LinkedIn Growth Engine

Building profitable audiences for established recruitment firms ($1M-20M revenue).

Founder & CEO

Longevity Life

Helping people live measurably longer, healthier lives. Our mission is to add 1B healthy years to humanity.

Founder OS

Hired as first Founder Success Manager (FSM) to:

- Build out backend continuity program (OS+) from 0-1
- Build & deliver upsell motion from OS → OS+
- FSM to 30+ founders. Player-coach to newly hired FSMs

Results:
- Helped grow OS+ ($25K offer) to 200+ members
- Closed $250K in cash collected upsell revenue
- Collected 20+ 5-star testimonials on TrustPilot
- Developed 10+ SOPs, playbooks and frameworks that comprise core curriculum

Founder Success & LinkedIn Growth Instructor

KarmaCheck

Head of Customer Success

Blueshift

Head of Customer Success, EMEA (2019 to 2021)

Director of Customer Success

Mixpanel

Enterprise Customer Success

Optimizely

Onboarding Specialist

Ashraya Initiative for Children (AIC)

Supported the development of AIC's Education Outreach Program

Dada

Follow for daily Insights to live a longer, healthier life

Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $5M to $30M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruitment firm owners & Principals ($1M–$20M billings, 5–20 recruiters) turn LinkedIn into their #1 revenue channel by building trusted authority in their market.

Our clients don’t want to be “content creators.” They want visibility that converts into qualified pipeline and high-intent retained searches. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client revenue from LinkedIn by positioning their firms as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders
→ Content strategy that generates demand for retained executive searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients and candidates
→ All requiring just 1.5 hours per week from busy Principals and founders

Our results:
→ 40+ founders and Principals served
→ $5M+ in client revenue generated from inbound leads via LinkedIn
→ 4+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure retained search firms commanding $50K+ fees and securing multi-search mandates

And we're just getting started!

We help recruitment founders who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 15-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-15-min-consult

Rohan Karunakaran

The talent landscape is shifting in real time.

Mass layoffs. Hiring freezes. Leaner teams:

I sat down with Gina Hadley to unpack what top CHROs and hiring leaders are doing to stay ahead.

Her company The Second Shift was just acquired by Sinecure, Inc.  — and is shifting from “flexible talent for women” → a total talent solution built for leaders designing teams that are adaptive, resilient, and capital-efficient:

• On-demand senior talent for mission-critical work
• Retained search when the role should become full-time
• Scalable recruiting for team build-outs

For CHROs and hiring managers, that means:

• Solve critical work fast without waiting on headcount
• Validate culture fit before committing full-time
• Reduce hiring risk without slowing execution

And this isn’t “send a contractor and hope it works.” 🤞

Sinecure is rolling out training, documentation, and tailored enablement to help HR leaders deploy on-demand talent successfully — KPIs, milestones, onboarding playbooks, culture integration, and more.

This is the evolution of flexible work — applied to high-complexity knowledge work.

Full clip below 👇

CEO at LinkedIn Growth Engine | Podcast host at Founder-Led 🎙️

I didn’t start posting content because I was “trying to build a personal brand.”

I posted because I was obsessed with longevity — epigenetic age tests, biomarkers, health experiments.

That was it.

Then something unexpected happened:

People started reaching out.

Even Bryan Johnson slid into my DMs after I tagged him.

That’s when I realized something most founders still miss:

• You don't need a massive audience
• You just need consistency + a POV worth sharing

Because unlike ads and referrals, content compounds.

One great piece of content can:

 • Spark conversations with dream customers
 • Position you as the trusted expert before the first call
 • Generate leads months — sometimes years — later

A founder-led content strategy isn’t about “being an influencer.”

It’s about controlling your destiny and attracting your perfect-fit clients. 

Full clip below 👇

B2B lags B2C by ~10 years.

Had a great conversation with Will Leatherman and he said it perfectly:

"If B2C’s creator era kicked off in 2014… B2B is right on schedule"

And the playbook is already written:

2016 → B2C social goes mainstream
2019 → Personal brands disproportionately outperform corporate brands
2020s → Distribution > product

Now the same shift is hitting B2B.

Founders & CEOs are becoming the face of their products & services.

Those who start now will be 2–3 years ahead by the time everyone else catches on.

90% of your future customers will never like, comment, or share your content.

And they'll still buy from you.

Last month we analyzed booking data across our clients. Sales calls, demos, strategy sessions.

The pattern was clear: 4 out of 5 people who booked had never engaged with a single post. No likes. No comments. Nothing.

They'd been watching the entire time.

