Ronnie H. Kinsey, MBA

Stealth Startup

Founder & CEO

Ronnie Kinsey Enterprises LLC

Strategic Partner to CEOs, Founders, and Executive Leaders

At Ronnie Kinsey Enterprises, we work with ambitious leaders who are serious about unlocking their next level of growth. 

Our clients know performance alone doesn’t secure long-term success. They come to us for clarity, resilience, and strategies that deliver sustainable results.

Our Focus:
• Personal Mastery that builds confidence, resilience, and presence
• Strategic Leadership that sharpens decision-making and elevates influence
• Sustainable Success that aligns teams and drives performance without sacrificing well-being

What sets us apart is lived experience:
Decades of executive leadership, deep healthcare expertise - the sharper insight into well-being, and a proven track record advising those at the top. 

We don’t offer surface-level coaching. 
We build partnerships that create lasting transformation.

Because success is not just what you achieve. It’s what you sustain.

CEO | Founder

LeadingGreats.com/subscribe

Leading Greats: my Free weekly newsletter leadinggreats.com/subscribe => Master Performance | Develop Leadership & Self-Mastery | Transform Culture. Published on Tuesday AM now. Join us!

Chief Content Officer | Founder | Speaker | Writer

Kaiser Permanente

Leader | Business Operations, Health Care Services. Responsible for stakeholder engagement, operational growth and strategic improvement for a  large, robust and comprehensive Perioperative Service Line. 
•	Coached and mentored leaders on managing resources, costs, productivity, and team dynamics.
•	Process Improvement Advisor.

Business Operations | Director

Sutter Health

Leader | Built teams in  Program Development and Process Improvement. Increasingly greater responsibilities in Leadership: ASU, Urgent Care, and Endoscopy, initiated LEAN standards of work - LEAN Six Sigma Certified.

Business Operations | Manager

Hospitals: Stanford, Georgetown, Massachusetts General, Johns Hopkins, Harvard Partners, Dartmouth

Influenced policies and best practices, safety and efficacy in patient care: Perioperative services, Leadership/Mentor. Implemented Electronic Health Record systems.

Independent Consultant | EHR Implementation

Medcath, Inc., Heart Hospital

Impacted policies, best practices, and efficacy of care for Cardiovascular: CVICU, Perioperative procedures & patients | Manager of Healthcare Practice, Mentor

** => See Senior Roles in my ABOUT section**

Manager

Coach C-levels & High Achievers, PCC * Building Modern Leadership + Growth & Wisdom for Thriving => Experience Earned > 3 decades * Helping: C-suite + Founders + Thought Leaders * X Fortune 100

As a leader and Executive Coach, I’ve spent my career elevating leaders, navigating high-stakes industries, and driving transformative growth. As a seasoned partner on transition and change management, I do the work I do because I have experienced incredible personal transformation. Request a CONSULT: RonnieKinsey.net

   • Executive & Leadership Coach | Advisor | Speaker
   • Peak Performance & Growth Strategist
   • Healthcare & Well-being SME
   • Professional Certified Coach | ICF

My work concerns conscious leadership: leading with core values, intention, self-awareness, and the ability to create transformational impact.

𝗕𝗼𝗼𝗸 a customized, tailored transformational session with me in my Featured section OR copy/paste to a browser: https://calendly.com/ronniekinsey/60-minutes

What I’ve Built
♾️  Decades of experience in global corporations, innovative startups, and top-tier healthcare institutions have given me a deep understanding of what makes leaders - and organizations - thrive. 
♾️  From Fortune 100 boardrooms to groundbreaking ventures, I’ve helped shape strategies, scale businesses, and develop high-impact executives.

My senior leadership spans Abbott Labs in Neurosciences - NYC, Founding startup teams in Silicon Alley, NYU, Johns Hopkins, Mass General, and Stanford Healthcare, ++, to Founder and CEO.

What I Make Possible
🔹  Peak Performance & Conscious Leadership 
  • Helping leaders break through barriers and lead with clarity, resilience, and purpose.
🔹  Strategic Clarity & Growth 
  • Guiding professionals and businesses through complexity with insight and precision.
🔹  Future-Focused Leadership 
  • Blending experience with innovation, including AI-driven approaches to leadership and personal mastery.

Why It Matters
Your past doesn't just shape leadership. Your direction also defines it.

I’ve done the work myself, and I help others do the same:
→ Shift mindset. Elevate strategy. Build lasting impact.

If you're ready to think bigger, lead more innovatively, and create meaningful change, let's connect. 
The future is built by those who lead it.
  
