Romana Shaikh

Ubique

Helping founder's voices stand out on LinkedIn. 
- 2M+ impressions generated
- 3x business growth 
- Industry recognition
- Growth in customer base

All using a personalised content strategy and elite ghostwriting that helps you stand as an authority in your space.

Founder & CEO

LinkedIn Strategist

Content & Copywriter

- Worked on Website Copy for a well-known Business Hospitality brand
- Worked on Website Copy for rad's website
- Created Social Media Posts and Ad Campaigns for Wellness brands

Copywriter

Social Library

I used to write posts for Founders & CEOs on LinkedIn.

Rooftop

Worked on research-based, SEO-optimised blogs for their website.

Blog Contributor

Digital Monks

I used to manage total content requirements for the agency. Few of my accomplishments:
- Successfully led the content team and trained writing interns
- Delivered projects on time
- Strategized website content for various brands
- Crafted web pages and case studies
- Assisted the CEO in evaluating writer performance

Content Team Lead

PowerEdge Media

Worked in multiple niches like Food, Real Estate, Mental Health, etc. I also learned WordPress Yoast SEO and used to publish blogs for them.

Content Writer

Weaving Thoughts

Content Editor

I help founders stand out as industry leaders on LinkedIn.

Most of my clients are struggling with:

1. Not having the time to show up consistently on LinkedIn.
2. Feeling unsure about how to communicate their expertise or personal stories.
3. Lack of a clear content strategy that drives engagement and growth.
4. Posting inconsistently, leading to low visibility and impact.
5. Not knowing how to position themselves as thought leaders and build a following.
6. Wasting time and energy on posts with little to no ROI.

To solve this, I found Ubique - a personal branding agency that makes your voice heard. 

We create bespoke content strategies and engaging posts that:

1. Help you build a personal connection with your audience through authentic storytelling.
2. Position you as a trusted expert in your niche, driving authority and inbound leads.
3. Save you time by doing all the heavy lifting – from strategy to execution.
4. Grow your visibility and build relationships that lead to meaningful business opportunities.
5. Shift you from an invisible founder to an industry leader with a compelling online presence.

We've helped our clients:

→ Grow their follower base by 4x in 6 months through targeted personal branding.
→ Attract new business partnerships by crafting compelling personal posts.
→ Grow their business by 3x through content that resonates with their target audience. 
→ Increase profile views by 200% within 12 weeks.



If you’re ready to stop blending in and want to build a powerful personal brand that gets you noticed on LinkedIn,

Drop me a DM or email me at romana@ubique.digital

I grew up hearing the same line everyone else did:
“Behind every successful man, there’s a woman.”

Movies repeated it.
People around me repeated it.

It became one of those phrases you don’t question… you just absorb.

But my life didn’t follow that script. Not even close.

Because behind my success: every client win, every late-night draft, every leap I’ve taken stood a man who never needed the spotlight to feel significant.

✨ My husband, Yasin

When I was freelancing for pennies, he treated it like I’d already built an empire.
When I doubted if I had any place running a business, he reminded me of every reason I did.
When the stress was eating me alive, he became my safety net.

Yasin was in reality, the first unpaid employee of a company that didn’t even exist yet.

- He sat with me through the panic spirals
- Helped shape strategies I still use with clients today
- Listened to every rant, meltdown, and crisis of confidence
- Held the emotional weight so I could hold the creative one

And not once did his ego ask to be compensated for it.

Not in credit, praise, or power.

In a world where we’ve normalised calling this “the bare minimum,”
I refuse to downplay the impact of a man who loved me without conditions.

Because support isn’t “bare minimum” when it changes the trajectory of your life.
Kindness isn’t “bare minimum” when it rebuilds you at your lowest.
Emotional stability isn’t “bare minimum” when it becomes the reason you stay standing.

For me, he isn’t the minimum. He is the multiplier.

So while Men’s Day was yesterday, I’m celebrating the man who chose partnership over pride today and every day.

The man who saw the future I was too scared to imagine.
The man who made room for my ambition instead of competing with it.

If my success has a backbone, it’s him.
And I hope more women get to experience this kind of love.

Not because they need it…
But because they deserve to be held by someone who sees their brilliance long before the world does.

We turn your insights into authority-led content that drives recognition and opportunity. | 50M+ reach and 3x business growth for clients | Founder @ Ubique

Yesterday was one of those days. when I was swamped with housework.
And by the time I got done, I had a pounding headache.

