Rodney Steele

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin

Private equity and growth companies rarely get hurt by big decisions.

They get hurt by drift. 

Pricing that creeps, assumptions that stop matching reality, systems that no longer align, and operational noise that never appears in the model but always hits the P&L.

This is especially true once a company is already using a PEO.

After the decision is made, no one is truly independent.

PEOs service the relationship.
Brokers focus on placement.
Management teams are busy operating the business.

As a result, renewals roll forward, risk compounds quietly, and misalignment becomes normalized.

That’s the gap I work in.

For more than 15 years, I’ve advised PE Operating Partners and leadership teams at growth-stage companies on PEO governance, alignment, and renewal discipline — acting as an independent oversight layer once a PEO is already in place.

The pressure points are usually familiar:

• Pricing inflation without justification
• Misaligned class codes and SUTA overpayments
• Volatile PEO renewals
• Fragmented HR and payroll systems
• Implementations that quietly become fires
• No portfolio- or company-level visibility

These aren’t HR problems.
They’re governance failures that become value-creation risks.

What a PEO Alignment Review Examines

• Whether the current PEO structure still fits the company’s stage
• Where pricing, risk, and renewal assumptions have drifted
• What is actually negotiable vs. fixed
• How class codes, SUTA, and underwriting logic align
• Where system fragmentation is creating operational noise
• What leadership should care about — and what they shouldn’t

The objective isn’t change for its own sake.
It’s clarity.

In PE-backed environments, this clarity often becomes a portfolio-wide value creation lever — not by forcing replacement, but by standardizing governance, renewal discipline, and decision-making across companies.

The result is quieter operations, fewer renewal surprises, and leadership teams that aren’t carrying risk they don’t need to.

We’re not a broker.
We’re not a vendor.

We provide independent PEO governance.

If your company or portfolio company is already using a PEO, a PEO Alignment Review is how serious operators confirm whether the structure still fits the business they’re running today.

Chief Executive Officer

As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Denise Murtha Bachmann

Sales is like a box of chocolates. Wrong! We should know exactly what we are getting. Together we will make sure that you know where your Sales are coming from in the remainder of this fiscal year.

Hi...I am Denise Murtha Bachmann and I am passionate about humanizing sales.  I killed it in tech sales and I help others do the same.  What differentiates me from all the other sales coaches here on LinkedIn?  With over 30 years of experience and the latter half in AI/ML, I know how to leverage new technologies for efficiency gains and then pivot to cultivate the human experience that buyers of today demand.

Closing over $75M in revenue in the last 14 years and making club 85% of the eligible years, working with companies such as AT&T, USAA, BCBS and so many more, I have navigated and managed some complex sales cycles.  Clients closed with me not just solely on my ability to build relationships, but also because established credibility with them.  I learned the products that I was selling and the business problems we were helping to solve so much so that I didn't need a software engineer for those 1st and 2nd level conversations.  This allowed for us to have the discussions that most buyers do not like to have with sales.

Knowing the solutions and the business problems is what fostered my passion and enthusiasm for AI.  The challenge that most companies face today is that they want and attempt to adopt new technologies, injecting them into the sales process but they don't know how to adapt their sales teams.  

Adapting to AI, many sales organizations....
*Have their sales teams just allow the solutions to run without teaching them how or when to insert the human connection, or
*Have their sales teams do the same work effort that the technology is focused on expecting double the results.

Buyers of today demand an experience.  By the time they come to you, as the seller, they have already done their homework and downselected you as one of their top 3-5 choices.  Yes you must confirm what they know about you, the company and product thus far, but then they want to know what partnering with you will be like.  They are looking for the experience.

Sales cannot give them an experience if they are focused more on the technology or on the activities that are of less value.  When you focus on the higher value activities, sales can cultivate and elevate the Human Connection within the sales process and revenue will SKYROCKET!!

Working with me and my Sellovatorz program, sales will learn how to accelerate exceptional sales results through...
*Group and Invidivual Coaching
*Masterminds and 
*Masterclasses.

DM me or visit my website to schedule time with me.
Let's kill sales together!!!

Founder and CEO

I Help Individuals and Enterprises to Convert More Prospects into Qualified Leads by Educating How AI is used to Compliment Humans not Replace them.  How?  By Educating on how to Implement Automation Technologies that allow Individuals and Enterprises to off load their daily mundane tasks and focus on Generating Revenue Activities such as New Products and Service Offerings utilizing Social Selling and Branding.

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