📈  
𝗕𝗼𝗼𝗸 an impactful, tailored transformational session through my 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 here. Let’s Win!
📩  
𝗝𝗼𝗶𝗻 my FREE weekly newsletter, "Leading Greats," for insights on leadership, self-mastery, + culture at LeadingGreats.com/subscribe. Published Tuesday AM.
🌐 
 𝗩𝗶𝘀𝗶𝘁 RonnieKinsey.net for client inquiries | Request a Custom Consultation. 

Passionate about the outdoors, recreational fitness, personal development | lifelong learning, + well-being.

CEO | Executive & Leadership Coach | Strategic Partner | Advisor | Founder

Leveraging High Achievement in Leadership, Personal Performance and Healthcare = I help Businesses, CEOs, Founders, and Ambitious Professionals as a Professional Coach Certified, Thought Leader, and Subject Matter Expert - in strategy and business advising, leading positive change for desired goal based outcomes with a focus on well-being to reach Peak Performance objectives.✔️ I have actually done the work.

Ronnie Kinsey, MBA

Positions and ranks are limited.
Professionalism shows before the résumé
in how you treat people:

Some of the best people you’ll meet
won’t introduce themselves with titles.
Their conduct says enough.

Respect bridges the space between
roles and relations.
It’s the influence
that holds teams together when titles change.

Character still does the heavy lifting.

It decides how you show up
when recognition fades or no one’s calculating.

To rebuild belief
where morale is thin, start here:
🌏 Treat every role as essential to progress.
ℹ️ Offer feedback that strengthens, not stings.
🧭 Lead with candor when direction feels unclear.
✨ Keep your word, especially when everyone’s tired.
🤝 Choose empathy over ego - it’s what keeps 
teams human.

Respect costs nothing.
It rebuilds everything
that keeps people believing again.


📌 Get Free actionable tools and tips for leading
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Partner to C-Suite & High Achievers: Shaping Modern Leadership ‣ Lived Experience ​> 3 Decades ‣ F100 Proven ‣ Wisdom + Growth so Executives, Founders, & Thought Leaders Thrive

Most people don’t leave for better pay.

They leave for better days:
🍁 
Workplaces focus on incentives.

But most professionals stay
where they feel:
centered, respected, and valued.

Culture isn’t built by perks.
It’s built by how people act
when no one’s performing.

Leaders
set the tone.
Teams
carry it forward.

☑️
If you lead:
▫️ Support recovery as part of performance.
▫️ Keep your word, even in small moments.
▫️ Give trust early, let accountability follow.
▫️ Model calm when others rush to react.
▫️ Set boundaries that protect energy.
▫️ Acknowledge effort first.
▫️ Listen to understand.

☑️
If you’re on a team:
▫️ Bring balance when situations tilt.
▫️ Speak with care, even under strain.
▫️ Help peers look good in front of others.
▫️ Communicate early, close loops quickly.
▫️ Be dependable. It earns quiet credibility.
▫️ Follow through without needing spotlight.
▫️ Stay focused on contribution, not competition.

The real reward?
A workplace people stay in
because growth feels right there.
🌱
Thanks for reading!

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Respect and peace still outperform perks.
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Some of the strongest people you meet
have earned their glow by sharing it.
Generosity expands you:

Not in theory, but in how you support others
when the stakes tighten around them.

There is a quiet confidence that grows
when you help someone rise.
You don’t shrink.
You gain presence.

When you make space for others, you build a reputation
that follows you everywhere.

Here are simple yet powerful actions that
build trust,
expand influence,
and lift everyone involved:

🕯️
Offer a skill you’ve mastered to someone still learning it.
It accelerates their path and refines your own understanding.
🕯️
Celebrate someone’s progress without comparing it
to your journey.
It shows you notice their effort, not their position.
🕯️
Share opportunities that match another person’s strengths.
Your credibility grows when you guide people toward
rooms that fit them.
🕯️
Check in on colleagues quietly, not publicly.
Support that isn’t performed earns real trust.
🕯️
Give encouragement that highlights the work,
not just the win.
People push further when they feel genuinely seen.
🕯️
Offer guidance without taking control.
Empowerment leaves a deeper imprint than direction.
🕯️
Let people borrow your belief until theirs strengthens.
Sometimes that’s the difference between hesitation
and progress.

The world doesn’t forget those who help others shine.
And the kindness you offer
always finds its way back to you.

Thanks for reading!

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<+>
Image credit: Gareth Lloyd

Some leaders stall on ego.
Others rise on credibility.
That’s where belief decides who stays:

The difference always showed
in how they carried themselves.

