Ronnie H. Kinsey, MBA

Stealth Startup

Founder & CEO

Ronnie Kinsey Enterprises LLC

Strategic Partner to CEOs, Founders, and Executive Leaders

At Ronnie Kinsey Enterprises, we work with ambitious leaders who are serious about unlocking their next level of growth. 

Our clients know performance alone doesn’t secure long-term success. They come to us for clarity, resilience, and strategies that deliver sustainable results.

Our Focus:
• Personal Mastery that builds confidence, resilience, and presence
• Strategic Leadership that sharpens decision-making and elevates influence
• Sustainable Success that aligns teams and drives performance without sacrificing well-being

What sets us apart is lived experience:
Decades of executive leadership, deep healthcare expertise - the sharper insight into well-being, and a proven track record advising those at the top. 

We don’t offer surface-level coaching. 
We build partnerships that create lasting transformation.

Because success is not just what you achieve. It’s what you sustain.

CEO | Founder

LeadingGreats.com/subscribe

Leading Greats: my Free weekly newsletter leadinggreats.com/subscribe => Master Performance | Develop Leadership & Self-Mastery | Transform Culture. Published on Tuesday AM now. Join us!

Chief Content Officer | Founder | Speaker | Writer

Kaiser Permanente

Leader | Business Operations, Health Care Services. Responsible for stakeholder engagement, operational growth and strategic improvement for a  large, robust and comprehensive Perioperative Service Line. 
•	Coached and mentored leaders on managing resources, costs, productivity, and team dynamics.
•	Process Improvement Advisor.

Business Operations | Director

Sutter Health

Leader | Built teams in  Program Development and Process Improvement. Increasingly greater responsibilities in Leadership: ASU, Urgent Care, and Endoscopy, initiated LEAN standards of work - LEAN Six Sigma Certified.

Business Operations | Manager

Hospitals: Stanford, Georgetown, Massachusetts General, Johns Hopkins, Harvard Partners, Dartmouth

Influenced policies and best practices, safety and efficacy in patient care: Perioperative services, Leadership/Mentor. Implemented Electronic Health Record systems.

Independent Consultant | EHR Implementation

Medcath, Inc., Heart Hospital

Impacted policies, best practices, and efficacy of care for Cardiovascular: CVICU, Perioperative procedures & patients | Manager of Healthcare Practice, Mentor

** => See Senior Roles in my ABOUT section**

Manager

Coach C-levels & High Achievers, PCC * Building Modern Leadership + Growth & Wisdom for Thriving => Experience Earned > 3 decades * Helping: C-suite + Founders + Thought Leaders * X Fortune 100

As a leader and Executive Coach, I’ve spent my career elevating leaders, navigating high-stakes industries, and driving transformative growth. As a seasoned partner on transition and change management, I do the work I do because I have experienced incredible personal transformation. Request a CONSULT: RonnieKinsey.net

   • Executive & Leadership Coach | Advisor | Speaker
   • Peak Performance & Growth Strategist
   • Healthcare & Well-being SME
   • Professional Certified Coach | ICF

My work concerns conscious leadership: leading with core values, intention, self-awareness, and the ability to create transformational impact.

𝗕𝗼𝗼𝗸 a customized, tailored transformational session with me in my Featured section OR copy/paste to a browser: https://calendly.com/ronniekinsey/60-minutes

What I’ve Built
♾️  Decades of experience in global corporations, innovative startups, and top-tier healthcare institutions have given me a deep understanding of what makes leaders - and organizations - thrive. 
♾️  From Fortune 100 boardrooms to groundbreaking ventures, I’ve helped shape strategies, scale businesses, and develop high-impact executives.

My senior leadership spans Abbott Labs in Neurosciences - NYC, Founding startup teams in Silicon Alley, NYU, Johns Hopkins, Mass General, and Stanford Healthcare, ++, to Founder and CEO.

What I Make Possible
🔹  Peak Performance & Conscious Leadership 
  • Helping leaders break through barriers and lead with clarity, resilience, and purpose.
🔹  Strategic Clarity & Growth 
  • Guiding professionals and businesses through complexity with insight and precision.
🔹  Future-Focused Leadership 
  • Blending experience with innovation, including AI-driven approaches to leadership and personal mastery.

Why It Matters
Your past doesn't just shape leadership. Your direction also defines it.

I’ve done the work myself, and I help others do the same:
→ Shift mindset. Elevate strategy. Build lasting impact.

If you're ready to think bigger, lead more innovatively, and create meaningful change, let's connect. 
The future is built by those who lead it.
  
📈  
𝗕𝗼𝗼𝗸 an impactful, tailored transformational session through my 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 here. Let’s Win!
📩  
𝗝𝗼𝗶𝗻 my FREE weekly newsletter, "Leading Greats," for insights on leadership, self-mastery, + culture at LeadingGreats.com/subscribe. Published Tuesday AM.
🌐 
 𝗩𝗶𝘀𝗶𝘁 RonnieKinsey.net for client inquiries | Request a Custom Consultation. 

Passionate about the outdoors, recreational fitness, personal development | lifelong learning, + well-being.

CEO | Executive & Leadership Coach | Strategic Partner | Advisor | Founder

Leveraging High Achievement in Leadership, Personal Performance and Healthcare = I help Businesses, CEOs, Founders, and Ambitious Professionals as a Professional Coach Certified, Thought Leader, and Subject Matter Expert - in strategy and business advising, leading positive change for desired goal based outcomes with a focus on well-being to reach Peak Performance objectives.✔️ I have actually done the work.

Ronnie Kinsey, MBA

I’ve seen this play out in many workplaces.
You can hire skill.
You can’t train heart:

The best people I’ve worked with never needed
to be told what mattered.

They cared because it reflected who they were.
They owned outcomes whether anyone noticed or not.

You can teach almost anything
except genuine investment.
That part lives inside someone.

Teams start to slip when that spark fades.
Not from lack of effort, but lack of care.

I’ve watched both happen.
And the difference always came down to care.


7️⃣ Signs Someone Truly Cares
About Their Work:

1. = They finish things properly.
Even small tasks get their full attention,
because sloppy never feels right.

2. = They notice impact.
They see how their work affects others
and adjust before being asked.

3. = They speak with ownership.
“We missed it” replaces “They messed up.”
Accountability feels natural, not forced.

4. = They stay curious when others coast.
Questions aren’t resistance
they’re commitment to care.

5. = They hold a quiet standard.
Not perfectionism, but pride.
They want the work to reflect well on everyone.

6. = They bring composure under strain.
Not passive or heroic
just grounded enough to keep things moving forward.

7. = They lift the room by example.
No performance, no posturing.
Just reliability you can feel.

Caring isn’t extra.
It’s what makes the work worth doing.

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📌 - - - - - - - - - - - - - - - - - - - - - - - - - - - 
📌 📌 𝗘𝘃𝗼𝗸𝗶𝗻𝗴 𝗧𝗵𝗲 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻.
Available to clients for:

✅ Executive Coaching.
Elevating leaders to operate with presence, emotional
intelligence, and results that move people forward.

✅ Leadership Advisory.
Guiding founders and executives to make stronger
decisions under pressure and build teams that rise
with them.

✅ Culture Transformation.
Turning talent into trust. Encouraging accountability,
resilience, and meaningful performance.

✅ Strategic Growth Partnerships.
Scaling capability and systems so leaders expand
impact without burning out.

✅ Speaking and Keynotes.
Transforming audiences through lived leadership stories
and frameworks that inspire action, courage, and connection.

Message me to get started.

Partner to C-Suite & High Achievers: Shaping Modern Leadership ‣ Lived Experience ​> 3 Decades ‣ F100 Proven ‣ Wisdom + Growth so Executives, Founders, & Thought Leaders Thrive

Positions and ranks are limited.
Professionalism shows before the résumé
in how you treat people:

Some of the best people you’ll meet
won’t introduce themselves with titles.
Their conduct says enough.

Respect bridges the space between
roles and relations.
It’s the influence
that holds teams together when titles change.

Character still does the heavy lifting.

It decides how you show up
when recognition fades or no one’s calculating.

To rebuild belief
where morale is thin, start here:
🌏 Treat every role as essential to progress.
ℹ️ Offer feedback that strengthens, not stings.
🧭 Lead with candor when direction feels unclear.
✨ Keep your word, especially when everyone’s tired.
🤝 Choose empathy over ego - it’s what keeps 
teams human.

Respect costs nothing.
It rebuilds everything
that keeps people believing again.


📌 Get Free actionable tools and tips for leading
well, working better, and thriving more, here: ⤵️
https://lnkd.in/dDSGKM9w
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Most people don’t leave for better pay.

They leave for better days:
🍁 
Workplaces focus on incentives.

But most professionals stay
where they feel:
centered, respected, and valued.

Culture isn’t built by perks.
It’s built by how people act
when no one’s performing.

Leaders
set the tone.
Teams
carry it forward.

