Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Denise Murtha Bachmann

Sellovatorz Inc

Elevating Sales to Cultivate Exceptional Sales Results in the World of AI by helping to adopt and adapt to AI technologies for efficiency gains and then shifting the focus on the Human aspect within the sales process.  The human connection, creating the human experience that the buyers of today demand.

Founder

Growth Network Partnership

As a Strategic Partner with GNP, we work closely with clients to understand their needs and collaborate with experts to deliver tailored solutions. By leveraging a diverse skill set and industry knowledge, we successfully manage strategic partnerships and drive client satisfaction through innovative solutions and effective communication.  I am proud to be a founding member.

Strategic Partner

Top Voices Unite

As an Advisory Board Member for LinkedIn Top Voices we foster a global community dedicated to serving professionals through cutting-edge knowledge and meaningful connections. We empower leaders to elevate their businesses through service-driven insights and collaboration, driving success and growth worldwide.

Advisory Board Member

DCS Sales LLC

With our focus on Funded Start-ups, DCS Represents Denise (Murtha Bachmann), Cory (Warfield), Sonny (aka Sondeep Purewal) and is a 360 degree approach to sales for those that need to implement a Sales Strategy, Sales Team, or Improve Processes and People already in place to Hit Sales Targets.  For those that need guidance with LI branding, prospecting, sales process, elevating sales skills, fractional leadership and more, DCS is your consulting, coaching and leadership shop.

Co-Founder

The Profit Trio

A 3 pronged approach to sales, we (Chella Diaz, Chad Johnson and myself) guide Entrepreneurs and Small Business Owners to Price your Value, Prospect and Close Business all while here on LI.

SWAI Media

SWAI Media represents the various media streams for Sellovatorz™, Success with AI, Blue TV and various others.  Whether newsletters, live streams, audio events, podcasts or guesting appearances, they are all managed through SWAI and represent my Sales, AI and Humanity platform.

Success with AI

I Help Individuals and Enterprises to Convert More Prospects into Qualified Leads by Educating How AI is used to Compliment Humans not Replace them.  How?  By Educating on how to Implement Automation Technologies that allow Individuals and Enterprises to off load their daily mundane tasks and focus on Generating Revenue Activities such as New Products and Service Offerings utilizing Social Selling and Branding.

Caff-AI Chats Livestream Host
Speaker
Consultant
Coach

Founder and CEO

LOS Global

LOS Global is a leadership coaching program leveraging the Leadership Optimized System.  I am sharing my experience with AI and Sales to Leaders Globally.

Coach

Sales Revival Community

With my co-host, we planned and executed on the 2023 3rd Annual Sales Revival Conference entitled The Aftermath: Man vs Machine.  With over 25 panelists, over 3 days, we brought together industry leaders in Branding, Marketing, Sales and many more together to facilitate conversations for an audience of marketers, sales professionals, entrepreneurs, leaders and more.

RevGenius

Member

Sales is like a box of chocolates. Wrong! We should know exactly what we are getting. Together we will make sure that you know where your Sales are coming from in the remainder of this fiscal year.

Hi...I am Denise Murtha Bachmann and I am passionate about humanizing sales.  I killed it in tech sales and I help others do the same.  What differentiates me from all the other sales coaches here on LinkedIn?  With over 30 years of experience and the latter half in AI/ML, I know how to leverage new technologies for efficiency gains and then pivot to cultivate the human experience that buyers of today demand.

Closing over $75M in revenue in the last 14 years and making club 85% of the eligible years, working with companies such as AT&T, USAA, BCBS and so many more, I have navigated and managed some complex sales cycles.  Clients closed with me not just solely on my ability to build relationships, but also because established credibility with them.  I learned the products that I was selling and the business problems we were helping to solve so much so that I didn't need a software engineer for those 1st and 2nd level conversations.  This allowed for us to have the discussions that most buyers do not like to have with sales.

Knowing the solutions and the business problems is what fostered my passion and enthusiasm for AI.  The challenge that most companies face today is that they want and attempt to adopt new technologies, injecting them into the sales process but they don't know how to adapt their sales teams.  

Adapting to AI, many sales organizations....
*Have their sales teams just allow the solutions to run without teaching them how or when to insert the human connection, or
*Have their sales teams do the same work effort that the technology is focused on expecting double the results.

Buyers of today demand an experience.  By the time they come to you, as the seller, they have already done their homework and downselected you as one of their top 3-5 choices.  Yes you must confirm what they know about you, the company and product thus far, but then they want to know what partnering with you will be like.  They are looking for the experience.

Sales cannot give them an experience if they are focused more on the technology or on the activities that are of less value.  When you focus on the higher value activities, sales can cultivate and elevate the Human Connection within the sales process and revenue will SKYROCKET!!

Working with me and my Sellovatorz program, sales will learn how to accelerate exceptional sales results through...
*Group and Invidivual Coaching
*Masterminds and 
*Masterclasses.

DM me or visit my website to schedule time with me.
Let's kill sales together!!!

Most of us, as professionals think every post starts from zero. But cognitive science says otherwise—our audience carries attention residue from one moment of impact to the next. We will reveal how to use that hidden momentum to amplify visibility, trust, and conversion across our content.

Together, we’ll explore how to:
✅ Carry credibility from one post into the next with strategic sequencing.
✅ Use attention residue to make audiences more receptive after high-impact moments.
✅ Turn consistency into a compounding effect that strengthens our brand over time.

I'm sure we’ve all wondered why some creators seem to “stay top of mind” effortlessly—this episode will show us the science behind it.

We’re already building momentum with every post.
It’s time to learn how to use it.

AI will help us hit quota but exceeding our numbers only happens when we focus on the human connection. Together, leveraging art and science, we will strategically KILL OUR SALES both now and in 2026. Let’s do this!!!

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The Battle

Rodney Steele

Denise Murtha Bachmann

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The Battle

Rodney Steele

Denise Murtha Bachmann

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Denise Murtha Bachmann's LinkedIn Performance

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