LinkedIn Growth Engine

Building profitable audiences for established recruitment firms ($1M-20M revenue).

Founder & CEO

Longevity Life

Helping people live measurably longer, healthier lives. Our mission is to add 1B healthy years to humanity.

Founder OS

Hired as first Founder Success Manager (FSM) to:

- Build out backend continuity program (OS+) from 0-1
- Build & deliver upsell motion from OS → OS+
- FSM to 30+ founders. Player-coach to newly hired FSMs

Results:
- Helped grow OS+ ($25K offer) to 200+ members
- Closed $250K in cash collected upsell revenue
- Collected 20+ 5-star testimonials on TrustPilot
- Developed 10+ SOPs, playbooks and frameworks that comprise core curriculum

Founder Success & LinkedIn Growth Instructor

KarmaCheck

Head of Customer Success

Blueshift

Head of Customer Success, EMEA (2019 to 2021)

Director of Customer Success

Mixpanel

Enterprise Customer Success

Optimizely

Onboarding Specialist

Ashraya Initiative for Children (AIC)

Supported the development of AIC's Education Outreach Program

Dada

Follow for daily Insights to live a longer, healthier life

Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $5M to $30M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruitment firm owners & Principals ($1M–$20M billings, 5–20 recruiters) turn LinkedIn into their #1 revenue channel by building trusted authority in their market.

Our clients don’t want to be “content creators.” They want visibility that converts into qualified pipeline and high-intent retained searches. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client revenue from LinkedIn by positioning their firms as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders
→ Content strategy that generates demand for retained executive searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients and candidates
→ All requiring just 1.5 hours per week from busy Principals and founders

Our results:
→ 40+ founders and Principals served
→ $5M+ in client revenue generated from inbound leads via LinkedIn
→ 4+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure retained search firms commanding $50K+ fees and securing multi-search mandates

And we're just getting started!

We help recruitment founders who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 15-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-15-min-consult

Rohan Karunakaran

The talent landscape is shifting in real time.

Mass layoffs. Hiring freezes. Leaner teams:

I sat down with Gina Hadley to unpack what top CHROs and hiring leaders are doing to stay ahead.

Her company The Second Shift was just acquired by Sinecure, Inc.  — and is shifting from “flexible talent for women” → a total talent solution built for leaders designing teams that are adaptive, resilient, and capital-efficient:

• On-demand senior talent for mission-critical work
• Retained search when the role should become full-time
• Scalable recruiting for team build-outs

For CHROs and hiring managers, that means:

• Solve critical work fast without waiting on headcount
• Validate culture fit before committing full-time
• Reduce hiring risk without slowing execution

And this isn’t “send a contractor and hope it works.” 🤞

Sinecure is rolling out training, documentation, and tailored enablement to help HR leaders deploy on-demand talent successfully — KPIs, milestones, onboarding playbooks, culture integration, and more.

This is the evolution of flexible work — applied to high-complexity knowledge work.

Full clip below 👇

CEO at LinkedIn Growth Engine | Podcast host at Founder-Led 🎙️

I didn’t start posting content because I was “trying to build a personal brand.”

I posted because I was obsessed with longevity — epigenetic age tests, biomarkers, health experiments.

That was it.

Then something unexpected happened:

People started reaching out.

Even Bryan Johnson slid into my DMs after I tagged him.

That’s when I realized something most founders still miss:

• You don't need a massive audience
• You just need consistency + a POV worth sharing

Because unlike ads and referrals, content compounds.

One great piece of content can:

 • Spark conversations with dream customers
 • Position you as the trusted expert before the first call
 • Generate leads months — sometimes years — later

A founder-led content strategy isn’t about “being an influencer.”

It’s about controlling your destiny and attracting your perfect-fit clients. 

Full clip below 👇

B2B lags B2C by ~10 years.

Had a great conversation with Will Leatherman and he said it perfectly:

"If B2C’s creator era kicked off in 2014… B2B is right on schedule"

And the playbook is already written:

2016 → B2C social goes mainstream
2019 → Personal brands disproportionately outperform corporate brands
2020s → Distribution > product

Now the same shift is hitting B2B.

Founders & CEOs are becoming the face of their products & services.

Those who start now will be 2–3 years ahead by the time everyone else catches on.

90% of your future customers will never like, comment, or share your content.

And they'll still buy from you.

Last month we analyzed booking data across our clients. Sales calls, demos, strategy sessions.