☑️
If you lead:
▫️ Support recovery as part of performance.
▫️ Keep your word, even in small moments.
▫️ Give trust early, let accountability follow.
▫️ Model calm when others rush to react.
▫️ Set boundaries that protect energy.
▫️ Acknowledge effort first.
▫️ Listen to understand.

☑️
If you’re on a team:
▫️ Bring balance when situations tilt.
▫️ Speak with care, even under strain.
▫️ Help peers look good in front of others.
▫️ Communicate early, close loops quickly.
▫️ Be dependable. It earns quiet credibility.
▫️ Follow through without needing spotlight.
▫️ Stay focused on contribution, not competition.

The real reward?
A workplace people stay in
because growth feels right there.
🌱
Thanks for reading!

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Respect and peace still outperform perks.
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Some of the strongest people you meet
have earned their glow by sharing it.
Generosity expands you:

Not in theory, but in how you support others
when the stakes tighten around them.

There is a quiet confidence that grows
when you help someone rise.
You don’t shrink.
You gain presence.

When you make space for others, you build a reputation
that follows you everywhere.

Here are simple yet powerful actions that
build trust,
expand influence,
and lift everyone involved:

🕯️
Offer a skill you’ve mastered to someone still learning it.
It accelerates their path and refines your own understanding.
🕯️
Celebrate someone’s progress without comparing it
to your journey.
It shows you notice their effort, not their position.
🕯️
Share opportunities that match another person’s strengths.
Your credibility grows when you guide people toward
rooms that fit them.
🕯️
Check in on colleagues quietly, not publicly.
Support that isn’t performed earns real trust.
🕯️
Give encouragement that highlights the work,
not just the win.
People push further when they feel genuinely seen.
🕯️
Offer guidance without taking control.
Empowerment leaves a deeper imprint than direction.
🕯️
Let people borrow your belief until theirs strengthens.
Sometimes that’s the difference between hesitation
and progress.

The world doesn’t forget those who help others shine.
And the kindness you offer
always finds its way back to you.

Thanks for reading!

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<+>
Image credit: Gareth Lloyd

Some leaders stall on ego.
Others rise on credibility.
That’s where belief decides who stays:

The difference always showed
in how they carried themselves.

They didn’t chase validation.
They earned trust through substance and
follow-through.

Here’s what separated them from those who burned out
trying to look the part:

1️⃣ They listened with intention.
They weren’t waiting to talk.
They were paying attention to what shaped outcomes.

2️⃣ They owned their decisions.
Right or wrong, they didn’t hide behind circumstance.
That kind of honesty built quiet respect.

3️⃣ They shared the stage.
They valued contribution before credit.
That created loyalty you can’t manufacture.

4️⃣ They asked for perspective.
Not to appear open, but to refine their own judgment.

5️⃣ They practiced restraint.
Influence came from composure, not control.

6️⃣ They delivered reliably.
Their word held weight because their actions never drifted.

7️⃣ They knew leadership isn’t permanent.
It endures only while people believe in how you use it.

True confidence never performs.
It lives in consistency, humility, and self-awareness.

That’s where real leadership keeps earning its place.

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The right circle doesn’t just motivate you.
It upgrades what you believe
is within reach:

Some people expand your thinking
just by being around them.
They model what’s possible.

Every time I made an upgrade in life or work,
I could trace it back to the energy shared
with the people I supported - 
and who supported me.

They normalize high standards.
Excellence stops feeling rare.
It starts feeling expected.

They speak growth fluently.
Every exchange raises the quality
of thought and follow-through.

They reflect your potential back to you.
You start believing in the version
they already see.

They measure success by depth, not display.
Their progress feels earned,
never performed.

They hold you to your higher self.
Accountability feels like belief,
not pressure.

Choose company that multiplies
self-respect and ambition.

That’s how reach meets excellence -
through people who aim higher with you.

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shapes what you reach, and what you achieve.
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When a leader says I SEE MORE IN YOU,
It rewires 
how others measure possibility:

Something shifts that can’t be charted.
Belief travels faster than instruction.

I still remember how this happened for me.

Most people don’t rise for attention.
They rise when someone they respect
believes they can.

That’s the invisible part of leadership.

It’s not the feedback forms or the vision decks.
It’s the moment you decide to trust
potential before proof.

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗹𝗶𝗸𝗲
𝘁𝗼 𝗯𝗲 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗰𝗵𝗼𝘀𝗲𝗻.

That’s why they lead differently.

They look for growth, not gloss.
They listen past insecurity to find initiative.

And when they give that first chance,
the right person doesn’t waste it.

They build on it until others start to believe too.

Every strong culture has a story like that at its center.

A moment when someone’s future began
when one leader said,
I see more in you.

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If the team feels tense
around a “star,”
trust is sounding the alarm:

Toxic managers often look impressive on paper.
Results shine.
But people brace themselves in their presence.

That’s the first sign
something is cracking beneath the surface.
Not in metrics.
In the way people carry themselves around them.

Teams don’t unravel in one moment.

They erode through tolerated sharpness and leaders
who decide results outweigh respect.

Performance can hide damage temporarily.
Trust exposes it early.

If you want to know who strengthens your environment,
listen to the people closest to the work.
Their tone shifts.
Their initiative tightens.

You’ll see the truth long before the reports catch up.

🌐 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗼𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:

Confront corrosive behavior early, 🔎
even from high producers.
A great quarter never justifies a draining presence.

Protect the environment your people depend on. 🛡️
Trust is your most reliable retention signal.

Build for endurance, not appearance. 🏛️
Healthy teams stay engaged, grow deeper,
and deliver beyond expectation.

Your best people watch who gets defended
and who gets excused.

Their commitment follows
what your culture reliably honors.

Thanks for reading!

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Leadership isn’t a destination.
It’s a continuous evolution
of how you think, believe, and let go:

As a leader, you don’t control
yourself into effectiveness.
You grow into it.

When I started leading
I was eager but unready.

I kept waiting to feel prepared, not realizing
effective leaders learn while leading.

Thanks to my friend Jen Blandos
for these lessons on learning to lead.

5 Levels —
that resonate and I still revisit:

1️⃣ CONTROL ZONE
You do it all yourself.
You think it’s faster, but it burns you out.

2️⃣ DOUBT ZONE
You second-guess.
Momentum fades, confidence thins.

3️⃣ REFLECTION ZONE
You pause long enough to see the pattern.
You start to lead from awareness, not reaction.

4️⃣ TRUST ZONE
You delegate with belief, not fear.
You empower through empathy, not ego.

5️⃣ IMPACT ZONE
You stop chasing credit.
You start shaping culture.

Every stage refines who you are.
It strengthens how you lead.

Feeling stuck isn’t failure.
It’s proof you’re still learning.


📌 Get Free actionable tools and tips for leading
well, working better, and thriving more, here:
https://lnkd.in/dDSGKM9w
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Most of what drains you sits outside your reach.
Great leaders protect the capacity
that drives real results.

The shift happens
when you stop treating every demand
as yours to solve.

Ownership shows when you direct your effort 
toward what genuinely advances outcomes.

⚪ Out of My Control
• Expectations formed long before I entered the conversation
• Narratives shaped by experiences I’ll never fully know
• Moments that turn suddenly without explanation
• Standards they hold for themselves, not for me
• Reactions fueled by their unseen stress
• Choices made without my input

⏺️ In My Control
• How I adjust my rhythm
• Where my attention goes
• The habits I strengthen each day
• The preparation I invest in before I move
• How I respond when conditions feel uneven
• What I reinforce through steady follow-through

When you stop absorbing what you cannot influence,
the choices ahead come into sharper view.

People depend on leaders who take responsibility
for what moves progress forward.

Thanks for reading!

♻️
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without carrying what isn’t yours.
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There comes a point in your career
when skill is no longer the test.
Your composure is:

Difficult people appear in every environment.
No title puts you above decency.
Pair kindness with strength.

I learned this in a meeting years ago.
A senior leader came in irritated, cut people off,
and tried to push his stress into the room.

I kept my tone even.
Asked one clarifying question.
Brought the conversation back to the work.

He settled.
The team regrouped.
The momentum returned.

𝟳 𝗣𝗿𝗼𝘃𝗲𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
that help you stay grounded
when someone’s behavior goes sideways:

1. Read the charge before you respond.
 🟩
Most reactions come from pressure you can’t see.
Awareness keeps you from matching their spike.

2. Lower your volume, raise your precision.
 🟩
Calm language still carries strength.
It keeps you out of the emotional spiral.

3. Protect the conversation, not the comfort.
 🟩
You can redirect without absorbing their behavior.
Progress matters more than pleasing.

4. Ask one grounded question.
 🟩
A single prompt can interrupt tension.
It shifts the room back to substance.

5. Keep your body language anchored.
 🟩
Steady posture communicates self-respect.
People adjust when they see you won’t react impulsively.

6. Decide what you will not take on.
 🟩
Their frustration is not your assignment.
You manage the state you choose to operate from.

