Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

G&A Partners

In my role as a Business Advisor at G&A, I am responsible for identifying potential clients, developing new business opportunities, and selling our HR & PEO services to small and medium-sized businesses.

Business Advisor

RealPage, Inc.

Investment Management Account Executive

Skuid

Part of company-wide Layoff in January 2023

Skuid enables businesses to rapidly deploy people-centric applications on Salesforce and other mission critical applications with little to no code and award winning user experiences.

Focused on:
Sales Methodology and Pipeline applications within Salesforce.
Improving candidate experience within Workday, Brassring, and Taleo.

Senior Account Executive

Juniper Square

Founded in 2014, Juniper Square is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. Designed specifically for real estate, Juniper Square is trusted by hundreds of investment sponsors to manage more than 14,000 real estate investments.

By using Juniper Square, clients such as Tishman Speyer, Rockpoint, and Beacon Capital improve investor satisfaction, boost fundraising productivity, and save time and money on investment operations. Juniper Square is based in San Francisco, CA and Austin, TX, and has quickly become the leader in real estate investment management software. Learn more at junipersquare.com.

Account Executive

Intralinks

Intralinks is a leading financial technology provider for the global banking, deal making and capital markets communities.  As pioneers of the virtual data room, Intralinks enables and secures the flow of information facilitating strategic initiatives such as mergers and acquisitions, capital raising and investor reporting. In its 20-year history Intralinks has earned the trust and business of more than 99 percent of the Global Fortune 1000 and has executed over $34.7 trillion worth of financial transactions on its platform

Account Executive - Alternative Investments

Dealpath

Dealpath has pioneered Real Estate Deal Management by creating the leading intelligent software solution for investment management firms, empowering their smart investment decisions with data-driven insights and digital collaboration. We’re creating an industry-defining company to accelerate the largest asset class in the world into the future.
Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Nasdaq Ventures, Blackstone, 8VC, JLL, WTI, GreenSoil Investments, LeFrak, Milstein, and Bechtel.

CoAdvantage

Human resource management is vital to every small business, and you can rely on CoAdvantage to handle your core HR functions using our suite of fully integrated solutions. An outsourcing partnership with CoAdvantage provides you with a team of consultants and specialists to manage your payroll processing, benefit administration, risk management and employee development. We strive to accommodate the particular needs of your company and workforce, leaving you more time to focus on growth.

ADP, LLC

Workforce Management Consultant representing key business solutions and technologies to assist businesses in: attracting/retaining talented workers, controlling benefit related costs, reducing labor-related costs, and ensuring HR and tax compliance

Major Accounts District Manager / Account Executive

Various Companies

W.P. Carey, New York, NY | HSBC Global Asset Management
Prudential Investments | AXA Equitable

Worked in tandem with external wholesalers to set appointments, run meetings, and assist with the closing of deals. 
Increased sales and built relationships with financial professionals selling variable annuities, mutual funds and non traded REITs throughout my career as an internal wholesaler.
Learned various sales techniques related to cold calling, emails, and presenting in a virtual setting.

Internal Wholsaler

As a Business Advisor at G&A Partners, I help small and medium-sized businesses achieve their goals by providing them with comprehensive and customized PEO and HR services. With over 18 years of sales experience in various industries, I have developed a strong track record of identifying potential clients, creating new business opportunities, and closing deals with executive-level decision makers.

My core competencies include cross-functional collaboration, relationship building, developing new opportunities, and delivering exceptional results. I am passionate about solving complex challenges and creating value for my customers through innovative and tailored solutions. I enjoy working with a diverse and talented team at G&A Partners, where I contribute to the company's mission of empowering businesses to grow and succeed.

Matthew Berkowitz

This year I am thankful for the chance to begin a new chapter with AllSet PEO Consultants. I am grateful for my wife, my family, my friends, and my mentors who have supported me and helped me reach this point. 

I am thankful for the clients I have already had the privilege to help and for the businesses I look forward to supporting in the year ahead.

#readysetgowithallsetpeo

Independent PEO Consultant | Helping SMBs Compare PEO Costs and Maximize Value

Best customer testimonial.... ever! Happy Friday!

JFK said it best: The time to repair the roof is when the sun is shining.

Sometimes the best time for an SMB to shop PEOs is when you are actually happy with your renewal.

A strong renewal makes your company very attractive to other PEOs. They want groups with good risk, clean claims, and stable usage. That is when they sharpen their pencils and bid aggressively.

If you wait until you get a bad renewal, the leverage disappears. Carriers hesitate. PEOs back off. Pricing gets tighter. Options shrink.

When you shop from a position of strength, you control the process and often get the best deals.

A good renewal is not a signal to stop looking. It is a signal that the market wants you.

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The Battle

Rodney Steele

Matthew Berkowitz

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The Battle

Rodney Steele

Matthew Berkowitz

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Berkowitz's LinkedIn Performance

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