I thought I’d still get some work done… but I just couldn’t.

So, I took a nap. 
Relaxed.
Went about my day without opening my laptop once.

Meanwhile, my team managed everything in the background 💪

In the evening, I was craving coffee, so we went out to a café.
Sat there for a while, talked business, made plans.

Still hadn’t opened my laptop.

Got back home, felt better, opened it up, and finished all my tasks in an hour.

And it made me realise,
if I was still working a 9–5, this would’ve been impossible.

No flexibility.
No breathing room.
No space to reset and still get things done.

Running a business isn’t easy, but this freedom!
This ability to choose when and how to work!

That’s something I’ll always be grateful for. 🤍

Personal Branding Strategist for Founders | 50M+ views & industry authority built across finance, real estate, AI, recruitment and more | Founder @ Ubique

I thought I couldn’t survive a week in Vietnam, but the 30-day trip taught me more than I imagined ✨

It didn’t change my life, but it did change my perspective. 

Here’s what I realised: 👇🏻

1. A new environment resets your mind more than a “break” ever will 🏞️

You don’t need a vacation, you need distance from your routine.

Working from cafés, lakesides, and new streets did more for my clarity than taking a day off ever has.

2. Build a team before you think you’re ready 🤝🏻

Real freedom comes from knowing things move even when you’re not available.

I could step back without things falling apart. Client work moved, deadlines were met, and everything ran smoothly

3. Prioritise your health while you’re young 🏃‍♀️

Trekking the caves in Ninh Binh and Halong Bay made me realise how much harder this would’ve been if I was 50.

Your energy is an asset, don’t waste it.

4. Leaving your comfort zone helps you leave your insecurities behind 🩵

I’m usually self-conscious, but Vietnam changed that.

I wasn’t constantly overthinking things; I was being present.
Maybe it was the people, maybe it was the place… but it felt freeing.

5. Build a business that supports your life, not one that traps you 💻

Being able to work 2–3 hours a day and still keep things running is a blessing.

Freedom is all about choosing how you work.

6. Constraints don’t ruin an experience, they shape it 🍣

Food options were limited for us as Muslims.

But it pushed us to explore more intentionally, and honestly made the entire month more memorable.

7. Don’t postpone life for a “better time” ⏳

Travel now, explore now, and experience life. 

Half the things you can do today won’t feel as easy 15 years later.

These 30 days gave me new routines, new mindset, and a reminder 

That stepping away, even while working can completely reset your perspective.

Most of what you’ve been told about “personal branding” is fluff.
It’s the same repeated advice everywhere. 

And almost entirely useless.

After building 40+ personal brands on LinkedIn, here’s what I think about the common LinkedIn advice 👇

↳ Personal branding is not posting motivational quotes.

Personal branding is showing how you think repeatedly, until people trust your judgment.

↳ Personal branding is not going viral.

Personal branding is getting in front of the right 500 people who buy, refer, or open doors.

↳ Personal branding is not having a nice banner and a Canva template.

Personal branding is having a clear POV, a repeatable message, and a reputation you can cash in on.

↳ Personal branding is not chasing engagement.

Personal branding is shaping demand, so people come to you already convinced.

↳ Personal branding is not “tell your story.”

Personal branding is choosing the right story, framing it with intent, and linking it to the problem you solve.

↳ Personal branding is not letting the algorithm decide your audience.

Personal branding is engaging strategically so the algorithm learns exactly who to show you to.

↳ Personal branding is not perfection.

Personal branding is consistency, the one thing 99% of people never master long enough to see results.

If you’re building your brand on LinkedIn, focus on clarity, relevance, and distribution.

Not aesthetics or virality.

Get these right and your brand becomes a revenue engine, not an online diary.

—

If you want me to help you build a brand that actually builds authority, message me or book a call through my Featured section.

LinkedIn is going through its biggest shift in years, and most founders don’t realise how much it’s changing their visibility.

If your reach has dropped…
If your engagement feels unpredictable…
If your once-reliable formats suddenly flop…

It’s not you. It’s the platform.

Here’s what’s actually happening (2025 → 2026), in plain English:

1. LinkedIn has a new “brain.” It reads meaning, not hacks.

LinkedIn rolled out a 150B-parameter model that understands your content, not just your keywords.