7. Close in a way that reflects your standard.
 🟩
How you exit the moment
often shapes how you’re remembered.

You are never too important to be nice to people.

That line isn’t about politeness.
It’s about the identity you protect
even when someone else loses theirs.

Thanks for reading!

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The best leaders don’t talk about impact.
They cause it.
You can tell who they are:

People leave their meetings lighter.
Their teams get bolder, not busier.

They don’t manage emotion out of the room.
They give it direction.

They don’t compete for credit.
They create space for better ideas to win.

Servant Leadership isn’t unchallenged.

It’s the highest form of accountability.
It asks you to lead without hiding behind your title.

Every decision reveals who you’re leading to become.
The right ones grow others too.

𝟭𝟬 𝗧𝗲𝗻𝗲𝘁𝘀 🌟
𝗼𝗳 𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

1. = 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 ⭐
Hear what people mean, not just what they say.
Understanding begins trust.

2. = 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 ⭐
Recognize what others carry.
Every story deserves to be seen.

3. = 𝗛𝗲𝗮𝗹𝗶𝗻𝗴 ⭐
Help restore confidence and calm
when the pace takes its toll.

4. = 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 ⭐
See yourself clearly enough
to understand your effect on others.

5. = 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻 ⭐
Lead through influence, not force.
Convince by example.

6. = 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ⭐
Think beyond today’s task.
See the vision that guides it.

7. = 𝗙𝗼𝗿𝗲𝘀𝗶𝗴𝗵𝘁 ⭐
Learn from what’s been.
Decide with what’s ahead in mind.

8. = 𝗦𝘁𝗲𝘄𝗮𝗿𝗱𝘀𝗵𝗶𝗽 ⭐
Protect what you’re trusted with -
your people, your mission, your word.

9. = 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 ⭐
Invest in potential like the future depends on it.
It sure does.

10. = 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 ⭐
Create belonging people can feel.
That’s how cohesiveness is generated.

📌 SAVE my Servant Leadership Essential Guide
Share with your teams and rising leaders.
➕ Get the High - resolution PDF Free here:
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Burnout begins quietly.
You notice it
when the weight stops making sense:

You see it in the slowdown.
The hesitation.
The spark that dims a little each week.

Burnout isn’t a mystery.
It’s a buildup that leaders can prevent.

𝟵 𝗥𝗼𝗼𝘁𝘀 𝗼𝗳 𝗧𝗲𝗮𝗺 𝗕𝘂𝗿𝗻𝗼𝘂𝘁
𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗻𝘁𝗶𝗱𝗼𝘁𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝗲𝗮𝗿𝗹𝘆:

𝟭. Unrealistic Expectations ⚠️
→ Pressure without direction weakens performance.
❇️ Set the real target. Strip away what competes with it.

𝟮. Lack of Autonomy ⚠️
→ Over-control slows talented people down.
❇️ Let them steer the work, not just carry it.

𝟯. Constant Firefighting ⚠️
→ Operating in emergency mode blunts judgment.
❇️ Build margin. Protect deep thinking.
Reduce preventable swirl.

𝟰. Invisible Efforts ⚠️
→ Quiet contributions eventually fade when no one
notices.
❇️ Acknowledge real impact while it’s happening.

𝟱. Low Psychological Safety ⚠️
→ Holding everything in drains people faster than
the workload.
❇️ Ask, listen, and respond in ways that earn trust.

𝟲. No Progress or Growth ⚠️
→ Stagnation pulls motivation to the surface
then drains it.
❇️ Offer stretch opportunities and feedback
that moves people forward.

𝟳. Poor Work Design ⚠️
→ Cluttered systems and meeting overload chip away
at energy.
❇️ Fix friction. Respect time.
Streamline the path to doing great work.

𝟴. Misaligned Leadership ⚠️
→ Mixed signals fracture confidence quickly.
❇️ Match commitments with action and reinforce
the standards you expect.

𝟵. Overreliance on the Same People ⚠️
→ Even the strongest contributors crack when the load
never shifts.
❇️ Build depth. Balance responsibility.
Protect your anchors.

Burnout rises when people feel alone
in the weight.
It eases when leadership shows up
with consistency, recognition, and reliable support.

Thanks for reading!

♻️
Repost to inspire and support your network.
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well, working better, and thriving more, here:
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You can outperform every target.
And drain yourself doing it.
Your decisions will tell:

Most people never admit this part.
The part where the results look great
but something inside feels off.

Uneven days expose that gap.
They make you question your pacing, your judgment,
your capacity.

They remind you that achievement means little
without stability behind it.

What looks like a setback from afar
is often where you see how you really operate.
Not the polished version. The actual one.

That’s where systems start to matter most.
Not to restrict you.
To keep you from burning through what you need
to stay effective.

The higher the stakes, the easier it is to push
past your limits.

Hard work can disguise depletion.
And depletion erodes the quality of your decisions.

People who last long-term notice the early signals.
They build small constraints that protect
their bandwidth.

Those choices ripple into sharper thinking
and calmer rooms.

Careers rarely unfold in a straight line.
They expand, contract, accelerate, pause.

The way you handle the unpredictable parts decides
how far you go.

If you’re in one of those seasons now,
don’t assume it’s regression.
It may be the part that’s shaping your next best level.

Smooth moments feel good.
Variable ones build capability you can use anywhere.
That capability is what creates real advantage over time.

Thanks for reading!

♻️
Repost to support your network.
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well, working better, and thriving more, here:
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Business and Personal Development content.
🎥  credit = open source

You see it in the way
some leaders interpret tension.
They don’t just know EQ:

Conversation sharpens
when accuracy leads the exchange.

Relativity shapes the response
to each moment and the pressure within it.

These patterns reveal
leaders who understand behavior
at a deeper level.

𝟭𝟮 𝗛𝗶𝗱𝗱𝗲𝗻 𝗦𝗶𝗴𝗻𝘀 🧠
𝗼𝗳 𝗛𝗶𝗴𝗵𝗹𝘆 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:

1 = They Hear the Second Meaning
They listen beyond the words,
picking up tone and intent.
➯ They respond to what’s really asked.

2 = They Wait for the Right Door
They avoid pushing when emotions rise.
➯ They choose the moment that lands.

3 = They Defend Absent Voices
They protect reputations
even when someone isn’t present.
➯ Context and credit stay intact.

4 = They Share Selectively
They know openness is powerful
but oversharing muddies direction.
➯ They share what moves work forward.

5 = They Redirect Without Force
They start with validation,
not correction or ego.
➯ The shift feels collaborative.

6 = They Audit Themselves First
They reflect before pointing outward.
➯ They adjust without hesitation.

7 = They Guard Focus
They treat attention
like a finite resource.
➯ Depth beats scatter every time.

8 = They Seek Brilliance Over Being Right
They welcome stronger ideas
even when it changes their plan.
➯ Curiosity fuels better outcomes.

9 = They Track the Human Pulse
They notice who is fading
beneath pressure or pace.
➯ Support comes before decline.

10 = They Spotlight Others Strategically
They give credit in places
that open real opportunities.
➯ Recognition becomes lift.

11 = They Lead Through Signals
Their smallest cues
shape how teams operate.
➯ Tone becomes culture.

12 = They Value the Effort
They honor persistence, thought,
and unseen contribution.
➯ The hidden work gets seen.

Leaders who show these patterns
elevate how people think and perform.

Progress becomes the natural outcome,
not the pressure.

Thanks for reading!

♻️
Repost to advance leadership that strengthens
performance and the people who drive it.
📌
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well, working better, and thriving more, here:
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Chris Donnelly

Founder (Business Acquired by Croud)

Founder | Follow for posts on Business, Marketing & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

"You do not rise to the level of your goals. 

You fall to the level of your systems."

- James Clear, Atomic Habits

Atomic Habits is a classic and one of my all-time favourite books.

It's probably a bit overdone on this platform by now, 
But that doesn't make it any less useful for founders. 

It was foundational in helping me build and scale multiple 8-figure companies. 

Clear's message is simple (but genuinely effective): 

Success isn't about big leaps or moments of "inspiration." 
It's about small, consistent actions that compound over time.

In other words: 

Success = Systems × Consistency × Time

First, start with The Habit Loop (The 4 Laws Of Behaviour Change)

This will help you build and break habits. 

Cue: Make it obvious
Craving: Make it attractive 
Response: Make it easy  
Reward: Make it satisfying  

(For the full breakdown, see the sheet 👇) 

Here are other key takeaways from the book: 

1. Tiny changes, big impact
Small 1% improvements compound faster than you think.

2. Identity-based habits win
Focus on who you want to become, not just what you want to achieve.

3. Systems beat motivation
Success is a result of structure as opposed to willpower.

4. Environment is stronger than intention
Shape your surroundings to make good habits the default.

5. Never miss twice
One mistake is a blip. Two is a new pattern. Acknowledge both.

But be warned...

Building habits isn't always smooth sailing. 

Here are 5 common traps that can occur while habit building: 
(And how to avoid them) 

❌ Chasing goals, not systems. 
✅ Focus on daily process, not the outcome.

