Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.

But most of them are invisible online.

Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.

The people actually solving the problem? They're too busy building to talk about it.

That's where I come in.

I ghostwrite LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.

Here's how it works:

→ 6-12 month projects built on weekly or bi-weekly interviews
→ I extract your expertise and turn it into content that sounds like you
→ Full strategy, content planning, and profile optimization included
→ Continuous improvement baked in (that's what Kaizen means)

I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.
Results my clients have seen:

→ Inbound leads and investor connection requests
→ Podcast invitations and speaking opportunities
→ Top talent reaching out directly
→ Measurable traffic to demos, books, and qualification surveys

I've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.

I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.

If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

99% of climate tech founders won't be at Davos next week because the tickets cost $27,000.

Here's how to take advantage of it:

The World Economic Forum runs January 19-23 in Davos-Klosters, Switzerland.

Up to 3,000 leaders will be there talking about climate, innovation, and the green economy.

You won't be in the room.

But you can still extract value if you're strategic about it.

Here are 3 ways:

1 - Engage in the hashtag feed.

#Davos2026 and #WEF2026 will be flooded with posts from attendees, commentators, and climate leaders.

Most founders will just watch. If I were you, I’d:

→ Add thoughtful comments on posts from investors/ founders 
→ Ask questions that show you understand their work 
→ Share a specific take from your own experience

You'll get in front of the right people organically while everyone else is lurking.

2 - Watch livestreamed sessions, then create content from what you learned.

Over 200 sessions will be livestreamed on the WEF website.

Skip the endless scroll of hot takes. Watch actual sessions on cooperation, innovation, and planetary boundaries.

Take notes on what matters for your sector.

Then turn those ideas into your own posts. Not summaries. Your angle on what was said.

3 - Use Davos themes as content frameworks for your business.

Davos 2026 has 5 key themes:

→ Cooperation in a contested world 
→ Unlocking new sources of growth 
→ Investing in people 
→ Deploying innovation responsibly 
→ Building prosperity within planetary boundaries

Pick the ones that align with your startup and create content around them.

—

Davos happens whether you're there or not.

Leverage it.

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

I've analyzed 100+ climate tech founder profiles in 2025. They're all making the same expensive mistake:

They treat LinkedIn like a PR platform.

Stay in ‘stealth’ for months.

Then appear out of the blue when they need funding.

And then they wonder why:

→ Investors don't respond to their fundraising outreach 
→ Top talent goes to SaaS companies instead 
→ Customers ghost them after initial interest

Wanna know the truth?

I’d never date someone if every time they come to me they always need something. That’s not a very trustworthy person. Why should your investors or customers be any different?

SaaS and B2B founders figured this out years ago.

They don't wait until they're fundraising to start posting. They don't lead with product specs. They don't position themselves as industry experts first.
Instead, they:

→ Share behind-the-scenes of building 
→ Document their failures and pivots 
→ Show their personality and values 
→ Start conversations, not monologues

By the time they need something, people already know them.

Already trust them. Already want to help them succeed.

Climate tech is too competitive to wait until you need something to start building your network.

My suggestion to you this year:

Stop worrying about others trying to ‘steal’ your ideas. If they wanted to, they’d find a way anyway.

Start showing people who you are BEFORE you ask for anything.

→ Share the challenges you're facing 
→ Celebrate your team's wins publicly 
→ Ask for advice, not just attention 
→ Comment on others' posts like you're building friendships, not a follower count

The founders who do this?

They close funding rounds faster. They attract talent that believes in the mission. They build customer relationships that feel like partnerships.

Because trust compounds.

And LinkedIn is where you build it before anyone's ready to buy, invest, or join.

—

The more you treat this platform as a networking space while sharing genuinely helpful advice, the more you increase the chances of being seen.

PS — And if you agree with what I said, but still feel you're not ready to start sharing content, at least optimise your LinkedIn profile. Investors and customers are already looking you up. You could at least make sure it's clear who you are and what you do. 

