Grouts Online

We're helping founders and marketers at Seed & Series B B2B SaaS companies to hit their growth targets by generating more demo requests that convert to pipeline using our Paid Ads frameworks and experimentation.

Services:
- Paid media strategy & campaign media planning
- Google Ads campaign management & reporting
- Landing page conversion rate optimization & Ad creative testing
- Data and website analytics & tracking management

Founder

Performance Marketing Consultant

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member & Podcast Guest

Easygenerator

Paid Social Specialist

I grow a pipeline leveraging Paid media and Organic Social for content distribution.

I built a Demand Generation strategy and systems to deliver our message to ICP. I manage the process from hypothesis, research, ideation, and production to content distribution. The process covers stakeholder engagement and alignment.

Data Analysis helps me to make informed decisions for our further activities and evaluate our actions. I regularly report to senior stakeholders the results and the status of marketing projects.

Performance Marketer

Freelance

- Running campaigns and consulting for an agency with SME clients
- Managing campaigns for clients from the SME segment. Direct communication with owners or CEO
- Creating automatic reports in Data Studio
- Meetings with clients, reporting the results of campaigns and proposing next steps
- Supporting digital agency as an external consultant on different projects - paid media, website analytics

Digital Marketing Specialist

MarketUP s.r.o.

I worked as a Campaign specialist with portfolio of performance clients such as Nordic Telecom, UNI HOBBY, Člověk v tísni, TayllorCox, Axa Assistance (CZ, SK, AT) and A3 Sport (CZ, SK, DE). Performance channels include Paid search, Shopping, Google display/discovery and Facebook campaigns (Objective conversions or Catalog Sales). 

Specialized in e-commerce with focus on revenue growth and driving conversions. 

I work with Google Ads Automation, using Google Scripts, SQL, BigQuery; advanced performance campaign management. I completed a training Google Automation HERO from Google in order to work with automatization in Google Ads. 

I also have experience with comprehensive digital campaigns with brand awareness targets. Usually, there were channels as Google Display, Youtube and Facebook.

Senior PPC Specialist

BIO4BODY

Running an e-commerce website with natural cosmetics and supplements. I did operational matters and create and execute marketing strategies.

Business Owner

Antee s.r.o.

Management of PPC campaigns in Google Ads, Sklik, Facebook Ads for the small business segment with a small marketing budget.

PPC Specialist

- Acquisition of new customers in the SME segment
- Identification of client requirements and design of solutions and project management
- Obtaining materials for classification analysis, copywriting, graphics
- Assignment for UX designer - description of web functions, structure design and wireframe sketching
- Communication between the customer and specialists, incorporation of requirements
- Customer care - web development and providing online marketing services

Account Manager

Customer care by handling requests received by phone or into CRM (REDMINE)
I helped edit the website in the content management system and other modifications using HTML and CSS, setting up emails to clients and editing DNS records

Technical Support - HELPDESK

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a Call below to fix and scale your ads

Helping B2B SaaS founders and marketers to increase demo requests that convert to a pipeline with Paid Search. 

We work as an extension of your marketing team and build and execute your Google Ads strategy that generates more high-intent demos with a proven framework implemented for multiple B2B SaaS companies.

Results for our clients:
- Generated $1,65 in pipeline from Paid Search campaigns in 12 months
- Scaled Google Ads from 0 to 30+ demo requests a month in 6 months
- Generated $100k in the Pipeline in 2 months with 5k/month in Paid Search
- Improved conversion rate from 0.3% to 2.25% and reduced CPA by 83%
- Scaled Paid Search from 10k to 20k/month and generated 200k in pipeline in first month

So, If you are a marketing lead or B2B SaaS founder and want to reduce CAC and scale your Google Ads, DM me, and we can chat.

Roman Krs

Cheatsheet: How to use Demand Gen campaigns for B2B SaaS.

A tactic that now outperforms Search in many accounts.

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a call to cut wasted spend & scale pipeline → best for $20K+/mo budgets

Demand Gen campaign just generated a $24,000 closed-won deal from $2.8K in ad spend for a B2B SaaS.


Cold audience.

Discovery placement.

Attributed directly in HubSpot.


People overlook Demand Gen because it seems too top-of-funnel.

But this is exactly why it works.


It reaches your ICP before they search.

It builds familiarity.

And it drives incremental demos from in-market buyers that search alone can’t capture.


Here is the exact setup behind this result:

- In-market audience relevant to the industry
- 1-minute animated product intro walkthrough
- Max. conversion bidding w/ min. $50/day budget
- Traffic sent to a conversion-focused landing page
- Keeping the learning phase stable.


Demand Gen is not replacing Search.

It expands your funnel and adds a new layer on top.

And supports the search results because people recognize your brand.


---


If you want a system that consistently drives pipeline, send me a DM and we can discuss how I help B2B SaaS marketers grow qualified demos from Google Ads

When the work gets boring, you still have to keep going.


You signed up for that when you chose to build your own business or consultancy.


In the beginning, everything is new and exciting.

You feel momentum, and every win feels big.


Then the routine hits.

Some days feel the same.
Some weeks are just execution.
You work solo most days.

It gets boring.

And that is exactly where most people get distracted.

They start something new, change direction, or give up too early.


The truth is simple.

Boring work is what compounds.

Boring work is what builds a business.