❌ Expecting perfection. 
✅ Aim for consistency over intensity.

❌ Relying on motivation. 
✅ Build habits that don’t need it.

❌ Starting too big. 
✅ Start small enough that you can’t fail.

❌ Forgetting identity.
✅ Become the type of person who does the habit naturally.

Ultimately, it's your habits, not your "drive," that determine your trajectory. 

The more consistent you are, the bigger the compound effect over time. 

What's one habit you're building right now?
Drop a comment down below. 

I break down resources and strategies like this every week in Step By Step.

It's a newsletter for anyone who wants to build something ambitious.  

Join 200k+ founders learning how to build and scale smarter:
https://lnkd.in/eUTCQTWb

♻️ Repost to share this breakdown with others in your network. 
And follow Chris Donnelly for more valuable business resources.

If you give level 1 prompts, you'll get level 1 results. 

Here's how to go from beginner to pro: 

Prompting AI is the same as any skill.  
Level 1 inputs give level 1 outputs...

And learning how to prompt well is a process. 

Most people are stuck at level 1, maybe level 2 if they're trying.
But the real power of LLMs is hidden in levels 3 and 4.

That's where you stop getting generic outputs, and start: 

- Creating higher quality outputs with fewer iterations
- Building reusable systems that scale with your business
- Working with a 24/7 digital assistant trained on your data

Here are the 4 levels of prompting broken down: 

Level 1: The Commander

“Write me a post.”

Goal: Get something fast.
Mindset: Task-first, no context.

This is where most people stay. 
You get quick answers but generic results. 

How to improve:
- Add a clear role and goal to every request.
- Ask AI to explain how it got to the answer.

Level 2: The Architect

“Act as a content strategist. 
Build a LinkedIn post using this brief, audience, and tone.”

Goal: Add structure and clarity.
Mindset: Context-first, single focus.

You’re starting to give direction. 
You define who the output is for, the purpose, and the format. 

How to improve:
- Use simple structure: Role → Task → Context → Output.
- Include examples of great work to show the standard you expect.

Level 3: The Strategist

“Here’s the audience, style, and examples. 
Build three options, critique them, and improve the best one.”

Goal: Create consistent, high-quality work.
Mindset: Iteration and reasoning.

This is where results compound. 
You build systems, test ideas, and refine based on feedback. 

How to improve:
- Use feedback loops: create → review → refine → finalise.
- Ask it to think through trade-offs or risks before giving the answer.

Level 4: The Master

“You are my Growth Engineer. 
Use context from Notion, Google Drive, 
and previous brand frameworks to draft this week’s content plan.”

Goal: Automation and leverage.
Mindset: Integration and systems thinking.

AI becomes part of your workflow. 
It understands your data, preferences, and strategy. 

How to improve:
- Layer context from your documents, briefs, and past results.
- Build reusable prompt systems that evolve over time.

My team and I use level 3 and 4 prompting every single day.

It's how we produce content at scale and save countless hours each week.

How much do you know about AI prompting? 
Drop a comment down below. 

If you want your business to be discovered inside LLMs like 
ChatGPT, Claude, and Perplexity, you need to optimise for AI search.

That's exactly what we built Searchable for.

It's an autonomous SEO & AEO Growth Engineer, 
That can analyse, fix, and scale your website automatically...

Learn more here:
https://lnkd.in/epgXyFmi

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

These 3 C-Suite roles determine your company's fate.

But most people don't know the differences...

Fundamentally, this is what it looks like:

CEO: Strategy, Leadership, Vision.
CFO: Stability, Stewardship, Finance.
COO: Execution, Efficiency, Operations.

If you're a new founder, it's critical to get these hires right.

Here's what each role does, and why it's important:
(Check the sheet for expanded info)

👤 Chief Executive Officer (CEO)
↳ The visionary and ultimate decision-maker.

❓ What They Do:
↳ Set long-term strategy and protect the company’s overall direction.

☄️ Purpose In The Company:
↳ Drive growth and create shareholder value.

⚙️ How They Do It: 
- Translate vision into actionable strategy.
- Hire leaders who are better than them.
- Allocate resources across departments.
- Represent the company to investors and press.
- Make the final call when priorities conflict.

📊 Main KPIs:
- Revenue Growth Rate (% YoY)
- EBITDA or Net Profit Margin (%)
- Enterprise Value / Valuation Growth (£ or %)
- CAC to LTV Ratio
- Strategic Goal Achievement(% of OKRs hit)


👤 Chief Financial Officer (CFO)
↳ The financial architect of the business.

❓ What They Do:
↳ Control the company's financial health.

☄️ Purpose In The Company:
↳ Protect the company's runway/maximise capital efficiency.

⚙️ How They Do It: 
- Create financial forecasts and models.
- Oversee accounting, audits, and compliance.
- Manage investor relations and capital structure.
- Monitor cash flow, costs, and margins.
- Build frameworks for sustainable growth.

📊 Main KPIs:
- Gross Margin (%)
- Operating Margin (%)
- Cash Conversion Cycle (Days)
- Burn Multiple (Net Burn / Net New ARR)
- Runway (months of cash on hand)


👤 Chief Operating Officer (COO)
↳ The execution engine of the company.

❓ What They Do:
↳ Oversee day-to-day operations and scale internal efficiency.

☄️ Purpose In The Company:
↳ Deliver operational excellence by turning everything into performance.

⚙️ How They Do It: 
- Design workflows, org structure, and more.
- Lead cross-functional execution.
- Implement systems and automation to improve output.
- Manage project delivery and quality control.
- Turn board-level strategy into daily accountability.

📊 Main KPIs:
- Operating Efficiency Ratio (Opex / Revenue %)
- Cost per Unit (£)
- Net Promoter Score (NPS)
- Employee Productivity (Revenue per FTE)
- Churn Rate (% of customers lost)

My idea is for this sheet to act as your compass.
Save it and refer back to it when you need !

(Or even better, download the high-res version at the bottom)

Once you have clarity on these roles... 
Everything else becomes easier.

Which role has been most pivotal to your business?
I'm curious to hear your thoughts in the comments ⬇️

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

Founder of Searchable.com | Follow for posts on Business, Marketing & AI

People second guess 41% of their choices every single day. 

Here's how to stop this in seconds: 

You have to master making smarter and faster decisions. 
Every. Single. Day. 

99% of people don't know how to respond to problems in their life. 
They waste precious time trying to address the symptoms... 

These 7 mental models will help you find real solutions, faster: 

1. The OODA Loop (By John Boyd) 

A continuous loop for rapid learning and response.

Steps:

Observe: Gather the facts.
Orient: Analyse context and biases.
Decide: Choose the best action.
Act: Execute fast, then loop again.

Use it for: Strategic pivots and crisis response. 

2. First Principles Thinking

Deconstruct problems to their foundational truths.

Use it for: Innovation, product design, and creative problem solving.

3. 6 Thinking Hats Model (By Edward de Bono) 

Switch between different modes of thinking instead of mixing them. 

How to use it:

1. Define the problem or decision.
2. Assign hats so everyone uses one hat at a time.
3. Cycle through all six then summarise under the Blue Hat.
4. End with a decision or action plan.

Use it for: Brainstorming sessions, strategy meetings, and conflict resolution.

4. The 80/20 Principle (By Vilfredo Pareto)

Identify the inputs that create the majority of your results.

How to use it:

1. List all your activities.
2. Measure outcomes: revenue, engagement, etc.
3. Identify the 20% driving most of the results.
4. Double down on those activities.
5. Eliminate, automate, or delegate the rest.

Use it for: Optimising systems, scaling operations, and reviewing performance.

5. Root Cause Analysis (By Sakichi Toyoda) 

This helps you uncover why something happened.

Use it for: Persistent issues, system failures, and complaints.

6. Occam’s Razor

The simplest outcome or solution is usually correct.

How to use it:

1. Define the problem.
2. List all possible explanations.
3. Apply the razor: 
Which explanation requires fewest assumptions?
4. Act on the Simplest Viable Answer.

Use it for: Diagnosing poor performance and evaluating data.

7. The 5x5 Rule

A simple framework for perspective and emotional control.

How to use it:

1. Pause before reacting.
2. Ask the 5x5 question.
3. Act, don’t overthink.
4. Reframe instantly.
5. Repeat daily.

Use it for: Handling business stress and overcoming overthinking.

These mental models will help you: 

- Understand the problems in your life and how to solve them 
- Get closer to your financial/business/personal goals 
- Make faster decisions to create more time in your life 

Do you use mental models for problem solving? 
Let's discuss in the comments below. 

I break down mental models and frameworks like this every week in Step By Step.

Join 200k+ founders learning how to think better and build faster:
https://lnkd.in/eUTCQTWb

♻️ Repost to share these models with your network. 
And follow Chris Donnelly for more personal development insights.

The more powerful AI becomes...

The more valuable you are, if you adopt the right skills.

