Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.But most of them are invisible online.Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.The people actually solving the problem? They're too busy building to talk about it.That's where I come in.As a climate tech ghostwriter, I build LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.Here's how it works:→ 6-12 month projects built on weekly or bi-weekly interviews→ I extract your expertise and turn it into content that sounds like you→ Full strategy, content planning, and profile optimization included→ Continuous improvement baked in (that's what Kaizen means)I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.Results my clients have seen:→ Inbound leads and investor connection requests→ Podcast invitations and speaking opportunities→ Top talent reaching out directly→ Measurable traffic to demos, books, and qualification surveysI've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Last Friday, I spoke at Climate Drift's Thought Leadership for Humans program.

The Q&A after was fire. Here are 6 questions I got from people in climate (and my honest answers):

Q1: Will AI replace ghostwriters?

Think of AI like Photoshop was for graphic designers. It's a tool, not a replacement. My job isn't writing posts — it's building your presence, course-correcting when things go sideways, and extracting stories you didn't know you had. AI can't do that. If anything, AI raised my client cap from 5 to 7.

Q2: LinkedIn reach is dropping. Should I even bother?

The reach is declining because LinkedIn is going the Facebook route — incentivizing people to pay for distribution that used to be free. But you don't need 50,000 impressions per post. You need the right 50 people to see your post and start a conversation. Focus on profile views, # of conversations started, or revenue as the right metrics.

Q3: Should I start with LinkedIn or an email newsletter?

LinkedIn is your distribution channel. Email is your middle channel. If you start a newsletter without an audience, you'll need to drive traffic from somewhere anyway. Start on LinkedIn. Build the list from there. Then email becomes your insurance policy when the algorithm gets worse.

Q4: I have multiple goals — speaking, advising, growing my business. How do I choose?

You can't pursue them all at once. Something always has to give. For example, if you want to speak and advise? Podcasts are a stepping stone — you build credibility for advising while getting reps as a speaker, without traveling.

Q5: Should I expand to Twitter or Bluesky?

Only if you've maxed out your current platform. Take your 20-50 best-performing posts from LinkedIn and use them as your starter library on the new platform. If you don't have that library yet, you haven't finished building your foundation.

Q6: How do I build an audience in a niche I'm new to?

Borrowed credibility. Highlight people already in the space. I do this every Monday — I pick a lesser-known climate tech founder and tell their story. Tag them. Connect beforehand. 2 out of 3 times, their network engages and a chunk of them follow you. You're borrowing their audience by giving them recognition.

—

These questions came from a variety of people:

Small business owners
Heads of startup incubator programs
Jobseekers
Climate scientists

If you're in climate and want to start building your LinkedIn presence but don't know where to begin, follow me. I share stuff like this regularly.

What question would you add to this list?

PS. Huge thanks to Katie Gilbert and Marco Morawec, for inviting me as a speaker once again 🙏

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

Hi, I’m Sara (pronounced sah-rah) 👋🏼

I’m a dynamic people-first marketing professional with 3+ years’ experience helping brands connect through storytelling and strategy.

I’m passionate about creating marketing that adds real value - building trust, educating audiences, and driving positive social impact.

I believe marketing should do more than sell...it should support and inspire while still partnering with operations to deliver what’s needed for success and to drive growth in the market.

Let’s create something meaningful together.

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