The pattern was clear: 4 out of 5 people who booked had never engaged with a single post. No likes. No comments. Nothing.

They'd been watching the entire time.

I talked with a SaaS founder last week who was ready to quit posting. "I'm getting 20 reactions per post. Feels like I'm shouting into the void."

Three days later, someone booked a demo. First conversation ever. The prospect said: "I've been following you for 6 months. I know exactly how you work."

Zero prior engagement.

Here's what we've seen: The decision-makers - the ones with budget authority— they're professional lurkers. They don't engage. But they're paying attention.

The recruiting firm owner who lands a $125K retained search from someone who never engaged once.

The agency founder whose biggest client watched silently for 90 days before reaching out.

Most founders quit in the first 90 days because they think low engagement means it's not working.

Meanwhile, hundreds of ideal customers are watching, evaluating, building trust invisibly.

The best leads aren't engaging. They're watching.

And when they're ready, they'll reach out.

The question is: Will you still be showing up?

B2B marketing runs 10 years behind B2C. 

Which means the future is obvious:

2014 → Ryan Reynolds buys Aviation Gin. 

Sells for $610M. Then Mint Mobile. Then Wrexham FC. 

2017 → Rihanna launches Fenty. Billion-dollar brand in 3 years.

George Clooney, Dwayne Johnson, Kim Kardashian… 

Same playbook: Build audience → Launch product → Print money.

Now it’s happening in B2B:

Brian Chesky turned Airbnb into a movement by telling the story himself.

Dharmesh Shah & Brian Halligan coined “Inbound” and built HubSpot into a category by educating the market at scale.

Jason Lemkin built SaaStr into the #1 SaaS community — deal flow, partnerships, LPs, and talent on demand.

Patrick Collison turned Stripe into the intellectual hub of tech — through essays, open source learning, and ideas.

The founders with distribution are winning everywhere:

• Faster sales cycles, higher ACVs
• Inbound pipeline, not chasing demos
• Category authority vs vendor energy
• Better talent, investors, & partnerships
• Demand that compounds instead of resets every quarter

This is no longer a “content strategy.” It’s an unfair advantage

And right now?

Most B2B founders are sitting on the sidelines waiting for:

❌ The "right" time (it was 2 years ago)
❌ More clarity (it comes from action, not waiting)
❌ Confidence (built by publishing, not planning)

In 12-24 months, B2B will be saturated with founder-creators.

The 1% publishing today are capturing the hearts, minds and wallets of their customers. 

What are you waiting for?

Helping recruiting agency owners get new clients with done-for-you LinkedIn content | Podcast host at Founder-Led

Most CEOs think pipeline is built in their CRM.

It’s not.

Right now, somewhere, your future buyer is listening to a podcast where your competitor gets mentioned. Another is reading a LinkedIn post that positions someone else as the category leader. A third is in a Slack community asking for recommendations — and your name isn’t coming up.

None of this shows up in your attribution dashboard.

This is what Chris Walker and others call the 'dark funnel' — the invisible network of conversations, content, and word-of-mouth that actually drives 60–80% of B2B buying decisions.

Here’s what few people understand 👇

B2B buyers don’t discover you through:

 • Gated eBooks
 • Paid search
 • SDR outreach

They discover you in places attribution software can’t see:

 • Podcasts
 • Founder content on LinkedIn
 • Niche industry communities
 • Private group chats
 • Word-of-mouth between peers
 • “Here’s how we use XYZ tool” Zoom conversations

Buyers are learning from your content and from each other.

They already know:
 • How your product works
 • Where it fits in their stack
 • The aha-moment use cases
 • The lift you deliver

Before they ever speak to you.

The dark funnel isn’t small — it’s where 70–90% of the buying journey now happens.

And because founders can’t measure it… they don’t invest in it.

78% of executive buying decisions now involve online research before the first sales call.

Companies leaning into dark-funnel channels are seeing 50–67% shorter sales cycles.

But most executives hold back because:

 • It can’t be measured like traditional channels
 • It requires creativity — more art than science
 • It feels risky because it's a new paradigm

And that’s the opportunity.

You’re not competing on product anymore. You’re competing on who educated the buyer first.

The dark funnel isn’t new — it’s how consumers have been buying for decades.

What’s new is that it’s now where the majority of B2B buying decisions start.

And if you’re not showing up where it counts, you’re not in the consideration set.