The rise of AI has proven it to be a powerful tool. 
Specifically for performing tasks that would normally take hours.  

But even at its most powerful, it's still not human. 

AI can handle technical tasks, but it can't replace human judgement. 
It cannot replace the ability to connect with others.
And it cannot replace adaptability.

The future belongs to those who take action and improve these 8 skills: 

1. Analytical Thinking
↳ The ability to break problems down and see what drives results.

Spend 15 minutes today working out why a result happened.
Review your last three business decisions and look for patterns. 

2. Emotional Intelligence
↳ Understanding your emotions and how you respond to others.

Before your next meeting, consider how each person might feel about the topic.
End the day by asking yourself: Did I listen more than I spoke?

3. Adaptability
↳ Adjusting quickly when things don't go to plan.

Do one thing this week that forces you out of your usual routine.
When plans alter, reframe the situation with: What's still in my control?

4. Social Influence
↳ Moving people towards a shared goal. 

Before every conversation, be clear on the outcome you want.
Influence through conviction and consistency rather than pressure.

5. Decision-Making
↳ Choosing quickly and standing by the result.

Give yourself a 1-minute limit for small decisions. 
When unsure, ask: What will future me thank me for doing today?

6. Discipline
↳ Doing the work long after motivation wears off.

Start your day with one task that moves your business forward.
Remove one thing from your schedule that adds no real value.

7. Curiosity
↳ Staying open, interested, and willing to learn from anyone.

Read something today outside your industry. 
Ask "why?" more often. Especially when things are going well.

8. Self-Awareness
↳ Knowing your strengths, limits, and blind spots.

Ask someone you trust what they think you could do better.
Reflect weekly: What strength can you lean into more?

Try some of these challenges to strengthen that skill.
One small step at a time.

AI has changed the way I hire and evaluate my team. 

For founders, I encourage you to seek hires with these skills. 
Employees with these will be more prepared as AI develops. 

For job seekers, ignoring these skills and chasing shortcuts will show.

Now is the time to understand where there's room for improvement. 
 
What's one skill that AI can't replace? 
Drop it down in the comments. 

I break down lessons like this every week in my newsletter, Step By Step.

Join 200k+ founders learning how to build better:

Subscribe here: 
https://lnkd.in/eUTCQTWb

♻️ Repost to share these skills with others in your network. 
And follow Chris Donnelly for more on building in the age of AI.

Failed change is rarely due to resistance.

It's because a proper framework wasn't used.

And a structured roadmap wasn't put in place.

That's where the ADKAR model by Jeff Hiatt comes into play.

It provides the structure and framework for effective change management.

Which, by the way, is critical to any business.
Without change, you don't evolve, and you get left in the dust.

This is how it works:

Awareness 👋
↳ Create an understanding of the objective.

Desire ✋
↳ Cultivate a personal drive to embrace change.

Knowledge 🧠
↳ Equip your team with the necessary understanding of a new system.

Ability 💪
↳ Empower individuals and teams with the capacity to enact change.

Reinforcement 🔄
↳ Strengthen the innovation introduced by the change process.

If you read the sheet, you'll find a breakdown of each stage.

And typically, the perceived value of the model is low to begin with.

But with time, people gain knowledge, ability, and they recognise the tangible value.

These are 3 best practices for ADKAR that I've picked up:

1. Lead from the front 🙋🏻‍♂️
Change doesn't start with a process.
It starts from the leader.

2. Make progress visible 🏔️
If people can see the impact...
That's what keeps them invested.

3. Reward behaviour, not outcomes 🏆
This builds a culture of genuine progressions.
Which leads to results !

And so, if you want change in a business, consider your approach.

The wrong one can cost time, money, and even relationships.
Now, my question to you:

Where will you apply this model to first in your business?

New software implementation?
An AI/Automation project?
Customer Experience transformation?

I'm curious to hear your responses.

If you want a structured roadmap for building your personal brand...

I'm running a free live masterclass on Tuesday, 25th November at 3 pm GMT. 

I'll be breaking down the exact system that's produced 100s of the world's fastest-growing LinkedIn creators.

You'll learn:

- How to optimise your profile like a landing page
- The perfect post timing formula based on data
- The content formats driving the most growth right now
- The new comment strategy LinkedIn changed a few months ago (no one's noticed)

Plus we'll have a live Q&A for any burning questions.  

We're also officially opening doors for The Creator Accelerator 6 during the call.

And we have a few additional surprises for people who sign up ! 

Save your spot here 👇
https://lnkd.in/eZncE8sN

♻️ Repost to share this framework with your network. 
And follow Chris Donnelly for more strategies like this.

SEO is not the full picture for businesses. 

In 2025, it's just a piece of the search puzzle. 

Ranking on Google is not the primary goal anymore.
The search volume inside LLMs is increasing day by day.

Which makes GEO/AEO/AIO/SXO an untapped goldmine for visibility.

I launched Searchable fully this week and hundreds of marketers have signed up.

People are already seeing incredible results, which is amazing to see.
(Like 200% increases in AI traffic in under a month)

So, if you want to dominate search in 2025 and beyond...
There's still plenty of time to be ahead of the curve.

Get going by learning these terms 👇

🧩 SEO: Search Engine Optimisation
↳ Ranking pages on Google through keywords and backlinks. 

✅ Pros: Proven traffic driver, builds long-term authority.
🚫 Cons: Competitive and slow to drive results.
🏆 Rank by targeting high-intent keywords clusters and refresh content.

🧩 GEO: Generative Engine Optimisation
↳ Optimising to be cited by AI engines like ChatGPT or Perplexity.

✅ Early-mover edge, builds trust, captures new channels.
🚫 Harder to measure a direct impact.
🏆 Rank with entity-rich content, forums, clear tables & FAQs.

🧩 AEO: Answer Engine Optimisation
↳ Optimising for zero-click answers (snippets, AI overviews).

✅ Instant authority, high CTR when clicks occur.
🚫 Fewer clicks, volatile snippet positions.
🏆 Rank by answering in 40–60 words, using schema & PAA topics.

🧩 AIO: AI Optimisation
↳ Ensuring your brand appears accurately in AI training data.

✅ Builds trust when AI tools surface your business.
🚫 Influence on training data can be limited.
🏆 Rank with structured, consistent content on trusted sources.

🧩 SXO: Search Experience Optimisation
↳ Optimising the full on-site experience so visitors convert.

✅ Turns traffic into revenue, boosts retention.
🚫 Needs CRO expertise, drops if SEO/AEO/GEO stall.
🏆 Rank with fast, mobile-friendly UX, aligned content, clear CTAs.

I've seen it firsthand. 
These determine if your brand is found or forgotten.

To have it done for you, autonomously, you need Searchable.👇
https://lnkd.in/epgXyFmi

It's the first tool that will optimise for all 5.

Which part of the puzzle are you missing?
I'm curious to know in the comments.

♻️ Repost to help your fellow founder & CEOs.
And follow Chris Donnelly for more.

My LinkedIn profile generates millions in revenue...

Now I'm giving you my full playbook for FREE:

Comment PROFILE, and I will personally send it to you.

Most LinkedIn profiles are glorified CVs. 

They list job titles, but do nothing to convert visitors into customers.

Even top entrepreneurs are losing leads because their profiles don't sell. 

I've strategically optimised my profile to achieve three goals:

- Waitlist for Searchable
- Subscriptions to my newsletter
- Sign-ups for The Creator Accelerator.

The results have been huge:

✅ 210,000+ subscribers to my email list
✅ 5000+ people on the Searchable waitlist 
✅ 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, I want to share exactly how I did that with you, free of charge. 

This information could potentially be worth millions...

If you implement it as soon as possible. 

These are the exact steps I used to turn 1000s of profile views into leads. 

Inside, you'll learn how to: 

✅ Write About sections that convert using the TRUST method
✅ Transform your experience into outcome-based credibility
✅ Turn your banner into a digital billboard that drives traffic
✅ Use the positioning formula that turns headlines into micro-pitches
✅ Create instant trust with your profile picture and brand consistency
✅ Follow the complete 30-day implementation roadmap with weekly milestones
✅ Implement the monthly optimisation system that prevents performance decay
✅ Build a strategic funnel flow that guides visitors from awareness to action

Your LinkedIn profile is either making or losing you money. 

There's no in-between. 

This playbook turns it into a powerful landing page.

As a bonus, everyone who grabs the playbook will get a seat for my live webinar: 

"How to go from 0-10k Followers on LinkedIn"

You'll learn when to post, the foundations of a perfect post,
And the content formats working right now.

Plus we'll have a live Q&A and 2 surprises for those who attend. 

If you're ready to turn your profile into a revenue generator,
Comment PROFILE, and I'll send you the link to the playbook.

♻️ Repost to help your network make the most of their LinkedIn presence.

A concept everyone should know about...

The Paradox Of Knowledge.

Years ago, I thought knowledge was the barometer for success.

The more I knew, the better I would become, the more I would earn.

