Rohin Aggarwal

Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS

Built enterprise systems before SaaS was cool.
Now building a UGC platform that helps DTC brands turn real customer videos into real revenue.

By day, I lead SAP BTP and Fiori architecture, designing intuitive, scalable solutions that power critical services. My focus: simplifying complexity, aligning tech with policy, and making enterprise systems feel less ... enterprise.

By night (and most weekends), I’m the Co-founder of Idukki.io , a UGC marketing platform helping e-commerce brands turn real customer content into shoppable journeys that convert. No fluff. Just frictionless proof. We connect TikTok, Instagram, and YouTube content with actual revenue ... embedding trust right where decisions happen: homepages, PDPs, carts.

I care deeply about UX and governance..and operate at the intersection of:

- Enterprise Architecture & Agile Delivery

- UX design & user psychology

- Tech strategy & startup speed

Whether I’m debugging an SAP flow or launching a new UGC feature, the aim stays the same:
Make it useful. Make it fast. Make it real.


If it’s complex, I simplify.
If it’s broken, I debug.

Co-founder at Idukki.io | AI powered UGC marketing platform

Turn Customers Into Brand Advocates
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC.

Idukki's agility spans social platforms – Instagram, LinkedIn, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor, influencer collabs and your own Videos, – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement.

Our InVideo commerce checkout gives instant checkout options and boost conversion.

Idukki offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement.

Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape.

TL;DR

Elevate engagement and conversions with seamless User-Generated Content (UGC) integration
Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Career Matters, created by Erica Sosna

helping organisations retain and reinvigorate their talent by having the right #CareerConversations at the right time.

Head of Delivery

Penelope Layzell

Our careers are important to us, the give us focus and direction. Yet when they aren’t working cause so much pain and suffering through anxiety, stress, fear the list goes on. We could be an employee working in an environment that’s not right or a business owner struggling with a business that isn’t growing the way you wanted. This is signs of energy misalignment, get energy right and we work in flow. 

Yet it’s isn’t easy to just flick the switch and put things right we have to work out what is wrong, clear ineffective energy and replace with the right energy. This is where I come in, helping to find the block, generate the right energy so your business or career flows once again

Energy needs to flow a blockage can stop it and just like electricity things needs to be connected

The Career Whisperer

HeartMath UK+IRL

Certified HeartMath Coach

Aroma Freedom International

Aroma Freedom Practitioner

Raise Recruitment Ltd

Supporting companies to meet todays recruitment challenges head on by seamlessly blending consulting and staff resilience into traditional methods to ensure faster and targeted hiring with less stress, staff attrition to keep productivity strong

Director of Recruiting

Hamilton Cross

Took the opportunity to launch another branch for Hamilton Cross one of the UK’s leading Healthcare Staffing Companies, placing Nurses, Healthcare Assistants, and Support Workers into various Healthcare settings.  

Awarded Fastest Growth award

Implementing processes and KPIs for my branch. Ensuring compliance and recruitment processes in place, recruitment of a branch team. 

Building up a strong client base as well as recruiting a team of qualified carers and nurses to meet the need of the services we support.

Engaging with key stakeholders at all levels

Hamilton Cross has built an exceptional reputation for supplying exceptional healthcare professionals whilst providing an unrivalled service, becoming the first choice supplier to the majority of our customers

Regional Business Manager

Layzell Maintenance

Helped establish my husbands business, helping to establish marketing and generating leads.

Manager

Newcross Healthcare Solutions

In 2016 I successfully launched the Lincoln branch of Newcross,  becoming launch branch of the year within my first year. 

