Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Rockwell Automation

• Drive strategy and innovation with customers and partners across various industry sectors, meeting $84M revenue targets.
• Collaborate with medical device, pharmaceutical, automotive, aerospace, industrial, retail, and high-tech product manufacturers to deliver successful outcomes.
• Develop key skills in strategic planning, sales and marketing, partnership management, and revenue growth initiatives.

Senior Executive

It’s an honor to be a part of the leadership with a company that has over 120 years of automation and innovation that values people and community. As the gold standard for manufacturing, my role is drive the same core values as the digital arm of Rockwell Automations. 

I specialize in leading complex transformation initiatives, building strategic partnerships, and translating vision into actionable, scalable solutions across industries. Whether it’s modernizing operations, enabling smarter manufacturing, or integrating emerging technologies, I work side-by-side with customers to ensure success.

Passionate about innovation, sustainability, and growth, I’m driven by the opportunity to make a lasting impact. I believe in the power of collaboration—empowering clients, partners, and our teams at Rockwell to achieve what’s next.

Global Digital Executive

SABRION DIGITAL GROUP

As CEO of Sabrion, I help product companies navigate digital transformation with clarity and purpose. We specialize in consultative planning, strategy, and roadmapping for technologies like PLM, CAD, MES, MDM, and cloud enterprise solutions—bridging business goals with next-gen innovation.

From due diligence to implementation, we work with world-class partners across industries to deliver transformation that drives measurable results. Our expertise spans digital thread, digital twin, smart connected products, AR/VR, AI, and Industry 4.0—all anchored in ROI and real business outcomes.

At Sabrion, we’re vendor-agnostic, people-first, and focused on sustainable value. We don’t just implement technology—we build a vision, align stakeholders, and create digital ecosystems that work for the people who power them.

🔗 sabrion-digital.com
#humanelement #digitaltwin #industry40 #thinkdifferently

Chief Executive Officer / Board Member

Kalypso: A Rockwell Automation Business

As a Digital Transformation Lead at Kalypso | Rockwell Automation, I work with product companies to drive end-to-end transformation across the value chain. Our mission is to help organizations reimagine how they operate—through strategy, innovation, and the adoption of emerging technologies.

I partner closely with executive teams to navigate complex change, modernize business processes, and unlock new sources of value. At Kalypso, we specialize in guiding companies through every phase of transformation—from digital strategy and technology adoption to cultural change and sustainable growth.

What I Do:
	•	Digital Strategy & Roadmapping: Aligning transformation efforts with business goals for lasting impact.
	•	Innovation Leadership: Driving adoption of disruptive technologies to stay ahead of the curve.
	•	Revenue Optimization: Enhancing business models, customer experience, and data-driven decision making.
	•	Organizational Change: Leading cultural shifts that support agility, resilience, and continuous improvement.
	•	Tech Advisory: Guiding adoption of AI, IoT, digital thread/twin, and other transformative capabilities.
	•	Executive Counsel: Supporting C-suite leaders with insights on industry trends and competitive strategies.

At the heart of it all: transformation that’s not just digital, but deeply human.

Global Digital Products and IT/OT Transformations 

Birlasoft

As a Practice Director, I led strategic digital transformation initiatives across industries including Life Sciences, Industrial, Aerospace & Defense, Automotive, and Consumer Products. My focus was helping clients reimagine their product development, manufacturing, and IT ecosystems—enabling smarter, more connected enterprises.

I partnered with executives across IT, Engineering, Procurement, and Manufacturing to drive adoption of technologies like ERP, CAD, PLM, MDM, IoT, AR/VR, MES, and Cloud. Working with platforms such as PTC, Dassault Systèmes, Siemens, Aras, and Oracle Cloud, I helped modernize and streamline enterprise vendor landscapes.

Key to my role was leading Phase 0 initiatives—developing digital strategies, conducting architectural due diligence, defining future-state processes, and planning migrations and infrastructure. My goal: to reduce friction, close communication gaps, and build scalable, cloud-enabled environments that deliver measurable value and support a zero-CAPEX or hybrid model of operation.

Practice Director

Capgemini

As Sr. PMO PLM Manager at Capgemini, I led digital transformation initiatives across North America, focusing on CAD, PLM, MES, and MDM technologies. My role combined strategic program oversight with hands-on delivery—driving success for clients by aligning emerging technologies with business goals.

I was responsible for building and managing strong client relationships, leading cross-functional project teams, and establishing consistent communication, documentation, and PMO governance standards. I ensured projects stayed on track, stakeholders stayed aligned, and value was continuously delivered.

My work also included conducting maturity assessments, defining as-is/to-be architectures, and delivering transformation roadmaps—primarily leveraging PTC solutions (Windchill, ThingWorx, FlexPLM) and Dassault Systèmes (ENOVIA/3DEXPERIENCE). These efforts enabled clients to validate business feasibility, drive adoption, and realize measurable ROI from new architectures and improved processes.

Senior PMO PLM Manager

ArcherGrey

As a Director, I was responsible for discovering new PLM opportunities for ArcherGrey PLM Consultative Services, specifically around Dassault Systèmes – CAD (SolidWorks & CATIA) / 3D Experience Platform applications and sustaining the practice. I also coordinated our services that were designed to improve business processes and organizational change management for customers in Retail, Footwear and Apparel, Life Sciences, A&D, Automotive, DoD and DoE as well as High-Tech. It was typical that I would assist our customers in the development of strategic projects and operational planning with their top executives, setting objectives and identifying methods to reach their goals. To this end, I supported our customers as a PLM SME to adopt leading solutions from Dassault Systemes, PTC and Siemens. This helped our customers realize the value and benefit to a digital engineering and manufacturing landscape. 