They didn’t chase validation.
They earned trust through substance and
follow-through.

Here’s what separated them from those who burned out
trying to look the part:

1️⃣ They listened with intention.
They weren’t waiting to talk.
They were paying attention to what shaped outcomes.

2️⃣ They owned their decisions.
Right or wrong, they didn’t hide behind circumstance.
That kind of honesty built quiet respect.

3️⃣ They shared the stage.
They valued contribution before credit.
That created loyalty you can’t manufacture.

4️⃣ They asked for perspective.
Not to appear open, but to refine their own judgment.

5️⃣ They practiced restraint.
Influence came from composure, not control.

6️⃣ They delivered reliably.
Their word held weight because their actions never drifted.

7️⃣ They knew leadership isn’t permanent.
It endures only while people believe in how you use it.

True confidence never performs.
It lives in consistency, humility, and self-awareness.

That’s where real leadership keeps earning its place.

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The right circle doesn’t just motivate you.
It upgrades what you believe
is within reach:

Some people expand your thinking
just by being around them.
They model what’s possible.

Every time I made an upgrade in life or work,
I could trace it back to the energy shared
with the people I supported - 
and who supported me.

They normalize high standards.
Excellence stops feeling rare.
It starts feeling expected.

They speak growth fluently.
Every exchange raises the quality
of thought and follow-through.

They reflect your potential back to you.
You start believing in the version
they already see.

They measure success by depth, not display.
Their progress feels earned,
never performed.

They hold you to your higher self.
Accountability feels like belief,
not pressure.

Choose company that multiplies
self-respect and ambition.

That’s how reach meets excellence -
through people who aim higher with you.

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If the team feels tense
around a “star,”
trust is sounding the alarm:

Toxic managers often look impressive on paper.
Results shine.
But people brace themselves in their presence.

That’s the first sign
something is cracking beneath the surface.
Not in metrics.
In the way people carry themselves around them.

Teams don’t unravel in one moment.

They erode through tolerated sharpness and leaders
who decide results outweigh respect.

Performance can hide damage temporarily.
Trust exposes it early.

If you want to know who strengthens your environment,
listen to the people closest to the work.
Their tone shifts.
Their initiative tightens.

You’ll see the truth long before the reports catch up.

🌐 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗼𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:

Confront corrosive behavior early, 🔎
even from high producers.
A great quarter never justifies a draining presence.

Protect the environment your people depend on. 🛡️
Trust is your most reliable retention signal.

Build for endurance, not appearance. 🏛️
Healthy teams stay engaged, grow deeper,
and deliver beyond expectation.

Your best people watch who gets defended
and who gets excused.

Their commitment follows
what your culture reliably honors.

Thanks for reading!

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Leadership isn’t a destination.
It’s a continuous evolution
of how you think, believe, and let go:

As a leader, you don’t control
yourself into effectiveness.
You grow into it.

When I started leading
I was eager but unready.

I kept waiting to feel prepared, not realizing
effective leaders learn while leading.

Thanks to my friend Jen Blandos
for these lessons on learning to lead.

5 Levels —
that resonate and I still revisit:

1️⃣ CONTROL ZONE
You do it all yourself.
You think it’s faster, but it burns you out.

2️⃣ DOUBT ZONE
You second-guess.
Momentum fades, confidence thins.

3️⃣ REFLECTION ZONE
You pause long enough to see the pattern.
You start to lead from awareness, not reaction.

4️⃣ TRUST ZONE
You delegate with belief, not fear.
You empower through empathy, not ego.

5️⃣ IMPACT ZONE
You stop chasing credit.
You start shaping culture.

Every stage refines who you are.
It strengthens how you lead.

Feeling stuck isn’t failure.
It’s proof you’re still learning.


📌 Get Free actionable tools and tips for leading
well, working better, and thriving more, here:
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Most of what drains you sits outside your reach.
Great leaders protect the capacity
that drives real results.

The shift happens
when you stop treating every demand
as yours to solve.

Ownership shows when you direct your effort 
toward what genuinely advances outcomes.

⚪ Out of My Control
• Expectations formed long before I entered the conversation
• Narratives shaped by experiences I’ll never fully know
• Moments that turn suddenly without explanation
• Standards they hold for themselves, not for me
• Reactions fueled by their unseen stress
• Choices made without my input

⏺️ In My Control
• How I adjust my rhythm
• Where my attention goes
• The habits I strengthen each day
• The preparation I invest in before I move
• How I respond when conditions feel uneven
• What I reinforce through steady follow-through

When you stop absorbing what you cannot influence,
the choices ahead come into sharper view.