I talked with a SaaS founder last week who was ready to quit posting. "I'm getting 20 reactions per post. Feels like I'm shouting into the void."

Three days later, someone booked a demo. First conversation ever. The prospect said: "I've been following you for 6 months. I know exactly how you work."

Zero prior engagement.

Here's what we've seen: The decision-makers - the ones with budget authority— they're professional lurkers. They don't engage. But they're paying attention.

The recruiting firm owner who lands a $125K retained search from someone who never engaged once.

The agency founder whose biggest client watched silently for 90 days before reaching out.

Most founders quit in the first 90 days because they think low engagement means it's not working.

Meanwhile, hundreds of ideal customers are watching, evaluating, building trust invisibly.

The best leads aren't engaging. They're watching.

And when they're ready, they'll reach out.

The question is: Will you still be showing up?

B2B marketing runs 10 years behind B2C. 

Which means the future is obvious:

2014 → Ryan Reynolds buys Aviation Gin. 

Sells for $610M. Then Mint Mobile. Then Wrexham FC. 

2017 → Rihanna launches Fenty. Billion-dollar brand in 3 years.

George Clooney, Dwayne Johnson, Kim Kardashian… 

Same playbook: Build audience → Launch product → Print money.

Now it’s happening in B2B:

Brian Chesky turned Airbnb into a movement by telling the story himself.

Dharmesh Shah & Brian Halligan coined “Inbound” and built HubSpot into a category by educating the market at scale.

Jason Lemkin built SaaStr into the #1 SaaS community — deal flow, partnerships, LPs, and talent on demand.

Patrick Collison turned Stripe into the intellectual hub of tech — through essays, open source learning, and ideas.

The founders with distribution are winning everywhere:

• Faster sales cycles, higher ACVs
• Inbound pipeline, not chasing demos
• Category authority vs vendor energy
• Better talent, investors, & partnerships
• Demand that compounds instead of resets every quarter

This is no longer a “content strategy.” It’s an unfair advantage

And right now?

Most B2B founders are sitting on the sidelines waiting for:

❌ The "right" time (it was 2 years ago)
❌ More clarity (it comes from action, not waiting)
❌ Confidence (built by publishing, not planning)

In 12-24 months, B2B will be saturated with founder-creators.

The 1% publishing today are capturing the hearts, minds and wallets of their customers. 

What are you waiting for?

Helping recruiting agency owners get new clients with done-for-you LinkedIn content | Podcast host at Founder-Led

Most CEOs think pipeline is built in their CRM.

It’s not.

Right now, somewhere, your future buyer is listening to a podcast where your competitor gets mentioned. Another is reading a LinkedIn post that positions someone else as the category leader. A third is in a Slack community asking for recommendations — and your name isn’t coming up.

None of this shows up in your attribution dashboard.

This is what Chris Walker and others call the 'dark funnel' — the invisible network of conversations, content, and word-of-mouth that actually drives 60–80% of B2B buying decisions.

Here’s what few people understand 👇

B2B buyers don’t discover you through:

 • Gated eBooks
 • Paid search
 • SDR outreach

They discover you in places attribution software can’t see:

 • Podcasts
 • Founder content on LinkedIn
 • Niche industry communities
 • Private group chats
 • Word-of-mouth between peers
 • “Here’s how we use XYZ tool” Zoom conversations

Buyers are learning from your content and from each other.

They already know:
 • How your product works
 • Where it fits in their stack
 • The aha-moment use cases
 • The lift you deliver

Before they ever speak to you.

The dark funnel isn’t small — it’s where 70–90% of the buying journey now happens.

And because founders can’t measure it… they don’t invest in it.

78% of executive buying decisions now involve online research before the first sales call.

Companies leaning into dark-funnel channels are seeing 50–67% shorter sales cycles.

But most executives hold back because:

 • It can’t be measured like traditional channels
 • It requires creativity — more art than science
 • It feels risky because it's a new paradigm

And that’s the opportunity.

You’re not competing on product anymore. You’re competing on who educated the buyer first.

The dark funnel isn’t new — it’s how consumers have been buying for decades.

What’s new is that it’s now where the majority of B2B buying decisions start.

And if you’re not showing up where it counts, you’re not in the consideration set.

--

If this resonates and you want to start winning inside this new paradigm, DM me and I’ll send you the playbook we’ve developed after working with 40+ businesses.

It takes 2 hours per week and compounds faster than any other marketing channel when done right.

Hammaad Siddeeqee

Copywhiz

Start using Copywhiz.ai to write world-class ("human-like")…

→ Ad copy
→ LinkedIn posts
→ Email copy
→ Articles/blogs

Hands down:

It is the best AI copywriting tool in the world.

