Roei Samuel

Connectd

Launched Connectd.com in January 2022
Raised $16m funding ($14m equity, $2m debt)
Generating $11m ARR (July 2025)

CEO & Founder

PEF Community

PEF is the biggest community of Post Exit Founders with a global network of world class builders with exits

Member

Various

Angel Investor

ETA Technologies

Board Advisor

Forbes Business Council

NEC Trust

I sit on the board of trustees for the NEC Trust, investing in CleanTech, poverty alleviation; and AgriTech projects in the third world.

Trustee

Barclays

On the Independent Advisory Board for the UK Government's Digital Growth Grant, being overseen by Barclays

Independent Advisory Board

The London School of Economics and Political Science (LSE)

Mentor at the London School of Economics' socially conscious spin-out accelerator.

LSE Generate supports students and alumni to build a socially responsible start-up, in the UK and beyond. Our year-round programme is packed with funding competitions, events and networking opportunities.

LSE Accelerator Mentor

London & Partners

Business Mentor

Virgin StartUp

Mentor

Exited Founder | Angel Investor | Host of Big Risk Energy Podcast | BBC Million by 30

I'm on a mission to lower the barriers to entry for those who want to build and scale a business. 

After exiting my last business RealSport 101, I began investing and noticed a distinct lack of diversity and accessibility in growth opportunities for startups.

In 2019, I launched Connectd to fix this broken system, making opportunities more accessible and diverse  for startups by giving founders access to expert talent and investors.

Since then, we've made incredible progress:

🗣 Conversations between startups and fractional talent: 117% increase from Q1-Q4 2024

💰 Biggest raise through Connectd: $3m

💼 Fractional talent recruited by startups per month: 90+

⬆️ Connectd ARR: 4x YoY, 3 years in a row

🚀 Connectd Seed Funding: $14m+

We're also partnered with Google Cloud, Capchase, Pearson, Vestd, Barclays Eagle Labs and more—helping thousands of startups unlock growth.

Alongside this, I have been a Virgin Startup Mentor, sit on the Independent Advisory Board for Barclays Eagle Labs as well as being an expert on Intro.

Here’s how you can connect:

📧 Join 15,500+ amazing folks from the startup community and subscribe to my 'Founder' newsletter for insights on launching, scaling and leading a winning startup from day zero including lessons from my 12-year founder career.

🌐 Come and join our Connectd community alongside 6,000+ members at www.connectd.com

And if you’re not ready yet? Stick around—I talk about startup development, scaling, and the future of work.

Feel free to jump into my inbox if you want to chat 📩

#startups #fractionaltalent #angelinvesting #startupfunding

Launched Connectd.com in November 2020
Raised $9m seed funding
Generating $6.8m ARR (May 2024)

I’m in The Telegraph today….

The headline is about how other founders and I work really long hours - 12 hour days, 6 days a week.

Lots of comments praising us and many more thinking we’re from another planet hahah.

The thing is, in my mind this whole debate is still centred on old-fashioned sentiments relating to ‘hard work’ or ‘laziness’.

Like those who want a four-day week are lazy (ridiculous), or that us founders who work on the weekends are the pinnacle of productivity.

It’s a completely false dichotomy! 

The real thing we should be discussing:

> Does your work fulfil you in a way that means you WANT to work?

> Are you rewarded such that long nights and weekends don’t feel like an awful chore but a worthwhile opportunity?

Because I absolutely KNOW that so many of the founders in the article are like me:

They’re not working nights because they’re really hardcore or resilient. 

They simply love what they do and care. 

And more jobs - not just founder roles - should be like this.

Insanely motivating. 
Incredibly exciting. 
And properly rewarding - financially, spiritually and mentally.

CEO @ Connectd | $14M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

We just ranked #27 in the Deloitte Technology Fast 50.

Insane. 

Started Connectd 4 years ago with the idea that people shouldn't be trapped in corporate.

Now we're one of the 50 fastest-growing tech companies in the country.

What makes this mean something isn't just the ranking - though it’s a real honour. It's WHY we're growing.

Every week someone tells us they quit their corporate job and now work 3 days instead of 5. Or they're making more fractionally than they ever did full-time.

That's the metric that matters.

The growth is just proof that people want options and freedom. They want to work on their terms.

Massive credit to the team who've made this happen. None of this exists without them.

Here's to everyone choosing a different game.

We've been talking about how the future is fractional and flexible for a while now. Exciting to see even more people catching on.

I spent two weeks in the US and I'm seeing so many people taking fractional work seriously. 

