Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Vensure Employer Services

- 2021, 2023 President's Club Winner

Vensure Employer Solutions is a privately owned professional employer organization (PEO) headquartered in Chandler, Arizona, with offices in Sarasota, Florida, and Duluth, Georgia. As the nation’s fastest-growing PEO, Vensure uses industry-leading technology to offer complete, end-to-end solutions for payroll, human resources, benefits, risk management, and workers’ compensation services. From payroll processing and tax preparation, to full-suite benefits administration and claims management, VensureHR has payroll, HR, benefits, risk management, and workers’ compensation specialists to assist business owners with their unique business needs. Whether a product demo or specialized customer support, our service specialists provide the tools, resources, and industry expertise to help clients succeed. Vensure is committed to helping thousands of clients manage, nurture, and grow their businesses by providing employee and employer-related administration services. To learn more, visit https://vensure.com/.

Business Consultant

Solvo Global

Solvo Global provides exceptional and affordable remote talent solutions to US and Canadian businesses. Our vetted and specialized professionals become an extension of your organization, helping you scale operations with full control and access. Our near-shore experience includes working in the same time zone, no language barriers, a strong work ethic, and mirroring your office environment. Whether you are in need of 1 professional or 100, we can help you reduce employment costs and gain access to top talent.  Foster business growth for your business today. Contact us to learn more.

Global Business Development Representative

PEO Analysis

-$1 million in annual recurring revenue closed in 2020

We’ve created the most efficient way for you to choose a PEO company. In fact, here are just a few reasons to choose PEO Analysis over any other option....

- By Entrepreneurs, For Entrepreneurs. The other all-important “x-factor” that gives us an edge over anyone else is the incredible depth of experience that our founders have accumulated as entrepreneurs themselves.
- We have the best PEO RESOURCES available to give companies a realistic estimate of what they can expect from a PEO company. In fact, we’ve written the most shared and referenced PEO report on the internet.
- We work with and nurture a relationship with the top PEO companies in the marketplace for every industry, company size and HQ state.
- We have proprietary frameworks that help our clients find a PEO that is uniquely suited for them and we help them unlock the hidden value in cost reduction, which maximizes their investment.

Sales Consultant

TriNet

- 2017, 2018 Presidents Club Winner

TriNet (NYSE: TNET) provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business.

Senior Sales Consultant II

Davison

For almost 30 years, Davison has helped inventors prepare and present their ideas to corporations for possible product licensing. Our exclusive inventing method took many years to create and is now responsible for more client inventions that have sold in the market than any other organization in the country.

Director of New Products

Coast to Coast Grand Getaways

Played a key role in growing a sales department with 5-7 employees and monthly sales of $160,000 to a team of 40 and $1 million in monthly sales

Account Manager

Sport Planes Florida, LLC

Aircraft Sales

I come from humble beginnings. My father ran a small concrete crew laying down the ground here in Sarasota for 38 years, my mother was a nurse for over 50 years. I worked 2 jobs at a very young age, washing dishes in a local restaurant, delivering papers and also helping on the concrete crew. Growing up my father taught me work ethic and my mother taught me the importance of the arts. 

I excelled in French Horn and Piano at a very young age, winning a spot in the Tangelwood, Brevard and Sarasota Music Festivals in high school and playing with local professional orchestras starting at the age of 15. I attended the #3 music school, in the world, Indiana University, on a full tuition scholarship as a first generation college graduate.

Eventually I left the music world and found the profession of sales. I am now an experienced consultant with a clear track record of success in a variety of industries and sales styles. The most recent sales experience has been in the PEO field for the last 10 years in which I have achieved multiple president clubs and other awards.  I've met or drastically exceeded all sales quotas in all of my positions for the past 15 years.

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The Battle

Rodney Steele

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