Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

The Arica Angelo Intimacy Experience

CEO & Founder

AricaAngelo.com

Relationship and Dating Advice, along with video's and writings to help you along the way.

Owner

Zabinet

Brand development, web site traffic growth,  Developed brand strategy and systematic selling system.

Strategic Consulting, including business plan & sales strategy development.

Supported team with creating marketing videos and email campaigns.

Business Development

Cesare Paciotti

Strategic Consulting, including business plan & sales strategy development.

Involved with sales that consisted of high net worth clients, for high-end fashion and shoes.  Assisted with management of inventory, along with assisting clientele nationwide.  Ranked top sales within the California branch on several occasions.  Worked with the wholesale division of the company, along with providing marketing strategies to increase sales.

Assistant Manager Sales

Action Personnel

Managed all existing accounts along with acquiring new accounts through business to business marketing and sales.  Attended all business luncheons, dinners and events as the “face” of the company.  Working with clients that ranged from industrial to high end businesses.  Represented company at all Chamber of Commerce Events along with political ceremonies.
While employed with Action Personnel, the company experienced their highest volume in revenue within their 20 plus years in being in business, despite the economic downfall.

Marketing Consultant

Affinity Skin Clinic

Office Manager, Online Marketing Affiliate and Sales Member to a luxury Skin Clinic that hosted two estheticians, masseuse along with selling and marketing over 20 skin care lines.  Coordinated all appointments, managed office for clinic consisting of several staff members, while selling to skin care to clients and new customers.  
Assisted with Online Skin Care business, through online marketing, creating and hosting companies YouTube channel, while running an Ebay business that sold companies featured skin care lines, worldwide.

Office Manager, Online Marketing Affiliate, Sales

Judith Lance Inc.

Receptionist and Assistant to a high-end Interior Design firm that serviced celebrity and high profiled clientele.  Managed company’s calendar for all design meetings within studio.  Executive Assistant to owner of company and oversaw Inspiration files and coordination of the studio’s library.  Worked with vendors to arrange for new products to come through studio and for Principal’s review.  Assisted Design Director with coordination of meetings/schedule and personal requests, such as travel and other reservations.

Receptionist, Assistant to Design Director

Fidelity Financial Group

Coordinated loans in the mortgage business with existing clients as well as new clients with refinancing homes and obtaining new loans.  Assisted in marketing strategies to obtain new business as well as trained Loan Originators seeking to become Loan Officers.

Senior  Loan Coordinator

Silverback Marketing

Worked with individuals entering the Information Seminar Network along with existing Seminar Hosts in creating strategic solutions to increasing the volume of sales.  Assisted with marketing strategies to further the growth of Silverback Marketing through internet campaigns.  Sold marketing services to clientele at outside seminar venues.

Marketing, Sales & Training

Agape Enterprises Ltd.

Sold to investors nationally in obtaining Cash Flow properties.  Negotiated contracts, determined budgets of restoration of homes and rent values.  Placed tenants in sold homes as well as managed properties.

Leadership & Relationships Go Hand In Hand ⚫ ⭐ Named Top Relationship Expert by YAHOO❗Finance ⚫ 🎬Host & Expert of BRAVO's TV Show Love Without Borders ⚫ 🏆16 Year Consulting/Coaching ⚫ 🎥YouTube 19+ Million Views

Helping the high achiever not only succeed in relationships & intimacy, but the legacy he/she leaves on their world.  

(Fill this form out to help me get to know you & your situation: https://tripetto.app/run/1ADCT7J47O )

Dating and relationship coaching for over a decade.

🏆 Host & Expert of an international television show "Love Without Borders" on BRAVO tv 
( https://www.bravotv.com/the-daily-dish/love-without-borders-meet-relationship-expert-arica-angelo )

🏆 Top Relationship Expert by YAHOO! finance ( https://finance.yahoo.com/news/top-10-relationship-coaches-transforming-121500521.html )

🏆 YouTube expert advice with over 150,000 subscribers ( http://youtube.com/aricaangelo )

🏅 Get coached by me or start with one of my video online programs at: https://www.aricaangelo.com

🎬 Here's a clip from my television show with BRAVO (courtesy of Yahoo! finance)
https://finance.yahoo.com/video/arica-reprimands-brian-over-gaslighting-005500696.html

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Rodney Steele

Arica Angelo

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