Ronak Shah

CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host

As the CEO of Obvi, I lead the company's vision to offer the most obvious choice of transparent products that deliver real results without sacrificing taste. Obvi, which has been featured on Inc. as one of the 22 high achievers of 2022, has grown rapidly since its launch in 2019, thanks to our innovative and customer-centric approach to product development, marketing, and community building.

With over a decade of experience in accounting, finance, and e-commerce, I have developed strong competencies in customer relationship management, analytical skills, communication, and technology. I have successfully completed enterprise-scale projects involving technology conversions, re-branding, custom CRM development, report design, and release management. As an EY Entrepreneur Of The Year® 2022 and a co-host of Chew On This podcast, I am passionate about sharing my insights and expertise on DTC content and strategies with other founders and entrepreneurs. I am also a growth ambassador for Gorgias, a universal tool for CX that I endorse and use for Obvi.

Chief Executive Officer

Obvi was founded with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. At Obvi, we believe the industry as it is currently, is facing a phenomenon which is known as the paradox of choice; that is, the more choices there are, the less satisfied the customer is starting to become. We have set out to make that choice as obvious and easy for our customers. Simple and transparent formulas with a cutting-edge flavor systems make any Obvi product, the obvious choice.

Year 3 pitching to Walmart  … need the best vibes sent our way for Obvi  🙏🏻

LFG Ashvin Albert Raj Ankit

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At Obvi, we run on one simple financial rule: Every dollar must return $3+.

Not $2. Not $2.50. $3 minimum.

We bootstrapped Obvi from $10K to over $40M in revenue. Zero VC funding. That means every dollar we spend is a dollar we earned, and we can't afford to be loose with it.

When you're bootstrapped, you don't get second chances. You can't just raise another round to cover your mistakes.

So the 3X rule became our filter for everything.

New marketing channel? 3X or we don't test it. 
Hiring decision? That person needs to generate 3X their cost. 
Product launch? Software tool? Same filter.

This isn't about being cheap. It's about being disciplined.

When you're this disciplined, you can actually take BIGGER swings than VC-backed brands burning through cash. 

Because the bets that DO work often return 5X or 10X, and you have the cash flow to double down immediately—not six months later after another board meeting.

Most founders see a rule like this as handcuffs. For us, it's rocket fuel.

Last month we were supposed to be in our new Obvi office. This month, one of my employees is working out of their shoe closet and I'm set up in my son's bedroom.

We didn't choose this. But we're figuring it out anyway.

For 6 years, Obvi has been an in-person team. That's how I built this company. That's how I work best. 

I'm fully against working from home—I need the energy, the collaboration, the focus that comes from being together.

Then reality hit. Office delays forced us remote for 2 months while our new space gets ready.

So here we are. One team member literally set up in their shoe closet because that's the only quiet space in their apartment. I'm working out of my son's bedroom with a makeshift desk. Others are on their couches trying to take Zoom calls with decent lighting.

None of us had real home offices. Why would we? We've been in-person for 6 years.

Here's the thing though—when you have to operate in a way that completely contradicts how you believe things should work, you can't just push through with the same approach. You have to fundamentally change how you communicate, how you structure your day, what you're willing to accept as "good enough."

It's uncomfortable as hell. But watching our entire team adapt and just do what needs to be done has been incredible.

We're still hitting our goals. Still staying efficient. Still moving the business forward from bedrooms and closets.

Sometimes the best growth doesn't come from doing things your way. It comes from being forced into a completely different way and realizing your team will rise to meet it anyway.

Two months. Then we're back in person where we belong. But this sh*t has been a masterclass in adaptability.

Margin is brutally hard to find in DTC right now. So when we find the rare lever that generates pure profit with zero effort, we jump on it.

That’s why we just implemented Rokt Pay+ at Obvi. Here's what it is →

Trying to boost revenue usually comes with different tradeoffs:

- Launch new products = R&D + inventory risk + COGS

- Raise prices = risk CVR hit

- Add upsell products = more COGS + shipping costs

- Free shipping threshold = lower margin

You're constantly trading one thing for another.

But something Rokt Pay+ is different. It’s a simple, incentivized add-on to your checkout.

When customers reach your payment page, they see a simple banner offering them something (like cashback or rewards) for using Apple Pay or PayPal.

