Ronni Landeck Coaching

-Leadership Coaching to Accelerate Impact and Success in your Business and in your Life-
The Reinvigorate Program is your passport to transformative leadership. Unlock the keys to mastery with an actionable strategy that aligns with your ambitious vision. 

Your leadership roadmap will equip you to
- Enhance mental fitness so you can better adapt, grow, and get results
- Strengthen morale in your teams so that you retain talent and your people thrive
- Fortify your leadership skills to create a collaborative, solution-oriented environment
- Promote a customer-centric mindset for strategic team alignment
- Fully engage your people and optimize your revenues

Also as your Positive Intelligence® coach, I guide you, leveraging the dynamic PQ® app, a tool to foster transformative behaviors and a resilient mindset for lasting success.

Leadership Coach for Women and People of Color in STEM Careers

Chico's FAS, Inc.

Consistent Top Sales Leader

Manage/Train/Develop 14 Managers of sales teams Drive results by leading a team of retail store managers in daily business operations in the Washington D.C. area, deliver superior sales results, a passion for excellent customer service, and attract, develop and retain top talent. Responsible for $19+ million in annual revenue and 150+ employees. Coach at all levels to foster a top-performing customer-centric sales force and execute marketing strategies that drive loyalty, recurring revenue, and increased profitability. Develop team members through store visits, conference calls, and individual growth plans linked to key performance metrics. Teach and model business acumen, maximize “buy-in,” and empower managers to assume ownership and excel with entrepreneurial mindsets. Consistently assess and monitor all aspects of the business, pivoting from “trouble spots” to actionable solutions that lead to better outcomes for all parties.

 Notable Accomplishments:
● Exceeded company sales quotas by wide margins every year for 10+ years.
● Outperformed year-over-year sales for the first four years as Store Manager and earned two
promotions within the corporation.
● Managed and supported peers as talent leader to attract, recruit, and train new store and district
managers in the region.
● Increased sales in current district by 40% over the last year; ranked at #1 in the Mid-Atlantic region
year-to-date for sales production, for each quarter since assuming this role.

District Sales Manager

Market Manager

General Store Manager

Starbucks

Store Manager

Kinderdance®

Co-Owner /  Talent Developer

I coach leaders who are passionate about making a positive, lasting impact. For over 25 years in sales leadership, I led highly successful teams. Now as a coach, I guide clients to become more resilient, collaborative, and consistently high-performing. I developed the SOURCE Framework that delivers actionable strategies and tools to build emotional intelligence and superior decision-making, for solutions that get results. Let's have a conversation!

I created a clear, actionable roadmap to coach ambitious leaders. The confidence and skills you will learn will equip you to outperform your goals, retain top talent, enhance your mental fitness and grow your leadership acumen. Learn more at www.RonniLandeck.com.

Between coaching sessions, you will have constant support and feedback using the innovative Positive Intelligence app—a powerful companion for your mental fitness exercises and unwavering accountability.

I’m in your corner!— Act on your passion for personal and team growth, invest in yourself to outperform known limits. It begins with our first conversation, schedule it at www.RonniLandeck.com/call.

Ronni Landeck Bast (ACC, ELI-MP)

Wesco

Sales Director - Locking Solutions New England

A-Prime Handling, Inc.

• Oversaw multifaceted teams at all organization levels, including Account Managers, Field Technicians, Warehouse Associates, Accounting Manager, and Director of Client Services, ensuring efficient operations and collaboration.
• Authored and executed an on-call policy, enhancing overall customer service and establishing clear expectations for Account Managers during after-hours operations.
• Created original and engaging content for social media, resulting in a 20% increase in followers, elevating brand visibility and engagement.
• Assumed the role of Controller, demonstrating expertise in managing Accounts Receivable, Accounts Payables, filing sales tax across multiple states, payroll administration, full HR lifecycle, and meticulous oversight of account reconciliations.
• Successfully addressed vendor-related issues, negotiating credit terms and contributing to an increase in gross profit margins.

Director of Operations

DH Pace Company, Inc.

•	Managed annual revenue of $3.6 million, overseeing multiple departments with a team of 12 direct reports. 
•	Scaled operations, executed data-driven strategies, and exceeded key metrics: 3.85% growth in Gross Profit over prior year, 9.16% over plan, and 16.72% increase over 2022 sales goals, resulting in most profitable department in the region. 
•	Reshaped the retail counter by recruiting a dynamic team, implementing innovative ideas, and employing strategic merchandising techniques, culminating in a 42.86% increase in revenue. 
•	Highly regarded for ability to identify issues, elevate workflows and processes, and serve as leader to staff at all levels, aligning performance with DH Pace Company’s organizational vision; tapped to turnaround human resources (HR) problems employed emotional intelligence across several departments and navigate sensitive, controversial issues.
•	Owned end-to-end recruitment, interviewing, onboarding, and training processes for new sales, operations and support representatives to exceed performance standards while maintaining low turn-over rate
•	Played a pivotal role in the meticulous design and organization of the key shop and counter area for our new facility. Involved overseeing the seamless relocation of equipment, machinery, furniture and inventory to include restricted and proprietary key systems, keeping security and efficiency as paramount considerations.

