Director Mitronics

Roger Amir is a Director of Mitronics Corporation which was founded in 1994.

With 38 years of extensive experience in the Office Technology Industry, Roger Amir has demonstrated a deep and enduring commitment to advancing the mission and vision of Mitronics Corporation. His wealth of knowledge, dedication, and leadership have been instrumental in steering the company towards success and innovation. Under his guidance, Mitronics Corporation has not only weathered the ever-evolving landscape of office technology but has thrived, establishing itself as a trusted and pioneering player in the field. Roger Amir's visionary leadership and expertise have undoubtedly played a pivotal role in the continued growth and prosperity of Mitronics Corporation.

Roger Amir has led Mitronics Corporation to not only excel in the business sector but has also made a significant impact in the community. Through Roger's dedication and advocate for community engagement Mitronics Corporation sponsor and support over 35 Sporting Clubs and Charities and has consistently demonstrated his commitment to giving back to the community.

Roger also serves as NSW Council of Governors Board Member, with the American Chamber of Commerce of Australia.

Roger Amir

Sandra Duarte Consulting

“Show them the doors that they didn’t know existed." ―Paul Jun on Mentor Programs, The Impresario

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In today’s combative playing field of competitivity, business owners and executives become so blindsided by what their rivals are doing that they create ‘me-too’ enterprises and exert their strategic efforts on unsustainable price wars, product/service imitation and trying to do it all alone.

For over 2 decades, I’ve served as an advisor to business founders, CXOs, and Boards―and the powerhouse behind―rescuing failing businesses from the brink of collapse, turning 7-figure debt/6-figure losses into 8-figure cash flow positivity and positioning brands for market domination against international competitors (yes China!). 

Jun’s words have rung true as I’ve brought value and success to my companies and their founders through designing and executing pioneering and profit-creating strategies, mobilising people for voluntary collaboration and purpose, and piloting Lean operational business restructures, Agile technology solutions and transformations. 
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∎ TURNING BUSINESS CHALLENGES INTO OPPORTUNITIES

💭 WHAT IF YOU COULD 

… grow demand and break away from the competition through low-cost brand differentiation?

… skyrocket profitability and unlock new value for stakeholders by aligning innovation with value, price, and cost?

… minimise commercial risk and maximise opportunities (and scale!) through a whole-system approach of creating and implementing replicable systems, governance frameworks and operational infrastructure?

💡 That’s where I come in! I’m the secret weapon you want at your executive table. 


∎ BUSINESS CONSULTING SOLUTIONS

✔ Business Scale, Turnarounds & Transformations 
✔ Sales, Revenue & Profit Optimisation Strategies 
✔ Operational Modelling & Workforce/Organisational Structuring 
✔ Market Expansion & Differentiation

Let’s chat! 🗣

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

Business Consultant ∎ CEO/GM, Board Director & Mentor ∎ Executive Coach, Enabler & Change Strategist

The Positive Leaders Training Company

As the name suggests, we are all about creating Positive Leaders who know what it takes to amplify team performance. Founded by seasoned CEOs and accomplished market leaders, our leadership coaching and training workshops are rooted in a deep understanding of the managerial challenges faced by senior executives.

Our tailored leadership development programs empower your managers with the skills they need to lead, inspire, problem-solve, delegate, and confidently communicate with their peers and reports. Our comprehensive approach spans every managerial facet – from coaching to conflict resolution, aligning team activities with company goals, boosting morale, instilling company values, and more.

Co-Founder & CEO

Centrum Group

Key dates:
CEO: 2020 ― December 2021
GM: 2008 ― 2020

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I was brought in to revive the failing operation. I devised and executed a “Blue Ocean Strategy” that led Centrum Group out of the cut-throat combativity of surviving in a “red ocean” to thrive in a “blue ocean” of untapped markets, industry disruption, and unrestricted profitability.

By adopting lean manufacturing principles across the entire print manufacturing business, I eliminated wasteful practices, increased efficiency, improved workflows, and decreased production costs―all with zero negative impacts on quality or service delivery.  
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TURNAROUND LEADERSHIP
∎ Returned the company to profit-making through restructuring, staff reductions, and supplier re-negotiations that delivered impactful cost and efficiency gains.

✔ Scaled operations by 140%.
✔ Slashed staffing cost by 50%.