Brands like Apple Pay and PayPal then reward you when customers choose their payment method.

This is a no-brainer. Your customers were already going to use these methods anyway. Now you just get paid for it when they do.

The banner is minimal, designed to match your checkout flow. Meaning no disruption to the customer experience.

This is a brand new product and things are early, but so far Aftersell by Rokt is reporting an average of $20-25 cents in pure profit added per order. 

We’re happy to test this because we've been running Rokt Thanks for a while now and it adds 5 figures per month directly to our bottom line. Zero operational lift or trade-offs. 

When the same team told us about Rokt Pay+, it was an obvious “yes”. 

The math is simple:

- No impact on conversion (heavily tested)

- No new products to manage

- No supply chain complexity

- Customers see premium brands (Apple, PayPal)

Obviously, this won't 10x your business. But $20-25 cents per order adds up fast for us.

That could cover payment processing fees. Fund a new hire. Give us more budget to fund marketing spend. 

We just turned this on, so we’ll share our numbers once we have enough data.

But if you're looking for margin and not finding it in the obvious places, this is worth a look.

#ROKTpartner

There are at least 5 ways your DTC brand can trigger sales tax obligations that have nothing to do with how much you sell.

Most founders have no idea these exist. And states are actively auditing back to 2018.

Here's what can randomly create a six-figure tax liability:

THE BASICS: Economic nexus = $100,000 in sales OR 200 transactions in most states (California is $500K). At $5M in revenue, you could be obligated in 30+ states.

But that's just the beginning.

The weird/scary stuff…

1. Your inventory creates instant nexus 

Amazon moves your FBA inventory between warehouses without asking. Each state where your products sit = physical nexus. We woke up with obligations in states we'd never directly sold to.

2. Marketplace facilitator laws don't cover everything 

Amazon collects tax on marketplace sales, but you still must register in states where inventory is stored. Your Shopify/DTC sales? Still your responsibility. Multi-channel = tracking it all yourself.

3. Affiliate programs trigger nexus 

Pay commissions to influencers or affiliates? Pennsylvania: $0 threshold. One sale = nexus. Illinois: $10K. Georgia: $50K. Most founders have no idea this exists.

4. Trailing nexus = you can't just leave 

California requires continued collection for the rest of that year PLUS the entire following year after you fall below thresholds. Colorado, Washington, Arizona have similar rules. The obligation follows you.

5. States audit back to 2018 

The Supreme Court Wayfair decision changed everything in June 2018. If you had nexus but never registered, there's no statute of limitations. Back taxes + penalties + compounding monthly interest.

THE SCALE: 

-13,000+ tax jurisdictions in the US
-100,000+ changes to tax rules annually 
-Different filing frequencies and thresholds by state 
-Manual tracking = 9-10 hours/month (and you'll still miss things)

Consequences for screwing this up are huge. Besides a sudden tax bill, penalties are 10-30% of unpaid taxes. Interest compounds monthly. States can legally shut down your website until you're compliant. For brands on thin margins, this is a potential death blow.

Good News…

When we started, there weren't great solutions. But now you don't have to be a sales tax expert.

Platforms like Kintsugi handle this: real-time nexus monitoring across all states, automatic registration, automated filing, AI support. Free tier for monitoring and alerts.

For multi-channel brands, it's the difference between 9+ hours monthly on compliance vs. having it completely off your plate. 

Bottom line: Sales tax gets exponentially more complex as you scale. The obscure triggers and state variations are designed to trip you up. But you can get ahead of it before audit letters arrive.

If you don’t have sales tax compliance handled yet, check out Kintsugi: https://lnkd.in/eAY8C8_k 

#Kintsugipartner

Most CTV campaigns fail before they even start.

Not because of bad creative or weak targeting, but because most of the “views” you’re paying for aren’t human.

In 2024, bot fraud accounted for 65% of all fraud in CTV environments. That means bots, spoofed Roku devices, and fake streaming apps are inflating your reach while your real customers never see the ad.

It explains why so many CTV tests look great in a dashboard; cheap CPMs, strong completion rates, but drive almost no conversions.