People depend on leaders who take responsibility
for what moves progress forward.

Thanks for reading!

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without carrying what isn’t yours.
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There comes a point in your career
when skill is no longer the test.
Your composure is:

Difficult people appear in every environment.
No title puts you above decency.
Pair kindness with strength.

I learned this in a meeting years ago.
A senior leader came in irritated, cut people off,
and tried to push his stress into the room.

I kept my tone even.
Asked one clarifying question.
Brought the conversation back to the work.

He settled.
The team regrouped.
The momentum returned.

𝟳 𝗣𝗿𝗼𝘃𝗲𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
that help you stay grounded
when someone’s behavior goes sideways:

1. Read the charge before you respond.
 🟩
Most reactions come from pressure you can’t see.
Awareness keeps you from matching their spike.

2. Lower your volume, raise your precision.
 🟩
Calm language still carries strength.
It keeps you out of the emotional spiral.

3. Protect the conversation, not the comfort.
 🟩
You can redirect without absorbing their behavior.
Progress matters more than pleasing.

4. Ask one grounded question.
 🟩
A single prompt can interrupt tension.
It shifts the room back to substance.

5. Keep your body language anchored.
 🟩
Steady posture communicates self-respect.
People adjust when they see you won’t react impulsively.

6. Decide what you will not take on.
 🟩
Their frustration is not your assignment.
You manage the state you choose to operate from.

7. Close in a way that reflects your standard.
 🟩
How you exit the moment
often shapes how you’re remembered.

You are never too important to be nice to people.

That line isn’t about politeness.
It’s about the identity you protect
even when someone else loses theirs.

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The best leaders don’t talk about impact.
They cause it.
You can tell who they are:

People leave their meetings lighter.
Their teams get bolder, not busier.

They don’t manage emotion out of the room.
They give it direction.

They don’t compete for credit.
They create space for better ideas to win.

Servant Leadership isn’t unchallenged.

It’s the highest form of accountability.
It asks you to lead without hiding behind your title.

Every decision reveals who you’re leading to become.
The right ones grow others too.

𝟭𝟬 𝗧𝗲𝗻𝗲𝘁𝘀 🌟
𝗼𝗳 𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

1. = 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 ⭐
Hear what people mean, not just what they say.
Understanding begins trust.

2. = 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 ⭐
Recognize what others carry.
Every story deserves to be seen.

3. = 𝗛𝗲𝗮𝗹𝗶𝗻𝗴 ⭐
Help restore confidence and calm
when the pace takes its toll.

4. = 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 ⭐
See yourself clearly enough
to understand your effect on others.

5. = 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻 ⭐
Lead through influence, not force.
Convince by example.

6. = 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ⭐
Think beyond today’s task.
See the vision that guides it.

7. = 𝗙𝗼𝗿𝗲𝘀𝗶𝗴𝗵𝘁 ⭐
Learn from what’s been.
Decide with what’s ahead in mind.

8. = 𝗦𝘁𝗲𝘄𝗮𝗿𝗱𝘀𝗵𝗶𝗽 ⭐
Protect what you’re trusted with -
your people, your mission, your word.

9. = 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 ⭐
Invest in potential like the future depends on it.
It sure does.

10. = 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 ⭐
Create belonging people can feel.
That’s how cohesiveness is generated.

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Burnout begins quietly.
You notice it
when the weight stops making sense:

You see it in the slowdown.
The hesitation.
The spark that dims a little each week.

Burnout isn’t a mystery.
It’s a buildup that leaders can prevent.

𝟵 𝗥𝗼𝗼𝘁𝘀 𝗼𝗳 𝗧𝗲𝗮𝗺 𝗕𝘂𝗿𝗻𝗼𝘂𝘁
𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗻𝘁𝗶𝗱𝗼𝘁𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝗲𝗮𝗿𝗹𝘆:

𝟭. Unrealistic Expectations ⚠️
→ Pressure without direction weakens performance.
❇️ Set the real target. Strip away what competes with it.

𝟮. Lack of Autonomy ⚠️
→ Over-control slows talented people down.
❇️ Let them steer the work, not just carry it.

𝟯. Constant Firefighting ⚠️
→ Operating in emergency mode blunts judgment.
❇️ Build margin. Protect deep thinking.
Reduce preventable swirl.

𝟰. Invisible Efforts ⚠️
→ Quiet contributions eventually fade when no one
notices.
❇️ Acknowledge real impact while it’s happening.

𝟱. Low Psychological Safety ⚠️
→ Holding everything in drains people faster than
the workload.
❇️ Ask, listen, and respond in ways that earn trust.

