Ronnie H. Kinsey, MBA

Stealth Startup

Founder & CEO

Ronnie Kinsey Enterprises LLC

Strategic Partner to CEOs, Founders, and Executive Leaders

At Ronnie Kinsey Enterprises, we work with ambitious leaders who are serious about unlocking their next level of growth. 

Our clients know performance alone doesn’t secure long-term success. They come to us for clarity, resilience, and strategies that deliver sustainable results.

Our Focus:
• Personal Mastery that builds confidence, resilience, and presence
• Strategic Leadership that sharpens decision-making and elevates influence
• Sustainable Success that aligns teams and drives performance without sacrificing well-being

What sets us apart is lived experience:
Decades of executive leadership, deep healthcare expertise - the sharper insight into well-being, and a proven track record advising those at the top. 

We don’t offer surface-level coaching. 
We build partnerships that create lasting transformation.

Because success is not just what you achieve. It’s what you sustain.

CEO | Founder

LeadingGreats.com/subscribe

Leading Greats: my Free weekly newsletter leadinggreats.com/subscribe => Master Performance | Develop Leadership & Self-Mastery | Transform Culture. Published on Tuesday AM now. Join us!

Chief Content Officer | Founder | Speaker | Writer

Kaiser Permanente

Leader | Business Operations, Health Care Services. Responsible for stakeholder engagement, operational growth and strategic improvement for a  large, robust and comprehensive Perioperative Service Line. 
•	Coached and mentored leaders on managing resources, costs, productivity, and team dynamics.
•	Process Improvement Advisor.

Business Operations | Director

Sutter Health

Leader | Built teams in  Program Development and Process Improvement. Increasingly greater responsibilities in Leadership: ASU, Urgent Care, and Endoscopy, initiated LEAN standards of work - LEAN Six Sigma Certified.

Business Operations | Manager

Hospitals: Stanford, Georgetown, Massachusetts General, Johns Hopkins, Harvard Partners, Dartmouth

Influenced policies and best practices, safety and efficacy in patient care: Perioperative services, Leadership/Mentor. Implemented Electronic Health Record systems.

Independent Consultant | EHR Implementation

Medcath, Inc., Heart Hospital

Impacted policies, best practices, and efficacy of care for Cardiovascular: CVICU, Perioperative procedures & patients | Manager of Healthcare Practice, Mentor

** => See Senior Roles in my ABOUT section**

Manager

Coach C-levels & High Achievers, PCC * Building Modern Leadership + Growth & Wisdom for Thriving => Experience Earned > 3 decades * Helping: C-suite + Founders + Thought Leaders * X Fortune 100

As a leader and Executive Coach, I’ve spent my career elevating leaders, navigating high-stakes industries, and driving transformative growth. As a seasoned partner on transition and change management, I do the work I do because I have experienced incredible personal transformation. Request a CONSULT: RonnieKinsey.net

   • Executive & Leadership Coach | Advisor | Speaker
   • Peak Performance & Growth Strategist
   • Healthcare & Well-being SME
   • Professional Certified Coach | ICF

My work concerns conscious leadership: leading with core values, intention, self-awareness, and the ability to create transformational impact.

𝗕𝗼𝗼𝗸 a customized, tailored transformational session with me in my Featured section OR copy/paste to a browser: https://calendly.com/ronniekinsey/60-minutes

What I’ve Built
♾️  Decades of experience in global corporations, innovative startups, and top-tier healthcare institutions have given me a deep understanding of what makes leaders - and organizations - thrive. 
♾️  From Fortune 100 boardrooms to groundbreaking ventures, I’ve helped shape strategies, scale businesses, and develop high-impact executives.

My senior leadership spans Abbott Labs in Neurosciences - NYC, Founding startup teams in Silicon Alley, NYU, Johns Hopkins, Mass General, and Stanford Healthcare, ++, to Founder and CEO.

What I Make Possible
🔹  Peak Performance & Conscious Leadership 
  • Helping leaders break through barriers and lead with clarity, resilience, and purpose.
🔹  Strategic Clarity & Growth 
  • Guiding professionals and businesses through complexity with insight and precision.
🔹  Future-Focused Leadership 
  • Blending experience with innovation, including AI-driven approaches to leadership and personal mastery.

