Genesi Protection

Marketing and Communications Manager

Gruppo Cavauto

Marketing Manager

Aalberts N.V.

Vin Service s.r.l.

ACERBIS ITALIA S.P.A.

Project Manager sportswear

🚀 Marketing Strategy Architect with over 15 years' experience in transforming challenges into growth opportunities.

🎯 My mission? To bridge the gap between brands and people, forging meaningful connections in our rapidly evolving digital landscape.

🌟 Throughout my career, I've steered marketing teams across diverse sectors - from automotive to beverages, sports to workplace safety. This versatility has shaped my unique perspective: there are no marketing problems, only creative opportunities waiting to be unearthed.

💼 Some of my key achievements include:

📈 110% increase in qualified leads through innovative inbound marketing strategies
🌐 Launch of omnichannel campaigns resulting in a 45% sales boost over two years
🔧 Implementation of CRM and marketing automation systems, improving customer retention by 35%

🧠 My philosophy is straightforward: meld data with creativity to deliver tangible results. Whether it's optimising paid campaigns, revolutionising content marketing strategies, or spearheading global branding initiatives, my approach is always scalable and ROI-focused.

📚 I'm a passionate advocate for continuous learning and innovation. I firmly believe that successful marketing is rooted in a deep understanding of human behaviour, coupled with the intelligent application of technology.

#StrategicMarketing #DigitalTransformation #GrowthHacking #MarTech 🚀🎯💡

Romano C.

Learning never stops! I've taken another small step toward understanding the parallel world we now refer to as AI.

Thanks to MIT Sloan Executive Education for creating such an outstanding course.
💪

Romano Cancelli

Senior Marketing Manager | AI-Enabled Growth | Digital Transformation | CRM & Automation | Team Leader

Brembate di Sopra, Lombardy, Italy (On-site)

Element Human

Our mission is to make the digital world human centric.

We are building the next generation of ethical human measurement using machine learning and sensors across a digital ecosystem.  While digital transformation takes all industries online, it does so at the cost of personal interactions.  With a rich history of innovation, our product enables organisations to empathise, empower, and engage with their key stakeholders at digital scale to drive commercial outcomes in a human centric way.

- A team with proven & exited pioneers in machine learning, media and human data.
- Over 30B datapoints and growing across 4 continents
- A distinct competitive edge measuring across attention, emotion, and memory to metrics that matter
- Embedded into large tech platforms, media publisher, and agency ecosystems

Check it: https://www.elementhuman.com/

BIMA (British Interactive Media Association)

BIMA helps the digital community think through the impact and applications of new technologies on businesses and consumers.  The AI Think Tank Council focuses on articulating the artificial intelligence landscape to help businesses unlock the tremendous potential offered by new AI technologies.

AI Think Tank Council Member

Vision Critical

Vision Critical (now Alida) is the world's leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions.
- Worked across North America and EMEA
- First sales hire into NYC office
- Won strategic partnerships with Nestle Professional, Mars, Coca-Cola, Student Loans Society and Pirelli

Director, Global Client Strategies

IMG CONNECTS BRANDS TO GLOBAL OPPORTUNITIES IN SPORTS, FASHION AND MEDIA. 

Built a sponsorship evaluation model so that brands and rights holders could measure their sponsorship activity.  Inclusive of TV distribution monitoring and intangible measurement of fan affinity and sponsorship satisfaction.  Clients included GARRA, PGA, NHL, Bank of America, Deutsche Bank.

Measurement division, Comperio Research, was sold.

Research Manager, North America

On a mission to make the digital world more human centric.  

Technology has so much to offer, but the best future will come from pairing it with Psychology.  I help organisations leverage machine learning to empathise, empower, and engage with their customers, employees, and key stakeholders.

taplio

The Battle

Romano C.

Matt C.

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taplio

The Battle

Romano C.

Matt C.

Followers

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romano C.'s LinkedIn Performance

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