Business Development to establish a strong client base for a team of care staff throughout Lincolnshire  within a range of settings including Residential Homes, Nursing Homes and supported living

HR functions including interviews, disciplinary and monitoring performance of all staff

Specialties 
Healthcare, Nursing, Complex Care, Care, Nurses, Healthcare Assistants, Care at Home, Home Care, Community Nursing, Domiciliary Care, Support Work, Learning Disabilities, Mental Health

Business Centre Manager

Osiris Educational

Coming into a new role within the company, had to establish the operational aspects of the post. Implementing new procedures across the company to ensure and maintain exceptional overall customer relationships.  Delivering reliable support and customer relations 
•	Maintaining a strong working knowledge of products with the company
•	Resolving customers’ queries within agreed authority
•	Contributing to the development of new products and services, based on trainer feedback
•	Excellent interpersonal skills, able to communicate with a wide range of people
•	Strong negotiation skills for fee setting 
•	Strong decision making skills and the ability to take the lead
•	Developing, monitoring KPIs and Successfully working to targets

Client Relationship Manager

Staffline Recruitment Limited

I successfully launched and managed an onsite office ensure the smooth and efficient provision of temporary staff to a food industry client.
Full understanding of Swedish Derogation Contractors well versed on disciplinary hearings and managing permanent contractors
Recruitment planning and ensuring peak periods are filled smoothly so as not to cause disruption to client
Full understanding of client  requirements is essential.
Management of team to ensure service of client is maximised
Monitoring KPI and budgets
Essential compliance of paperwork, through regular auditing
Performance Management of both agency and direct team
Full understanding of agency worker regulations
Adherring to SLA agreements 
Outstanding Customer Service
250 temps on site at peak times to rosta and recruit 
Key stakeholder management

Contract Manager

Award Winning Growth Consultant | Helping create thriving work cultures through streamlining & systemising processes, & career conversations which reduces high turnover, builds engagement, supports Gen Z & career growth

Hi, I'm Penelope Layzell, with over 20 years of experience in senior management and recruitment. 

Certified HeartMath Coach, 
Sound & Energy Healer,  
Aroma Freeman Practitioner
Author  
Resident Expert for a leading magazine,

You can heal the negative impact of job hunting the traditional way, or being in toxic work cultures through meditation and coaching so you can create an abundant, purposeful career full of joy.

As Head of Delivery at Career Matters the unique and simple Career Equation makes it easy for firms to keep and grow their best people.

The Сareer Equation model is quick to learn and easy to apply. This IP has helped Thales, Puig, Savills, Amazon, Capital One, Mastercard, Nomura, AXA and ComplyAdvantage to mobilise and retain key talent. 

Provide expert digital learning, virtual masterclasses and in-person group career coaching to help your people own and design their ideal career trajectory in your firm. 

WHAT YOU CAN ACHIEVE:

-Retain your hard-to-hire employees at all levels and all stages of the employment cycle
-Equip internal coaches, managers, and mentors to have the right conversation in a consistent and skilful way
-Co-design a high-performing hybrid environment that your people thrive in 
-Increased productivity and internal mobility
-Provide a personalised career development track that makes your people un-poachable! 

Career conversations are a critical business lever in the 21st century. If you aren’t talking to your people about their careers, they’ll leave for somewhere that is. 

"Career Matters worked with MSD to design and deliver a Career Coaching and Engagement one-day event for 150 People Managers. The career method was just what we needed and they immediately built rapport and impact with a large audience. The feedback from the attendees was extremely positive and I have no doubt that results will follow."
JULIE ARNELL, ASSOCIATE DIRECTOR OF HUMAN RESOURCES AT MSD

"Erica and her team are extremely professional and innovative, Erica delivered a day of fun and thought-provoking Careers Matters material to 15 of our wonderful grads from the EuroNorth Graduate Program. The grads came away buzzing and full of ideas for the future. The day was a great success and I would be very happy to recommend Erica and will definitely be reaching out to her again to arrange other training events."
SHIRLENE GRIFFITHS, HR POP – UK AT DASSAULT SYSTÈMES

Or check out our free career conversations training for managers here.
https://www.careermatters.today/confident-career-conversations-course-for-managers-access

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The Battle

Rohin Aggarwal

Penelope Layzell

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