Why It Matters
Your past doesn't just shape leadership. Your direction also defines it.

I’ve done the work myself, and I help others do the same:
→ Shift mindset. Elevate strategy. Build lasting impact.

If you're ready to think bigger, lead more innovatively, and create meaningful change, let's connect. 
The future is built by those who lead it.
  
📈  
𝗕𝗼𝗼𝗸 an impactful, tailored transformational session through my 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 here. Let’s Win!
📩  
𝗝𝗼𝗶𝗻 my FREE weekly newsletter, "Leading Greats," for insights on leadership, self-mastery, + culture at LeadingGreats.com/subscribe. Published Tuesday AM.
🌐 
 𝗩𝗶𝘀𝗶𝘁 RonnieKinsey.net for client inquiries | Request a Custom Consultation. 

Passionate about the outdoors, recreational fitness, personal development | lifelong learning, + well-being.

CEO | Executive & Leadership Coach | Strategic Partner | Advisor | Founder

Leveraging High Achievement in Leadership, Personal Performance and Healthcare = I help Businesses, CEOs, Founders, and Ambitious Professionals as a Professional Coach Certified, Thought Leader, and Subject Matter Expert - in strategy and business advising, leading positive change for desired goal based outcomes with a focus on well-being to reach Peak Performance objectives.✔️ I have actually done the work.

Ronnie Kinsey, MBA

Positions and ranks are limited.
Professionalism shows before the résumé
in how you treat people:

Some of the best people you’ll meet
won’t introduce themselves with titles.
Their conduct says enough.

Respect bridges the space between
roles and relations.
It’s the influence
that holds teams together when titles change.

Character still does the heavy lifting.

It decides how you show up
when recognition fades or no one’s calculating.

To rebuild belief
where morale is thin, start here:
🌏 Treat every role as essential to progress.
ℹ️ Offer feedback that strengthens, not stings.
🧭 Lead with candor when direction feels unclear.
✨ Keep your word, especially when everyone’s tired.
🤝 Choose empathy over ego - it’s what keeps 
teams human.

Respect costs nothing.
It rebuilds everything
that keeps people believing again.


📌 Get Free actionable tools and tips for leading
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Partner to C-Suite & High Achievers: Shaping Modern Leadership ‣ Lived Experience ​> 3 Decades ‣ F100 Proven ‣ Wisdom + Growth so Executives, Founders, & Thought Leaders Thrive

Most people don’t leave for better pay.

They leave for better days:
🍁 
Workplaces focus on incentives.

But most professionals stay
where they feel:
centered, respected, and valued.

Culture isn’t built by perks.
It’s built by how people act
when no one’s performing.

Leaders
set the tone.
Teams
carry it forward.

☑️
If you lead:
▫️ Support recovery as part of performance.
▫️ Keep your word, even in small moments.
▫️ Give trust early, let accountability follow.
▫️ Model calm when others rush to react.
▫️ Set boundaries that protect energy.
▫️ Acknowledge effort first.
▫️ Listen to understand.

☑️
If you’re on a team:
▫️ Bring balance when situations tilt.
▫️ Speak with care, even under strain.
▫️ Help peers look good in front of others.
▫️ Communicate early, close loops quickly.
▫️ Be dependable. It earns quiet credibility.
▫️ Follow through without needing spotlight.
▫️ Stay focused on contribution, not competition.

The real reward?
A workplace people stay in
because growth feels right there.
🌱
Thanks for reading!

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Respect and peace still outperform perks.
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Some of the strongest people you meet
have earned their glow by sharing it.
Generosity expands you:

Not in theory, but in how you support others
when the stakes tighten around them.

There is a quiet confidence that grows
when you help someone rise.
You don’t shrink.
You gain presence.

When you make space for others, you build a reputation
that follows you everywhere.

