Ronak Shah

CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host

As the CEO of Obvi, I lead the company's vision to offer the most obvious choice of transparent products that deliver real results without sacrificing taste. Obvi, which has been featured on Inc. as one of the 22 high achievers of 2022, has grown rapidly since its launch in 2019, thanks to our innovative and customer-centric approach to product development, marketing, and community building.

With over a decade of experience in accounting, finance, and e-commerce, I have developed strong competencies in customer relationship management, analytical skills, communication, and technology. I have successfully completed enterprise-scale projects involving technology conversions, re-branding, custom CRM development, report design, and release management. As an EY Entrepreneur Of The Year® 2022 and a co-host of Chew On This podcast, I am passionate about sharing my insights and expertise on DTC content and strategies with other founders and entrepreneurs. I am also a growth ambassador for Gorgias, a universal tool for CX that I endorse and use for Obvi.

Chief Executive Officer

Obvi was founded with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. At Obvi, we believe the industry as it is currently, is facing a phenomenon which is known as the paradox of choice; that is, the more choices there are, the less satisfied the customer is starting to become. We have set out to make that choice as obvious and easy for our customers. Simple and transparent formulas with a cutting-edge flavor systems make any Obvi product, the obvious choice.

True alpha isn’t found in podcasts, newsletters, or Twitter threads. It comes from being in the right rooms. 

At Chew On This, we try to give you as much as signal as possible with our newsletter and podcast. But digital content is only a one-way conversation.

So we’re always guessing about what challenges you're facing or what your next unlock might be.

But networking at events = two-way convos with some of the smartest people in the industry.

That’s where you’ll hear stuff like this: 

- “We dealt with that last year. Here’s how we fixed it.”
- “I know someone who can help. You have to talk to her…”
- “We just launched this and it’s printing for us.”

That’s why @ Chew On This is throwing the official afterparty at eTail this year. 

So If you’re going to be in Palm Springs on Feb 24th and want the kind of conversations that actually move your business forward, Join us → https://lnkd.in/eQ8wwSHU

The Plumber of DTC Brands | Growth Advisor to 25+ DTC Brands | Building with AI - Architect @ Claude Cowork

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I recently learned a stat that really blew my mind: on average, only 39% of customers opt into marketing at checkout on Shopify.

That's 6 out of 10 buyers you already paid to acquire who will never receive a single email or SMS from you. 

And since subscribed customers are worth 2.4x more in LTV, that gap isn't a small leak. 

For a typical Shopify Plus brand, it amounts to ~$65K/month in unrealized LTV. That's $780K a year sitting on the table if more brands just paid attention to how they handle marketing consent at checkout. 

By optimizing this structural issue, Ancestral Supplements went from 77% to 93% email opt-in, which meant $300K in incremental revenue.

I’ll be the first to admit I hadn’t given it much thought before I learned all this. 

Like many other founders, we just accepted Shopify’s marketing opt-in default settings and called it a day.  

But now I realize that this passive decision can actually cap retention revenue every single month. 

And the worst part? It doesn’t show in any dashboard. So you can’t really tell what you’re missing out on.

Dataships put together a resource that broke this down in a way that made me absolutely rethink how we approach consent at Obvi: 

What's causing the gap
What it's really costing us
How other brands are fixing it without spending another dollar on acquisition

If you also want to see how much this might be costing your brand, check out Dataships’ full breakdown by following the link in the comments.

Find out how more than 500 ecommerce brands have already unlocked $600M+ in incremental revenue through consent optimization - and how you can join them:

The Plumber of DTC Brands | Growth Advisor to 25+ DTC Brands | Building with AI @ Ronshah.co

Open article: How to Turn Marketing Consent Into Your Next Big Revenue Driver by resource.chewonthis.io

How to Turn Marketing Consent Into Your Next Big Revenue Driver

Something I’ve realized mentoring other founders recently: A lot of brands aren’t held back by bad marketing. It’s bad MEASUREMENT.

I’ve talked to leaders pouring serious time and money into ad creative, agencies, and testing. They’re working harder than ever. But the needle barely moves.

Then, when we look under the hood together, I find their entire system is calibrated wrong.