𝟲. No Progress or Growth ⚠️
→ Stagnation pulls motivation to the surface
then drains it.
❇️ Offer stretch opportunities and feedback
that moves people forward.

𝟳. Poor Work Design ⚠️
→ Cluttered systems and meeting overload chip away
at energy.
❇️ Fix friction. Respect time.
Streamline the path to doing great work.

𝟴. Misaligned Leadership ⚠️
→ Mixed signals fracture confidence quickly.
❇️ Match commitments with action and reinforce
the standards you expect.

𝟵. Overreliance on the Same People ⚠️
→ Even the strongest contributors crack when the load
never shifts.
❇️ Build depth. Balance responsibility.
Protect your anchors.

Burnout rises when people feel alone
in the weight.
It eases when leadership shows up
with consistency, recognition, and reliable support.

Thanks for reading!

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You can outperform every target.
And drain yourself doing it.
Your decisions will tell:

Most people never admit this part.
The part where the results look great
but something inside feels off.

Uneven days expose that gap.
They make you question your pacing, your judgment,
your capacity.

They remind you that achievement means little
without stability behind it.

What looks like a setback from afar
is often where you see how you really operate.
Not the polished version. The actual one.

That’s where systems start to matter most.
Not to restrict you.
To keep you from burning through what you need
to stay effective.

The higher the stakes, the easier it is to push
past your limits.

Hard work can disguise depletion.
And depletion erodes the quality of your decisions.

People who last long-term notice the early signals.
They build small constraints that protect
their bandwidth.

Those choices ripple into sharper thinking
and calmer rooms.

Careers rarely unfold in a straight line.
They expand, contract, accelerate, pause.

The way you handle the unpredictable parts decides
how far you go.

If you’re in one of those seasons now,
don’t assume it’s regression.
It may be the part that’s shaping your next best level.

Smooth moments feel good.
Variable ones build capability you can use anywhere.
That capability is what creates real advantage over time.

Thanks for reading!

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🎥  credit = open source

You see it in the way
some leaders interpret tension.
They don’t just know EQ:

Conversation sharpens
when accuracy leads the exchange.

Relativity shapes the response
to each moment and the pressure within it.

These patterns reveal
leaders who understand behavior
at a deeper level.

𝟭𝟮 𝗛𝗶𝗱𝗱𝗲𝗻 𝗦𝗶𝗴𝗻𝘀 🧠
𝗼𝗳 𝗛𝗶𝗴𝗵𝗹𝘆 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:

1 = They Hear the Second Meaning
They listen beyond the words,
picking up tone and intent.
➯ They respond to what’s really asked.

2 = They Wait for the Right Door
They avoid pushing when emotions rise.
➯ They choose the moment that lands.

3 = They Defend Absent Voices
They protect reputations
even when someone isn’t present.
➯ Context and credit stay intact.

4 = They Share Selectively
They know openness is powerful
but oversharing muddies direction.
➯ They share what moves work forward.

5 = They Redirect Without Force
They start with validation,
not correction or ego.
➯ The shift feels collaborative.

6 = They Audit Themselves First
They reflect before pointing outward.
➯ They adjust without hesitation.

7 = They Guard Focus
They treat attention
like a finite resource.
➯ Depth beats scatter every time.

8 = They Seek Brilliance Over Being Right
They welcome stronger ideas
even when it changes their plan.
➯ Curiosity fuels better outcomes.

9 = They Track the Human Pulse
They notice who is fading
beneath pressure or pace.
➯ Support comes before decline.

10 = They Spotlight Others Strategically
They give credit in places
that open real opportunities.
➯ Recognition becomes lift.

11 = They Lead Through Signals
Their smallest cues
shape how teams operate.
➯ Tone becomes culture.

12 = They Value the Effort
They honor persistence, thought,
and unseen contribution.
➯ The hidden work gets seen.

Leaders who show these patterns
elevate how people think and perform.

Progress becomes the natural outcome,
not the pressure.

Thanks for reading!

♻️
Repost to advance leadership that strengthens
performance and the people who drive it.
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well, working better, and thriving more, here:
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Business and Personal Development content.

CWE Crane Enterprises 

CWE Crane Enterprises is a privately held Canadian firm focused on acquiring and scaling essential service businesses, where trust, consistency, and operational execution drive long-term value.

We believe in building businesses that serve people, create livelihoods, and operate with integrity. Our mission is to lead with clarity, act with conviction, and steward each business with the long-term sustainability.

