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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

One of my highlights from 2025 was attending a Dr. Joe Dispenza advanced retreat in Nashville. 

It was a fully immersive 7 day experience. 1,500 people. 14-hour days from 6am-8pm. Some days started at 4am. 

A few key takeaways that stayed with me:

1. Most people are living in the past:

Most people are living in a loop where today looks like yesterday. 

If we keep making a copy of a copy of a copy - like an old cassette tape - we’re becoming a cheaper, more diluted version of our true selves. 

To break the loop, we must become greater than the body, the mind, and the environment — all of which are largely conditioned by the past.

“Overcoming is the becoming process.”

The resistance we feel — to get out of bed, go to the gym, or have the hard conversations — is often the past being projected into the future.

The mind predicts an unpleasant experience so the body responds with resistance or avoidance. 

If we can overcome ourselves in those small moments, we step into possibility to a life that feels both more exciting and more peaceful. 

As I wrote in my journal: “If I can overcome myself in the morning, everyone else will be easy” HA!

2. Opening the heart:

The universe only gives us what we feel worthy of receiving. And worthiness comes from an open heart. 

Fear and frustration don’t open the heart. A constantly analytical mind doesn’t open the heart (learned that one the hard way 😄).

There’s nuance here — including practical ways I’ve found to cultivate an open heart — which probably deserves its own post.

The true masters (Jesus, Krishna, Buddha) knew the path: remove anything that stood in the way between them and an unconditionally open heart. 

3. Meditation as remembering:

The world is designed to help us forget our true selves:

• Societal conditioning
• The educational system
• The food we eat

The invisible scripts — when to buy a house, have children, what “success” is supposed to look like, etc, etc. the list is long !

The idea is not to fight against it. But to notice this old software program running and make intentional choices to update it. 

It starts with awareness. 

Meditation is the act of remembering. Of tuning out the noise so we can tune into the intelligence whispering within us.

From a neuroscience perspective, this often corresponds with shifting from high-beta analytical brainwave patterns into slower, more coherent alpha and theta states — states associated with calm focus, creativity, emotional regulation, and heart-brain coherence.

The result - the mind becomes an instrument of the heart:

• Decisions feel clean
• Work feels more easeful
• We feel more regulated, present and grounded

The ultimate goal: 

“Get so good doing it with your eyes closed, you can do it with your eyes open.” 

There were many more takeaways, including a breakthrough experience I had. 

It might be a little “woo” for LinkedIn, so let me know in the comments if you want a Part 2 👇

CEO at Frontier Growth Engine | Podcast host at Founder-Led 🎙️

B2B lags B2C by ~10 years.

Had a great conversation with Will Leatherman and he said it perfectly:

"If B2C’s creator era kicked off in 2014… B2B is right on schedule"

And the playbook is already written:

2016 → B2C social goes mainstream
2019 → Personal brands disproportionately outperform corporate brands
2020s → Distribution > product

Now the same shift is hitting B2B.

Founders & CEOs are becoming the face of their products & services.

Those who start now will be 2–3 years ahead by the time everyone else catches on.

I thought I was decent at discovery calls.

Then I role-played with the author of Gap Selling.

He dismantled my process in 10 minutes.

3 takeaways that completely changed how I run discovery:

1. Product-centric vs. help-centric selling:

Most founders (myself included) jump to the pitch too quickly. 

“Aha — they mentioned a problem. Let me tell them about our solution.”

Keenan . calls this product-centric selling.

Help-centric selling is different.

It goes deep on:
→ What are you trying to do?
→ What’s preventing you from doing it today?
→ What is that costing you?
→ How long has this been going on?
→ Is it actually worth changing?

If you’re not uncovering those, and gettting them to emotionally feel and articulate the pain of their current state, the pitch — and the decision — won’t have real stakes. And will likely fall flat.

2. Get them to quantify the gap

Keenan’s rule: define everything.

“Onboarding takes too long.” How long?

“We’re losing revenue.” How much?

Most founders hear a problem and move on.

But vague problems don’t create urgency. Numbers do.

When they say “$700K is at risk”  it becomes real.

3. Not going deep on consequences

This one got me.

Keenan didn’t stop at the surface issue.

He kept asking: 
→ What happens if referrals dry up next quarter? 
→ What's it costing you to spend 20 hours a week on outbound that goes nowhere? 
→ If you're spending 5 calls just to build trust — is that the best use of your time?