--

If this resonates and you want to start winning inside this new paradigm, DM me and I’ll send you the playbook we’ve developed after working with 40+ businesses.

It takes 2 hours per week and compounds faster than any other marketing channel when done right.

The Higher Self Newsletter

Join 20,000+ followers of Higher Self, who are learning to access their Higher Self to drive change in life and at work.

Writer

Zella Life

Extensive research shows that nearly 90% of leadership success is driven by emotional intelligence (EQ) and strong soft skills. At Zella Life, our AI-enhanced coaching harnesses the power of emotional intelligence and cognitive behavioral science to help you and your team excel in every area of life.

For companies, our AI also mines pervasive themes across the board to identify the true wants and needs of your teams. This provides you with unique insights and enables smarter, more informed decision-making. Together, we can create a future where collaboration drives innovation and unites us.

Co-Founder

Mucker Capital

Mucker Capital invests in Seed, Series A, and "pre-seed" stage companies building defensible and scalable, Internet software and services businesses outside Silicon Valley.

I support portfolio founders accelerate growth & build scalable products.

Growth Advisor & EIR

Techstars

Techstars is the world's most active pre-seed investor, with a portfolio of 9k+ founders.

I support founders with lead generation, content creation, and product management.

Mentor

The Way Out

The Way Out (TWO) is a fair-chance employment platform helping veterans & justice-involved job seekers re-enter society successfully.

After approaching us with their MVP platform, the Disruptive Labs team and I transformed TWO into a complete portal for JIJS (and veterans too!) to find jobs and receive support services from support-service providers. Through a well-tested, robust architecture, the TWO platform enables employers to post jobs and review applicants; support-service providers to onboard, communicate with, and support their enrollees; and job seekers to craft resumes, find and apply for applicable jobs, and work with support providers that match their needs.

Key technologies: React, Node.js, PostgreSQL, Redis, AWS, Docker, integration testing, E2E testing, CI/CD.

Investor

Nuooly, Inc.

Nuooly is an exclusive community enabling business-focused Independent Professionals (lawyers, accountants, etc.) to thrive and grow by providing new business opportunities, peer collaboration/support, and relevant learning content.

After investing in Nuooly and taking over its tech, we redesigned & rearchitected the platform, taking it from a problematic WordPress site to a fully-featured, secure platform for independent professionals to sign up, craft their profiles, and find and connect with each other.

Key technologies: AWS, TypeScript, Node.js, React, Next.js, Docker.

Disruptive Labs

Disruptive Labs is a Venture Studio focused on building and scaling technology companies.

Too many founders and innovators find their ideas fall apart due to sub-par digital products. So we created a system that offers them world-class design, development and content with no surprises and total flexibility.

Co-Founder & Managing Partner

HeyHome

HeyHome is your one-stop solution for all home-related needs. From ongoing maintenance to one-off improvements, from minor repairs to major renovations, we cover it all. We act as both a service provider and a knowledge resource, making sure you have the support and the information you need to make your home the best it can be.

From zero to MVP, the team and I put together a scalable platform to handle orders for a huge variety of local home services in a matter of weeks.

Key technologies: Stripe, React, Next.js, AWS, Docker, Twilio, Node.js.

Tilly 

Tilly empowers homeowners to unlock the full potential of their outdoor spaces. From quick curb appeal updates to transformative backyard renovations, our team of designers, horticulturalists, product specialists and construction coaches are by your side every step of the way. Think of Tilly as your trusted resource for all things outdoor living.

The Disruptive Labs team and I took Tilly's original MVP to the next level, migrating from WordPress with various fragile external integrations/plugins to a custom web app that handles the entire flow from purchase to a final yard design. Customers and designers can collaborate on each project and stay up to date on progress.

Key technologies: AWS, Docker, Next.js, React, PostgreSQL, Redis, TypeScript, Node.js, integration & end-to-end (E2E) testing.

Me Tyme

Me Tyme offered a behavioral health solution for SMBs providing access to short videos and interactive lessons to stop emotional stressors as they happened in real time.

In my role as Head of Product, I lead redesign efforts and supported our Disruptive Labs engineering team in the rebuild of Me Tyme's frontend platform, replacing an early-stage demo with a fully-fledged dynamic portal customized to each user's preferences.

Key technologies: Next.js, React, AWS.

Helping Leaders Ignite Change Through Inner Growth 🌱

There are truly two ways to live in 2025:

1. Striving endlessly for more. Feeling separate & disconnected.
2. Living fully in the present. Aware of our shared connection.