I created a free resource with 5 headline & 2 About section templates, 2 AI prompts to help create both, and an extra optimization checklist. 

Comment "profile" and I'll send it over. 

Just make sure we're connected so I can DM you.

I've ghostwritten for 20+ climate tech founders over the past 2 years.

And there's one post that outperforms everything else in the first 2-3 months:

The introduction post.

Not a hot take. 
Not a carousel. 
Not a "10 lessons I learned" listicle.

A simple post that says "here's who I am, what I do, and why you should care."

But the problem?

Most founders skip it.

Or they write something like:

"Hi, I'm [Name], CEO of [Company]. We're building [vague description]. Excited to connect!"

Nobody cares.

It shows no story, builds trust, and gives reason to follow you.

So I took the exact framework I use with my clients and turned it into a free resource.

It includes:

→ 2 fill-in-the-blank templates (Origin Story style + Expertise Reveal style)
→ Examples from founders who nailed it
→ An AI mega prompt to write your draft in minutes
→ Bonus checklist for when to post, how to pin, and what to do next

Want a copy?

Comment "intro" and I'll send it over.

PS - If we're not connected yet, send me a request so I can DM you.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

While everyone's posting 'insights' from Davos next week, do this instead:
Share one of these 10 styles of content:

• Tips 
• Stats 
• Steps 
• Lessons 
• Benefits 
• Reasons 
• Mistakes 
• Examples 
• Questions 
• Personal Stories

Tips:

→ "5 tips for securing climate finance based on [session name]" 
→ "3 tactics for partnerships I learned from [speaker] at Davos" 
→ "Practical tips from the 'deploying innovation responsibly' panel"

Stats:

→ "The one number from Davos everyone's ignoring" 
→ "3 stats about green economy growth that change everything for [sector]" 
→ "[X]% of climate tech fails because of [stat from Davos]. Here's why."

Steps:

→ "Step-by-step: How we're applying 'planetary boundaries' to our product roadmap" 
→ "How to implement the cooperation framework [speaker] mentioned" 
→ "3 steps to turn Davos talk into actual strategy"

Lessons:

→ "3 lessons from [session] that contradict what VCs tell founders" 
→ "What [speaker] got wrong about carbon markets" 
→ "Davos says [X]. We learned [Y] the hard way."

Benefits:

→ "Why [announcement] benefits sustainable materials (and why investors miss it)" 
→ "3 benefits of [Davos theme] no one's talking about" 
→ "How [policy discussion] helps climate startups more than it hurts them"

Reasons:

→ "5 reasons the Davos conversation about [topic] is incomplete" 
→ "Why [consensus view] doesn't work for early-stage climate founders" 
→ "3 reasons we're ignoring Davos advice on [topic]"

Mistakes:

→ "3 mistakes Davos speakers make about scaling climate tech" 
→ "The biggest error in [session]: assuming [X]" 
→ "What the 'investing in people' panel got wrong"

Examples:

→ "Davos talks about cooperation. Here's what it looks like at [company]." 
→ "Everyone's discussing 'responsible innovation.' Here's our version." 
→ "Real example of [Davos theme] from our last quarter"

Questions:

→ "Everyone at Davos is talking about [X]. Here's what no one's asking:" 
→ "The question [session] avoided: [specific question]" 
→ "If [Davos consensus] is right, why are we seeing [contradiction]?"

Personal Stories:

→ "Davos says cooperation is key. We partnered with a competitor. Here's what happened." 
→ "They're talking about [theme] at Davos. We tried it 6 months ago. Here's the reality." 
→ "The gap between Davos stage and startup reality: [your experience]"

Pick one format. Create one post.

That’s the type of content that people would actually read.

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

There are 5 steps between a post and a paying client

Most people obsess over step 1 (content) and completely ignore steps 3, 4 and 5

Which is why they're not getting deals.