Current Portfolio:
1. Scaling Success: industrial sales training
2. Molly Maid: residential cleaning service 
3. Texas Ticket: online education service

President

Scaling Success

At Scaling Success™, we believe success compounds. It starts with education and ends with execution.

Our mission is simple: transform industrial sales reps and leaders into formidable sales professionals and 7-figure closers.

We don’t do generic fluff: We deploy proprietary frameworks — ARC5™, CICSR™, and PTR™ — built from years in the field, designed to help reps and teams close bigger deals with consistency.

Founder & President

MOLLY MAID Canada

At MOLLY MAID, we deliver premium, professional home cleaning services with a personal touch. As a franchise owner, I’m proud to lead a bonded, insured, and detail-oriented team committed to excellence, safety, and consistency.

Our crews arrive in branded vehicles, fully equipped with eco-friendly products as part of our Green Housekeeping Program. We operate Monday to Friday during daylight hours, supporting both family balance and professional service.

Backed by Canada’s most trusted name in residential cleaning since 1979, we combine proven systems with local care. Whether you’re a client or part of our growing team, you’re in good hands with us.

Franchise Owner

XCMG Canada

Led a national sales team and the development of a national dealer network, securing $12M in new revenue while traveling across Canada in 3 months.

Vice President of Sales

Naumann Hobbs Material Handling, Inc.

Led the development of a new forklift division, while overhauling the existing rental and used equipment departments.

Lonestar Forklift, Inc.

Led the growth & development of 4 sales branches, growing the total team size from 6 to 15 & leading revenue growth from $8M to $15M

General Manager

Leavitt Machinery

Led the development of a new sales department after acquisition, and grew the sales team from 0 to 10 and annual revenue from $4M to $12M.

Regional Sales Manager

Crown Lift Trucks

Managed a sales territory, growing market share from 9% to 33% and total revenue from 3M to 9M.

Territory Account Manager

The London Vocal Studio

Founder and Instructor of the #1 rated vocal teaching studio in London Ontario. Sold in 2020 to a large franchise.

Founder & Master Instructor

Ricoh Canada Inc.

Managed a sales territory, growing market share from 7% to 27% and revenue from 2M to 6M.

Territory Sales Representative

I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

Hey,

I’m Chris Crane, and my mission is simple: transforming industrial sales reps into formidable sales professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales reps what no one else offers: a sales operating system specifically engineered for industrial sales. This system has taught over 150+ industrial sales reps to make over $250k+ per year consistently, and it can do the same for you. 

This isn’t theory. It’s a proven system designed to cut through the noise and turn conversations into conversions.

DM "sales" to learn more.

Chris Crane

Your quota isn’t just tied to skill. It’s tied to how much you learn. 

Most reps skim headlines.
They never finish the chapter.
They never build the habits that sharpen their advantage.

They celebrate small wins.
They stop improving after quota.
They forget that continuous learning is a must. 

Here’s what I know:
→ Books compound advantage.
→ They sharpen instincts reps overlook.
→ The best closers study strategy when others chase shortcuts.

Consider these takeaways: 
→ Stories create connection.
→ Urgency must be discovered, not forced.
→ Buyers need to feel like the decision is theirs.
→ Most reps pitch too early because they never uncover real pain.
→ Psychological leverage comes from trust built before the solution is ever shown.

If you’re not reading, you’re already losing ground.


P.S. This is just a sample of what I teach.

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉 https://lnkd.in/gKGYmHUM

The $100M Closer | I install the Scaling Success System™ in your industrial sales organization. Your team gets a 5x return.

Most companies think they understand why the buyer buys, but they often fail here. 

They let buyers wander through stages.
They hope the prospect “moves forward.”
The the consumer decision-making process like a passive observation.

And that’s why deals drift, stall, and disappear.

If your a sales leader, here is what you need to consider:

Awareness doesn’t happen by luck.
→You establish authority, name the issue, and trigger the need.

Research isn’t random.
→Your questions expose the friction points the buyer didn’t see yet.

Consideration isn’t a comparison game.
→You redirect, clarify cost, and anchor your solution using their logic.

Conversion isn’t an emotional moment.
→It’s the natural result of controlled sequencing.

Re-purchase isn’t about satisfaction.
→It’s about systemized follow-up & expectation management

Here’s what happens when companies operationalize these stages with a unified system, like the Scaling Success System™

→ Objections decrease
→ Deal velocity increases
→ Repeat business multiplies
→ Forecasts become accurate

The buyer’s journey isn’t something you monitor, it’s something you command.

P.S. This is just a sample of what I teach

If you're ready to improve your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You can’t scale a team on hope.