(Don't believe us? Sign up and try it yourself: you get 10 free credits on signup… 🥱)

What makes Copywhiz so remarkable?

Our system is designed to emulate the writing style of top-tier copywriters – producing "publish-ready" content… within seconds.

Give Copywhiz.ai a shot → Quit churning out yawn-inducing content.

Owner

Maxtrenza

At Maxtrenza, we've distilled our offerings to two core services because mastery demands focus: Email Marketing and Narrative-Driven Copywriting. 

But there's more to our story than just services...

Email Marketing at Maxtrenza isn’t just about sending emails…

…it's about crafting journeys → every click, every open, every conversion starts with understanding. 

Understanding your prospects’

↳ Needs
↳ Desires
↳ How your business fits into their world
↳ Challenges they face daily
↳ Aspirations that drive their decisions
↳ The language and tone that resonate with them
↳ Cultural and social factors influencing their choices

…and a plethora of other factors that allows your narrative to speak ••WITH•• your target audience, rather than it speaking *To* your target audience.

We've been in the game long enough to know what makes an inbox ping with opportunity... 

…and what lands in the abyss of the unread.

And then there's our copywriting. 

Beyond mere writing, it’s a ‘narrative alchemy’. 

We dive deep into the psyche of your ideal customers, identifying and highlighting pain points with a precision that borders on prescience. 

Our words don't just fill space…

They tell stories that resonate, compel, and convert.

Years in the business have honed our instincts... and our strategies. We've seen trends rise and ebb. We've witnessed the evolution of digital marketing. And through it all, one thing has remained constant: our unwavering commitment to our clients.

Founder

FlexiSpot UK Limited

As an established writer for FlexiSpot, a global leader in standing desk solutions, I've produced more than 40 comprehensive articles. My topics span from integral discussions on mental health to practical guides on ergonomic and domestic furniture.

Each piece integrates carefully designed graphics to enrich the reader's experience. With a focus on the British audience, my writing maintains a balance of quality and readability while incorporating vital SEO strategies.

My tenure with FlexiSpot has been marked by professional growth and a strong collaborative environment. I look forward to continuing to contribute to FlexiSpot's success by producing compelling, reader-centric content.

Professional Article Writer 

Giggster

During my tenure as a content writer for Giggster, a pioneering platform for connecting filmmakers with location hosts, I successfully penned over 30 comprehensive travel articles. My work was dedicated to illuminating various corners of the United Kingdom, bringing to life their unique appeal and suitability for different filming needs.

Each article was the result of intensive research and careful crafting, honing in on the specifics of each location while keeping the content engaging and accessible. SEO optimisation was a priority, ensuring these informative pieces reached a wider audience in the vast digital realm.

My time at Giggster, a company that has made its mark across the USA, Canada and the UK since its inception in 2016, was a period of growth and exploration. Through my work, I deepened my understanding of the UK's diverse locations and honed my SEO strategies, creating content that resonated with both readers and search engines alike.

Travel Writer

Professional Sales Copywriter

Since 2021 I have been a full-time copywriter. 

At Maxtrenza (our “copywriting-only” agency) we’ve worked with over 80 brands – in a multitude of industries from SaaS & healthcare to fine tech and AI – for:

→ Sales pages
→ Case studies
→ Press releases
→ SEO Blog posts
→ Lead magnets/eBooks
→ Emails: newsletters, outreaches etc.
→ Ad copy for Facebook, Google, and LinkedIn.

And we’ve managed to achieve some great results… to say the least:

– Top 1% talent on UpWork
– 90% Client retention: ROI without limits ;)
– 0 Negative feedback from any of our clients! 

(I was also lucky enough to be featured in a YouTube video by Iman Gadzhi earlier this year… as a copywriting “inspiration”). 

And after all these results…

We recently launched the world’s first (and ONLY) AI tool for copywriting that’s capable of:

–› Generating world-class copy
–› In a matter of seconds
–› To a higher standard than what you’d get from most “pro copywriters”.

(We’ve worked with 80+ brands - most of them doing 8+ figures in revenue. And we use it daily for most of our copywriting projects…).

If you’d like to sign up for this AI tool, visit Copywhiz.ai

And if you’re interested in working with (or “for”) us… shoot me a DM.

Peace out! 
Hammaad Siddeeqee.
Founder, Copywhiz.ai & Maxtrenza

taplio

The Battle

Rohan Karunakaran

Hammaad Siddeeqee

Followers

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taplio

The Battle

Rohan Karunakaran

Hammaad Siddeeqee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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Performance ScoreRohan Karunakaran's LinkedIn Performance