Here are simple yet powerful actions that
build trust,
expand influence,
and lift everyone involved:

🕯️
Offer a skill you’ve mastered to someone still learning it.
It accelerates their path and refines your own understanding.
🕯️
Celebrate someone’s progress without comparing it
to your journey.
It shows you notice their effort, not their position.
🕯️
Share opportunities that match another person’s strengths.
Your credibility grows when you guide people toward
rooms that fit them.
🕯️
Check in on colleagues quietly, not publicly.
Support that isn’t performed earns real trust.
🕯️
Give encouragement that highlights the work,
not just the win.
People push further when they feel genuinely seen.
🕯️
Offer guidance without taking control.
Empowerment leaves a deeper imprint than direction.
🕯️
Let people borrow your belief until theirs strengthens.
Sometimes that’s the difference between hesitation
and progress.

The world doesn’t forget those who help others shine.
And the kindness you offer
always finds its way back to you.

Thanks for reading!

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<+>
Image credit: Gareth Lloyd

Some leaders stall on ego.
Others rise on credibility.
That’s where belief decides who stays:

The difference always showed
in how they carried themselves.

They didn’t chase validation.
They earned trust through substance and
follow-through.

Here’s what separated them from those who burned out
trying to look the part:

1️⃣ They listened with intention.
They weren’t waiting to talk.
They were paying attention to what shaped outcomes.

2️⃣ They owned their decisions.
Right or wrong, they didn’t hide behind circumstance.
That kind of honesty built quiet respect.

3️⃣ They shared the stage.
They valued contribution before credit.
That created loyalty you can’t manufacture.

4️⃣ They asked for perspective.
Not to appear open, but to refine their own judgment.

5️⃣ They practiced restraint.
Influence came from composure, not control.

6️⃣ They delivered reliably.
Their word held weight because their actions never drifted.

7️⃣ They knew leadership isn’t permanent.
It endures only while people believe in how you use it.

True confidence never performs.
It lives in consistency, humility, and self-awareness.

That’s where real leadership keeps earning its place.

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The right circle doesn’t just motivate you.
It upgrades what you believe
is within reach:

Some people expand your thinking
just by being around them.
They model what’s possible.

Every time I made an upgrade in life or work,
I could trace it back to the energy shared
with the people I supported - 
and who supported me.

They normalize high standards.
Excellence stops feeling rare.
It starts feeling expected.

They speak growth fluently.
Every exchange raises the quality
of thought and follow-through.

They reflect your potential back to you.
You start believing in the version
they already see.

They measure success by depth, not display.
Their progress feels earned,
never performed.

They hold you to your higher self.
Accountability feels like belief,
not pressure.

Choose company that multiplies
self-respect and ambition.

That’s how reach meets excellence -
through people who aim higher with you.

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If the team feels tense
around a “star,”
trust is sounding the alarm:

Toxic managers often look impressive on paper.
Results shine.
But people brace themselves in their presence.

That’s the first sign
something is cracking beneath the surface.
Not in metrics.
In the way people carry themselves around them.

Teams don’t unravel in one moment.

They erode through tolerated sharpness and leaders
who decide results outweigh respect.

Performance can hide damage temporarily.
Trust exposes it early.

If you want to know who strengthens your environment,
listen to the people closest to the work.
Their tone shifts.
Their initiative tightens.

You’ll see the truth long before the reports catch up.

🌐 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗼𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:

Confront corrosive behavior early, 🔎
even from high producers.
A great quarter never justifies a draining presence.

Protect the environment your people depend on. 🛡️
Trust is your most reliable retention signal.

Build for endurance, not appearance. 🏛️
Healthy teams stay engaged, grow deeper,
and deliver beyond expectation.

Your best people watch who gets defended
and who gets excused.

Their commitment follows
what your culture reliably honors.

Thanks for reading!

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Leadership isn’t a destination.
It’s a continuous evolution
of how you think, believe, and let go:

As a leader, you don’t control
yourself into effectiveness.
You grow into it.

When I started leading
I was eager but unready.

I kept waiting to feel prepared, not realizing
effective leaders learn while leading.

Thanks to my friend Jen Blandos
for these lessons on learning to lead.

5 Levels —
that resonate and I still revisit:

1️⃣ CONTROL ZONE
You do it all yourself.
You think it’s faster, but it burns you out.

2️⃣ DOUBT ZONE
You second-guess.
Momentum fades, confidence thins.

