Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.

But most of them are invisible online.

Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.

The people actually solving the problem? They're too busy building to talk about it.

That's where I come in.

I ghostwrite LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.

Here's how it works:

→ 6-12 month projects built on weekly or bi-weekly interviews
→ I extract your expertise and turn it into content that sounds like you
→ Full strategy, content planning, and profile optimization included
→ Continuous improvement baked in (that's what Kaizen means)

I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.
Results my clients have seen:

→ Inbound leads and investor connection requests
→ Podcast invitations and speaking opportunities
→ Top talent reaching out directly
→ Measurable traffic to demos, books, and qualification surveys

I've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.

I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.

If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

99% of climate tech founders won't be at Davos next week because the tickets cost $27,000.

Here's how to take advantage of it:

The World Economic Forum runs January 19-23 in Davos-Klosters, Switzerland.

Up to 3,000 leaders will be there talking about climate, innovation, and the green economy.

You won't be in the room.

But you can still extract value if you're strategic about it.

Here are 3 ways:

1 - Engage in the hashtag feed.

#Davos2026 and #WEF2026 will be flooded with posts from attendees, commentators, and climate leaders.

Most founders will just watch. If I were you, I’d:

→ Add thoughtful comments on posts from investors/ founders 
→ Ask questions that show you understand their work 
→ Share a specific take from your own experience

You'll get in front of the right people organically while everyone else is lurking.

2 - Watch livestreamed sessions, then create content from what you learned.

Over 200 sessions will be livestreamed on the WEF website.

Skip the endless scroll of hot takes. Watch actual sessions on cooperation, innovation, and planetary boundaries.

Take notes on what matters for your sector.

Then turn those ideas into your own posts. Not summaries. Your angle on what was said.

3 - Use Davos themes as content frameworks for your business.

Davos 2026 has 5 key themes:

→ Cooperation in a contested world 
→ Unlocking new sources of growth 
→ Investing in people 
→ Deploying innovation responsibly 
→ Building prosperity within planetary boundaries

Pick the ones that align with your startup and create content around them.

—

Davos happens whether you're there or not.

Leverage it.

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

I've analyzed 100+ climate tech founder profiles in 2025. They're all making the same expensive mistake:

They treat LinkedIn like a PR platform.

Stay in ‘stealth’ for months.

Then appear out of the blue when they need funding.

And then they wonder why:

→ Investors don't respond to their fundraising outreach 
→ Top talent goes to SaaS companies instead 
→ Customers ghost them after initial interest

Wanna know the truth?

I’d never date someone if every time they come to me they always need something. That’s not a very trustworthy person. Why should your investors or customers be any different?

SaaS and B2B founders figured this out years ago.

They don't wait until they're fundraising to start posting. They don't lead with product specs. They don't position themselves as industry experts first.
Instead, they:

→ Share behind-the-scenes of building 
→ Document their failures and pivots 
→ Show their personality and values 
→ Start conversations, not monologues

By the time they need something, people already know them.

Already trust them. Already want to help them succeed.

Climate tech is too competitive to wait until you need something to start building your network.

My suggestion to you this year:

Stop worrying about others trying to ‘steal’ your ideas. If they wanted to, they’d find a way anyway.

Start showing people who you are BEFORE you ask for anything.

→ Share the challenges you're facing 
→ Celebrate your team's wins publicly 
→ Ask for advice, not just attention 
→ Comment on others' posts like you're building friendships, not a follower count

The founders who do this?

They close funding rounds faster. They attract talent that believes in the mission. They build customer relationships that feel like partnerships.

Because trust compounds.

And LinkedIn is where you build it before anyone's ready to buy, invest, or join.

—

The more you treat this platform as a networking space while sharing genuinely helpful advice, the more you increase the chances of being seen.

PS — And if you agree with what I said, but still feel you're not ready to start sharing content, at least optimise your LinkedIn profile. Investors and customers are already looking you up. You could at least make sure it's clear who you are and what you do. 

I created a free resource with 5 headline & 2 About section templates, 2 AI prompts to help create both, and an extra optimization checklist. 

Comment "profile" and I'll send it over. 