Senior Manager / Sales, Retail & Key Shop Operations - New England Division

•	Led and developed 9-member team encompassing billing, customer service, sales order entry, and the call center, managing $23 million in annual sales, ensuring precision, and adeptly resolving intricate customer and vendor issues.
•	Prepared, analyzed, and audited financial reports, communicating results and recommendations to internal stakeholders on a weekly, monthly, quarterly and yearly basis. 
•	Executed the implementation of the 8x8 Work phone systems, serving as the New England regions 8x8 expert and administrator, handling call troubleshooting and spearheading all training initiatives resulting in a 93% call answer rate. 
•	Served as subject matter expert, directing rollout of Workforce Management time and attendance system (WFM) and administering subsequent training for New England Division.
•	Served as employee engagement and retention expert, owning all aspects of HR lifecycle, including recruitment, onboarding, and initiatives that supported the morale, health, and wellness of staff and community.

District Administration Manager – New England Division

•	Utilized excellent communication skills to rebuild morale and culture following PASEK Corporation acquisition, serving as the point of contact and provided unwavering support during unprecedented challenges posed by COVID-19 pandemic.
•	Ensured executive coaching and staff learning and development needs were met across teams in the absence of corporate trainers, necessitated by COVID-related travel restrictions.
•	Trained, developed and directly managed high-performing professionals across various capacities encompassing cross-functional areas such as customer service, accounts receivable, accounts payable, sales order entry, call center operations, contracts, and auditing.  
•	Communicated with department leaders at DH Pace to identify issues and opportunities for improvement; introduced continuous training, coordinated corporate trainer, authored training materials, set agendas, and analyzed data on training modules and programs to measure their effectiveness.

Branch Administration & Billing Manager – PASEK Corporation

Security Lock Distributors

•	Provided strategic direction to more than 50 professions within a $300M business unit, overseeing, customer service, order entry, sales and administrative functions. 
•	Designed comprehensive training programs and an onboarding manual for the Customer Service Department, fostering individual development and career progression throughout the organization, resulting in a 200% increase in staff. 
•	Coordinated with accounting, warehouse, and sales teams to identify and reconcile company-wide invoicing and logistical issues, including uncovering $75K worth of avoidable carrier charges.
•	Leveraged CISCO reporting of data-driven metrics for call evaluations, coaching the team to enhance performance in call times and answer rates, contributing to improved customer experience and overall team success.  
•	Managed the SECLOCK website and order entry teams, comprising 30% of total sales which reduced overall costs by optimizing order entry staff in lieu of higher-paid sales representatives. 
•	Designed and launched classroom-based training, personally delivering 60% of all presentations for Technical Sales Representatives at SECLOCK. Authored textbooks and developed online resources for educating remote staff on enterprise resource planning (ERP), Outlook, soft skills, and communication etiquette.
•	Orchestrated vendor governance, fostering rapport through regular meetings, and proactive, ensuring transparency and timely shipments, while positioning customer service representatives to resolve issues.	
•	Supported business development activities, researching new clients to assess eligibility for discounts. Collaborated with technology teams to develop roadmap for new website and customer journey, facilitating customer outreach.

Customer Service Contact Center Manager

White House Black Market

Hired for ability to manage competing priorities and balance multiple projects in dynamic, fast-paced environment. Spearheaded significant turnaround of struggling store, substantially reducing shortfall by more than $70K within first 4 months in role. 
• Outperformed sales target by 26.9% and achieved top rank in region of 121 stores. Earned fast-track promotion within 4 months.

Goodman & Goodman, LLC

Leveraged tax software and QuickBooks to prepare tax returns for both residential and commercial clients, supporting certified public accountants. Managed, evaluated, and updated confidential documentation and records. 
• Applied attention to detail to track expenses, evaluate budgets, and reconcile and audit financial statements.

Office Manager

The Mortgage Place, Inc

•	Worked with clients to obtain all pertinent financial data such as VOE’s, VOD’s, and credit reports to submit for loan processing; managed security of confidential reports, financial papers and other personal information. 
•	Collaborated with banks, real estate agents, appraisers and Attorney’s to successfully complete and submit applications on a timely basis.
•	Assumed the role of Mortgage Loan Originator in the VP's absence, leveraging industry expertise and exceptional interpersonal skills, filling the gap without the need for additional seasoned professionals.

Mortgage Loan Processor

I bring a wealth of experience as a seasoned Senior Manager in Sales, Customer Service, Operations, Administration and Call Center Management, with a deep appreciation for the transformative power of data. Renowned for driving revenue growth through targeted operational enhancements and cost reduction, I leverage a strategic mindset to identify efficiencies and translate visions into actionable strategies. My background includes overseeing multiple departments concurrently, contributing significantly to overall divisional success.

I have successfully managed diverse teams and projects, delivering impactful results at every turn. Notable achievements include:

• Scaled operations, executed data-driven strategies, and exceeded key metrics: 3.85% growth in Gross Profit over prior year, 9.16% over plan, and 16.72% increase over 2022 sales goals, resulting in most profitable department in the New England region. 
• Reshaping the retail counter area, leading to a significant increase in revenue (42.86%).
• Leveraged a comprehensive background in learning and development to design and deliver impactful training programs, contributing to a 200% increase in staff within the Customer Service Department at SECLOCK.

If you're passionate about leveraging data for strategic decision-making, driving operational excellence, and achieving results, let's connect! I look forward to engaging with like-minded professionals.

AREAS OF EXPERTISE:
•      Team Building & Cross Functional Collaboration
•	Business Acumen & Operational Excellence
•	Learning, Training & Development
•	Profit & Loss Management
•	KPI Tracking & Analytics
•	Sales Leadership
•	Accounting & Financial Operations
•	Change Management & Process Improvement
•	Vendor Governance & Partnership
•	Strategic Planning & Initiatives

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The Battle

Ronni Landeck Bast (ACC, ELI-MP)

Lee Ann Stern

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