3️⃣ REFLECTION ZONE
You pause long enough to see the pattern.
You start to lead from awareness, not reaction.

4️⃣ TRUST ZONE
You delegate with belief, not fear.
You empower through empathy, not ego.

5️⃣ IMPACT ZONE
You stop chasing credit.
You start shaping culture.

Every stage refines who you are.
It strengthens how you lead.

Feeling stuck isn’t failure.
It’s proof you’re still learning.


📌 Get Free actionable tools and tips for leading
well, working better, and thriving more, here:
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Most of what drains you sits outside your reach.
Great leaders protect the capacity
that drives real results.

The shift happens
when you stop treating every demand
as yours to solve.

Ownership shows when you direct your effort 
toward what genuinely advances outcomes.

⚪ Out of My Control
• Expectations formed long before I entered the conversation
• Narratives shaped by experiences I’ll never fully know
• Moments that turn suddenly without explanation
• Standards they hold for themselves, not for me
• Reactions fueled by their unseen stress
• Choices made without my input

⏺️ In My Control
• How I adjust my rhythm
• Where my attention goes
• The habits I strengthen each day
• The preparation I invest in before I move
• How I respond when conditions feel uneven
• What I reinforce through steady follow-through

When you stop absorbing what you cannot influence,
the choices ahead come into sharper view.

People depend on leaders who take responsibility
for what moves progress forward.

Thanks for reading!

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without carrying what isn’t yours.
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There comes a point in your career
when skill is no longer the test.
Your composure is:

Difficult people appear in every environment.
No title puts you above decency.
Pair kindness with strength.

I learned this in a meeting years ago.
A senior leader came in irritated, cut people off,
and tried to push his stress into the room.

I kept my tone even.
Asked one clarifying question.
Brought the conversation back to the work.

He settled.
The team regrouped.
The momentum returned.

𝟳 𝗣𝗿𝗼𝘃𝗲𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
that help you stay grounded
when someone’s behavior goes sideways:

1. Read the charge before you respond.
 🟩
Most reactions come from pressure you can’t see.
Awareness keeps you from matching their spike.

2. Lower your volume, raise your precision.
 🟩
Calm language still carries strength.
It keeps you out of the emotional spiral.

3. Protect the conversation, not the comfort.
 🟩
You can redirect without absorbing their behavior.
Progress matters more than pleasing.

4. Ask one grounded question.
 🟩
A single prompt can interrupt tension.
It shifts the room back to substance.

5. Keep your body language anchored.
 🟩
Steady posture communicates self-respect.
People adjust when they see you won’t react impulsively.

6. Decide what you will not take on.
 🟩
Their frustration is not your assignment.
You manage the state you choose to operate from.

7. Close in a way that reflects your standard.
 🟩
How you exit the moment
often shapes how you’re remembered.

You are never too important to be nice to people.

That line isn’t about politeness.
It’s about the identity you protect
even when someone else loses theirs.

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The best leaders don’t talk about impact.
They cause it.
You can tell who they are:

People leave their meetings lighter.
Their teams get bolder, not busier.

They don’t manage emotion out of the room.
They give it direction.

They don’t compete for credit.
They create space for better ideas to win.

Servant Leadership isn’t unchallenged.

It’s the highest form of accountability.
It asks you to lead without hiding behind your title.

Every decision reveals who you’re leading to become.
The right ones grow others too.

𝟭𝟬 𝗧𝗲𝗻𝗲𝘁𝘀 🌟
𝗼𝗳 𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

1. = 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 ⭐
Hear what people mean, not just what they say.
Understanding begins trust.

2. = 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 ⭐
Recognize what others carry.
Every story deserves to be seen.

3. = 𝗛𝗲𝗮𝗹𝗶𝗻𝗴 ⭐
Help restore confidence and calm
when the pace takes its toll.

4. = 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 ⭐
See yourself clearly enough
to understand your effect on others.

5. = 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻 ⭐
Lead through influence, not force.
Convince by example.

6. = 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ⭐
Think beyond today’s task.
See the vision that guides it.

7. = 𝗙𝗼𝗿𝗲𝘀𝗶𝗴𝗵𝘁 ⭐
Learn from what’s been.
Decide with what’s ahead in mind.