Look, everyone else thinks posting = business

Posting gets you attention
But attention without conversion validates nothing

Here's the bit that actually converts:

Step 1: Attract
↳ Your content does its job
↳ People stop scrolling
↳ They read

We're getting started

Step 2: Engage
↳ They comment, they like, they follow
↳ You're building familiarity. Still not money

This is where most "sales advice" stops on LinkedIn

Step 3: Warm
↳ Now we're getting closer to what separates people who make money
↳ from people who just "create content"

You need to isolate what they did

- Did they like your post?
- View your profile?
- Follow you?

Acknowledge that thing
Then progress the conversation

Not "hey, saw you followed me, want to buy?"

Instead: "Hey, I saw you checked out my profile. Was there anything in particular that caught your eye?"

Low pressure

You're looking for cues

↳ A struggle they mention
↳ A compliment
↳ Detail in their answer
↳ Effusiveness

Step 4: Convert
↳ Once they open up about their frustration,
↳ you've now earned the right to suggest a call

"Look, that's the bit I do really well. I've got a few minutes at this time today if you're free. Shall we explore how it would look if I helped you with this?"

Notice:
- "Shall we explore"
- not "I'd love to have a call"

It's low pressure. It's about them.

Step 5: Close
↳ On the call, you're not pitching
↳ You're prescribing
↳ Like a doctor

You lead the call
You ask questions
You isolate their need

Then you tell them what they need.

↳ Not "here are three options, which do you prefer?"
↳ But "here's what you need"

You're the authority
They came to you
They're already emotionally sold

They just need to feel you're right

Most people only get to step 2 and wonder why their DMs are still empty.

Masterclass complete.

Are you following all the 5 steps yet?

---
PS: The nuances of getting this right are covered in the Art of Sell
We're not some cute community with lovely chats about selling
Semrush are the latest speakers to confirm they'll run a masterclass
We focus on the details that matters
Click "Visit my website" at the top of this post to join the AoS community

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

Richard Moore performing a side kick on a Teenage Mutant Ninja Turtle

You know that saying "people buy from people"?
Well that's only partly true...

You also need to present your offering in a very particular way.

You see, only around 10% of purchases are for the product itself:
The "how"
The fine detail, under the hood

So approaching a prospect and over-focusing on specs, how well written the code is or how much work went into making it is typically going to fall on deaf ears.

Good for you if you love the product. 
You should. 
And you should keep striving to make it best in class.

But until it's been established that the person you're speaking with also cares about all this, hold that part back.

Instead, focus on the "outcomes" for them of using your offering.

Because people are interested in outcomes. Another word for this is the 'wins' for them. 

For them. 

They need to feel:
↳ does it make me look good / more successful?
↳ does it save me time / is it a convenience hack?
↳ does it save me money?
↳ does it make me money?

Why is this the case? 
Because you're supposed to be a solution, not another 'thing' they have to work out how to operate or another person to manage.

Be and present the solution.

Don't just indulge in over-explanation.

What's the #1 'outcome' for your offering?

--
📌Useful? So repost this to your network or save it for later
PS check out the "visit my website" link at the top of this post👀

#RichTips

How to Pitch your Service

"$36k was giving me the panics. Then I quoted $66k"

One of the members (let's call him Jake) in the Art of Sell community almost doubled his price mid-call

and he still closed the deal.

What you don't know is, I've watched Jake's mindset level up in the last year

The panic Jake said he was feeling is never about whether they can afford it, and always about saying the number out loud to another human.

Yes, the same "am I worth it" feeling you battle.

There's value in saying a higher price out loud

Even if they don't buy
Because the moment you do it, your baseline shifts

↳ Once you say it and someone says yes, everything changes
↳ Going back to lower prices starts to "feel weird"

There's a guy who runs a $300M company who got 20 minutes with Elon Musk

You know what he learned?
"I am playing so small"

Every time you go up, you realise it wasn't hard

You just had to do it

That perspective shift is EARNED

- Through reps of saying the number
- By you closing at that level
- Until it becomes your new normal

So what's the price you're too scared to say out loud?
That's probably where you need to start.