To help brands clean up the chaos, Vibe.co put together a 2026 CTV Performance Playbook.
It’s a deep dive into the state of CTV right now: what’s broken, what’s working, and where the real opportunity sits.

Here's what you'll learn:

-CTV is booming—but flooded with fraud, recycled inventory, and unverifiable impressions.

-Vibe.co’s curated supply enables more accurate targeting and cleaner feedback loops.

-AI accelerates production and reduces cost—allowing rapid testing of message, pacing, and offers.

-Verified lift studies from WorkMagic and Northbeam show exclusive results.

The full playbook covers how brands are achieving 55% lower CAC on CTV versus paid social, how to verify real viewers, and which metrics actually predict customers, not just “views.”

If you want to understand how to make CTV actually perform in 2026, click the link in comments to access the full guide.

#Vibepartner

Hype-Media

→ We help DTC E-com brands generate 3X revenue with the help of Landing Pages and CRO.

→ We build, test and Optimize Multiple landing pages for Top, Middle & Botton Funnel Audiences to increase your Conversion rate at a lower Cost of Acquisition. 

→ Our Team consists of world class CRO Strategist / Designer, Landing page Developers, Copywriters, Shopify Developers, Sales manager, SDRs and partners - Combined we've helped 300 +  Ecommerce brands build Landing pages around the world.

Founder

Supernova toronto

✔️ Created high converting landing pages in Unbounce & Shopify using HTML +CSS and JavaScript that resulted in steady conversion rate of 21% and 300% increase in website engagement.
✔️ Created 200 high converting Ad Creatives for Facebook ads using psychology of persuasion that resulted in 25% Conv. rate, 8.5% CTR, $0.64 CPC, $3.5 CPL, and 1000+ leads generated in just 1.5 month.
✔️ Wrote 200+ high converting Ad Copy for Facebook & TikTok ads using psychology of persuasion that resulted in 25% Conv. rate.
✔️ Developed, executed & A/B tested email marketing strategy in Klaviyo using automated flows & campaigns that resulted in 40% open rate, 4% CTR.
✔️ Created highly engaging TikTok & Instagram Reel videos that resulted in 200% increase in Views and brand awareness.
✔️ Used Google Analytics 4 & Microsoft Clarity to track and monitor user behaviour & landing page performance that resulted in saving $3000 ad spend & 30 + hours of learning curve.

Marketing Manager

Calico AI

✔️Strengthen partnerships with manufacturing vendors by providing valuable input at every stage, from RFQ to bulk purchase order completion, resulting in a 95% increase in vendor adoption of Calico.
✔️Efficiently manage customer and vendor pipelines with Monday.com, HubSpot, and MS Excel, while collaborating with leadership to develop skills and fill the pipeline, leading to a 60% growth in acquisitions.
✔️Enhance engagement with leads through inventive follow-up strategies, continuous optimization of content, and contributing to streamlined product development processes, resulting in a 90% reduction in time from tech pack to production run.
✔️Work closely with sales, customer success, leadership, and engineering teams, providing daily feedback for product improvement, resulting in a 60% increase in ROI and a more efficient, collaborative work environment.

Production Coordinator

Good to Great Solutions

✔️ Door to Door Sales of Rogers Internet products & Services. 
✔️ Identify potential customers in a designated area using Salesforce navigator and approach them to discuss Rogers Internet products and services. 
✔️ Knock on at least 60 homes daily by using law of average method.
✔️Explain the features, benefits and pricing of Rogers Internet products and services to potential customers by doing multiple presentations using the FUGI method. 
✔️ Encourage potential customers to sign up for Rogers Internet products and services by overcoming objections and closing the sale.
✔️Respond to customer inquiries and provide ongoing support to ensure customer satisfaction.
✔️Maintain accurate records of sales activities and customer interactions using a designated sales tracking system.
✔️Adhere to all applicable laws, regulations and company policies related to sales and marketing practices.
✔️Prepare weekly and monthly reports on sales activities, results, and customer feedback for the sales manager.
✔️ Work closely with other members of the sales team and support staff to achieve sales targets and provide excellent customer service.
✔️ Continuously learn and stay updated on roger’s internet products and services and industry trends.