Your first 2–3 lines now decide who sees you.
Your recurring topics decide who keeps seeing you.

2. Reach has dropped across the entire platform.

This year alone, average reach fell ~47%.
Engagement dropped ~39%.
A post that once hit 10k impressions now hits ~3k.

3. The winning formats have changed.

What’s performing better right now:

✔️ Documents
✔️ Text + Image posts
✔️ Articles (for authority)

What’s struggling:

❌ Video
❌ Polls (reachy, but useless)
❌ Text-only posts

This is less about “what LinkedIn likes” and more about how the model now evaluates clarity, structure, and usefulness.

4. Comments are now your biggest growth lever.

Reply chains increase dwell time.
Quality comments boost profile visits.
Discussions signal relevance, which expands distribution.

Most founders ignore this and lose half their potential reach.

5. Engagement diversity beats loud engagement.

If the same 20 people like your posts…
The algorithm learns nothing new about you.

Cross-industry interactions now matter more than engagement quantity.

Your buyer may not be in your bubble, but LinkedIn will place you in theirs if you show up in the right conversations.

6. AI-templated content is getting suppressed.

LinkedIn can detect repeated structures, sameish tones, and content that feels “synthetic.”

If it could be written by anyone…
It performs like content written by everyone.

Original thinking is a competitive advantage again.

7. Saves and return visits outrank likes.

A post people come back to… A post people save…
These matter far more than lightweight engagement.

Optimise for usefulness, not applause.

So what does this mean for you as a founder?

You don’t need to post more.
You don’t need to chase virality.
You don’t need to become a content creator.

You need:

Clear topics.
Useful posts.
Consistent signals.
Intentional conversations.

That’s how the new model decides who is worth showing, and who quietly disappears from the feed.

—

I help founders build personal brands that survive algorithm changes.

If you want LinkedIn to work for you, not against you, message me or book a call through my Featured section.

Founder-led brands are still the most powerful growth engine.
You just need to build them the right way.

People don’t avoid starting because they’re lazy. They avoid starting because they’re scared of looking clueless.

You know that feeling before you try something new…

When you open the laptop… stare at the screen… and suddenly decide the dishes must be done right now?

I used to do that too.

I kept telling myself, “I’ll start when I know more… when I feel ready… when I’m not second-guessing everything.”

But here’s the part I never said out loud:

I was waiting to become a person who didn’t exist yet.

If I had waited for “perfect Romana” to arrive, I’d still be sitting there, overthinking, reading five blogs, pretending that preparing is the same as building.

When I finally started my business, I wasn’t completely prepared or confident.

I definitely wasn’t the “LinkedIn strategist” version of myself I am now.

I just knew one thing:

If it all went wrong, at least I could say I tried with both hands in the work, not just inside my head.

That first step was messy. I made mistakes that make me cringe today.

But I also learned things I could’ve never Googled my way into.

The difference between who I was then and who I am now is simple:
→ Movement.

I decided to take action. 

So if you’re stuck at that “maybe next month” point…
If you keep saving posts about starting…
If you keep writing plans instead of pressing publish…

Here’s the truth no one wants to admit:
→ You’ll never feel ready.

But you will get ready by doing.

Start the thing.
Badly, if you must.
Quietly, if it feels safer.
Slowly, if that’s all you can manage.

Just start.

Your future self will thank you for taking the first imperfect step, not the fiftieth perfect plan.

I use a 3-step framework to take founders from “unknown” to the go-to name in their industry.

But here’s the part most people miss:

Most founders don’t stay “unknown” because they lack talent.

They stay unknown because their industry is noisy, crowded, and allergic to change.

And nowhere is that truer than the auction world.

A space where the loudest voices win the deals.

Where legacy players guard attention like a fortress.
Where transparency isn’t standard, it’s inconvenient.

Yet somehow…

Our client has become the go-to name in an industry that resists new names.

Here’s the exact 3-step framework I used to take him from “Who’s that?” to “He’s the one you call.”

STEP 1 — TURN THEIR REALITY INTO A VILLAIN

Most founders talk about their service.
But what actually wins attention is calling out the thing everyone is silently fighting.

In the auction space, that villain was obvious:
Opaque pricing. Slow processes. Old-school tactics that burn sellers’ time and money.