---
PS Building pricing confidence is one of the core sessions in Art of Sell.
We cover the exact conditioning process that gets you from "Oh my God, can I really charge this?" to quoting six figures without flinching.

Click "visit my website" at the top of this post to join.

#RichTips

Richard Moore seated, hosting his Entrepreneur Business Live Barcelona charity networking event.

If your calls 'go well' but don't convert, this is why:

You're treating the call as a persuasion event.

It's not.

The decision was already made before you ever spoke. The call simply confirms or undermines what they already believed about you.

Here's what actually happens:

They came to you positioned as the prize. You showed up like a service provider hoping to be chosen.

I've watched this pattern across thousands of conversations over 22 years.

The call starts well.
They're engaged.
Everything feels positive.

Then comes the shift.

↳ You ask vague questions.
↳ You over-explain your process.
↳ You serve and coach instead of diagnosing and prescribing.

The version of you they met doesn't match the authority they expected.

They're looking for certainty.
What they experience is uncertainty.

You see, objections don't happen at the conversion. They're just the buyer naming the uncertainty you introduced earlier, usually when you switched into 'nice person' mode.

Here’s how to change it:

↳ Stop asking "would you be open to..." and start saying "the next step is..."
↳ Stop offering options for them to choose and start prescribing the solution they need

Authority established through content must be maintained through behaviour.

When those two things don't align, buyers feel it immediately.

They ghost.
They go cold.
They "need to think about it."

When they do align? That’s when the call converts.

Do your calls match how you position yourself?

--
📌Speakers from Microsoft and Nike. 
All coming up in Art of Sell
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2023

Here's how I closed a deal with Sony
(or, the "competition play"):

Many feel the way to get a sale is to:
↳ Know the benefits
↳ Build up some rapport
↳ Lean into the best features

But everyone does that, so you need more edge.

I remember wanting to work with Sony Professional (their industry arm of the business)

And I knew that just approaching with relevance ("hey, I can help you") wouldn't work. 

That's what everyone does
That's what they expect
And I only get 1 shot

So instead, I used leverage:
In this case it was their competition

At the time, we were working with Samsung's Commercial division so I collected everything I could on their results with us.

When I approached Sony, everything I said to the Product Director was through the lens of their competitor:
• "Here's how we're doing it with Samsung"
• "This is what Samsung said when we got the result"
• "See that there? That's Samsung winning again, because of us"

I'll never forget how she started laughing down the phone at me when I asked for the order.

I started to feel concerned that I may have messed up. 

So I asked "why are you laughing?"

She said "because I have to do it, don't I?!"

The competition play isn't always the most elegant way to sell, 
but with the right people paid to take market share, it works.

And here's the lesson:
You don't have to be mean to do it

Show your results with a similar client.
It's far more compelling than just describing benefits.

Now, they'll believe it truly works

--
📌Speakers from Coca Cola, Microsoft and Nike. 
All coming up in Art of Sell
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event

Me in a workshop recently:
"Here's how to find people actively looking"

Everyone else:
"Make lists of CEOs and DM them all"

Here's the thing about prospecting:

Amateur level LinkedIn prospecting is this:
- Make a list of 100 CEOs
- Scrape their emails with a 3rd party app
- Pray you don't get banned
- Send the same DM to them all
- Get 0 replies so think maybe your profile needs optimising
- Buy another course on improving your reach

Legendary level LinkedIn prospecting is this:
- Know where to find active leaders with a need
- Know how to start a conversation that can pivot
- Do 3-5 of these in a day
- Schedule a call a day
- Get a deal a week
- Feel fulfilled

High ticket deals with premium buyers on LinkedIn is a volume game when you haven't got a clue

But with a system and some competency, it becomes a tiny number of interactions with the right people

Easy choice (in my opinion):
Spend 80% of the day mucking around on LinkedIn 
or
Spend 80% of the day with customers

Which one did you start your business to do?

