Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a Call below to fix and scale your ads

Helping B2B SaaS marketers turn Google Ads into a predictable source of high-intent demo requests and pipeline opportunities with a 90-day Google Ads Growth Sprint.

We build and execute Google Ads strategies designed to drive measurable pipeline impact for B2B SaaS companies. 

Results for our clients:
- Generated $1,65 in pipeline from Paid Search campaigns in 12 months
- Scaled Google Ads from 0 to 30+ demo requests a month in 6 months
- Generated $100k in the Pipeline in 2 months with 5k/month in Paid Search
- Improved conversion rate from 0.3% to 2.25% and reduced CPA by 83%
- Scaled Paid Search from 10k to 20k/month and generated 200k in pipeline in first month

If you’re a B2B SaaS founder or marketing lead spending $20K+/month and want to cut wasted spend and scale pipeline in 90 days, book a call or send me a DM.

Roman Krs

One client hit a ceiling.

Not because Google Ads “stopped working.”

But because budgets were capped.


Performance felt flat, and volume wasn’t growing.

CPL looked high, so the instinct was to optimize down.


Maintain budgets, search terms, keywords, and bidding strategies. 

Focus on Lower CPL before we start scaling.


But that wasn’t the constraint.

We stepped back, mapped the actual unit economics, and confirmed a reasonable CPL based on historical data.

So we started scaling budgets on converting campaigns.

- Volume increased.
- Pipeline increased.
- Efficiency held within expected range.

Suddenly, scaling wasn’t guessing, and we had a clear benchmark. 


We still focused on efficiency, pausing keywords and working on landing pages. 

But the growth gave confidence to scale further and to prioritize fixing bottlenecks in optimization.

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a call to cut wasted spend & scale pipeline → best for $20K+/mo budgets

The problem with low volume isn't always the budget or keywords.


Sometimes the problem isn’t reach.

It’s the offer and how it resonates with users at different stages of the funnel. 


In one account, search volume was there.

Traffic was qualified, attracting ICP accounts.


But the conversions were inconsistent.

Some people converted 1-3 months after first visit. 

Silence in between.


So instead of expanding keywords, we: 
- Tailor LP messaging for mid-funnel traffic.
- Stopped pushing only demo request
- Added “Build Your Business Case” CTA

We kept both because we don't want to disqualify users ready to convert.

But we also want to capture and start conversations with prospects in the research stage.

Because it’s better to capture intent early and help the prospects. Rather than waiting for them to do their own research and convert with competitors.


When volume stalls, don’t always expand.

Sometimes you need to reposition the offer with lower friction to start a conversation.

I didn’t close a single new client for months, and I felt stuck.

I kept telling myself I needed:

- Start outreach to build a pipeline
- Better LinkedIn posts to improve reach
- Have more sales calls to grow

But that wasn’t the real issue.

The truth?

I was drowning in service delivery.

Ad hoc fixes, cleaning tracking, improving structures, and reporting.


Important work.

But time consuming or reactive.


There was no time left for:
- Improving processes
- Designing scalable delivery
- Focusing on sales & marketing

I was fragmented.

My business still relied too much on me.

And every new client added weight instead of leverage.

That’s why this year isn’t about growth first.

It’s about foundations.

1/ Fewer priorities
2/ Standardizing delivery
3/ Locking 2-week ops sprints
4/ Removing steps from processes
5/ Protecting focus (the actual mental focus)


Because growth before structure feels exciting. But it's stressful.

And growth with structure feels more effortless.


And I burned myself doing both and haven't made real progress.

Demo volume is inconsistent, and the pipeline isn’t converting?


Campaigns delivering. Competitive spend. Relevant keywords. 

Everything looks right from a high level.


But the performance feels off.


The issue usually isn’t the keywords.

It’s the lack of B2B SaaS structure.

Most accounts I audit show the same structural gaps:

1/ No clear intent segmentation
2/ Generic and low-intent absorbing most of the spend
3/ Wrong match types and bidding strategies wasting budgets
4/ Generic ads and landing pages not aligned with intent

Traffic comes. Demos don’t convert. Pipeline build slowly.


Search isn’t just about targeting keywords.

It’s about separating high-intent, category, competitor, and brand properly.


Without structure, scaling just increases inefficiency.


Predictable pipeline doesn’t come from more campaigns.

It comes from the right structure.


Fix structure. Then scale.

I don’t struggle with discipline.

I wake up early.
I work weekends.
I workout 4x a week

Discipline isn’t the issue.

Focus is.


What I’ve realized recently is this:

You can be disciplined and still not move forward fast enough.

Because discipline gets you to the desk.

Focus decides whether you execute fast & well.