Most live stuck in the first.

Inevitably leading to stress, burnout, and a sense that something’s missing.

The bigger problem?

This way of living doesn’t just drain your energy, it costs you the deeper joys of life:

- A clear & peaceful mind.
- Meaningful relationships.
- A deep sense of fulfillment.

The truth?

You don’t have to sacrifice well-being for success.

Life doesn’t need to feel like a constant grind.

Your way forward:

Live (and lead) with presence, connection, and intention.

My goal is to help leaders and organizations:

- Embrace the present moment to lead with clarity & connection.
- Build emotional intelligence for stronger relationships.
- Shift focus from individual goals to shared progress.

The future belongs to those who lead with the heart, inspiring collective growth over individual ambition.

--

I am a husband, father and co-creator.

For 15+ years, I have been building tech companies and supporting leaders to:

- Improve lives
- Extend quality time
- Foster positive change

My deepest purpose in life is to touch and improve as many lives as possible.

To achieve this, I share everything I know and continue to learn over time.

It's up to you to decide how to use this knowledge to help others.

If you ever want to work with me, my door is open.

If not, take what you learn and pay it forward. 

We are all in this together!

Marco Franzoni

The real measure of your career isn’t your skill set.

It cuts much deeper 👇🏼

You’ve spent years honing your craft.
You’ve built trust, earned titles, carried weight.

But the thing that truly shapes your path isn’t expertise, it’s character.

7 moments that expose who you really are:

1. How you respond when a junior’s idea outshines yours
↳ “That’s brilliant. Let’s build on your suggestion.”

2. How you act when no one thanks you for extra effort
↳ “I’m glad the work landed well. The team made it happen.”

3. How you treat the intern when your calendar is packed
↳ “I’ve got 5 minutes now — what’s on your mind?”

4. Your tone when a colleague delivers bad news
↳ “Thanks for letting me know early. Let’s problem-solve together.”

5. The words you choose when giving tough feedback
↳ “Here’s what’s strong. Here’s one shift that could elevate it.”

6. Your patience when projects stall and momentum fades
↳ “Let’s revisit the ‘why’ and reset the next step.”

7. How you hold yourself when someone questions your integrity
↳ “I want to clarify, here’s what actually happened and why.”

Character may get you inside the room.
But it’s character that determines if you stay there.

And unlike skill, character is revealed in the smallest moments.

Every day is a chance to choose who you’ll be — what’s your choice today?


♻️ Please repost to remind others: character is the real career currency.
🙂 Follow Marco Franzoni for more.

Mindful Leadership Advocate | Helping leaders live & lead in the moment | Father, Husband, & 7x Founder | Follow for practical advice to thrive in work and life 🌱

Your title doesn’t make you a leader.  

Your consistency does.  

It’s tempting to chase recognition,  
believing visibility equals value.  

But that mindset leads to:  
- Burnout disguised as ambition  
- Teams that mirror your stress  
- Progress without fulfillment  

Real leadership happens in quiet moments.  

Start here👇🏼  

1) Stay human.  
↳ Admit mistakes early.  
↳ Laugh with your team, not at them.  

2) Keep promises small — and keep them.  
↳ Follow through on the simple things.  
↳ Your word builds trust faster than status ever will.  

3) Empower others to shine.  
↳ Share your platform.  
↳ Celebrate contributions in public, coach in private.  

4) Listen before leading.  
↳ Ask one more question than you answer.  
↳ People don’t follow the loudest voice — they follow the one that hears them.  

5) Show grace under pressure.  
↳ Stay grounded when things fall apart.  
↳ Your calm sets the emotional temperature for the room.  

Your position might open doors for a while.  
Your presence keeps them open for good. ✨  

Which one will you practice today?  


♻️ Please repost to promote presence-based leadership.  
🙂 Follow Marco Franzoni for more.

PEOPLE WONT
REMEMBER
YOUR TITLE.
THEY'LL
REMEMBER
HOW YOU MADE
THEM FEEL.

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The Battle

Rohan Karunakaran

Marco Franzoni

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Performance ScoreRohan Karunakaran's LinkedIn Performance

Performance ScoreMarco Franzoni's LinkedIn Performance

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taplio

The Battle

Rohan Karunakaran

Marco Franzoni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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Performance ScoreRohan Karunakaran's LinkedIn Performance