--
🚀Moving people from "😭please! No more coaching about reach" to "cool! Now I know how to convert the small amount of traffic I DO get" is what my Accelerator is all about. 
5 years. 246+ members. $Millions in deals. 
DM "I've got to change" and I'll share how they do it

#RichTips

Image of a DM conversation between Richard Moore and one of his LinkedIn Client Accelerator members.

You're meant to be the expert
So why do you do this 1 thing when closing?

I've sold using my Doctor Method™ for 7 years
And one crucial component comes at the end

If you don't do this, you throw away all the magic your
- Content
- Brand
- DMs
worked to create

Don't throw it away with this simple mistake

--
PS I'm right.
PPS good luck commenting on this one, AI ;)

📌Join me at 2pm UK / 9am ET today for a live AMA here on LinkedIn

And, for more reading on my Doctor Method™, check out my December 12 Art of Sell newsletter on my profile here → Richard Moore
And consider joining the almost 18,000 subscribers to the weekly newsletter

#RichTips

I just learnt founders waste $50k-$100k in year 1
That’s huge. But why?

Because the wrong tools or reworking is needed by early-stage teams

These are invisible costs
And they compound faster than burn rate.

Of course most of that loss doesn’t show up on a P&L, I’ve discovered, too.

Instead, it shows up as delays, rebuilds, context switching and fragmented decision-making.

These infrastructure decisions are strategic though.

And that’s why I partnered with Notion to launch the AI Founder’s Kit
↳ A practical and no-cost stack
↳ Designed to help founders
↳ It moves them from idea to execution and fundraising with far less friction.

What’s included:
- 1 year of Framer to design and ship your product experience
- $60 in v0 by Vercel to accelerate front-end development
- $300 in Supabase to stand up a scalable backend
- Up to 6 months of Notion Business with AI to run your ops and knowledge layer

But here is my favourite part

Beyond these tools, there is:
- A vetted list of 2,000+ early-stage investors, incubators, and accelerators
- 50 real pitch decks from YC, a16z and Sequoia-backed companies
- Tactical guidance on pitching, storytelling and fundraising from operators
- No hypey SaaS that doesn’t really do anything
- And no noise for your team

The stack helps serious founders reduce waste and execute

And that gives me (and I’m sure you, too) confidence!

If this would be useful for you or your team, comment NOTION and I’ll send you access

--
💕Thanks to the Notion team for partnering with Art of Sell

#RichTips #ad

Richard Moore speaking at an event in London

Most sales training = learn persuasion 
But that misses the point

The real job is transferring risk
Here’s why:

Every buyer will silently ask one question:
“What happens to me if this goes wrong?”

Not:
↳ “Is this good?”
↳ “Is this clever?”
↳ “Is this impressive?”

More:
↳ “Will this make me look less capable?”
↳ “Will this affect my reputation?”
↳ “Will I have to explain it to my boss?”

That’s why ROI slidedecks won’t close your deals
It’s why features don’t move people
And why “trust” isn’t built by being friendly

Trust is built when you show someone you understand the consequences they’re living with.

Again: you show them you understand

Here’s how to actually close:

1. Understand pain before you show upside
ROI only matters once risk is understood
Until then, you’re just waving numbers 
So get context in the conversation first

2. Share stories to help the buyer see themselves
Not case studies with only numbers 
But narratives where they think
“Okay, that’s literally me”

3. Handle their objections as fear, not logic
“I’ll think about it” means
I’m not feeling ready at all 

4. Do the close by making inaction feel heavier than action
No pressure. Ever!
Instead, bring clarity to what happens if nothing changes

If you’re using pressure, you’re doing it wrong.
More, you need to show them standing still is uncomfortable

When have you felt most comfortable buying?