That wasn't necessarily true.
Today, I feel like I have more to learn than ever.

That's the Paradox Of Knowledge.

When you start, everything feels simple.
But the more we learn, the less we realise we know.

From the outside, expertise can look like clarity.
But inside, it's just navigating higher-quality confusion.

These are the mindset shifts you need to adopt:
(So you don't waste time rowing in the wrong direction)

Firstly, learning isn't about collecting information.

It's about repetition, refinement, and reflection.
Learning something truly in-depth.

Secondly, expertise looks boring up close.

It's built by making the same decisions, but better each time.
99% of people chase variety. The top 1% chase precision.

Finally, stay a student even when you're a teacher.

The moment you think you've mastered something...
You stop growing.

Ultimately, mastery is a fallacy.

The sooner you learn that, the better.

Here's the thing:

You HAVE to take action without full clarity sometimes.
That's the way the world works, fair or not.

But that doesn't mean you stop being a student. 

Learning is forever !

The more you learn, the less certain you feel...
But the more capable you become.

Happy learning, folks.

Have you heard of this concept before?
If not, what do you think of it?

For more frameworks for thinking like this,
Check out my weekly newsletter, Step by Step.

Join 200k+ builders reading on a regular basis:
https://lnkd.in/eUTCQTWb

♻️ Repost to help your network grow together.
And follow Chris Donnelly for more lessons like this.

The Paradox Of Knowledge by Chris Donnelly

Top businesses aren't just optimising for Google. 

They're already adapting to AI: 

Ranking for classic search engines used to be the goal. 

But now, answer engines (ChatGPT, Claude, etc) are on the rise... 
 
If you want your business to stay relevant, 
You need to start investing in AI-driven rankings (AEO, GEO). 

In 2025 and beyond, I'd be putting time into these 3 types of search:
(See the cheat sheet for more details 👇) 

💻 SEO: Search Engine Optimisation
↳ Ranking pages on Google. 

⚙️ How it works:

- Identify high-intent keywords
- Build backlinks and internal linking
- Optimise content, speed and mobile experience

✅ Pros:
↳ Consistent traffic driver
↳ Builds long-term authority
↳ Underpins AEO and GEO efforts

🚫 Cons:
↳ Competitive and slow to show results
↳ Vulnerable to algorithm updates
↳ Requires ongoing upkeep

📈 How to rank higher:
↳ Focus on fewer, high-intent keyword clusters
↳ Refresh content quarterly
↳ Run technical audits

🤖 AEO: Answer Engine Optimisation
↳ Optimising for zero-click answers (like voice search). 

⚙️ How it works:

- Provide concise, direct answers
- Use schema mark-up (FAQ, How-to) 
- Format content bullets and headings

✅ Pros:
↳ Instant authority and visibility
↳ Strong for mobile and voice queries
↳ High CTR when clicks happen

🚫 Cons:
↳ Some users get the answer without clicking
↳ Snippet positions change frequently
↳ Requires constant content monitoring

📈 How to rank higher:
↳ Answer questions in 40–60 words
↳ Optimise for “People Also Ask” queries
↳ Add schema markup to FAQ and How-To pages

🎯 GEO: Generative Engine Optimisation
↳ Optimising content pulled by AI-driven search engines

⚙️ How it works:

- Publish clear, well-structured content 
- Build presence on credible sources (Reddit, Quora)
- Use AI-readable formatting

✅ Pros:
↳ Early mover advantage in AI search
↳ Positions brand as a trusted source
↳ Captures future-facing traffic streams

🚫 Cons:
↳ Hard to attribute direct traffic
↳ AI citation rules are still evolving
↳ Requires off-site presence, not just on your domain

📈 How to rank higher:
↳ Use entity-rich, fact-checked content 
↳ Get cited on known AI training sources
↳ Prioritise clarity with FAQs, tables, lists

Don’t get buried by brands already adapting.

It's not about just ranking on Google anymore. 

You're content is being cited by machines people trust for knowledge. 

Have you started optimising for AI search? 
I'd love to read your thoughts in the comments. 👇 

To prepare for this massive change in how we purchase... 
I'm publicly launching a new AI business, Searchable, very soon.

It's an Autonomous SEO & AEO Growth Engineer that will analyse, fix, and scale your website to drive customers automatically.

No leg work required from you. 
Just provide context, and the tool does the work for you.

Get started for free today: 
https://lnkd.in/epgXyFmi

♻️ Repost to help your network optimise their SEO.
And follow Chris Donnelly for more.

SEO has changed more in the past 2 years than in the last 20.

It's an entirely new game with new rules...

And most businesses have no idea it's happening.  

Ranking on Google page 1 used to guarantee visibility.

In 2025, that's no longer enough.

Your potential customers are searching in ChatGPT, Gemini, and Perplexity.

If AI engines can't find and cite your content, you're invisible.

Here's what's shifting in search right now:

📺 Old SEO → Google or nothing
↳ If you didn’t rank page one, your brand didn’t exist.

💻 New SEO → AI search is here
↳ You must appear in AI answers and citations to stay discoverable.

📺 Old SEO → E-E-A-T optional
↳ Thin keyword blogs could rank.

💻 New SEO → E-E-A-T mandatory
↳ Proof, examples, and lived experience are now required.

📺 Old SEO → Keywords ran the show
↳ Stuffed headlines, tags, and paragraphs.

💻 New SEO → Intent runs the show
↳ Content must serve why the user is searching.

📺 Old SEO → Volume over depth
↳ Publish as many posts as possible.

💻 New SEO → Authority over volume
↳ Depth, interlinked clusters, and niche expertise win.

📺 Old SEO → Write for crawlers
↳ Meta tags and keyword stuffing ruled.

💻 New SEO → Write for AI engines
↳ Direct, structured answers that ChatGPT and Gemini can cite.

📺 Old SEO → Any backlink will do
↳ Even irrelevant links moved the needle.

💻 New SEO → Backlinks that count
↳ Trusted sources, PR, podcasts, and partnerships drive authority.

📺 Old SEO → Ranking was the finish line
↳ Page one meant you’d “won.”

💻 New SEO → Discovery never stops
↳ AI summaries, snippets, and citations keep visibility alive.

The rules of SEO are evolving faster than I ever imagined. 

Staying flexible, adaptable, and open to new ideas is non-negotiable. 

This is exactly why we built Searchable. 

It’s designed to:

- Show where your brand is visible (Google + AI search)
- Automatically optimise for SEO, AEO, and GEO
- Turn visibility into clicks and revenue

So you can prepare for the new era of search, without burning yourself out. 

Learn more here 👇
https://lnkd.in/epgXyFmi

Have you started optimising for AI search? 
Let me know in the comments. 

♻️ Repost to keep your network informed of SEO updates.
And follow Chris Donnelly for more on the new era of search.

Old SEO vs New SEO

If you're not using AI on LinkedIn... you're falling behind. 

This sheet will keep you ahead of the pack:

It still surprises me that some people still actively avoid using AI on LI.

Either that or they are using it, but terribly.

Much of that comes down to confusion.
On what the tool is and what it can be used for.

AI doesn’t just help you "write content faster."
It can help you think, plan, and produce at a higher level. 

That’s why I created this sheet, 
So you can use AI to dominate LinkedIn in 2025 👇

(It's what we've taught to hundreds of Creator Accelerator students !)

1️⃣ Audience Research

👥 You are able to quickly identify your ICP using AI. 
📜 Then, create an authentic positioning statement. 
📣 Finally, use ChatGPT to nail your brand messaging. 

2️⃣ Content Ideation

☑️ Identify pain points using Collab. 
☑️ Search for relevant topics and ideas with Saywhat. 
☑️ Visualise the ideas using Saywhat's Infogrpahic Generator. 

3️⃣ Content Creation With ChatGPT

☑️ Create and train a custom content writing GPT. 
☑️ Take the ideas from Saywhat and develop them with GPT.
☑️ GPT takes you 90% there, then you tweak it.

4️⃣ Creating Your Own IP

Step 1: Turn your process into IP.
Step 2: Create 2-3 CustomGPTs for key roles.
Step 3: Give the GPTs more info to become smarter. 

5️⃣ AI Do's And Don'ts

✅ Train with your actual voice.
✅ Give AI clear context before asking anything.
✅ Edit AI output to achieve perfection.
✅ Feed AI real audience pain points.

🚫 Publish raw AI output.
🚫 Copy others' outputs blindly. 
🚫 Use vague prompts. 
🚫 Make false assumptions about understanding.

Ignoring AI for content creation at this stage would be like refusing to learn how to drive because you can ride a horse.

Get off the horse and find your car keys.

It's your most competitive advantage as a creator.

Not knowing it will be your biggest blunder.

If you're feeling lost or confused...
I have good news for you !

This Thursday, December 4th, we are hosting:

"How To Save 100+ Hours Using AI On LinkedIn"

We'll explain exactly how AI can help you: 

✅ Generate ideas and turn them into content in minutes. 
✅ Conduct audience research, positioning, and storytelling. 
✅ Create a BTS co-founder to help you build and scale without burning out. 

