Rodney Steele

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin

Private equity and growth companies rarely get hurt by big decisions.

They get hurt by drift. 

Pricing that creeps, assumptions that stop matching reality, systems that no longer align, and operational noise that never appears in the model but always hits the P&L.

This is especially true once a company is already using a PEO.

After the decision is made, no one is truly independent.

PEOs service the relationship.
Brokers focus on placement.
Management teams are busy operating the business.

As a result, renewals roll forward, risk compounds quietly, and misalignment becomes normalized.

That’s the gap I work in.

For more than 15 years, I’ve advised PE Operating Partners and leadership teams at growth-stage companies on PEO governance, alignment, and renewal discipline — acting as an independent oversight layer once a PEO is already in place.

The pressure points are usually familiar:

• Pricing inflation without justification
• Misaligned class codes and SUTA overpayments
• Volatile PEO renewals
• Fragmented HR and payroll systems
• Implementations that quietly become fires
• No portfolio- or company-level visibility

These aren’t HR problems.
They’re governance failures that become value-creation risks.

What a PEO Alignment Review Examines

• Whether the current PEO structure still fits the company’s stage
• Where pricing, risk, and renewal assumptions have drifted
• What is actually negotiable vs. fixed
• How class codes, SUTA, and underwriting logic align
• Where system fragmentation is creating operational noise
• What leadership should care about — and what they shouldn’t

The objective isn’t change for its own sake.
It’s clarity.

In PE-backed environments, this clarity often becomes a portfolio-wide value creation lever — not by forcing replacement, but by standardizing governance, renewal discipline, and decision-making across companies.

The result is quieter operations, fewer renewal surprises, and leadership teams that aren’t carrying risk they don’t need to.

We’re not a broker.
We’re not a vendor.

We provide independent PEO governance.

If your company or portfolio company is already using a PEO, a PEO Alignment Review is how serious operators confirm whether the structure still fits the business they’re running today.

Chief Executive Officer

As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

G&A Partners

In my role as a Business Advisor at G&A, I am responsible for identifying potential clients, developing new business opportunities, and selling our HR & PEO services to small and medium-sized businesses.

Business Advisor

RealPage, Inc.

Investment Management Account Executive

Skuid

Part of company-wide Layoff in January 2023

Skuid enables businesses to rapidly deploy people-centric applications on Salesforce and other mission critical applications with little to no code and award winning user experiences.

Focused on:
Sales Methodology and Pipeline applications within Salesforce.
Improving candidate experience within Workday, Brassring, and Taleo.

Senior Account Executive

Juniper Square

Founded in 2014, Juniper Square is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. Designed specifically for real estate, Juniper Square is trusted by hundreds of investment sponsors to manage more than 14,000 real estate investments.

By using Juniper Square, clients such as Tishman Speyer, Rockpoint, and Beacon Capital improve investor satisfaction, boost fundraising productivity, and save time and money on investment operations. Juniper Square is based in San Francisco, CA and Austin, TX, and has quickly become the leader in real estate investment management software. Learn more at junipersquare.com.

Account Executive

Intralinks

Intralinks is a leading financial technology provider for the global banking, deal making and capital markets communities.  As pioneers of the virtual data room, Intralinks enables and secures the flow of information facilitating strategic initiatives such as mergers and acquisitions, capital raising and investor reporting. In its 20-year history Intralinks has earned the trust and business of more than 99 percent of the Global Fortune 1000 and has executed over $34.7 trillion worth of financial transactions on its platform

Account Executive - Alternative Investments

Dealpath

Dealpath has pioneered Real Estate Deal Management by creating the leading intelligent software solution for investment management firms, empowering their smart investment decisions with data-driven insights and digital collaboration. We’re creating an industry-defining company to accelerate the largest asset class in the world into the future.
Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Nasdaq Ventures, Blackstone, 8VC, JLL, WTI, GreenSoil Investments, LeFrak, Milstein, and Bechtel.

CoAdvantage

Human resource management is vital to every small business, and you can rely on CoAdvantage to handle your core HR functions using our suite of fully integrated solutions. An outsourcing partnership with CoAdvantage provides you with a team of consultants and specialists to manage your payroll processing, benefit administration, risk management and employee development. We strive to accommodate the particular needs of your company and workforce, leaving you more time to focus on growth.