8. = 𝗦𝘁𝗲𝘄𝗮𝗿𝗱𝘀𝗵𝗶𝗽 ⭐
Protect what you’re trusted with -
your people, your mission, your word.

9. = 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 ⭐
Invest in potential like the future depends on it.
It sure does.

10. = 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 ⭐
Create belonging people can feel.
That’s how cohesiveness is generated.

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Burnout begins quietly.
You notice it
when the weight stops making sense:

You see it in the slowdown.
The hesitation.
The spark that dims a little each week.

Burnout isn’t a mystery.
It’s a buildup that leaders can prevent.

𝟵 𝗥𝗼𝗼𝘁𝘀 𝗼𝗳 𝗧𝗲𝗮𝗺 𝗕𝘂𝗿𝗻𝗼𝘂𝘁
𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗻𝘁𝗶𝗱𝗼𝘁𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝗲𝗮𝗿𝗹𝘆:

𝟭. Unrealistic Expectations ⚠️
→ Pressure without direction weakens performance.
❇️ Set the real target. Strip away what competes with it.

𝟮. Lack of Autonomy ⚠️
→ Over-control slows talented people down.
❇️ Let them steer the work, not just carry it.

𝟯. Constant Firefighting ⚠️
→ Operating in emergency mode blunts judgment.
❇️ Build margin. Protect deep thinking.
Reduce preventable swirl.

𝟰. Invisible Efforts ⚠️
→ Quiet contributions eventually fade when no one
notices.
❇️ Acknowledge real impact while it’s happening.

𝟱. Low Psychological Safety ⚠️
→ Holding everything in drains people faster than
the workload.
❇️ Ask, listen, and respond in ways that earn trust.

𝟲. No Progress or Growth ⚠️
→ Stagnation pulls motivation to the surface
then drains it.
❇️ Offer stretch opportunities and feedback
that moves people forward.

𝟳. Poor Work Design ⚠️
→ Cluttered systems and meeting overload chip away
at energy.
❇️ Fix friction. Respect time.
Streamline the path to doing great work.

𝟴. Misaligned Leadership ⚠️
→ Mixed signals fracture confidence quickly.
❇️ Match commitments with action and reinforce
the standards you expect.

𝟵. Overreliance on the Same People ⚠️
→ Even the strongest contributors crack when the load
never shifts.
❇️ Build depth. Balance responsibility.
Protect your anchors.

Burnout rises when people feel alone
in the weight.
It eases when leadership shows up
with consistency, recognition, and reliable support.

Thanks for reading!

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You can outperform every target.
And drain yourself doing it.
Your decisions will tell:

Most people never admit this part.
The part where the results look great
but something inside feels off.

Uneven days expose that gap.
They make you question your pacing, your judgment,
your capacity.

They remind you that achievement means little
without stability behind it.

What looks like a setback from afar
is often where you see how you really operate.
Not the polished version. The actual one.

That’s where systems start to matter most.
Not to restrict you.
To keep you from burning through what you need
to stay effective.

The higher the stakes, the easier it is to push
past your limits.

Hard work can disguise depletion.
And depletion erodes the quality of your decisions.

People who last long-term notice the early signals.
They build small constraints that protect
their bandwidth.

Those choices ripple into sharper thinking
and calmer rooms.

Careers rarely unfold in a straight line.
They expand, contract, accelerate, pause.

The way you handle the unpredictable parts decides
how far you go.

If you’re in one of those seasons now,
don’t assume it’s regression.
It may be the part that’s shaping your next best level.

Smooth moments feel good.
Variable ones build capability you can use anywhere.
That capability is what creates real advantage over time.

Thanks for reading!

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🎥  credit = open source

You see it in the way
some leaders interpret tension.
They don’t just know EQ:

Conversation sharpens
when accuracy leads the exchange.

Relativity shapes the response
to each moment and the pressure within it.

These patterns reveal
leaders who understand behavior
at a deeper level.