--
PS I've put together 4 x videos showing how I close on the first call
Click the 1st featured link on my profile to watch them for free

No AI comments, please.

#RichTips

Richard Moore giving the keynote speech at Greenhouse Jersey, 2024

The day I almost quit attending workshops...

There I was, in 2016. I had my ticket bought and was ready to go deep in a workshop on buyer psychology.

I'd been sold the outcome of "walk away with a clear plan for why your own buyers will buy you"

What did I come out with?

↳ Two hours of nice chats
↳ Minimal discussion
↳ All high level lecturing from the host

Not good enough. 

That's why I'm very discerning about events I attend now.

You should be too. 

And that's why, when I run practical events, I do my best to give:
↳ Interaction time
↳ Ideation built into sessions
↳ Space for attendees to create

So I'm thrilled that Aarti Parmar & Sara Marshall see things the same way I do. 

We've curated a 3-part strategic immersion.
This. Is. Not. A. Workshop, people!

Welcome to Positioned to Convert.

12 people, in person, in London. March 12th.

Nice chats about marketing feels warm and fuzzy. 
But your business needs you to do better things with your time.

We'll go deep on understanding your buyers, how you'll strategise your interaction with them and the processes needed to convert them. 

For your branding:
Aarti Parmar is an award winning strategist, featured in Marie Claire, Forbes and working with Enterprise Nation

For your strategy:
Sara Marshall ex-SVP Global Marketing for Universal Pictures and Global Brand Strategy Director for Barclays

For your sales & conversion:
Richard Moore 3 x LinkedIn Top Voice in sales and conversion, 5 x LinkedIn Learning instructor. Clients include Microsoft, Deloitte and J.P. Morgan. £millions in converted sales for himself and his customers

We're keeping this intimate with 12 people so you get our fullest attention. 

You'll gain clarity for your specific business case
Not just learn about processes

So, expect to be challenged, tested and driven. 

Because this is what developing yourself should look like. 

Send me a DM if you want to apply to attend.

And consider this: do you invest in nice chats or genuine development?

--
PS Can't make it? Tag someone who might benefit. 

#PositionedToConvert #RichTips

Promotion of "Positioned to Convert" event covering branding, marketing and conversion techniques

Discussion: You're Thinking Too Small. Go BIG in 2026

You set your goals for 2026, right?
But were they at the right level?

Join Jodie Cook and Richard Moore for the first of the new, weekly Art of Sell Livestreams

This week's discussion: You're Thinking Too Small. Go BIG in 2026

Discussion...
Rants too? 
Our perspectives
The views of others
And even your questions

It's 60 minutes of dialogue, exploring where new years goals go right (and wrong) with our 2c and advice added in

Jodie Cook has experience setting goals from competing in UK powerlifting to building her social media and SaaS businesses, working with the likes of Daniel Priestley along the way

Richard Moore has experience setting goals from competing in European and UK taekwondo to a corporate sales career, then his own business, revolving around sales. He's worked with Deloitte, Sony, Microsoft and LinkedIn

Come armed with your questions and views! 
See you Friday🚀

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

Radiana Miteva, Dmitry Pavlotsky and 56 other attendees

Discussion: You're Thinking Too Small. Go BIG in 2026

Here's how my team and I closed £millions.
(it even worked on cold calls)

In my corporate days, my world was cold outreach.
By phone, by email, in person.

And my teams and I closed millions without:
- The best product on the market
- Building a personal brand
- Referrals from buyers

You see, most people use one thing to reach out

Relevance.

Here's their logic:
↳ "I do X. You can buy X. Therefore, listen to me"

And of course it doesn't work. 

Just check your junk mail for proof!

But when you add leverage to relevance, things change

What's leverage? 

It's a reason to pay attention:
↳ "You work with X. We work with X too. Let's talk"

People like that you're already trusted.
And even more if you're trusted by their friend.

Now, you have the right kind of attention;
You have trust.