ADP, LLC

Workforce Management Consultant representing key business solutions and technologies to assist businesses in: attracting/retaining talented workers, controlling benefit related costs, reducing labor-related costs, and ensuring HR and tax compliance

Major Accounts District Manager / Account Executive

Various Companies

W.P. Carey, New York, NY | HSBC Global Asset Management
Prudential Investments | AXA Equitable

Worked in tandem with external wholesalers to set appointments, run meetings, and assist with the closing of deals. 
Increased sales and built relationships with financial professionals selling variable annuities, mutual funds and non traded REITs throughout my career as an internal wholesaler.
Learned various sales techniques related to cold calling, emails, and presenting in a virtual setting.

Internal Wholsaler

As a Business Advisor at G&A Partners, I help small and medium-sized businesses achieve their goals by providing them with comprehensive and customized PEO and HR services. With over 18 years of sales experience in various industries, I have developed a strong track record of identifying potential clients, creating new business opportunities, and closing deals with executive-level decision makers.

My core competencies include cross-functional collaboration, relationship building, developing new opportunities, and delivering exceptional results. I am passionate about solving complex challenges and creating value for my customers through innovative and tailored solutions. I enjoy working with a diverse and talented team at G&A Partners, where I contribute to the company's mission of empowering businesses to grow and succeed.

Matthew Berkowitz

I've sold a lot of products throughout my career.  A PEO is the ONLY one that materially improves a company’s bottom line.

For SMBs stuck in the small group or community-rated pool, it is the ONLY real lever to lower health insurance costs.

There are tons of other benefits of a PEO. But for business owners, CFOs, and HR leaders focused on reducing costs while retaining and attracting top talent, a PEO belongs on the agenda.

Independent PEO Consultant | Helping SMBs Compare PEO Costs and Maximize Value

The Decision 2026:
After careful consideration…
After reviewing hours of weather apps…
After one too many “schools closed” texts…
I am taking my talents to Hawaii.

My wife has NOT approved this message.

Fact: Employers are expanding parental leave.

The data is clear:

• Nearly 75% of employers plan to expand leave benefits in the next two years
• Paid caregiver leave is projected to grow from 22% to 39% of employers
• 13 states plus DC now require paid family and medical leave
• 29% of employers say compliance is difficult or very difficult
• 49% cite administration and tracking as a top challenge
• 72% are outsourcing leave administration

More leave improves recruiting and retention.

But execution is the issue.

Tracking FMLA.
Managing state mandates.
Handling benefits continuation.
Syncing payroll correctly.
Keeping documentation clean.

For small and mid-sized businesses, that workload compounds quickly.

A well-structured PEO arrangement can centralize leave administration, automate compliance, and reduce risk.

Expanding leave is simple to announce.

Running it properly is harder.

PEO renewals compound. Quietly.

Year 1: +12%
Year 2: +10%
Year 3: +8%

A company spending $500,000 on health insurance ends up here:

Year 1: $560,000
Year 2: $616,000
Year 3: $665,280

Same employees. Same coverage.
Now spending 33% more, or about $165,000 more per year.

That higher number becomes the new floor. Every future renewal compounds on top of it.

The only real way to reset the floor is to run a market RFP and compare providers apples to apples.

Most companies try to shop the market one PEO at a time.

AllSet runs the process in one sweep. One intake. Access to 40+ PEOs. A full market comparison without sitting through dozens of sales calls.

Your PEO renewal just landed. Before you sign, read this.

Most people auto-renew. That's usually a mistake.

You just got your new numbers and you're already in comparison mode. Your employees are expecting changes during open enrollment anyway. This is the easiest time to make a move.

If you can hand them lower costs or better benefits at the exact moment they were bracing for an increase, that's a win they'll remember. Better retention, better bottom line, same window.

The lift is surprisingly small. 20 minutes of your time. I handle the rest.

No cost. No obligation. Just clarity.

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Matthew Berkowitz

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The Battle

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