𝟭𝟮 𝗛𝗶𝗱𝗱𝗲𝗻 𝗦𝗶𝗴𝗻𝘀 🧠
𝗼𝗳 𝗛𝗶𝗴𝗵𝗹𝘆 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:

1 = They Hear the Second Meaning
They listen beyond the words,
picking up tone and intent.
➯ They respond to what’s really asked.

2 = They Wait for the Right Door
They avoid pushing when emotions rise.
➯ They choose the moment that lands.

3 = They Defend Absent Voices
They protect reputations
even when someone isn’t present.
➯ Context and credit stay intact.

4 = They Share Selectively
They know openness is powerful
but oversharing muddies direction.
➯ They share what moves work forward.

5 = They Redirect Without Force
They start with validation,
not correction or ego.
➯ The shift feels collaborative.

6 = They Audit Themselves First
They reflect before pointing outward.
➯ They adjust without hesitation.

7 = They Guard Focus
They treat attention
like a finite resource.
➯ Depth beats scatter every time.

8 = They Seek Brilliance Over Being Right
They welcome stronger ideas
even when it changes their plan.
➯ Curiosity fuels better outcomes.

9 = They Track the Human Pulse
They notice who is fading
beneath pressure or pace.
➯ Support comes before decline.

10 = They Spotlight Others Strategically
They give credit in places
that open real opportunities.
➯ Recognition becomes lift.

11 = They Lead Through Signals
Their smallest cues
shape how teams operate.
➯ Tone becomes culture.

12 = They Value the Effort
They honor persistence, thought,
and unseen contribution.
➯ The hidden work gets seen.

Leaders who show these patterns
elevate how people think and perform.

Progress becomes the natural outcome,
not the pressure.

Thanks for reading!

♻️
Repost to advance leadership that strengthens
performance and the people who drive it.
📌
Get Free actionable tools and tips for leading
well, working better, and thriving more, here:
https://lnkd.in/dDSGKM9w
🔔
Follow me Ronnie Kinsey, MBA for more Leadership +
Business and Personal Development content.

Motif

Founder

beehiiv

Ambassador

Perspective

Rapyd

Demand Generation Specialist

For-Sight

Campaign Marketing Executive

Reforge

Marketing Strategy Cohort Member

Cooper Cottages

Marketing Strategist & Creative Assistant

Marketing And Business Development Intern

Siabann 

Digital Marketing Intern

I write newsletters for a living • I also share my thoughts on self-improvement, creativity & philosophy • 5+ years in marketing

Your companies newsletter goes out to 1000s of people every month, yet nobody owns it and nobody knows if it's doing its job. 

Marketing sends it out - company updates, product announcements, the occasional thought piece that took six rounds of approval.

Sales doesn't use it. 

Leadership keeps asking "what's the ROI on this?" 

Nobody has an answer.

Meanwhile, you've got thousands of contacts in your database and no systematic way to keep them engaged between "showed interest" and "ready to buy."

Your marketing team is busy with campaigns, events, and content that needs to go out this week. 

The newsletter is nobody's priority because nobody knows what it's supposed to do.

So it sits there. Generic. Inconsistent. Ignored.

But it could be keeping thousands of prospects warm during 6-12 month sales cycles. 

Positioning your company as the obvious choice. 

Generating inbound conversations that make your sales team's job a hell of a lot easier.

If you partner with Motif, I take ownership of your newsletter and turn it into an asset that works for both marketing and sales.

My focus is making sure your companies email newsletter keeps your prospects engaged between "interested" and "ready to buy" - so your sales team spends more time closing warm conversations and less time chasing cold ones (and appreciates your marketing team just a little more).

__

About me: 

I’m Harrison.  

I've spent the last 7+ years in marketing, with a focus on demand generation for both early and late-stage startups, including work at a $15B fintech unicorn. 

I now run Motif, a solo venture that manages newsletters for creators with over 60 million followers, Sunday Times bestselling authors, Solopreneurs with a combined LinkedIn audience of over 500K and 7-8 figure B2B companies. 

My approach is straightforward - understand your audience, write emails that sound like you, and let the results speak for themselves.

If you want to learn how I recently helped a B2B service company generate 7-figures in potential pipeline revenue, DM me the word "INFO".