Most leaders think they have a system.
They think their reps are following the process.
They think deal flow is healthy because the dashboard is green. 

Then quarter-end hits and everything falls apart.

The pipeline shrinks.
The “strong” opportunities melt under basic questions.
And the reps who sounded confident two weeks ago suddenly can’t defend a single number. 

The problem wasn’t effort.
The problem was structure.
And structure is where most companies quietly bleed.

So I installed the Scaling Success System™ inside a team that was missing quota for 6 straight quarters.

We rebuilt from the ground up using Canon Pillars and the integrated frameworks: CICSR™ for discovery, ARC5™ for objection control, and PTR™ for resistance handling. 

Here’s what changed:

→ Reps stopped “winging” discovery and started running CICSR™ with discipline.
→ Leadership stopped guessing and started inspecting using the 5 Core Pillars.
→ Deals stopped stalling because ARC5™ became the default cadence.

Here’s why it worked:

→ When a team has a unified operating system, performance compounds.
→ When reps follow a framework, conversations stop collapsing.
→ When leaders coach the same structure the reps execute, forecasting becomes real.

Teams don’t fail from a lack of effort. They fail from a lack of architecture.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

Most sales leaders don’t coach their team.

They manage metrics.
They push for more activity.
They don’t build performance.

I’ve seen it too many times.

The pipeline stalls.
Good reps get stuck.
leadership has no clue why.

Here’s what I know:
→ Good leaders are good coaches
→ Good teams are properly coached
→ Good coaching provides clear guidance 

Consider these 8 tips: 
→ Be direct
→ Design actions
→ Set goals & follow up
→ Hold them accountable
→ Establish solid agreements
→ Create a trusted environment
→ Use powerful direct questioning 
→ Practice focused, active listening

Ask yourself: What could I be doing better than I am doing today as a leader? 

Want my full leadership framework? 

Comment "leadership" and I will send it over.

Stalled teams don’t need motivation. They need a system.

Most organizations...

Blame the rep.
Blame the market.
Blame “seasonality."

Then they wonder why performance keeps flat lining.

I was brought in to evaluate a team that hadn’t closed a meaningful deal in 90 days.

→ Pipeline looked full.
→ Nothing was moving.
→They blame the market.

The problem was obvious the moment I listened to three calls.

→ Discovery was shallow.
→ Objections were mishandled.
→ Deals were dying because nobody was controlling the rhythm.

So I installed the Scaling Success System™ 

→ CICSR™ for discovery flow.
→ ARC5™ for call control and objection sequencing.
→ PTR™ for categorizing the real resistance instead of fighting ghosts.

Within 30 days:
→ Conversion on second meetings doubled.
→ Deals stopped slipping into “next quarter.”
→ Reps finally understood why process beats personality.

Within 60 days:
→ Leaders could forecast accurately.
→ Reps stopped wasting time on dead opportunities.
→ High-stakes meetings became predictable instead of chaotic.

Within 90 days:
→ Revenue stabilized.
→ Momentum took over.
→ The team wasn’t guessing anymore

Here’s the truth:
→ Structure removes failure.
→ Systems remove hesitation.
→ Frameworks remove inconsistency.

When you replace hope with architecture, everything changes.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

The first 90 days don’t determine your sales career, your first 900 do.

Everyone wants fast results.

But sales rewards those who stay.

Not those who hit early numbers.
Not those who get lucky with leads.
Not those who jump teams when it gets hard.

It rewards the reps who stay disciplined when it’s boring.

It rewards the ones who master the territory.

The ones who build relationships before they need them.

The ones who show up even when it feels like nothing’s working.

Most reps fail not from lack of talent.

They fail because they confuse discomfort with a sign to leave.

Top performers don’t chase momentum.

They create it, protect it, and compound it.

Great careers reward permanence, not panic.

900 days.

Mark it down. 

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gF8aRNXf

Most teams don’t lose deals at the close, they lose them because they never lead the close.

Closing isn’t a mystery.
It isn’t “reading the room.”
It isn’t a special personality.

It’s structure.

It removes hesitation by anchoring to the next logical step.
It shifts the buyer from decision-making to decision-confirming.
It reinforces leadership, which is the core of every successful sales interaction.

Assumptive questions only land when the system behind them is solid because control isn’t created in the close, it’s created in the discovery and reinforced through ARC5™.

Here’s how each question maps to elite selling psychology:

→ “What method of payment would you like to use?”
Positions the deal as already aligned and moves the buyer into action mode.

→ “How quickly would you like the product delivered?”
Transitions from evaluation to implementation, a psychological shift buyers follow.

