All your people forever ON BRAND promoting themselves & the brand with their latest AdModX No-Fuss Video

N O F U S S V I D E O S . C O M

💡 𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥𝗦 𝗙𝗢𝗥𝗚𝗘𝗧 𝗤𝗨𝗜𝗖𝗞. 𝗚𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗲𝗾𝘂𝗮𝗹𝗹𝘆 𝗮𝘀 𝗾𝘂𝗶𝗰𝗸, 𝗮𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝗺𝗶𝗻𝗱 𝘁𝗵𝗲𝗺. Franchise employees (& 𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯𝘴) should have easy, affordable ways to promote at will in their digital communities. Like they do with flyers, mailers, and door hangers in their real-world communities. We've created one of those ways — No-Fuss Videos (𝘢𝘭𝘭-𝘪𝘯-𝘰𝘯𝘦 "𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨" 𝘷𝘪𝘥𝘦𝘰𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘪𝘮𝘱𝘭𝘦 𝘩𝘦𝘢𝘥𝘴𝘩𝘰𝘵). Tremendous! But at the same time daunting. Especially for franchise brands and their massive challenge of EVERYONE "always on-brand". 

💥🚀 𝗡𝗢-𝗙𝗨𝗦𝗦 𝗩𝗜𝗗𝗘𝗢𝗦 𝗔𝗥𝗘 𝗢𝗨𝗥 𝗪𝗔𝗬 𝗧𝗢 𝗛𝗘𝗟𝗣 𝗙𝗥𝗔𝗡𝗖𝗛𝗜𝗦𝗘 𝗕𝗥𝗔𝗡𝗗𝗦 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 "𝗮𝗹𝘄𝗮𝘆𝘀 𝗼𝗻-𝗯𝗿𝗮𝗻𝗱" 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Employees (𝘢𝘨𝘦𝘯𝘵𝘴-𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵𝘴-𝘳𝘦𝘱𝘴-𝘦𝘵𝘤.) and franchise sites (𝘰𝘧𝘧𝘪𝘤𝘦𝘴-𝘴𝘵𝘰𝘳𝘦𝘴-𝘴𝘩𝘰𝘱𝘴-𝘦𝘵𝘤.) promote themselves and the franchise brand, wherever they hang out online. The triumph is keeping everyone in the brand, on-brand. Music to franchise brands’ ears. Marketing crescendo! Thousands on the same page, singing the same tune — same message, same look, same way. BRAND AWARENESS! Challenging for sure, but AdModX has a way to help. And it’s *not* the same old tune. It's No-Fuss Branding Videos... and know, it's not digital ads.

🎯 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘! 𝗡𝗼-𝗙𝘂𝘀𝘀 𝗩𝗶𝗱𝗲𝗼𝘀 𝗮𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 "𝗮𝗹𝘄𝗮𝘆𝘀 𝗼𝗻-𝗯𝗿𝗮𝗻𝗱" 𝗺𝗮𝗱𝗲 𝗲𝗮𝘀𝘆. Franchise brands can end up with their whole workforce in the marketing & branding mix. Awesome! Every employee & franchise location, promoting themselves AND the brand. Any time. Any place. Major! The market sees the franchise and everyone in it, the same — all on the same page, singing the same tune. Fabulous! The value for franchise brands is REACH… wherever your people get seen, your franchise brand gets seen! All eyes on you. Always aware you're out here. That's the big win!

🎉 "𝗜 𝗡 𝗧 𝗘 𝗥 𝗘 𝗦 𝗧 𝗘 𝗗 ?" (𝙒𝙞𝙨𝙝 𝙩𝙤 𝙩𝙖𝙡𝙠? 𝙉𝙤 𝙘𝙤𝙢𝙢𝙞𝙩𝙢𝙚𝙣𝙩, 𝙟𝙪𝙨𝙩 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.) 
◼️ REACH OUT: https://www.nofussvideos.com/next

Founder / Chief Exec

Collaborate with Franchise HQ's to put everyone in the Franchise Brand's workforce on the same page, promoting themselves AND the brand with AdModX No-Fuss Branding Video.

Each person working under the franchise brand (100-to-100,000+) gets their own, cool little self-promotion video. They use it to promote themselves (𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘣𝘳𝘢𝘯𝘥!) in all their digital faves — social media, email, texts, newsletters, web pages, etc. Every person in the workforce shows up looking, giving, feeling exactly the same. Franchise Brands get seen wherever and whenever anyone in the franchise gets seen.

Imagine, Franchise Brands showing up in all their people's digital hangouts across social media and beyond. That's a lot of getting seen! A lot of opportunities for Franchise Brands to:
• Boost brand awareness
• Drive brand consistency
• Project brand unity

"Let's Collab!" We ALL Win.

Beretta Hellas LTD Firearms, Ammunition, Airguns, Clothing, Accessories, Footwear, Binoculars

Responsibilities:
● Full responsibility of company’s overall business development, operation and revenue growth.
● Long term development of business and short term identification and performance monitoring of market shares, volume and profit objectives.
● Assessment of business opportunities, suggestion and implementation of company’s strategic development plans to meet the challenges of the markets.
● Coordination and monitoring of action plans to achieve the strategic objectives.
● Negotiation of partnerships with other companies and external service providers, development and maintenance of effective working relationships with them.
● Maintenance of effective organizational structure and procedures and suggestions of changes in order to meet the changing business environment.
● Building strong relationships among the stuff promoting team spirit.
● Coordination of company’s everyday activities ensuring its effective running. 
● Management of all marketing, sales, distribution and financial results.