Brand Representative

✔️Created a high converting & responsive landing page using Unbounce with HTML+CSS and JavaScript that resulted in a 30% increase in website traffic and a 10% conversion rate.
✔️ Successfully executed a product photoshoot that improved product image quality, resulting in a 60% increase in sales.
✔️ Designed an email marketing funnel using Klaviyo that led to a 40% open rate and a 15% click-through rate.
✔️ Utilized TikTok and Facebook lead generation ads to grow email list by 50% and increase sign-ups by 80%.
✔️ Improved website's design and user experience, resulting in a 20% increase in time spent on site.

Consultant : Web, UX Design & Performance ads

✔️ Cold Called 100 - 150 leads on a daily basis during Pre launch campaign.
✔️Developed the skills to design travel accessories by understanding target customer’s problem. 
✔️Designed & tested multiple prototypes of Supernova Carryall Bag until finally making the MVP.
✔️Hired a product designer & content creator for the company by carefully vetting candidates on Upwork.
✔️Designed & developed attractive packaging for the Supernova Carryall bag that would give the best unboxing experience to the customer. 
✔️Designed a pitch deck, business plan & cashflow forecast for Supernova to present to investors. 
✔️Successfully raised a Pre-Seed round $33,000 USD from investors for Supernova. 
✔️Planned the entire Kickstarter campaign along with workflow to successfully launch the brand. 
✔️Developed the skills for content creation, Email Lead generation, Landing Page design & paid ads for the Kickstarter campaign. 
✔️A/B testing of email marketing campaigns, paid ads on Facebook, google & Instagram. 
✔️ Successfully launched a Kickstarter campaign for Supernova generating $11,000 in just 28 days. 
✔️Sold 62 Carryall bags to 51 customers in first month of launch. 
✔️ Developed the skills to negotiate with the Supplier and manufactured, fulfilled, and shipped the orders to customers in due time. 
✔️ Developed and designed the website for Supernova on Shopify. 
✔️ Hired a business advisor to strategize on raising the upcoming seed round financing for Supernova along with scaling sales along with inventory management.

Business Development Manager

Google - Teleperformance Partner

✔️Managed 120+ ad agency accounts quarterly with a focus on B2B sales using need assessments and Google Ads campaign management.
✔️Improved Google Ads account performance by 25% through collaboration with marketing agencies and continuously updating knowledge.
✔️Expanded target market from Small to Medium, Mid-Market & Enterprise space, resulting in 20+ leads per month.
✔️Increased B2B sales success by 20% through consultative needs assessments for Google Ads campaigns.
✔️Secured 15% more closed deals by managing the entire sales pipeline and tracking activity in Salesforce.
✔️Achieved a 15% conversion rate from generated leads, resulting in a 20% increase in revenue.

Digital Account Strategist / Outbound B2B Sales Representative 

ZARA SA

✔️Achieved a daily sales target of $19,000 along with my team back-to-back. 
✔️Increased store traffic by 60%, daily sales by 20%, and customer satisfaction by 50% MoM through customer assistance, coworker support, and maintaining visual integrity and brand image of Zara. 
✔️Maintained knowledge of point-of-sale systems and procedures, resolved customer complaints, and increased online sales by 30% and customer success rate by 50% through website management and recommendations for sales and upselling.

Sales Associate / Cashier 

McDonald's

✔️Developed the skills to lead others in Operational and People Excellence
✔️Developed the ability to work in a High-Pressure environment. 
✔️Maintain operational & kitchen areas to exceed customer cleanliness, comfort & convenience expectations including the restocking of workstations.
✔️Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
✔️ Assist food preparation staff in preparing, checking and packing food items keeping in mind the company s specific instructions.
✔️Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
✔️Work with sales staff and all departments to improve all customer issues.

Crew Member

I help DTC brands build landing pages that convert at 30% CVR.

At HYPE we do Landing pages and CRO for 

Your favourite 8 and 9 figure Ecom brands like True Classic, Ekster, Cumin Club, Pillowcube, Delta, Avea, Groomie, Herbal Oasis, NatuCare, Real Botanicals, VueSwiss, Petlab, Plush, Fuelled, BullerBox, Sheko, Nimo Nutrition, and many more - 
 
Get 20% - 150% uplift in Conversion Rate 

and 20% to 30% uplift in AOV 

20% - 150% increase in Revenue per session

and 20% to 50% decrease in CAC. 

