Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Armhr

Senior Business Consultant

ADP TotalSource

Sales Executive

Senior District Manager

HR Tech/Intraforce

Business Consultant

I have over 23 years of PEO experience and am working to build the best PEO in the country.  Armhr is the first true High Tech High Touch PEO in the industry.  We are listening to client feedback and actually implementing it, quickly!  

Sales Accomplishments with ADP TotalSource
FY 22: 171% (President’s Club, Board of Directors)
FY 21: 83% 
FY 20: 137% (President's Club)
FY 19: 168% (President's Club, Board of Directors)
FY 18: 74%
FY 17: 113% (President's Club)
FY 16: 95% 
FY 15: 110% (President's Club)
FY 14: 179% (President's Club, Board of Directors)
FY 13: 126% (President's Club)
FY 12: 126% (President's Club)
FY 11: 120% (President's Club)
FY 10: 111% (President's Club)
FY 09: 100% (President's Club)
FY 08: 115% (President's Club)
FY 07: 90%
FY 06 234% (President's Club)
FY 05: 120% (100% Rookie Club)

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