Achievements:
✔ Increase in net turnover by 41%.
✔ Increase in gross margin by 47%.
✔ Increase in operating income by 45%.
✔ Decrease in financial expenses by 11%.
✔ Increase in operating profitability by 73%.
✔ During year 2005 Beretta Hellas achieved locally the highest market share (40%) of Beretta firearms in Europe, in the medium-to-high quality segment, and an international expansion in three continents.
✔ During year 2008 Beretta Hellas became the world leader in hunting footwear sales, among all subsidiaries of Beretta Group, with a market share of 45%.
✔ Exceptional new business development with successful introduction of BAM and Stoeger airguns (sales increase of 885% on a five years’ basis) and of Steiner and Burris binoculars (sales increase of 30% on a two years’ basis) in the Greek market.

General Manager

Yellow Engine S.A. CRM Services Provider

Responsibilities:
● Formulation and implementation of budgets, business plans and strategic marketing plans for the targeted trading markets as well as for the established markets.
● Design and effective implementation of diversified commercial plans, database marketing (via call center technology), sales and logistics strategies.
● Valuation of acquisitions in the Wholesale as well as in the Retail Sector.
● Successful implementation of Business LogicDIS ERP System.
● Recourse factoring of customers’ payments.
● Feasibility study of E-Fulfillment Center investment.
● Successful implementation of Platinum SQL ERP System.
● Successful implementation of Siebel eBusiness CRM solution.
● Supply Chain transformation according to business on line principles.
● Reorganization of Warehousing & Distribution processes.
● Elaboration of Management Information System (MIS) and Sales Information System (SIS).
● Design and implementation of inventory management policies and Logistics Information Systems (LIS).
● Elaboration of company’s Business Process Reengineering (BPR).

Executive Consultant

Notos Com. Holdings S.A. Cosmetics, Personal Care, Hygiene and Stationery Products

Responsibilities:
● Active participation in Group’s Business Process Reengineering (BPR) and in SAP R/3 implementation project as Business Process Owner (BPO).
● Planning and effective execution of various projects (logistics costs, investments of new machines, profit & loss statements of products’ lines and cost analysis of finished products).
● Management of all Customers’ Order Cycle’s activities (master file data, pricing policy, orders’ receipt, credit control, stock control, picking, packing, goods issue, billing, distribution, products’ returns, credit and debit memos, end-year bonuses).
● Design and realization of Customer Service Benchmarking.
● Elaboration of receivables’ budget of all companies of the Group.
● Monthly planning and daily follow-up of customers’ payments.
● Follow-up of lawyers’ issues.
● Recourse factoring of customers’ payments.

Achievements:
✔ Reduction in receivables by 10% despite the 15% sales increase.
✔ Reduction in trade debtors’ turnover ratio by 21%.
✔ Efficient project management of Sales & Distribution (SD) and Finance (FI) SAP modules.

Customer Services & Logistics Requirements Planning Manager

L'Oréal Hellas S.A. Cosmetics Products

Responsibilities:
● Inventory control/management.
● Liaison with local and foreign marketing departments.
● Management of exportations.
● Coordination and follow-up of launches and promotional activities.
● Monthly elaboration of Master Production Scheduling (MPS) and Rough Cut Resource Planning (RCRP).
● Supervision of Materials Requirements Planning (MRP).
● Streamlining and optimizing operations.
● Implementation of Continuous Replenishment Processes (CRP) between materials suppliers and the company.
● Elaboration of logistics contracts with local suppliers and third party logistics providers.
● Education of logistics managers of other subsidiaries (Israel, Poland, Turkey).

Achievements:
✔ Reduction in finished products’ stock coverage days by 35%.
✔ Reduction in materials’ stock coverage days by 38%.
✔ Increase in exportations’ volume by 370% and value by 474%.

Logistics & Exports Manager

Multipack S.A.I.C. Flexible Packaging Materials

Responsibilities:
● Conduction of an industrial market research.
● Contacts with customers, detection of their needs and demonstration of products'​ quality and performance.
● Drawing up offers and customers' orders.
● Production & Quality Control Departments (training).

Sales & Marketing Executive

Experienced General Manager ✔ Executive Director ✔ Executive Consultant │ Cross-Functional Team Leader │ Peak Performer

►►► Open to all professional networking requests.◄◄◄

Mr. George Psomakakis holds a Chemical Engineering Degree from the National Technical University of Athens. He is trilingual in English, French and German, proficient with Windows and MS-Office and has a wide experience in many ERP and CRM systems. Moreover, he has actively participated in numerous seminar courses, conferences and project teams in Greece and abroad of over 800 hours total duration. He has acquired a remarkable professional experience of 23 years in several multinational and Greek companies of different size, products and distribution channels both as senior line manager (Chief Executive Officer, Customer Services & Logistics Requirements Planning Manager, Logistics & Exports Manager, Sales & Marketing Executive) as well as business consultant (Executive Consultant to Managing Director, Project Manager) with compelling business results in his areas of expertise.

Skill Highlights: 
► Strong strategic and conceptual orientation.
► Ability to think logically and creatively and to execute tactically. 
► Multi-project handling skills. 
► Possessing natural business instincts with vision.
► Capacity to recognize both opportunities and problems within the business as a whole.
► Ability to generate confidence of executive teams and employees. 
► Sense of urgency and drive for results.

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Roderick A. Harris

George Psomakakis

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