Wanna get the same results? 

DM me now →

Pranjal Patel 🚀 ⚡️

$1.1 Million Dollars in extra Yearly Revenue 

From just a couple of Landing pages

That's how much we've added for a Brand 

in the last couple of months. 

Your landing pages aren’t converting. 

Here’s the real reason.

Most brands keep sending cold traffic to their PDP 

and hope buyers magically convert.

They won’t.

Cold visitors don’t buy because of product features.

They buy because they 

→ trust you, 
→ understand you, 
→ believe you solve their problem better than anyone else.

And your landing page doesn’t need 

fancy design or complex animations.

It needs the right blocks, 

in the right order, 

that move a stranger

from “What is this?” to “I want this.”

After building 120+ landing pages 

for 7 - 9-figure Ecom brands,

 I created a simple checklist that consistently increases 

conversion rate, revenue per visitor, and total profit

without increasing ad spend.

This checklist shows you:

→ The exact hero formula that hooks cold traffic in 3 seconds
→ The trust blocks that turn skepticism into confidence
→ The emotional flow that makes people feel understood
→ The buying friction most brands overlook
→ The structure 8-figure brands use to print money from paid ads

If you want the full High-Converting LP Checklist, 

Like 👍 this post + comment “Money” and I’ll send it to you.

Landing Pages & CRO for 8-fig+ DTC brands: True Classic, Ekster, Cumin Club, Pillowcube, many more.

I can add an extra $1,000,000 to your Ecom brand

without asking you to touch your Traffic

Here's exactly what I would do 

1.  Audit your Entire Ecom funnel from Ads to Checkout

2.  make a List of all areas that needs improvement that will have the highest impact on your revenue

3. Start with your Checkout process

4. Add to cart page

5. Home page above the fold 

6. Collections page Best sellers

7. PDP above the fold including Shop section

8. Run A/B Tests using Intelligems


After optimizing your high impact areas 

I will do a deep Dive with Triple Whale 

into the vast Ocean of Traffic Analytics

1. Make a list of your Best selling products 

2. make a list of your Best performing landing pages

3. Make new angles for messaging and positioning for those LPs and products, 

4. Test them with new Ads wih the message match, 

5. See which angle works the best 
   
6. Scale it to the moon 🚀 


Most Ecom founders are stuck because they think 

Making new Ad creatives and sending more traffic 

will increase their revenue

But in reality you don't need more traffic, 

you need to optimize your post ad click funnel

where all the conversions happen. 


--------------------

PS : Like 👍 + Click this link 

if you are looking to optimize your Ecom funnels 

hype-media.co

Most brands don’t have a traffic problem.
 
They have a trust problem.
 
If your landing page isn’t converting,

 it’s almost always because your cold visitors 

don’t believe you yet.
 
Here are the 6 elements every high-converting

landing page needs to turn strangers into buyers 
 

→ Unboxing Videos

Show the real product. Real packaging. Real experience.

This removes uncertainty 

and builds instant confidence before they scroll.


→ UGC From Creators & Influencers

People trust people.

A simple 10–15 second UGC clip can 

outperform a polished studio ad because it feels real.


→A Proper FAQ Section

Most brands hide FAQs at the bottom.

High-converting LPs bring FAQs

higher up the page to remove objections early.


→ Us vs Them Comparison

This is where you separate 

yourself from every competitor.

Show exactly why your product 

is better, clearer, safer, faster, stronger.

When visitors see the contrast, they choose you.


→ A Clear ‘How It Works’ Section

Cold visitors need education before persuasion.

Break it down visually → Step 1, Step 2, Step 3.

Make it look simple, doable, and valuable.

 
When you stack all six of these elements together, 

something predictable happens:
 
→ Your visitors feel educated.
 
→ Their objections disappear.
 
→ Their trust increases.
 
→ And your conversion rate goes up 

without spending more on ads.
 
 
If you’re spending $100K+ per month on ads, 

you’re sitting on a goldmine of untapped revenue.

 
If you need our help building high-converting LPs for 

top, middle, and bottom funnel before BFCM, 

DM me right now to see if you’re the right fit

taplio

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The Battle

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Followers

Posts

Engagements

Likes

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