Just make sure we're connected so I can DM you.

I've ghostwritten for 20+ climate tech founders over the past 2 years.

And there's one post that outperforms everything else in the first 2-3 months:

The introduction post.

Not a hot take. 
Not a carousel. 
Not a "10 lessons I learned" listicle.

A simple post that says "here's who I am, what I do, and why you should care."

But the problem?

Most founders skip it.

Or they write something like:

"Hi, I'm [Name], CEO of [Company]. We're building [vague description]. Excited to connect!"

Nobody cares.

It shows no story, builds trust, and gives reason to follow you.

So I took the exact framework I use with my clients and turned it into a free resource.

It includes:

→ 2 fill-in-the-blank templates (Origin Story style + Expertise Reveal style)
→ Examples from founders who nailed it
→ An AI mega prompt to write your draft in minutes
→ Bonus checklist for when to post, how to pin, and what to do next

Want a copy?

Comment "intro" and I'll send it over.

PS - If we're not connected yet, send me a request so I can DM you.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

While everyone's posting 'insights' from Davos next week, do this instead:
Share one of these 10 styles of content:

• Tips 
• Stats 
• Steps 
• Lessons 
• Benefits 
• Reasons 
• Mistakes 
• Examples 
• Questions 
• Personal Stories

Tips:

→ "5 tips for securing climate finance based on [session name]" 
→ "3 tactics for partnerships I learned from [speaker] at Davos" 
→ "Practical tips from the 'deploying innovation responsibly' panel"

Stats:

→ "The one number from Davos everyone's ignoring" 
→ "3 stats about green economy growth that change everything for [sector]" 
→ "[X]% of climate tech fails because of [stat from Davos]. Here's why."

Steps:

→ "Step-by-step: How we're applying 'planetary boundaries' to our product roadmap" 
→ "How to implement the cooperation framework [speaker] mentioned" 
→ "3 steps to turn Davos talk into actual strategy"

Lessons:

→ "3 lessons from [session] that contradict what VCs tell founders" 
→ "What [speaker] got wrong about carbon markets" 
→ "Davos says [X]. We learned [Y] the hard way."

Benefits:

→ "Why [announcement] benefits sustainable materials (and why investors miss it)" 
→ "3 benefits of [Davos theme] no one's talking about" 
→ "How [policy discussion] helps climate startups more than it hurts them"

Reasons:

→ "5 reasons the Davos conversation about [topic] is incomplete" 
→ "Why [consensus view] doesn't work for early-stage climate founders" 
→ "3 reasons we're ignoring Davos advice on [topic]"

Mistakes:

→ "3 mistakes Davos speakers make about scaling climate tech" 
→ "The biggest error in [session]: assuming [X]" 
→ "What the 'investing in people' panel got wrong"

Examples:

→ "Davos talks about cooperation. Here's what it looks like at [company]." 
→ "Everyone's discussing 'responsible innovation.' Here's our version." 
→ "Real example of [Davos theme] from our last quarter"

Questions:

→ "Everyone at Davos is talking about [X]. Here's what no one's asking:" 
→ "The question [session] avoided: [specific question]" 
→ "If [Davos consensus] is right, why are we seeing [contradiction]?"

Personal Stories:

→ "Davos says cooperation is key. We partnered with a competitor. Here's what happened." 
→ "They're talking about [theme] at Davos. We tried it 6 months ago. Here's the reality." 
→ "The gap between Davos stage and startup reality: [your experience]"

Pick one format. Create one post.

That’s the type of content that people would actually read.

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Solving Organic Social for Niche Brands

graphical user interface, text, application, chat or text message

I’m hiring 3 full-time (W2, not 1099) in-person (Baltimore) creator roles in the next 45 days to be a part of No Boring Brands.

Full job posting for each role is going live in ~7 days.

Do with this information what you will…


✉️ aidan@noboringbrands.co

I chose an unorthodox route after college.

I didn’t take a job in corporate, instead I moved to Austin and worked at a startup.

After a year living there I moved to Baltimore to go full time on my business, No Boring Brands.

And I get asked a lot about measuring success.

