Rohin Aggarwal

Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS

Built enterprise systems before SaaS was cool.
Now building a UGC platform that helps DTC brands turn real customer videos into real revenue.

By day, I lead SAP BTP and Fiori architecture, designing intuitive, scalable solutions that power critical services. My focus: simplifying complexity, aligning tech with policy, and making enterprise systems feel less ... enterprise.

By night (and most weekends), I’m the Co-founder of Idukki.io , a UGC marketing platform helping e-commerce brands turn real customer content into shoppable journeys that convert. No fluff. Just frictionless proof. We connect TikTok, Instagram, and YouTube content with actual revenue ... embedding trust right where decisions happen: homepages, PDPs, carts.

I care deeply about UX and governance..and operate at the intersection of:

- Enterprise Architecture & Agile Delivery

- UX design & user psychology

- Tech strategy & startup speed

Whether I’m debugging an SAP flow or launching a new UGC feature, the aim stays the same:
Make it useful. Make it fast. Make it real.


If it’s complex, I simplify.
If it’s broken, I debug.

Co-founder at Idukki.io | AI powered UGC marketing platform

Turn Customers Into Brand Advocates
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC.

Idukki's agility spans social platforms – Instagram, LinkedIn, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor, influencer collabs and your own Videos, – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement.

Our InVideo commerce checkout gives instant checkout options and boost conversion.

Idukki offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement.

Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape.

TL;DR

Elevate engagement and conversions with seamless User-Generated Content (UGC) integration
Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Founder @ Reward Point - The Easiest Digital Reward Cards System

I help SaaS founders scale smarter through better operations and strategic partnerships.

I run two companies focused on making life easier for people building software:

Rectify is an all-in-one operations platform designed for founders using AI coding tools. Instead of juggling multiple subscriptions for error tracking, session replay, analytics, changelogs, and status pages, everything runs from one dashboard. It's built specifically for non-technical founders who want professional SaaS infrastructure without the complexity or enterprise pricing.

Earlybird connects SaaS companies with customers through strategic lifetime deal campaigns. I work directly with founders to position their products, reach the right audience, and build sustainable customer relationships. Every partnership is carefully vetted to ensure genuine value for both the company and their new customers.

Let's connect if:

You want to streamline your SaaS operations without the enterprise complexity
You're looking for strategic partnerships that drive real growth

https://calendly.com/earlybird-umar/30min

Umar Lateef

A Claude Code tutorial just hit 4.8M views on X.

The author? Eyad Khrais - ex-Amazon and Disney dev, now a CTO building enterprise agents.

I read his playbook. Here's what actually matters:

𝟭. 𝗧𝗛𝗜𝗡𝗞 𝗕𝗘𝗙𝗢𝗥𝗘 𝗬𝗢𝗨 𝗧𝗬𝗣𝗘

Press Shift+Tab twice to enter plan mode.

This 5-minute step saves hours. Don't say "Build an auth system." It gives too much creative freedom.

Instead: "Build email/pass auth using the User model, Redis sessions (24h expiry), and middleware for /api/protected."

Architecture first. Automation second.

𝟮. 𝗖𝗟𝗔𝗨𝗗𝗘.𝗠𝗗 𝗜𝗦 𝗬𝗢𝗨𝗥 𝗟𝗘𝗩𝗘𝗥𝗔𝗚𝗘 𝗣𝗢𝗜𝗡𝗧

Claude reads this file every time. But attention is scarce:

 1. It can follow ~150 instructions max 
 2. System prompts use ~50 
 3. Every new line competes for attention

Keep it surgical. Explain WHY, not just WHAT.

 • Bad: "Use TypeScript strict mode" 
 • Good: "Use strict mode because we have bugs from implicit any types"

Context enables better judgment calls.

𝟯. 𝗖𝗢𝗡𝗧𝗘𝗫𝗧 𝗗𝗘𝗚𝗥𝗔𝗗𝗘𝗦 𝗔𝗧 𝟯𝟬%

Opus 4.5 has a 200K window, but quality drops at 20-40% usage.

If Claude compacts and outputs garbage, the model was already degraded.

The fix? The copy-paste reset:

 • Copy key info from terminal 
 • Run /compact • /clear context • Paste back only what matters

Fresh context preserves intelligence.

𝟰. 𝗪𝗛𝗘𝗡 𝗖𝗟𝗔𝗨𝗗𝗘 𝗚𝗘𝗧𝗦 𝗦𝗧𝗨𝗖𝗞

If you've explained it 3x, stop. More explaining won't help.

Change the approach:

 • Show examples instead of telling 
 • Break complex requests into pieces 
 • Reframe: "Implement state machine" vs "Handle transitions"

Recognize loops early. Don't fight degraded context.

𝟱. 𝗨𝗦𝗘 𝗧𝗛𝗘 𝗥𝗜𝗚𝗛𝗧 𝗠𝗢𝗗𝗘𝗟

 • Opus: Planning, reasoning, architecture 
 • Sonnet: Execution, refactoring

The winning workflow: Opus plans, Sonnet executes. Your CLAUDE.md ensures they share constraints.

𝟲. 𝗕𝗨𝗜𝗟𝗗 𝗦𝗬𝗦𝗧𝗘𝗠𝗦, 𝗡𝗢𝗧 𝗢𝗡𝗘-𝗦𝗛𝗢𝗧𝗦

Use the -p flag for headless automation.

This enables scripting for PR reviews and ticket responses.

The flywheel: Claude makes a mistake → Review logs → Update CLAUDE.md → Claude improves.

This compounds.

Read Eyad's full article here: https://lnkd.in/er8_YTyg

Founder of rectify.so | Co-Founder @ earlybird.so

I never planned to become a SaaS founder.

It just kind of... happened.

Built Rectify because I saw a gap. Developers needed better tooling for the AI coding era. So I built it.

Now 800+ businesses use it. A product that people actually pay for.

Some days are incredible. A founder messages saying Rectify caught a bug before their users did. They avoided a support nightmare. That feels good.

Other days are hard. Feature requests pile up. Users churn. Something breaks that shouldn't have. You question if you're building the right thing.

But here's what nobody tells you:

The hard days make you better. The questioning forces clarity. The churn teaches you who you're actually building for.

And the good days? They're better because you earned them.

800 users isn't massive. We're not unicorn territory. But every single one of those businesses chose Rectify over doing nothing or choosing someone else.

That means something.

Still a long way to go. Still learning what this business needs to be. Still figuring out growth, positioning, the next big feature.

But I'm loving it.

The ups. The downs. Everything in between.

This is what building actually feels like.

taplio

The Battle

Rohin Aggarwal

Umar Lateef

Followers

Posts

Engagements

Likes

Performance ScoreUmar Lateef's LinkedIn Performance

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taplio

The Battle

Rohin Aggarwal

Umar Lateef

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Umar Lateef's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreUmar Lateef's LinkedIn Performance