→ “Whose name do I make the invoice out to?”
Anchors administrative certainty and removes ambiguity.

→ “How many of these items do I need to put you down for?”
Frames quantity, not commitment, removing risk from the answer.

→ “What day do you want our technician to do the installation?”
Assumes forward motion and reinforces that the solution is the next step, not the question.

Here’s what organizations see when assumptive closes become standard:

→ Faster decision velocity
→ Stronger buyer confidence
→ Reduced last-minute resistance
→ Higher proposal-to-close conversion

Most reps try to “get the close right." Elite teams get the system right, and the close becomes automatic.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most teams don’t realize how fragile their pipeline actually is.

They think more activity will fix it.
They think reps just need to “try harder.”
They think next quarter will magically look better.

It never does.

I worked with a team that looked strong on paper.

They had volume.
They had experience.
They had decent territory coverage.

But they had no system.

Every proposal looked different.
Every rep ran their own version of discovery.
Every close depended on whatever mood the rep was in that day.

You can’t scale chaos.

So we rebuilt everything through the Scaling Success System™.

→ We rebuilt discovery using CICSR so reps finally exposed real cost.
→ We rebuilt objection handling using PTR so stalls got categorized instead of feared.
→ And we rebuilt deal flow with ARC5 so reps controlled rhythm instead of losing momentum.

Three weeks later the shift was obvious.

→ Deals moved faster.
→ Customer confidence spiked.
→ And reps who were “average” suddenly looked elite.

Here’s the truth: systems outperform talent because systems don’t collapse under pressure.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You don’t fix a rep’s confidence by giving them more motivation.

They think their issue is mindset.
They think they just need “to believe.”
They think confidence shows up before competence.

But every stalled rep I’ve coached followed the same pattern.

They avoided real discovery.
They softened their questions.
They hid behind “relationship building” instead of leading the call.

Here’s where deals died:

They never took the buyer deep enough.
They never quantified the cost.
They never created the urgency the deal required.

So I taught them CICSR the way it’s meant to be used — with pressure, sequence, and control.
→ Context to ground the conversation in reality.
→ Issue to expose the friction they kept glossing over.
→ Cost to make the buyer say their own pain out loud.
→ Solution to co-create the future instead of pitching features.
→ Resistance to surface the objections early so nothing blindsided them later. 

→  The shift was immediate.
→ Their questions sharpened.
→ Their confidence finally came from evidence, not hope.

Your confidence doesn’t grow before the work. It grows because of the work.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

The deal almost died because I broke my own rule: never accept the first answer.

The timeline sounded “set.”
The buyer sounded confident.
The numbers sounded reasonable.

But something was off.

The answers were too clean.
The logic didn’t match the pain.
The urgency didn’t match the cost.

I stopped the drift and shifted into ARC5.

→ First, I aligned — calm, steady, zero resistance.
→ Then I redirected — “Walk me through what’s actually causing the slowdown.”
→ Then I clarified — and that’s where everything cracked open.

→ The “minor delay” was costing them six figures a quarter.
→ The “non-urgent project” was stalling three other initiatives.
→ The “we’ll revisit next month” was actually fear of making the wrong call.

So I reframed using their own admissions.

“You said the delays hit revenue, correct? And because they hit revenue, the cost stacks every week, correct?”

I tied the issue to the consequence, the consequence to the math, and the math to the solution.

Once the logic was undeniable, closing was a formality.

→ The hesitation vanished.
→ The timeline moved forward.
→ The deal locked in that afternoon.

Control isn’t force. Control is sequence.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most reps don’t follow a sales process, they follow their emotions. 

They panic during objections.
They forget what they already uncovered.
They rush to close without setting the stage.

Here’s what I know:

→ They use structure to create control.
→ Great reps don’t “wing it” in critical conversations.
→ They follow a sequence that leads the buyer, not chases them.

Most sales reps skip the steps that build trust.

They push too early.
They misread the buyer’s resistance.
They never anchor their solution to the real pain.

Here’s how elite reps use the ARC5™ sequence to run a world-class sales process:

→ Align: Start by agreeing with the buyer’s concern to lower resistance.
→ Redirect: Guide the conversation back to what really matters, their pain.
→ Clarify: Dig into the issue, quantify the cost, and confirm what’s at stake.
→ Reframe: Position your solution as the logical fix, backed by ROI.
→ Close: Affirm the outcome, set the timeline, and secure the next step.

It’s not just a framework.
It’s a cheat code for closing high-value deals.
It’s how top 1% reps stay in control of every conversation.

Sales isn’t just personality, it’s about process.

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

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