By the end, "I should probably invest more in thought leadership" became a $500K pipeline gap.

He wasn't manufacturing fear. He was helping me connect what I already knew.

Selling isn't about pitching features — it's about the cost of inaction.

Founder-led sellers - Which is harder for you: finding the pain or getting the prospect to quantify it?

Hammaad Siddeeqee

Founder @Copywhiz ~1k+ users | @ Maxtrenza ~130+ Clients 

Fun Little Fact: I’m in the top 0.05% of direct response copywriters.

Sounds like another “inflated-ego-statement” you scroll past online…

…But let me put this into perspective with something that happened recently in our industry.

Iman Gadzhi was looking for a “senior” copywriter.

Ended up getting 4000+ applications…

(no shit sherlock…)

And so I decided to submit an application… (just for the fun of it - thought I’d put my skills to the test)

…and 4 -- BRUTAL! -- stages of hiring later:

➮ Made it to the final 2.

There you go → 2/4000 = 0.05%. 🔥

---- 

Our attention spans are at a record-low. Last time I checked…

Much worse than the “notoriously-ill-focused” goldfish -- according to a research by Microsoft Corp.

(concluding the average human attention span to be 8 seconds short 😲). 

So of course… you want the good ol’d:

TL;DR version:
↳ I run a copywriting agency + the world’s most powerful AI tool for copywriting → Copywhiz.ai! 🔥  

The long (and, frankly, boring) version:

⇒ Started off as an article writer in 2021 (age 14) — had enough of grinding away Fortnite during the good ol’ COVID days when online classes meant: 

→ Laptop on the side…
→ Controller in hand…
→ Build battles underway (#Fortnite)…
→ “My mic isn’t working” moments when asked a question on Zoom! 

(Fun times).

So anyway: 

“How far did you get with the ‘article-writing thingy’?”

Simply put: we got there in the end!

Month 1 ➡︎ Scammed (Freelancer.com still gives me nigthmares).

Month 2 ➡︎ Scammed (Fiverr.com gives me PTSD)

Month 3 ➡︎ First client! 🥳 (turned out, UpWork was the way to go).  

⇒ After creating an account under my father’s credentials (I was 14, duh) - I managed to land my first UpWork client: 

↳ $15 for a thousand-word article! (boy was I over the moon 🎅)

Interesting story actually: 

I applied to a really cool article writing gig on UpWork…

Waited a day… and – for the first time ever – got a response!

– Client: 

🧑‍ “Hey there - how much do you charge for 1000 words?”

– Me (completely clueless but eager for the break): 

🗣️ “…I typically charge $7 per 1000 words”. 

2 minutes later…

🧑‍🏫 Client: [proceeds to send a contract of $15] 😂

Long story short → the contract resulted in a 5⭐ review…

…and helped me scale to (multiple)-4 figures in monthly revenue – at 90%+ margins – within a few months. 

Which felt wild. 

As a 15 year old.

The agency has only scaled since…

And after a year’s hustle – we also launched the world’s most powerful AI tool for copywriting → Copywhiz.ai!

Founder

At Maxtrenza, we've distilled our offerings to two core services because mastery demands focus: Email Marketing and Narrative-Driven Copywriting. 

But there's more to our story than just services...

Email Marketing at Maxtrenza isn’t just about sending emails…

…it's about crafting journeys → every click, every open, every conversion starts with understanding. 

Understanding your prospects’

↳ Needs
↳ Desires
↳ How your business fits into their world
↳ Challenges they face daily
↳ Aspirations that drive their decisions
↳ The language and tone that resonate with them
↳ Cultural and social factors influencing their choices

…and a plethora of other factors that allows your narrative to speak ••WITH•• your target audience, rather than it speaking *To* your target audience.

We've been in the game long enough to know what makes an inbox ping with opportunity... 

…and what lands in the abyss of the unread.

And then there's our copywriting. 

Beyond mere writing, it’s a ‘narrative alchemy’. 

We dive deep into the psyche of your ideal customers, identifying and highlighting pain points with a precision that borders on prescience. 

Our words don't just fill space…

They tell stories that resonate, compel, and convert.

Years in the business have honed our instincts... and our strategies. We've seen trends rise and ebb. We've witnessed the evolution of digital marketing. And through it all, one thing has remained constant: our unwavering commitment to our clients.

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The Battle

Rohan Karunakaran

Hammaad Siddeeqee

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The Battle

Rohan Karunakaran

Hammaad Siddeeqee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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