If your acquisition optimizes for platform ROAS, you’re rewarding the channels closest to conversion, not necessarily the ones creating incremental demand.

So branded search looks amazing.

Retargeting looks efficient.

Upper funnel looks wasteful.

Budgets shift accordingly, and you start making more of the stuff that’s working.

But over time, revenue hits a plateau, even while all your KPI dashboards look strong.

That’s why we partnered with Lifesight to create The Guide to Modern Measurement.

What you’ll learn:

-Why last-click and even data-driven attribution fail at scale
- Why incrementality testing is non-negotiable
- How to think in terms of incremental ROAS and profit instead of reported platform metrics

If you’re allocating meaningful spend across channels but not really sure what is generating demand (vs what is just capturing it), this is worth a read.

Get it for free here: https://lnkd.in/eRhF6fjj

#Lifesightpartner

Open article: The Hidden Profit Playbook: How to Unlock 6 Figures From Your Existing Traffic by resource.chewonthis.io

The Hidden Profit Playbook: How to Unlock 6 Figures From Your Existing Traffic

Everyone is talking about AI agents.

But here's what most people miss:

General-purpose agents are going to lose.

Right now, if you want to build an agent that actually works, you have to train it with skills. Most people won't do that. Most companies can't.

The ones who will win are the ones building agents for a specific person, a specific job, a specific context.

Hey Noah did exactly that.

They built an AI agent specifically for C-suite executives and founders. Not for everyone. For busy people who are constantly switching context - between clients, investors, team members, and deals.

And you can see why it's going to take off:

It works from your phone.

You text it things.

It tells you when it's done.

No friction. No headache. No lost API keys. No onboarding. No new app to check.

As the market matures, the people building for specific cohorts are going to capture the most value. A general AI that does everything is table stakes. An AI that knows exactly how a founder operates - and acts on it - is a product people get addicted to.

If you're a founder or exec who wants to actually empower your work (not just talk to a chatbot), comment HEY, and I'll send over the waitlist.

#HeyNoahPartner

DTC founders, this one’s for you: The time to start prepping your marketing flows for BFCM is now.

Yes, I know it’s only February.

But every year in December, my DMs are full of founders saying the same thing: “I should’ve migrated my ESP earlier.”

And they’re right. The best moment to switch something so crucial in your operations is during the low season. That’s when you actually have the breathing room to:

1. Prep your flows (Welcome, Cart Abandonment, Browse Abandonment)
2. Clean your lists
3. Dial in your deliverability before the peak season hits

And sure, I know everyone dreads doing this because migration sounds like a nightmare. 

But that fear of losing data or messing up tech keeps people stuck on platforms that are draining their margins.

And that’s the most expensive mistake you can make.

Omnisend makes migrating a breeze by handling that heavy lifting for you. 

They have a white-glove migration service and a 24/7 team that moves your essential data and automations for free so you don't have to figure it out alone. This includes: 

- Cloning your existing segments and automations
- Creating your signup forms
- Submitting the toll-free number verification for your SMS marketing

Plus, their platform offers incredible power at a much smarter price than other alternatives (we're talking up to 60% cheaper for similar features) and a $79 ROI for every $1 spent. Really. 

So, if you’re serious about upping your game this November, set yourself up to win from February by switching to Omnisend now.  

Get 30% OFF for the first 3 months here: https://lnkd.in/edQ9j3i9

Looking for a devloper that can take a figma file for a landing page and code it out in under 48 hours, pixel perfect. 

Not looking to pay $2k per page but have 8-10 pages ready to get developed. 

Help 👈🙏🏻

Email me: ronak@myobvi.com

Client Solutions Manager, Global Business Group

Techstars

Mentor for the Spring 2025 Techstars cohort

Mentor

I was selected as an All-Star Mentor (awarded to the top 1% of mentors globally). I help techstars Portcos with GTM strategy, product development and fundraising.