Most of my days are packed with service delivery.

Campaign launches.
Landing page fixes.
Ad copy updates.
Negative keyword cleanups.
Reporting tweaks.

And other important work to drive results for clients.

On top of that, I’m trying to push growth work forward.

Systemizing delivery.
Implementing AI.
Driving sales.
Creating content.

And doing all of that requires deep focus.


But when you work on a computer all day, distraction is constant.

One tab becomes five.
One idea becomes a rabbit hole.
One “quick check” becomes 20 minutes.

You lose focus and momentum. 


Now, it isn’t only about better discipline.

It’s about designing a system that minimizes ad hoc interruptions.

I’ve tried a lot:

- Website blockers/time schedule
- Planning the day ahead
- Calendar blocks

It helps.


But it’s still difficult to get into real flow, and very easy to drift.

It's hard to build the habit of focus, and easy to break it.


What techniques or tools help you avoid drifting during the day?

Brand Search used to way to protect the brand from the competition.

And it was efficient.

It had a low CPC and didn't require high spend. 

And it generated data for the account.


Now?


Competition is aggressive.

Impression share battles push CPCs and spend.

And losing position means fewer high-intent and high-quality leads that would otherwise come to you.


We tested pushing IS toward 80%. (not even absolute TOP)

Costs became unreasonable. CPA skyrocketed.

We pulled back budgets, adjusted bidding, or shifted to smart bidding.

And it helped to balance protection vs efficiency. (for now)


In some segments, protecting the brand became a fight for high-intent leads, where more players win, and you score less.

And it requires a different approach.

But also isn’t worth all your budget. 


How much are you willing to pay to defend demand?

For months, we were tightening structure, cleaning terms, and improving CPL.

Progress was steady. But volume was flat and inconsistent.


Then we did something simple:

We had a clear unit economics goal, and we decided to keep increasing budgets weekly.


Same structure. Same signals. Same landing pages.

Volume jumped. Efficiency stayed. The pipeline grew.


The lesson?

At a certain point, you’re not limited by optimization.

You’re limited by spending and low positions.


Micro-tweaks feel productive.

But if the math works, the budget is the lever.


Sometimes growth isn’t complicated.


PS: But don't get complacent and keep working on conversion rates.

You’re quietly wasting six figures in ad spend.


On paper, everything looks right.

Performance on dashboards looks normal. Meaningful spend. Relevant keywords. 

Yet demo volume and quality are inconsistent and not growing.


The issue isn’t always the keywords or lack of budget.

What’s often missing are clean, reliable conversion signals.

Most accounts I audit show the same patterns:

- Messy primary conversions not tied to demo intent
- No reporting connecting the pipeline back to the ad spend
- Offline conversions are missing or unreliable


And Google optimizes exactly what it sees.

If it sees mixed or no signals, it creates volatility.

And when you scale budgets, it breaks.


Predictable pipeline doesn’t come only from spending more.

It comes from feeding Google the right outcomes first.

Fix the tracking before you scale or even before you spend the first $.


That gives you more stable performance from the get-go, and CAC starts trending down over time.

CAC goes up, and scaling never feels safe.

The issue usually isn’t budget or bidding.

It’s how the account is managed.

Most audits reveal the same process gaps: 
1/ No structured optimization, 
2/ Budgets spread thin across too many campaigns, 
3/ Structural changes made reactively to fix the problem, 
4/ Changes and experiments not logged or measured. 

Nothing compounds, and every tweak resets learning.

Scaling doesn’t fail because of Google. It fails because discipline is missing.

Predictable pipeline doesn’t come from activity. It comes from structured iteration.


When Google Ads stops resetting every 3 months, it starts behaving like a predictable system and channel.

Ali Ahad

Sighthound, Inc.

Senior Digital Marketing Associate 

➤ 🅱2🅱- Demand & Lead Generation (SaaS / Data Security Products (Redaction) / Automated License Plate Recognition ALPR )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in building the Sighthound brand and creating awareness.
• Set the Sighthound digital strategy and collaborate across teams to optimize web, social, media, and 
  all digital channels to generate leads, opportunities, and purchases.
• Set up funnel campaigns from ads, landing pages, forms to drive awareness, consideration, purchase.
• Manage all SEO and keyword activity from research to implementation to campaigns.
• Manage all social media channels, both organic content and paid campaigns.
• Manage budgets & planning, tools and vendor selection, program execution, and agency relationships.
• Help develop compelling content (written and visual) like eBooks, Infographics, and Videos for Digital 
  channels in order to drive brand awareness and generate leads.
• Drive and own several KPIs related to traffic, engagement, followers, and conversions.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ 2X increase in traffic MoM growth for a Sighthound & Redactor site within 3 months.
★ Achieve a 20% increase in organic search traffic to blog content within 4 months.
★ Reduce bounce rates by 15% through improved website user experience every quarter.
★ Keyword rankings improved significantly, with 80% of target keywords in the top 10 search results.
★ Conversion rates improved by 10%, resulting in a notable increase in revenue.
★ Conducted & utilized quarterly competitor analysis reports, identifying at least three key trends or opportunities per report.
★ Backlink profile strengthened with high-quality, relevant backlinks from reputable sources e.g. HARO, and CB Insights. 
★ Reduced cost per Lead (CPL) with an average of 30 USD for a Sightohund & Redactor website by over 50%.