Boring work is what keeps clients and creates results.



The boring work is usually the work that moves you forward.

You just have to stay long enough to see it.

This is a nightmare for a performance marketer.

(the last one is the worst)


Here are 5 examples of a messy user journey in B2B SaaS:


1/ The website has 3–5 different CTAs and contact forms. Each form has 6–10 fields.

If it is confusing to you, users will not know what to do either.


2/ Other CTAs promote content downloads and gated case studies.

The goal is demos, but people get too many options and reasons to submit other forms instead.


3/ The website has a global ribbon promoting webinars or content.

It drives attention away and hurts conversion rates.


4/ Stages in HubSpot do not get updated correctly.

The sales funnel is well defined on paper, but the CRM does not reflect it. And you can't optimize towards the right stages.


5/ Source attribution is missing or incomplete.

Leads come into the CRM without a source. Or the source does not get passed to the deal property. 

You run blind on what actually contributes to the pipeline.


Ads do not save a broken journey.

They only amplify what is already there.


Make sure you solve these bottlenecks to unlock better results.

A brand can generate $693,000 in qualified pipeline in 3 months with $37,000 in Google Ads spend.

While others struggle to convert leads, no matter the budget.


That’s when ads boost organic growth for a winning brand with market fit.


Ads are often seen as the solution to drive growth.

But when they’re not working, it’s usually not the ads themselves.


Even if you do everything right, it’s hard to make it work.

It’s more expensive. 

Everything takes longer.


But when you have strong organic momentum, ads accelerate growth.

With much better unit economics, which allows you to spend even more.

And this allows you to outspend the competition.


It’s not that ads don’t work.

They just amplify what is already there.


PS: If you are a B2B SaaS brand with strong organic momentum and want to scale ads, DM me, and we can chat.

B2B SaaS brands miss a huge opportunity to tell people what they actually do.


They create product videos that get buried. 

They put them on the homepage and that’s it.


But you can use these videos to tell your story across multiple channels.


B2B SaaS solutions are complex.

A good 2–3 minute product explainer can highlight the problem you solve, who you solve it for, and how.

It can speak for your sales team and website, and do it consistently.


Here are the best ways to distribute your product video:

1/ Landing pages / Website

- This is where it ends for most companies. 

Only people who already visit your site can see it.

2/  LinkedIn Ads / Social

- Show your product and your message to the most relevant people. 

Use it for cold audiences to build a warm retargeting pool.

3/ Google Demand Gen

- Distribute it on YouTube to broader audiences. 

Let the algorithm find users who are most likely to convert.


You can start with $10/day and get it in front of thousands of people.


Your product video already tells the story.

Paid ads make sure the right people hear it.

Google reps are very well-trained salespeople.

The way they recommend features is always interesting.

And when you push back, you often get the same line:
“I wouldn’t recommend it if I didn’t know it works. Why don’t you want me to help you succeed?”

Recommendation from Google rep:
- Turn on AI Max for this campaign so Google finds queries that are valuable to you
- Add broad match to use the full power of AI and not limit yourself
- Enable audience expansion because Google is smarter

The problem is simple.


These features work great.

When your account is clean, structured, and already converting.


But it's not always the case.

Often, the account isn't even ready for that, and it's not a fit for the segment.

And when these foundations aren’t there, they make everything worse.


Reps push what ticks their internal boxes and KPIs.

Your job is to protect your results.

Pasha Irshad

Shape & Scale

Co-Founder

Pavilion

Member

RevGenius

Sprocketeer (formerly HubSpot Super Admin)

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & dance when the flywheel spins!

Sprocketeer 

Merritt Group

In the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.

Current Responsibilities 

Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. 

Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.

Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.

Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency.  

Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors.

Vice President, Digital

Impact

• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015

• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO

• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano

• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.

Responsibilities

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management.

Senior Director

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. 

Select Accomplishments:
•	Secured and managed over $500,000 in new business over one year through the newly formed digital practice.
•	Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.
•	Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.
•	Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue.

Director of Digital Marketing

Led a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management.

Director of Creative Services

Bluetext

Managed all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. 
Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.

Select Accomplishment:
•	Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects.

Senior Project Manager

AKQA

Oversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.

Select Accomplishments:
•	Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.
•	Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms.

Senior Account Executive

Lead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. 
Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. 

Select Accomplishments:
•	Increased revenue by 50%, from $350,000 to $750,000 within first six months. 
•	Grew revenue from $750,000 the first year to over $2 million within two years.
•	Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. 
•	Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.
•	Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue.

Creative Services Manager

Greenfield/Belser Ltd.

Planned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.

Select Accomplishments:
•	Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.
•	Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.

Account Executive

Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | Ex-marketer

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. 

This belief led me to co-found Shape & Scale with Suzanne Block. 

We orchestrate growth for our clients through PR, RevOps, and HubSpot. 

PoV, people, processes, and technology. 

That's what we do. 

And we do it for SaaS and technology companies – from seed to SME. 

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. 

For ten years, I  worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. 

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals: 

• The 𝙥𝙤𝙬𝙚𝙧 of alignment. 
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)

taplio

The Battle

Roman Krs

Pasha Irshad

Followers

Posts

Engagements

Likes

Performance ScoreRoman Krs's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Roman Krs

Pasha Irshad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roman Krs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoman Krs's LinkedIn Performance