Startups want great talent. Smart people want ownership over how they work. 

Fractional is the best of both worlds.

Blessed to be invited onto CBS Austin to talk to Sierra Waggoner about the journey. 

Proud of the team who make all this happen and the people supporting us along the way 🙏

Full interview clip in the comments!

CEO @ Connectd | $13M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

Leantime (Techstars '23)

Leantime is a people-first project management system that simplifies work management and combines it with AI and the behavioral science proven to improve engagement, productivity and profitability.

Bringing a holistic approach to the $3.9 trillion digital transformation market, Leantime supports the 1 billion knowledge workers in the world by addressing the fact that up to 73% of a project’s success depends on people dynamics and in a market where current tools focus solely on the technical aspects of PM.

Growing, they have:
-- Over 30,000 accounts across their open-source and SaaS platform
-- Over 1.7M Docker Pulls and nearly 4K Github stars
-- A global community and are translated in 40 languages

Built to support the business lifecycle from start to enterprise workflow, Leantime truly differs from traditional PM tools like Jira and Asana by also
-- Connecting strategy and the impact of the work
-- Simplifying project management and making it accessible to non-project managers
-- Supporting the workflows of the 1 in 5 neurodiverse individuals in the world by building features with cognitive accessibility in mind.

Leantime has been part of the AWS Impact Accelerator Latino Founders Cohort 2023, an NC IDEA MICRO grant recipient, a NC IDEA Seed semi-finalist, a RIoT accelerator participant, a NC Tech Top 10 NC Tech Startups to Watch in 2023, and is a Techstars portfolio company.

Some of our features include:
- Kanban, List, & Table views for To Dos
- Subtasks & Dependencies with a visual Kanban overview
- Goals
- Idea Management
- Milestones
- Strategy Boards (SWOT, Business Model Canvas, Lean, +more)
- High level strategic one pager 
- Timesheets and time tracking 
- Reports & Analytics
- Retrospectives / Project reviews
- Portfolio overview
- Document & File management
- ADHD friendly & inclusive reading themes
- Strategy Management
- Program Management
- AI features -- Subtask creation, Task priority, AI Coaching, Personalized Project Descriptions +more

Founder & Head of Product

Sleepme Inc.

- Hired as Product Manager and promoted in less than 6 months. 
- Owner and leading the development, UX enhancement, analytics monitoring and support of 2 Shopify high 8 figure sales volume e-commerce websites with upwards of 100k monthly users (US & AU platform)
- Managed & led an over 250 web page, company name rebrand and complete domain migration; including technical system upgrade, page design and development, and content creation. Product delivered on time.
- Sourced and implemented a new payment option that brought in 3x the revenue compare to a previous option in its 1st month
- Lead & aligned cross functionally along 6 teams totaling ~40 close team members and more external team members
- Hired, onboarded, and management of summer internship; part of overall hiring team
- Writing of technical documentation, PRDs, roadmapping, user journeys
- Led strategy of organic SEO keyword and blog content 
- Ownership of and implementation support of tools such as Google Analytics, VWO, Data Studio, advertising pixels, and more.
- Working across B2B, B2C and B2B2C product development with additional product spaces

Digital Product Manager Lead

Digital Product Manager

Purple Alpaca LLC

• Created profitable high-five-figure agritourism firm within a year, handling or managing: growth, marketing, brand awareness, events, operations, product development, media, community.
• Collect market data and conduct analysis by following trends and designing new product offerings while driving concept implementation; and work with teams to execute KPIs, leading to multiple thriving revenue streams.
• Boosted monthly revenue by 600% by conceiving of, planning, and executing product launch and marketing.
• Became go-to expert for knowledge of agritourism and alpaca care; and owned the problem definition, analysis, work planning, and execution of work streams.
• Increase social media marketing and community outreach, growing Facebook and Instagram followers from 0 to 2,800 and 1,100 in under a year.
• Spearhead large-scale events that generate revenue in the five figures, such as an Easter Egg Hunt for 600+ guests.
• Design branding and serve as company photographer, selecting models to promote diversity and inclusion, resulting in Visit NC Farms requesting to use the images for its billboard marketing.
• Build and nurture strategic relationships with television and print media; and coordinate pieces to ensure maximum effect.
• Direct team of up to five employees and 1099 contractors, handling interviewing, hiring, and onboarding.
• Saved 50% on materials by sourcing them while managing supply chains for on-going construction projects.
• Devised out-of-the-box solution for exterior composting / toileting systems that was sustainable, cheaper, faster to implement than traditional options, and complied with zoning, planning, building, and fire ordinances.
• Plan and oversee writing and editing of website copy; and implement and manage SEO on WordPress.
• Craft educational content and courses for additional package options for events, such as corporate team building, alpaca yoga, and soap felting.

