Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Kasey Devine

IRS has your runway. Take it back.

Outside funding has dropped over 38% since 2020, yet less than 1/3 of Founders and CFOs know the IRS is holding onto ≥8% of their development budget. 

While there is a way to reclaim this money, only 3% of the federal budget for the program goes to startups and SMBs.

I rescue these funds to throw your runway a lifeline when it matters most.

Vice President of Sales

We're Not Your Typical PEO...

As a care operator, your needs are different than other companies. That’s why we only provide HR solutions to facilities offering home care, skilled nursing, senior housing, assisted living, disability services, and long-term care. You can have the peace of mind that when you call, you will receive a solution specific to you.

Care is All We Do:
We hire people from the senior and disability care industries. Everything we do is built for the care industry.

Medium to Enterprise:
Unlike other PEOs, our model is built to handle large care operations with 50-10,000 employees.
	
Care-Specific Services:
Since we are built for you, our services are custom-designed to help drive better HR outcomes for care providers.
	
Tech for Care Providers:
Our technology is built to ensure scheduling, time and attendance, reporting, and functionality meets our clients' needs.

Kasey Devine, MBA

Here’s what taking unfiltered pictures of the Northern Lights on my driveway taught me about B2B SaaS:

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#75HARD DONE for the 3rd time!

✅ 32 lbs down (again…lol)
✅ 2.5 great books read✅ Firing on all cylinders personally and professionally 
There has never been a time for me on this program where all aspects of life didn’t drastically improve over the 75 day stretch. 

You owe it to yourself, to your future, and to the people who depend on you. 

If anyone has ever considered this program, I say START TOMORROW (and call me, happy to help where I can)!

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The Battle

Rodney Steele

Kasey Devine, MBA

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The Battle

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