Digital Marketing Associate 

Brain Telecommunication Ltd.

𝗔 𝗳𝗲𝘄 𝗸𝗲𝘆 𝘀𝗽𝗮𝗰𝗲𝘀 𝗜 𝗽𝗹𝗮𝘆 𝗶𝗻:
➤ 🅱2🅱- Demand Generation (SaaS & IT Services)
➤ 🅱2 🅲 - Retailers ( Apperal, Dental Services, Car fleet services, )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Collaborate with agencies & other vendor partners. 
• Manage PPC & SMM advertising campaigns within the approved budget. 
• Identify trends & insights and optimize spend and performance based on insights.    
• Collaborate with internal teams to create landing pages and optimize the user experience. 
• Liaison with marketing, sales & product development teams to ensure brand consistency. 
• Spearhead and coordinate with the graphic team and make sure the graphics are on point.
• Coordinate the creation of digital content (e.g. website, blogs, press releases ). 
• Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, 
  SMS marketing and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals 
  (ROI& KPIs).

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀:
• Brain Telecommunications
• Dandy Designs
• BrainCLOUDPlus
• Shoaikhthebrand
• Dental Surgery Associate (DSA)
• Dandy School of Fashion Design (DSFD)

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ Improved lead quality by 50% through the implementation of effective lead nurturing campaigns.
★ Generate sales of 100k Pkr average MoM by executing successfully launch E-commerce campaigns.
★ Successfully generate massive brand awareness & engagement display campaigns. 
★ Develop/execute trackable social campaigns & activations that support client objectives.
★ Grew social product revenue by leveling up client’s maturity of paid social media execution.
★ Increase quality website traffic by 30% MoM.
★ Revamped the Google page ranking from 14th page to 1st page & and boosted organic traffic greatly for the company website

Digital Marketing Specialist

Edmon Paints

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment.
• Advise the company on advertising or sales promotion strategies. 
• Develop, implement, and evaluate communications strategies and programs designed to inform clients, employees, and policies of businesses, governments, & other organizations. 
• Prepare or oversee the preparation of reports, briefs, presentations, Web sites, & press releases.
• Assist in the preparation of brochures, reports, newsletters, & other material.
• Plan & execute digital marketing advertising campaigns including SEO/SEM, social media, and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals (ROI&KPIs).

Digital Marketing Executive

Dyson Research Laboratories Pvt Ltd

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Preparing monthly leaving joining reports.
• Address & Resolve sales team issues across Pakistan. 
• Coordination with various departments to resolve sales team queries.   
• Preparing client surveys for sales projects – Evaluated several areas of improvement in current 
   sales techniques.
• Prepare daily & weekly reports of sales activity to management, as well as organize & work 
   with the management team to launch various campaigns.
• Supported sales through calls and visits to manage product positioning and strategies.
• Learned and maintained in-depth knowledge of the products and technologies, competitors, 
   and industry trends.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★Built & maintained strong relationships with key stakeholders, including marketing managers, sales 
    representatives, product managers
★ Increase 20% sales operation efficiency by implementing 𝑪𝑨𝑹 (𝑪𝒐𝒏𝒕𝒆𝒙𝒕, 𝑨𝒄𝒕𝒊𝒐𝒏, 𝑹𝒆𝒔𝒖𝒍𝒕)
★ Process employee's final settlement by 2x using 𝑺𝑴𝑨𝑹𝑻 (𝑺𝒑𝒆𝒄𝒊𝒇𝒊𝒄, 𝑴𝒆𝒂𝒔𝒖𝒓𝒂𝒃𝒍𝒆, 𝑨𝒄𝒉𝒊𝒆𝒗𝒂𝒃𝒍𝒆, 
    𝑹𝒆𝒍𝒆𝒗𝒂𝒏𝒕, 𝑻𝒊𝒎𝒆 𝒃𝒐𝒖𝒏𝒅)

