Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Engage PEO

Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of health and workers’ compensation insurance products, payroll technology and tax administration, risk management services and advanced technology as part of an extensive suite of HR services. Engage PEO was awarded the designation of Certified Professional Employer Organization (CPEO) by the Internal Revenue Service (IRS), ensuring greater benefits for small and mid-sized businesses such as tax advantages and financial protections. Engage PEO also is accredited by the Employer Services Assurance Corporation (ESAC), and was named to Inc. magazine’s list of the 5000 fastest-growing companies every year since 2016. For more information on Engage PEO visit www.engagepeo.com.

Vice President of Sales

TriNet

PEO and B2B sales
Facilitate training for new hires.
Prospect new clients by marketing, networking and cold calling. 
Schedule and conduct business meetings.
Present comprehensive solutions to business owners and C-level executives at prospective companies. 
Prepare proposals including cost analysis, plan design comparisons, health stabilization projects, and risk management analysis.
Develop Broker relationships that will cultivate future referrals.   
Assist with client retention and referral efforts. 
Build and Maintain solid working relationships with clients.
Keeping my clients informed of their current needs and anticipating their future needs.

Senior Sales Consultant

BBVA Compass

Created long term business clients.
Strengthened business client relationships through consulting and outstanding service. 
Consulted with business owners on different ways to be more efficient in regards to their finances and budgeting.
Helped them with every aspect of their businees accounts.

Business Relationship Manager

Business and consumer lending including mortgage loans, HELOC, BLOC.

Strength client relationships through up selling and cross selling to maximize retention.

Direct selling and portfolio management.

Built partnerships with companies for account and lending referrals. 

Great at networking and forming centers of influence.

Ranked top producers in the company for loan production, mortgage professional and deposits.

Senior Financial Advisor / Loan Officer

Citi

Personal and Business Banker

Enterprise Rent-A-Car

In charge of Car Sales in San Antonio Territory

Account Executive

Blanca Abbud is a sales professional that produces winning results for organizations as an individual contributor and sales team leader, delivering consistent results. Her passion is helping businesses get better, grow faster, and become more profitable. She has 13 years of PEO experience. That experience combined with her education and industry knowledge is what allows her to perform as a top producer in all her roles. With a high level of energy, motivation, business ethics, and sound judgment, Blanca has a proven record of building long lasting relationships. 

Blanca’s business accomplishments have been recognized by a number of publications including the San Antonio Business Journal’s 2018 Top 40 under 40, Eleanora Magazine’s Texas Top 50 Women to Watch, Inspiring Women of San Antonio,  Latina Women's Book, SA Monthly Magazine Business Woman, and a profile in Texas Business Magazine’s NSIDE.  She has also received six President's Club awards for her exceptional sales production year over year.

Blanca is now VP of Sales for Engage PEO.  She manages the Texas market but has clients all over the US. She strongly believes she is with the best company she has worked for in regards to leadership and sales culture.  Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize profits.

Please contact Blanca to learn more about how she can help your business succeed.
Email: babbaud@engagepeo.com

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The Battle

Rodney Steele

Blanca Abbud, MBA ➡️ The PEO Lady

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