We didn’t tiptoe around it. We spotlighted it.
We used numbers, stories, and emotional stakes sellers felt in their gut.

That’s when the industry started leaning in.

STEP 2 — SHOW THE WORK IN UNCOMFORTABLE DETAIL

Authority isn’t built through “wins.” It’s built through process.

We shared the breakdowns of how auctions are actually run.
What goes wrong behind closed doors.
Where sellers lose thousands without realising.

And the exact systems he built to fix it.

When you show your method with accuracy and confidence, the market stops seeing you as “another operator” and starts seeing you as the architect.

STEP 3 — BUILD A TRANSFORMATION THEY CAN VISUALISE

People don’t hire industry leaders. They hire the person who makes their life easier.

So every post signposted a simple contrast:

Before: overwhelmed sellers, inconsistent valuations, unpredictable outcomes.

After: clarity, speed, transparency with numbers that made the benefit impossible to ignore.

We didn’t tell the industry he was a leader. We made them feel it.

This 3-step shift is how an auction founder became the name people default to.

And it’s the same system I use across every niche: visibility → authority → trust → inbound.

—

If you want your industry to say your name before you enter the room, drop me a message saying ‘authority’ and I’ll get you the details.

Everyone’s saying LinkedIn engagement is at an all-time low.

But here’s what we’re seeing inside client accounts:

– Posts hitting 38,000+ impressions with moderate engagement
– Posts getting 120+ reactions on 3,000 views
– Posts with low reach driving actual leads
– Posts with high reach driving none

The pattern is clear:

Engagement and reach don’t follow one rule anymore.

And more importantly, neither of them predict revenue.

The only real metric that matters is:

→ Are the right people seeing your content and acting because of it?

—

What have you noticed recently? Lower reach or lower engagement?
Or weird spikes that make zero sense?

There are 1 billion people on LinkedIn, and you don’t need to reach all of them.

You need to reach the right ones.

Most founders make the same mistake:

They spend hours posting, engaging, and scrolling…
All while building an audience that will never buy from them.

If your feed is filled with:

- other agencies
- random creators
- people unrelated to your industry
- or accounts you followed 5 years ago…

Your analytics will reflect that.
And your posts will land in the wrong rooms.

We manage clients across multiple industries,
and the pattern is crystal clear:

When the right ICP fills their feed, their content hits the right people.

When their network is random, their content gets lost in the noise.

And here’s the part most founders miss:

Your comments train LinkedIn more than your content does.

Engage with:

Your industry.
Your niche.
Your ICP.
Your buyers.

Not with every loud voice on the platform.

If you’re a founder, do this today:
Open your LinkedIn analytics → check the “Demographics” of your audience.

Does it match who you actually want to reach?

If not, your strategy isn’t broken. Your audience is.

—

Want help fixing it?

Message me or book a call through my Featured section, I’ll show you how to attract the right eyes, not just more eyes.

2021: I was a freelance content writer and didn’t even know what a personal brand was. 
I’d see people show up online and share their journey, but never imagined myself doing it.

2022: I started creating content for agencies.
I learned what works, what doesn’t, how different founders think and how I could articulate their exact emotions into words. 

2023: I took the risk of building my own agency.
I felt the personalisation wasn’t there and wanted to build something around founders voice, not templates.

Today, 2 years into building my business,
I work with a growing team of personal branding specialists who help founders show their expertise to the world.

We’ve shaped brands in finance, real estate, marketing, AI, professional services, consultancy, and more…

And no, we don’t niche down to a specific industry, because while the field might be different,

The goal is always the same: 

→ Make people trust you before they ever speak to you.

—

I’m not here because I knew everything.
I learnt along the way, reiterated, and put myself in the trenches long before I felt ready.

It’s the part people rarely see.

Your personal brand isn’t built from confidence.

It’s built from clarity, consistency, and the courage to show your work before you feel “finished.”

That’s the journey I took. And it’s the journey I now help founders take, faster and with far less confusion than I had to live through.

—

If you’ve been thinking about showing up online but don’t know where to start, I get it, I was there once.

If you'd like help doing it the right way this time, comment or DM “help” and I’ll reach out with next steps.

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

taplio

The Battle

Romana Shaikh

Niall Cleaver

Followers

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Performance ScoreRomana Shaikh's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

Romana Shaikh

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romana Shaikh's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRomana Shaikh's LinkedIn Performance