Unlike a lot of other people, I don’t measure success in dollars.

And that’s because I have no money. 

#entrepreneurial

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

No alternative text description for this image

Am I jealous of people my age with corporate jobs?

No.

2 of my paychecks equal one of theirs. Do the math on that.

I’m doing just fine.

Noboringbrands.co

I just turned 25. That’s surreal to say out loud.

And I felt like giving back today. I wanted to provide some value.

So in honor of my 25th birthday, here are 25 things

when someone on your team tells you they can't come into work because of snow (they work remotely)

noboringbrands.co

People talk a lot of crap on LinkedIn's notifications.

But bro, are you kidding me Instagram? 

Thank you for letting me know that itsjesslyon and 60,540 others liked my post.

Much wow, very valuable.

This world is sick.

Baltimore got 6 inches of snow and 2 inches of ice this weekend. It hasn't been above 30 degrees.

And some a**hole left this little guy outside overnight.

I'm done with people.

To help the little guy out, visit noboringbrands.co

I’m 25 and building long term wealth.

Why?

Great question. It’s not what you’d think.

It’s because short term I’m absolutely screwed. 🔥

#enterpreneur #rich

I’m a little disappointed in my ability to close.

We had 3 brands interested in working with us at SXSW.

I felt our Offer was rock solid:

Brand pays us $10k. And the only requirement is that there are no requirements. Let us cook.

And none of them pulled the trigger.

Mistake.

The amount of attention they would’ve gotten…

Channels totaling 160,000 followers, doing 20M views/month across LI, IG, and TikTok.

We’re going to be in a content house for 7 days with 5 other creators whose names you absolutely know.

We’re going to have a videographer with us for 3 days.

And most importantly, you’re going to have me in the content.

Last year at SXSW I belly flopped into a CLOSED DOWN pool for content with Sprout Social.

Last year at SXSW I snuck into TWO YouTuber meet ups. One with AJ Eckstein 🧩 Eckstein, one with Joshua Smith.

Last year I walked 20,000 steps/day, walked into every single event whether I had a pass or not.

And I’m going to do it again this year, documenting everything. Who wants their logo to be a part of it all?

$10k. Oh and the only requirement is that there are no requirements. Let us cook.

Outfit of the day.

So eager to provide some value to the shareholders.

New challenge for myself the rest of the week:

Only using the "suggested reply" option in Gmail.

This is going to ruin relationships.

"Hey Aidan, let's touch base next week. I have a funeral to attend to on Thursday that is bogging me down for the week."

"No worries – we can put the "fun" in funeral on our catch up next week David."

three things:

1) just booked my flight to Austin for SXSW in March
2) i am looking for a brand to pay me $10,000 with zero creative restrictions and zero brief to get them a boatload of content while at SXSW

serious inquiries only

Sharks, I am still seeking a $10k investment…

From a brand who wants me to get them content while attending SXSW.

I only have 2 requirements, you wire me $10k and the other is that there are no requirements. Just let me cook.

3 interested so far 👀

sometimes i just be forgetting shit

like that was important, why did i forget it

12 hours to respond is a skill issue.

Speed isn’t a nice-to-have in GTM.

This is why teams use Clay 👇

• Route inbound the second it hits
• Enrich leads instantly
• Trigger outbound before the prospect forgets why they filled out the form
• Build GTM workflows that don’t rely on Jacob’s cortisol levels

#claypartner

I mean this with full offense to Utah, 

I am seeing substantially too much content about Utah on my Linkedin timeline

#whatisutah

There’s no way I’d rather spend my birthday 

Noboringbrands.co

taplio

The Battle

Roman Pikalenko 🇺🇦🦩

Aidan Brannigan

Followers

Posts

Engagements

Likes

Performance ScoreRoman Pikalenko 🇺🇦🦩's LinkedIn Performance

Performance ScoreAidan Brannigan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Roman Pikalenko 🇺🇦🦩

Aidan Brannigan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roman Pikalenko 🇺🇦🦩's LinkedIn Performance

Performance ScoreAidan Brannigan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoman Pikalenko 🇺🇦🦩's LinkedIn Performance