All-Star Mentor

Techstars Mentor for the Fall 2024 Class
Lead mentor for “Demandly” & named an “all star mentor” for 2024 (given to top 1% of mentors globally)

Kaavio

Lead Mentor

FutureMoney

Angel Investor

Demandly

(Mentor through Techstars Mentor matching program)

Demandly makes demand forecasting simple for Retail & DTC brands

Stealth Startup

Angel investor for ARI

https://www.shopari.com/

The Inquisitive Operator

Founder

Google

Senior Growth Lead - Retail + DTC 

-Oversee GCP partnerships with Tier 1 VCs and help educate GPs & portco founders on the value delivery of GCP and all other Google Cloud products in order to increase GCP adoption within the vc-backed startup ecosystem.

-Drive Adoption & Foster Evangelism of Google Cloud's AI Product Suite

VC Partnerships Lead

-Partner with Early - Growth Stage Consumer Ventures (series A-D) + Enterprise CPG & Retail companies to develop scalable & sustainable revenue growth strategies 
-Coach & Empower external stakeholders to lean in to Google's insights and Marketing & IT solutions in order to exceed ARR, CAC, and CLTV targets. 
-Build & Execute Joint Partnership Plans in order to track attainment of core business goals & KPIs

Growth Lead - Retail & Commerce Practice

-Build and Maintain C-level partnerships across a portfolio of CPG and Retail Brands
-Identify and Deliver growth opportunities across a $300M annual portfolio
-Develop go-to market strategies tailored to client business objectives and needs in conjunction with agency partners and client teams through execution of of Joint Business Plans & Quarterly Business Reviews
-Engage cross-functional client teams to facilitate alignment on organizational KPI’s

Account Strategist, Multi-Channel and Consumer Goods

Served as Lead for HOLA (Google's Latinx Employee Resource Group) as a part of the Ann Arbor Chapter from May 2020-February 2021.

Projects: 

Leading through Latinidad:
-Organized a Panel Discussion for 40+ BOLD interns during Summer 2020 to give interns exposure to the full-time conversion process and learn about different teams across Google in addition to having the opportunity to learn about how to embrace their identities while achieving career success 
-Oversaw partnership with HOLA Boulder Chapter and facilitated Q&A between panelists and interns 
-Panel was composed of 4 full time Googlers, representing 4 different Business Units (Youtube, Large Customer Sales, Google Cloud, and Global Customer Care)

Leadership Development:
-Elevated 2 peers to independently lead the Culture and Business Impact Pillars of HOLA Ann Arbor, both which oversee teams devoted to working on projects housed under these pillars

Community Partnerships: 
-Oversaw and maintain relationships with our Community Partners in Southwest Detroit and host events designed to assist Latinx SMB's with getting their businesses online

HOLA Ann Arbor Chapter Lead

-Identified and Delivered growth opportunities across a $12M annual book of business
-Partnered with SMB Advertisers to build go-to market strategy and align KPIs with Google Solutions in order to achieve measurable revenue growth 
-Advised clients on budget allocation and priority growth areas across Google Search, Gmail, Youtube, & Google Display Network

Associate Account Strategist-Google Customer Solutions

Supper Club Collective

Founded Supper Club Collective: A community for growth strategists, marketers, and builders + founders who want to help each other put “supper” on the table for one another through sharing insights & learnings together.

University of Michigan Men's Glee Club

"Empowering artists to use the context, language, and opportunity of music to change the world." 

"Yellow and Blue" is a mission-driven, development initiative founded with the intention of pursuing the intersection between Music/Performing Arts and Service. The driving purpose of this initiative is to enhance the ability of the University of Michigan Men's Glee Club to use art as a means to assist disadvantaged communities through collaboration, accessibility, and service.

Founding Chair- Yellow and Blue Development Committee

Growth @ Google | Investor & Advisor | VC Partnerships

Growth Expert and Advisor to Consumer & Commerce - focused ventures; specializing in growth for early-growth stage businesses + Enterprise CPG & Retail companies. Responsible for building & executing go-to market strategy and P&L management for these businesses through leveraging Digital Media & IT solutions. 

Areas of Expertise include: Growth & Go-To Market Strategy for DTC, CPG & Retail businesses, Digital Media (Search, Social, CTV), Omnichannel Marketing, P&L Management.

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Ronak Shah

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The Battle

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Zachary Cascalho Cox

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ronak Shah's LinkedIn Performance

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