Sign up here to join us 👇
https://lnkd.in/egCF25-c

The webinar we ran last week had THOUSANDS of sign-ups...
We had to turn many away. So sign up soon !

Are you using AI to create content right now? 
Let's discuss in the comments. ⬇️

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

"It's only 30 minutes."

The world's most dangerous excuse. 

You might think that 30 minutes is a drop in the bucket. 

But when you take the long view, it's more than you think. 

If used well, 30 minutes could change your trajectory. 

Because small habits and actions truly add up over time. 

The major differentiator between an average achiever and the top 1% is how they use their time. 

They know that real success depends on increasing their baseline level. 

So, if you work to operate at a higher level than others, 
It is guaranteed to stack up over months, years and decades. 

Think of it this way: 

30 minutes a day is 182 hours a year.
That's over 7 full days.

If you spent 7 days reading, you'd gain knowledge and motivation.  
If you spent 7 days watching Netflix, you'd be completely depleted.  

7 days of learning to use AI properly would be transformational. 
7 days of sitting around and complaining would be... awful. 

Yet, the majority of people spend (at least) 30 minutes consuming, complaining...

Or doing things that don't move them forward every day.

Truly successful people spend it differently.

They don't spend 30 minutes on:

→ Endless scrolling through social media
→ Watching content that doesn't teach them anything
→ Spending more time tucked up in bed
→ Eating junk food to simply fill the time
→ Perfectionism that delays launching

Instead, they use those 30 minutes to:

→ Read something that challenges their thinking
→ Write down their schedule/action plan for the week
→ Put in time at the gym for their health
→ Learn a skill that will pay off for years
→ Spend quality time with the family

How you use your time is everything. 

And it's entirely up to you.

Success isn't a sprint; it's a life-long pursuit. 

And those who commit to making the most of their time, 
Will be the ones who get the most out of life. 

What's one bad habit you're dropping? And what are you replacing it with? 
Drop a comment below with your thoughts.  

If you want to spend two 30 minute time periods to best serve yourself in 2026, 
I’m hosting a free LinkedIn masterclass. 

I'll show you the fastest way to reach 10K followers, 
And sustain that growth to go even further...

Click here to save your seat: 
https://lnkd.in/eZncE8sN

♻️ Repost to share this wake-up call with your network. 
And follow Chris Donnelly for more insights like this.

It's just 30 minutes by Chris Donnelly.

No founder is too good for the fundamentals.

The top 1% always go back to basics: 

From experience, a lot of founders tend to overlook the fundamentals. 

They jump straight into execution without learning the language of business.

I would know... I was one of them. 

When I launched my first proper business,
I was clueless about the importance of these business terms. 

I thought I didn't need to learn them to succeed. 
That line of thinking cost me countless hours I won't get back. 

Don’t make the same mistake. 

Learn these 7 terms like the back of your own hand:  

1. EBITDA

Earnings Before Interest Taxes Depreciation Amortisation

It allows investors to see how much your business really makes. 

It’s one of the key numbers used to value a company.

2. Product-Market Fit

When your idea solves a problem that customers want to pay for. 

It ensures your business is actually addressing a customer need.

3. Working Capital

This is a simple equation: Current Assets - Current Liabilities

It’s the cash you’ve actually got available to keep things moving day to day. 

No working capital means no real business. 

4. Assets

Assets are everything your business owns that makes you money or holds value.

Such as: Cash in the bank, Equipment, Property, Your brand + IP

The stronger your assets, the stronger your foundation.

5. Leveraged Buyout (LBO)

LBO is basically buying a company with borrowed money.

You can use the company’s cash flow and assets to back that loan. 

If it works, you get the reward without risking all your own cash.

6. Amortisation

Spreading the cost of something you can't touch over the time you use it.

These are invisible assets that give your business real value.

Examples: Patent, Trademark, Licence 

7. Liabilities

Liabilities are what your business owes rather than what it owns.

This comes in a few forms: Wages, Loans, Mortgage, Tax

Knowing assets and liabilities is how you stay in control of your business.

If you don't know the parts of your business and how they function, 
You will waste time and resources trying to muddle through. 

Now I know these terms inside out, 
It's making it much easier to build my AI tech company. 

The process to build Searchable is different from building Verb. 

But this time I have the tools and knowledge to scale 10x faster. 

If you want the easiest way to prepare for AI search,
Searchable is the only tool you need. 

It analyses and optimises your content for SEO, AEO, and GEO, automatically.  

Learn more here:
https://lnkd.in/epgXyFmi

And if you want more free business building guidance,
Join 200k+ founders reading my weekly newsletter, Step By Step:

https://lnkd.in/eUTCQTWb

♻️ Repost to share these terms with your network. 
And follow Chris Donnelly for more business advice like this.

7 Business Terms Everyone Needs To Know

100 days ago I had an idea.

An idea that I think could change marketing forever.

I have been obsessed with AI since ChatGPT came out and been obsessed with digital marketing since I was 16 when I built my first website.

I've Founded or Co Founded 5 of my own companies so far in my career.

- Two were small and faded but I learnt a lot
- Verb Brands was 10 years bootstrapped and I sold for 8 figures
- Lottie is a 9 figure business now, growing under Will Donnelly's leadership
- The Creator Accelerator generated nearly 8 figures of revenue in its 1st year

I went to work with Lovable and again just had my eyes opened even further to the possibilities of AI and technology.

Then this idea hit me and I knew I had to go all in.

100 days

I went to San Francisco and started networking. I knew I would need technical co-founders who were legitimately 0.01 engineers, who were hungry and who were passionate about the idea.

Met Sam Hogan & Arya Nagabhyru

They were both AI engineers building in the AI agent space at YC companies.

Decided to co found. Started building.

Jammed on the idea non stop and eventually landed on a massively improved version of what I had brought to them.

Day 90
- Changed the name from Clicker to Searchable
- YOLO'd it and bought searchable.com 

Day 80
- Decided that to be the company we wanted to be. We had to be in person and our culture had to compete with the fast paced cultures of San Francisco.

- Moved the guys over to the UK so we are shoulder to shoulder working every single day.

Day 70
- Tested our product with a closed list entrepreneurs
- Hired the incredible Nik Gospodinov as a founding engineer

Day 50
- Invested my own cash into the business
- Working with enterprises with our tool and supporting with white glove
- Brands receiving 200% increase in traffic from LLMs

Day 30
- Started a waitlist, reached 5000 people
- Opened a beta account and had 100 companies join
- Opened a community and had 800 people join

(the power of personal brand ay)

Day 10
- Hired a SEO expert product manager Ivan

Day... well today

I have always been a founder that has built in public.
Therefore I wanted to give it to you. Raw as we build.

Introducing Searchable 
Searchable.com

Your Autonomous SEO and AEO Growth Engineer.

It is deep analytics for AI Search.

However it isn't just analytics, it provides the actions required to drive growth. 

Automatically analyse, fix, and scale your website to drive customers.

I want your feedback, I want your thoughts. No idea is a bad one.

Use it to get your business and your products found in ChatGPT and other LLMs

To celebrate the launch, I am giving my audience free credits to use Searchable

📊 Deep Visibility & Analytics Report
⌨️ 100 prompt credits
🧹 5 site audit credits
💻 1 article credit

Plus free step-by-step guides on how to prepare for this shift.

Comment SEARCHABLE if you want to get the credits and try Searchable for free.

Spaces are limited.

No alternative text description for this image

SEO has changed more this year than in the last 10. 

This is the new glossary you need for 2025/26: 

The SEO blueprint you were taught in 2022 is already outdated. 

The terms, strategies, and metrics that matter are different now. 

You don't need to know every SEO term by heart. 

But if you want your business to be visible in 2025/26, 
You need to know these 24 terms at the very least. 

Save this glossary to stay on top of AI search: 

1. SEO: Search Engine Optimisation
Improving visibility across Google and AI-driven platforms.

2. AEO: Answer Engine Optimisation
Designing content that appears in AI-generated results.

3. GEO: Generative Engine Optimisation
Ensuring your brand appears inside AI summaries.

4. AI Visibility: 
How often your brand is cited in AI-generated responses.

5. SERP: Search Engine Results Page
Where SEO and AI Overviews now coexist.

6. Zero-Click Results: 
When users get answers directly from AI without clicking through.

7. LLMO: Large Language Model Optimisation
Optimising for models like ChatGPT, Gemini, and Claude.

8. Semantic Search: 
AI's ability to understand context and intent.

9. Entity Recognition: 
How AI connects people, brands, and concepts in your content.

10. Embeddings: 
The way AI encodes meaning to determine content relevance and citations.

11. Chunking: 
Breaking content into sections AI can easily index and cite.

12. Passage Ranking: 
Google's ability to rank individual passages within a page.

(See the cheat sheet for the full list of terms 👇) 

The world is splitting between businesses who know these terms,  
And those who have no idea this shift is happening. 