Once new business has been secured, I worked with other department heads and staff to coordinate project kickoff, blueprinting, application architecture and transitional services to ensure stabilization and project integrity. We would ensure that the true value of digital continuity was achieved each and every time we worked with a customer. ArcherGrey truly cares about quality of services and made a strong effort to keep the customer first. These are good friends of mine to this day.

Director of PLM

Intelaphase Inc.

At Intelaphase I had a strong business impact and was part of the company's leadership reporting directly to the CEO. I was expected on shaping a piece of the business through direct sales in the Retail and Consumer Goods, High-tech and Software PLM as well as Application lifecycle management (ALM) segment. Additionally I supported business operations and developed high-level business relationships while leading large technical and functional teams. To this end, I managed active accounts, service agreements, budget, marketing, partnerships and best in class technical deployment and service delivery models.

During my time with Intelaphase I led one of the largest global cloud based PLM implementation that harmonized 75 software products groups and improved their software release packages for one of the largest software companies in the world. It was truly incredible.

Principal

Acnovate Corporation

My areas of responsibility at Acnovate were Business Development, Project Management, Marketing, Solution Architect, Strategic Partnerships, Account Management, and Operational Services for PLM in Retail and Consumer Goods and Engineering/Manufacturing – pretty much did everything. 

In addition to managing services, I also managed the go-to-market and builds for the product release and product roadmaps. This means I would work with R&D and executives to develop pricing models and release cycles for Qiwk Retail Mobile and Qiwk Retail Reporting for PTC Windchill and FlexPLM. For the delivery of Qwik, I was responsible for Proof of Concept (POC) and application implementations; this would include creating the project resources matrix and executive briefs, organizational change management, delivery milestones, client specifications and requirement definition. There was really nothing I didn’t do to ensure the success of Qwik.

PLM Director

PLM Advisor and Contractor for Companies (Cordys - OpenText & Fashion for Globe & Zweave)

During my time as an advisor and consultant, I worked on multiple implementations and advised for many firms and software companies regarding best practices for Windchill 7-9.X FlexPLM, PDMLink & ProjectLink, eMatrix & ENOVIA V6, ENOVIA V5, Teamcenter, (TcEnt/TcE/TcU), CATIA V5 V6 & Pro/E implementations and improvements. Additional advisory for leading applications Cordys BOP, Collaborative Engineering (CE), TIBCO, and FashionForGlobe (FaaS) and regularly contracted with global firms like Deloitte and Accenture.

I would work to help organizations with taxonomy, data migration, consolidation, integration and implementation strategies. These efforts were also to establish and manage enterprise-wide program for PLM/MDM and companywide efforts to identify and evaluate all critical systems to extend PLM footprint.

Additionally I would provide DevOps adoption and governance to many leading solutions and mentored qualified teams committed to meeting schedule, backlogs, sprints and configuration needs. 

Many times I defined Technical and Functional Specification for the customer, presented full-stack development architectures and procedures as well as perform analysis on all recommended application strategies. Facilitated project plan strategy meetings to address server architecture, data quality and process flow. 

Typically, in all cases I acted as a liaison between the customer and technical teams both in BRM and SME capacity. This allowed for optimal configuration and data mapping for item master, lifecycle, workflows, EBOM, MBOM, GUI enhancements and API reports and access control rules.

Enterprise Architect & Project Manager - Business Analyst - Technical Lead

Aptavis Technologies Corp

This was the company that I really made a name for myself. I worked with some of the best people and intelligent UI developers, data miners and PLMers on the planet developing what would eventually become FlexPLM - one of leading PLM solutions to-be acquired by PTC.

For Aptavis (formally LCS) I provided comprehensive remote and onsite support for our customers in the footwear and apparel industry implementing FlexPLM in all areas of professional services, pre and post sales, along with leading technical teams for R&D. 

Much of the time I developed POC/CRP as the project lead for clients and potential clients then demonstrated the proposed solution highlighting the value of application through reports for seasonal line plans and sku/product comparisons, Tech Pack, POMs, Calendars etc.  This helped many footwear and apparel companies to realize the benefit, value and capability of PLM.

When I was not on a deployment or sales call, I handled quality assurance, defect list and enhancement requests for the core application to improve customer experience for FlexPLM.

Senior PLM Implementation Consultant

Digital Executive | PLM Guru + AI & IoT | 3D | Corp Advisor | Army Veteran | Father of 4 | Faithful Husband | Christian

For nearly 30 years of being an advocate of digital transformation and innovative strategies, I can safely say there’s nothing else I’d rather do. I am a seasoned executive and entrepreneur with a proven track record of driving business growth and operational excellence in nearly every industry. With a deep understanding of the rapidly evolving digital engineering and manufacturing landscape, I specialize in leading transformative initiatives that empower businesses to thrive.🔹 Visionary Strategist: Crafting transformative roadmaps that drive growth and operational excellence.🔹 Tech Innovator: Leveraging advanced tools to optimize processes, enable people and enhance customer experiences.🔹 Change Leader: Guiding cultural and organizational shifts for successful transformations.🔹 Growth Catalyst: Unlocking new revenue streams and fostering lasting market leadership.I am dedicated to shaping the future of engineering and manufacturing, enterprise data solutions, cloud, AI and data science while sharing insights and fostering collaboration across industries. I am driven by faith, family, and a fulfilling career—in that order. I am committed to making time to support those in need, prioritizing charitable efforts and acts of service. I have a strong commitment to family values, balancing personal responsibilities with a successful career. This dedication fosters empathy, collaboration, and a nurturing approach in all professional endeavors.

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The Battle

Rodney Steele

Brion Carroll (II)

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