Founder and Managing Partner

Novant Health

• Rotate through serving as an endoscopy technician and pre-op, recovery, and procedural RN.
• Perform specimen management, provider coordination, patient management, and endoscope cleaning.

Endoscopy Nurse

Colibris Web Design & Communications

• Worked alongside CEO in managing full lifecycle of customer-related projects; and, due to background in clinical nursing and medical research, consulted on medical and health care-related engagements.
• Managed social media, web copy, and SEO, the latter both for firm and as added client service.
• Wrote and implemented website content and blog articles on content management systems like WordPress and Joomla, including for clients across industries such as manufacturing and health care and startups.
• Identified potential customers, analyzed customer business problems via scheduled discovery meetings, and designed solution-based proposals; helping increase sales and generate business revenue.
• Helped conduct Web Dev Tucson Meetups with company CEO/owner; and attended local BNI meetings

Project Manager

University of Washington Medical Center

• Executed and co-led MRI screening and NICU studies with frequent lab, IV draws, and injections. 
• Chosen to be one of nurses cross-trained in frozen specimen handling and storage and in sampling centrifuging.

Clinical Research Nurse

Wyzant

Taught and tutored nursing students on preparing for nursing exams, studying material and also in preparations for the NCLEX examination.

Nursing Tutor

Seattle Children's

• Assisted clinical research team with implementation of defined protocols. 
• Administered trial medications, monitored for adverse reactions, and managed studies related to allergy treatments, muscular dystrophy, cystic fibrosis, and various other conditions.  
• Worked closely alongside researchers in: designing and implementing SOPs for research studies, trained in Good Clinical Practices (GCP), and managing the clinical work and documentation.

Swedish Medical Center

• Supported team in change management process during its expansion to another facility, including helping navigate employee schedules, benefits, and implementation.
• Ensured success of employee onboarding by creating outline for preceptor training and developing tracking tools.
• Supported employees and team during organizational changes by working directly with health care union, as well as conducting union outreach and making legislative support calls.

Radiology Nurse

Video My Doc

• Developed telemedicine focused startup intended to treat pediatric patients with non-emergent injuries or illnesses as an alternative to the emergency room prior to current remote medicine market
• Participated in: Startup Weekend Tucson to pitch concept and find cofounders; Lean LaunchPad for additional six weeks to continue developing business ideas with mentors and local startup and entrepreneurship leaders; and the final Startup Shark Tank, pitching to Desert Angels and other investors with 15 other teams.
• Created minimum viable product (MVP) and gained local market traction (https://fb.watch/aEAcA1N7Uo/).
• Produced and designed product’s market fit and marketing content, focusing on developing the customer story.
• Navigated health care and insurance legislation during market research and organization building.
• Attended medical, chamber of commerce, local business markets, and NAWBO meetings and events.

Founder and Chief Executive Officer

Open Source Founder | Adding a human touch to project management and how we view #productivity + managing #projects with #ADHD

Did you know that 53% of tech workers are neurodivergent, yet companies report only 3% of their workforce as such? This 50% gap represents a massive untapped potential in the global workforce.

As a late-diagnosed ADHD individual and parent to a neurodivergent child, I've navigated the challenges of traditional work environments and productivity tools. This journey led me to a groundbreaking realization: the future of work needs a radical redesign.

Enter Leantime - a revolutionary AI-powered platform built on a patent-pending approach and proprietary motivation model. We're not just another productivity tool; we're reshaping how neurodivergent minds engage with work.

Key Highlights:
- Addressing a market of up to 500 million unsupported neurodivergent knowledge workers
- Combining individual work management with cutting-edge project management techniques
- Leveraging AI and behavioral science to inspire productivity and foster self-awareness
- Shifting from "just do it" to "I see the value and impact I create"

At Leantime, we're not just building software; we're crafting the future of inclusive, empowering workplaces. Join us in unlocking the full potential of neurodivergent minds and revolutionizing productivity for all.

Want to be part of how we change the future of work? Send me a dm or visit our website at: https://leantime.io

#NeurodiversityInTech #FutureOfWork #AIProductivity #InclusiveWorkplace

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The Battle

Roei Samuel

Gloria Folaron

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The Battle

Roei Samuel

Gloria Folaron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roei Samuel's LinkedIn Performance

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Performance ScoreRoei Samuel's LinkedIn Performance