It's your job to land on the right side of history...

Have you started optimising for AI search yet? 
Leave a comment below with your thoughts. 

If you want the easiest possible way to prepare for AI search, 
Searchable is the ultimate tool. 

It's an autonomous SEO & AEO Growth Engineer that 
Analyses, fixes, and scales your website to drive customers. 

Learn more here: 
https://lnkd.in/epgXyFmi

♻️ Repost to help your network master these terms. 
Follow Searchable for more practical lessons in AI search.

84% of executives say AI is critical to success.

Only 19% say they’re confident in their AI strategy.

This is due to the sheer size of the AI spectrum...

I've seen entrepreneurs and founders create 8-figure AI businesses in weeks. 
 
And I've seen others struggle to prompt a GPT correctly. 

That's why I made this pyramid. 

It will help you assess your AI fluency, 
And reveal the skills you need to brush up on. 

This is not just for business owners. 
It's for anyone hoping to stay ahead of the curve. 

Whether you're a GPT novice or already building with AI... 

See where you stand: 

🥉 Beginner

1️⃣ AI Foundations
↳ Understand what AI is, its origins, and where it’s going.

2️⃣ Prompt Engineering
↳ Improve your inputs for better outputs. 

3️⃣ Using LLMs For Work
↳ Speed up your research, writing and analysis.

🥈 Intermediate

4️⃣ Multimodal AI
↳ Use tools that combine text, image, audio, and video.

5️⃣ Workflow Automation
↳ Use AI for tasks like sorting email and cleaning data. 

6️⃣ Retrieval-Augmented Generation (RAG)
↳ Feed the AI custom data so it knows your business. 

🥇 Advanced

7️⃣ Agentic AI & Tool Use
↳ Build autonomous agents using tools, APIs, and logic.

8️⃣ AI In Decision-Making
↳ Model outcomes, simulate markets and forecast risks.

9️⃣ AI Product Integration
↳ Embed AI into your product or service.

And if you want to start now, follow these 3 key AI learning tips: 

✅ Build while you browse.
↳ Don’t just read articles or watch videos.
↳ Open the tool, try the use case and break something!

✅ Learn one tool, end-to-end.
↳ Stop sampling 10 and go deeper on 1.
↳ Understand the inputs, limits, and integrations. 

✅ Test it in your workflow.
↳ Reading does not equal learning.
↳ Run one real task through AI and analyse the result. 

I urge everyone to spend at least 10 minutes a day studying this. 

It's the key to future-proofing your career, 
And will be your ultimate competitive advantage as an operator. 

Which stage of AI mastery have you reached? 
Comment below. I'd be interested to see who's already committed... 

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Utilising ChatGPT properly has made me millions on LinkedIn...

And I'm giving you 4 of my CustomGPTs for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people see AI as a time saver - an efficiency tool.
While it does help with that... it's a bit of a reductive description.

What it can really do is level up your entire content workflow.

I've spent a ton of time and resource into improving these GPTs.
They've now been responsible for 100M+ views on LinkedIn this year.

As well as a hefty amount of revenue !

The 4 GPTs are:

🪝 The Scroll Stopping Hook Generator
💡 The Viral LinkedIn Idea Generator
💰 The High-Converting Lead Gen Generator
📊 The LinkedIn Algorithm Expert

With all of these, you can essentially:

1. Generate hooks that are proven to drive incredible engagement.

2. Use less brain power to come up with viral post ideas.
(Trained on posts that have generated 100s of millions of views this year alone)

3. Come up with angles for posts that generate dozens of leads per post.

4. Ensure every single post is optimised for the latest algorithm updates.
(Based on a database of 200k+ posts in the last quarter)

You essentially have a 4-man LinkedIn content team at your dispsoal. 

Again, I repeat, for free.

Us Founders are busy, busy people. 
I couldn't stay consistent without these, that's for sure.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for my live webinar:

"How To Save 100+ Hours Using AI On LinkedIn"

You'll learn how to leverage AI into your all-in-one content assistant.

Saving you hours and improving your quality of content in the process.

Plus we have a live Q&A and 2 surprises for those who attend.

So if you're ready to start using GPT properly for LinkedIn,
Comment CUSTOM and I'll send you the link to the 4 GPTs.

♻️ Repost to help your network start growing rapidly on LinkedIn.

Your LinkedIn profile is your landing page.

But only if you know how to set it up: 

↳ Comment “PROFILE”, and I’ll DM you The LinkedIn Conversion Playbook. 
(More details below)

LinkedIn is still the best social platform for growing your audience, 
And generating high-quality leads simultaneously... 

But only if your profile is set up to do so. 

You have about 60 seconds to make your offer and expertise clear. 
Otherwise, you'll be losing leads to competitors who do. 

I've optimised my profile to achieve three goals: 

🖥️ Customers for my AI business, Searchable.
📧 Subscriptions to my Step by Step newsletter. 
👤 Sign-ups to the waitlist for The Creator Accelerator.

The results have been huge: 

📈 250,000+ subscribers to my email list.
✅ 4,125+ people using Searchable to optimise for AEO/SEO/GEO.
📊 5 fully sold out Creator Accelerator cohorts. 

If you want a profile like mine that generates and converts leads, 
Follow these steps to turn it into a landing page:

👤 Profile Picture
↳ Make it clear, high-quality, and on-brand (400x400px works best).

🔲 Banner
↳ State your offer and direct people where you want them to go.

⛓️‍💥 Headline & Link
↳ Share what you do, what makes you different, and why people should trust you.

🖱️ Featured Section
↳ Highlight your main offer. Make it visual, clear, and actionable.

✍🏻 Content
↳ Lead with value to push people towards your profile. 

👴🏻 Experience
↳ Include your formative roles and a description to build credibility.

☄️ Skills
↳ Prioritise the top 2 skills you want to be known (or hired) for.

✅ Call to Action
↳ There's no point upgrading your profile if people aren't directed towards it.

Optimising your profile will take a few hours out of your week, 
But it will change the course of your business for good. 

Right now, you have a choice: 

Stick with a low-revenue LinkedIn profile that repels potential leads. 
Or create a highly profitable one that generates them while you sleep. 

I know which one I'd pick every time. 

What part of your profile needs the most attention? 
Drop a comment below. 

P.S. I've made a 15-page in-depth resource.
On how to turn your profile into a revenue-generating machine...

It's called The LinkedIn Conversion Playbook.

Comment “PROFILE”, and I will DM it to you. 
(If we are not connected, I will reply asking to send the keyword with the connection request) 

♻️ Repost this to help others in your network land more clients.

Whether you're using GPT, Claude or Perplexity,

Weak prompts = Weak outputs 

The quality of your prompts determines your results.  

People tend to prompt each LLM the same, and that’s not always wise. 

But in case you don’t want to learn EVERY tool in detail, 
There are universal rules that can be applied to get good results.  

These will ensure 10x better results from most LLMs: 

(See the cheat sheet for more details 👇) 

1. Keep The Base Prompt Short

Pick one role, goal, or definition of success. 
The base prompt controls how the model thinks.

2. Add Context In Layers

Your prompt is the headline.
Your supporting files and data do the heavy lifting.

3. Multi-shot > One-shot

Show the model good vs bad examples.
These act like micro-training.

4. Give The Model A Thinking Path

AI doesn’t assume priorities.
Tell it the order: analyse → extract → prioritise → recommend → format.

5. Use Constraints Deliberately

Constraints reduce hallucinations, and ambiguity.
Word count, style, and format create clarity.

Context Stacking 

A modern prompt works like a modular system.
It’s almost like you’re assembling it.

Layer A: Role & Goal
Layer B: Memory
Layer C: Examples (Multi-Shot)
Layer D: Documents
Layer E: Parameters

Connectors & MCP 

This is where the next generation of prompting is going.

Use connectors to link AI to:

- Google Drive → briefs, scripts, docs
- Notion → wiki, strategy hubs
- Slack → decisions, updates, support
- AirTable → CRM data, ICP profiles

MCP (Model Context Protocol)

A technical way to tell the model:

- Which tools it can call
- What data it can fetch
- What the output format must be

If your prompts aren’t working, check for these mistakes: 

❌ Mixing tone, goals, and tasks
❌ Asking for everything at once
❌ Giving no examples
❌ Giving too many examples
❌ Forgetting constraints
❌ Zero logic or sequencing
❌ Five different prompts doing the job of one system

After months of building Searchable that uses agentic AI, 
I've learned that prompting is not just writing good instructions. 

It's about engineering a system that produces strong results, consistently. 

What's your formula for a good prompt? 
Drop it down below. 

AI is changing the way people search and discover brands. 
Searchable is the easiest way to prepare for that shift.  

It's an autonomous SEO & AEO Growth Engineer that 
Analyses, fixes, and scales your website to drive customers. 

Learn more here: 
https://lnkd.in/epgXyFmi

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3. Repost to your network.
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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ronnie Kinsey, MBA's LinkedIn Performance

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