And when you're a nobody, trust is the currency you need. 

--
📌We've got speakers from Microsoft, Apple and Nike, 
All coming up in Art of Sell.
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on the website link at the top of this post☝️

#RichTips

Until you learn to spot and fix this conversion gap:

Consistent client acquisition will remain a pipe dream.

The gap isn't between content volume and deals closed.

Right... Where is it?

It's between the psychological state you're creating and the state required for someone to buy.

I've watched this across 7 years on LinkedIn.

Founders create content that generates agreement and then struggle to turn attention into action.

Because agreement and certainty are not the same thing.

↳ Agreement is "this makes sense"
↳ Certainty is "this person can guide me"

You're optimising for the first. 
But buyers really need the second.

You write content that resonates.
It gets likes.
But your calendar will stay empty.
 
A recent client had a stack of likes but zero calls booked. 
Her content was designed to be read and shared, not to position her as the person you hire.

2 weeks after fixing her positioning, she booked 4 qualified calls.

What changed?
She stopped educating everyone and started demonstrating judgment for the people who needed her.

That’s where the conversion gap closes.

When you shift from creating agreement to creating certainty.

How?

↳ Start speaking to buyer decision-making states rather than writing to impress peers
↳ Start demonstrating judgment of their context rather than demonstrating expertise

As a result, you'll have more of the right people seeing you in the right way, compelled to engage.

Likes measure resonance.
Conversations measure certainty.

Which one are you creating?

--
📌We've got speakers from Microsoft and Nike,  
All coming up in Art of Sell.
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore sitting in an aeroplane ready to taxi out for a flying lesson

AI is affecting the workplace 
But how about sales?

LinkedIn News this week shared the recent International Monetary Fund chief's views on how new skills and AI are shaping work.

So I wanted to share my commentary as it relates to sales roles. 

This is, at best, a primer for a far deeper discussion.
So I really welcome your views on the points made.

There's a lot of literature and research already in this space, I found. So do check out the footnotes I've shared. 

And as always, thank you to the almost 18,000 subscribers of the Art of Sell newsletter. These articles give me great pleasure to research and put together each week. 

Thank you for reading!

Richard

--
PS You can upskill your sales calls immediately with my free mini-course. 
Use the "visit my website" link at the top of my profile to access it.

#RichTips #ai #jobs

I’ve read a recent article from the International Monetary Fund [1] which zeroes in on something notable: as AI integrates rapidly with the workplace,

Open article: Sales is Changing What it Rewards: Three Capabilities that Now Win Deals by Richard Moore • 5 min read

Sales is Changing What it Rewards: Three Capabilities that Now Win Deals

In 2025 alone, social selling evolved a huge amount 
And the sophistication buyers need from you is far deeper now.

Here's my view on what I'm calling the end of the "content gold rush" 

I'm also sharing five key elements for social selling as a credible sales strategy in 2026.

As always, thank you to the c.18,000 of you that have subscribed to the Art of Sell newsletter. 

It's really one of my weekly highlights to research, geek out, deep think and write these for you. 

Do consider reading previous editions if you find them valuable. 
You can also subscribe, save to read later or share these with your network. 

For those that read this, what is your take? Always keen on dialogue with readers!

--
PS: Check out the link at the bottom of the article for a free gift
PPS: No AI comments please.

#RichTips

For years, the north star for social selling was a simple one to follow: post regularly, optimise your profile, add connections and the algorithm woul

Open article: The End of “Just Post More”: Social Selling after the Content Gold Rush by Richard Moore • 6 min read

The End of “Just Post More”: Social Selling after the Content Gold Rush

taplio

The Battle

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Richard Moore

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taplio

The Battle

Roman Pikalenko 🇺🇦🦩

Richard Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roman Pikalenko 🇺🇦🦩's LinkedIn Performance

Performance ScoreRichard Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoman Pikalenko 🇺🇦🦩's LinkedIn Performance