BUSINESS TRANSFORMATION 
∎ Promoted point of sale and packaging products via omni-channel marketing (print, TV/media, online).
∎ Shifted focus toward supporting re-sellers and negotiating high-ROI deals on new technology investments. 

✔ Cemented the company’s market dominance in Australia and against an international competitor in China.
✔ Saved $500K from the purchase of new press technologies.
✔ Cut job turnaround by 15% (from 6-8 weeks to 2 weeks).

PROFIT GROWTH 
✔ Grew sales to double-digit, multimillion-dollars after capturing new, long-term accounts—SONY Computer Entertainment, HH Global, Tag Worldwide, PMA Global, Wellcom, Amcor (now Opal), Anzpac, and Westrock.

OPERATIONS MANAGEMENT 
✔ Consolidated 3 sites (900 sqm) around Mascot into one new purpose-built factory (3.5K sqm) in Chipping Norton with zero production downtime and negotiated $650K in savings.

QUALITY & EFFICIENCY IMPROVEMENTS 
✔ Improved delivery turnaround and elevated quality output by automating multiple production and operational systems and obtaining industry accreditations.

Chief Executive Officer (CEO) ∎ Profit & Revenue Growth ∎ Lean Print Manufacturing ∎ Business Reform

The Total Tourism Group

General Manager: 2000 - 2008
Production/ Studio Manager: 1994-2000
Production/ Distribution Coordinator: 1993- 1994
Office Administration: 1991 - 1993

General Manager

Business Consultant ∎ Co-Founder & CEO ∎ GM ∎ Youth Mentor ∎ Coach & Best Selling Author ∎ I empower & equip SMEs and business leaders with strategic insights for profitable outcomes & transformative management solutions

“Every morning you have two choices: Continue to sleep with your dreams or wake up and chase them.” ―Carmelo Anthony

To understand my story and relentless drive to chase my dreams and develop into an unstoppable executive and trusted partner to founders, CXOs, and Boards, I need to take you back to my youth. At 18 and with no on-the-job experience, typing ability or print manufacturing expertise, I persuaded the Director of The Total Tourism Group to give me a 4-week trial as a "Girl Friday." Later, he told me that my positivity, enthusiasm, and drive swayed him from a no―to a yes! He took a chance on me that others wouldn't, and he saw something in me that others didn't. 


∎ FROM GIRL FRIDAY TO GM & DRIVING 1000% BUSINESS GROWTH         

Over 17 incredible years with The Total Tourism Group, I progressed from entering data and answering phones to running the entire company―and scaling the operation into a multimillion-dollar, market-leading tourism marketing publisher. 

Impacts:
✔ Drove 10X business growth 
✔ Led team to close high-dollar clients (Louis Vuitton, Gucci, Aria, MLC and DFS Galleria)
✔ Rocketed revenues 990% in 5 years
✔ Rebranded and repositioned TTG in an uncontested market 


As Chief Executive Officer (CEO) of Centrum Group, I turned the small commercial printing company into a frontrunner in Australian print manufacturing.
           

∎ FROM IMMINENT COLLAPSE TO DOUBLE-DIGIT, MULTIMILLION-DOLLAR INCOME

During my 13.5 years with Centrum Group, I introduced operational framework (systems, processes, policies), boosted efficiency (IT/ICT solutions, robotic automation, artificial intelligence) and elevated service capability (high-tech machinery, 24-hour print capacity, quick turnarounds).

Impacts:

✔ Scaled operations 140%
✔ Cemented CG's market dominance in Australia and against a global competitor in China
✔ Cut print job turnaround by 15%
✔ Ranked #11 in ProPrint's Power 50, 2021 peer-voted industry leader who sets the bar on industry standards


∎ FROM EXECUTIVE LEADER TO BUSINESS CONSULTANT, THOUGHT LEADER, INSPIRATIONAL SPEAKER, & MENTOR

Today, I arm business owners with a strategic arsenal to transform enterprises into differentiated, value-innovative profit-generators. 

📋 Is your brand competing rather than differentiating?
📋 Is your growth trajectory flatlining rather than thriving?
📋 Is your team complying with compulsory execution rather than willingly going above and beyond to execute ideas in action?

Let’s connect 🔗

Sandra 

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

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Roger Amir

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