Marketing Coordinator

A. F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁:
Firhaj Footwear (Pvt.) Ltd.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in the deployment and configuration of 𝐎𝐫𝐚𝐜𝐥𝐞 𝐄-𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐢𝐭𝐞 systems according to the firm's requirements.
• Participate in data migration tasks, ensuring accurate & secure transfer of data from legacy systems to the ERP platform.
• Provide user support by addressing inquiries, troubleshooting issues, and guiding users through system functionalities.
• Assist in various ad-hoc tasks related to ERP system maintenance, upgrades, and troubleshooting as needed.
• Participate in training sessions and workshops to enhance technical and functional skills.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Item opening
• Code opening 
• Support to clients 
• Suppliers&customers opening
• Loans and provident fund matching
• Reconcile salaries of employees Globel HRMS

Intern (ERP Consultant)

A.F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁s:
- Pace Barka Properties Limited
- Maxim Agri (Pvt) Ltd
- MCB Bank Shadman Colony

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in gathering & organizing relevant financial documents, records, reports from the client company.
• Help prepare audit planning documents, including risk assessments, audit programs, & timelines.
• Document control weaknesses or deficiencies observed during testing.
•Assist in performing substantive testing procedures on account balance transactions to validate accuracy.
• Verify the authenticity & legitimacy of financial data through evidence-gathering activities.
• Collaborate with senior team members to ensure accuracy and clarity in the final report.
• Communicate with client personnel to request additional documentation, clarify information, and schedule audit procedures.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Substantive analytical procedure 
• Test of details 
• Vouching 
• Client bank confirmations
• Co-ordination

Intern (External Audit )

Senior Digital Marketing Associate with 7+ years of experience in 𝐁𝟐𝐂, 𝐁𝟐𝐁, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐒𝐚𝐚𝐒, 
𝐋𝐞𝐚𝐝/𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧.


Helping businesses grow by conceiving & executing omnichannel marketing campaigns that strategically reach and resonate with each segment of their ideal target audience at their respective consumer stage. I excel at optimizing marketing efforts by utilizing cutting-edge tools and implementing leading marketing strategies.

Well-rounded background in 𝐒𝐨𝐜𝐢𝐚𝐥 𝐀𝐝𝐬, 𝐒𝐄𝐎/𝐒𝐄𝐌, 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧,𝘿𝙚𝙢𝙖𝙣𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣,𝐔𝐈/𝐔𝐗, 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐂𝐑𝐌𝐬, 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧/𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤𝐢𝐧𝐠.𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘽𝙖𝙨𝙚𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 (𝘼𝘽𝙈),𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣 𝙍𝙖𝙩𝙚 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 (𝘾𝙍𝙊).



My proficiency in marketing analytics, data analysis, and digital marketing tools like 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑺𝒆𝒂𝒓𝒄𝒉 𝑪𝒐𝒏𝒔𝒐𝒍𝒆, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑻𝒂𝒈 𝑴𝒂𝒏𝒂𝒈𝒆𝒓, 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 & 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝑨𝒅𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔, 𝑩𝒖𝒇𝒇𝒆𝒓, 𝑯𝒐𝒐𝒕𝒔𝒖𝒊𝒕𝒆, 𝑺𝒉𝒐𝒑𝒊𝒇𝒚, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔, 𝑵𝒐𝒕𝒊𝒐𝒏, 𝑱𝒊𝒓𝒂, 𝑯𝒖𝒃𝑺𝒑𝒐𝒕, 𝑺𝑬𝑴𝒓𝒖𝒔𝒉, 𝑨𝒉𝒓𝒆𝒇'𝒔, 𝑫𝒂𝒕𝒂𝒃𝒐𝒙, 𝑺𝒄𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝒇𝒓𝒐𝒈, 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝑺𝒂𝒍𝒆𝒔 𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒐𝒓, 𝑪𝒂𝒏𝒗𝒂 has allowed me to make data-driven decisions and optimize campaigns effectively.


Over time, I have become a powerful computer user with light web development skills (𝑪𝑺𝑺3, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔).

The internet fascinates me; in terms of its reach, limitless opportunities, and infinite resources of information & tools. Those are the reasons why I chose digital marketing as my career path.

Always striving for innovation, combined with a strong sense of strategy and a data-driven approach, allows me to conceive elaborate roadmaps to reach my personal goals, those of my organization, and my clients as effectively and efficiently as possible.

A constant thirst to broaden my knowledge so as to be most apt to make smart & ingenious decisions has pushed me to 𝒊𝒏𝒗𝒆𝒔𝒕 1-2 𝒉𝒐𝒖𝒓𝒔 𝒂 𝒅𝒂𝒚 towards expanding and sharpening my skill sets through bestselling books, recognized publishing, online courses, event recordings & video content.

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Ali Ahad

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The Battle

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