Harrison McIntyre-Miller

If you don’t make any money from your email list, try this: 

(1) send 2-3x/week 

(2) write like you're recording a voice note

(3) one micro/macro story per email 

(4) make people feel understood, not educated

(5) every email should shift one belief 

(6) end with a soft close that feels natural 

(7) track revenue per subscriber monthly 

(8) build multiple offers at different price points 

Bonus: 

Indoctrinate people with a 10-14 day welcome sequence that positions you as the natural solution, before you ever ask for a sale. 

And whatever you do:

Just don't overthink it.

It's November. New month, fresh start.

Writing emails should be fun.

Writing emails should be fast.

Writing emails should make you money.

Not someday.

This month.

Newsletter Ghostwriting & Management Partner for Creator-led Brands | Founder @ Motif

I just wrapped up a 4-week consulting sprint with Michael Lovegrove, Founder at Snowballn'. 

Michael's in that spot so many founders find themselves in - great social presence, solid reputation, highly engaged audience... but no way to confidently turn that into an owned email list. 

So, with Michaels permission of course, I’m going to breakdown for you what we built over the last month:

Spoiler: He's almost doubled subscribers in one month (after having this live for a year)

-

Week 1: Offer Suite & Lead Magnets

Most people's lead magnets are like trying to read War and Peace on your phone.

Too big + too overwhelming = never even gets used. 

If your lead magnet sits in someone's downloads folder gathering dust, you've lost the entire point in creating one - fixing a problem fast and creating positive brand association.

We audited everything Michael already had (content, workshop recordings, templates) and turned it into 2-3 stupidly simple lead magnets people can consume in minutes.

We followed the same routine to develop an entry level offer that he can promote to new subscribers.

-

Week 2: High Performing Opt-in Page 

To rotate and promote these lead magnets, you need a landing page that works on mobile and doesn't require a PhD to edit.

I use Perspective for this. 

Without question the highest performing and most user-friendly landing page builder I've worked with.

I have a proven template that converts at 30-40%+ that I can duplicate straight into a client's account, customised to their needs.

Michael also got a 30-day free trial instead of 14 with my link. Win-win.

-

Week 3: Authority Sequence (Welcome Sequence)

This is where most completely miss the opportunity.

Someone opts in. You send them the lead magnet. Then... nothing for weeks.

We built Michael a 14-day authority sequence using his own voice (captured through the Data Suite and Claude project training) that:

- welcomes new subscribers properly
- builds trust through story, not teaching 
- sells his entry offer from week 1

The goal isn't to "nurture for 6 months" before asking for money. The goal is to turn subscribers into customers immediately, then ascend them over time.

-

Week 4: Ongoing Email Routine

Gave Michael a simple routine, prompt bank, and question framework to generate 2-3 emails per week from micro/macro stories in his business and life.

These go to everyone who completes the authority sequence and keep converting them toward larger offers.

No need to stare at a blank page wondering what to write. 

-

And that's it. 4 weeks. 

Email ready to grow and monetise from day one.

Michael's just putting the finishing touches on everything now, but you can read what he had to say in the pic below 👇

-

P.S. 
If you like the sound of a mobile-first landing page that gives you 40%+ opt-in rates and want to give Perspective Funnels a go, you can try it for 30 days here: https://lnkd.in/ecurmSAx

Most people hear "free work" and think you're getting taken advantage of. 

They're wrong.

Free work isn't charity. It's not exploitation. It's not "working for exposure."

It's the fastest way to compress years of trial and error into a few months of results.

-

When you do free work for the right person, you're not working for £0.

You're getting paid in:

- credibility you can't buy 
- experience that only comes from real projects
- confidence that no course can teach 
- access to advantageous networks 
- relationships that may turn into referrals

All of which convert to actual cold hard cash much faster than you think.

When you’re just getting started as a freelancer or business owner, people don't trust you with money until you've proven you can deliver.

That's just reality.

It’s called being sensible with where you send your hard earned money. 

Until someone sees you actually solve their problem, you're just another stranger asking for cash.

Free work can remove that barrier completely.

It flips the entire dynamic from "Will this person be worth the money?" to "Holy s**t, this person just delivered insane value for nothing."

And when you create that kind of goodwill, people can't help but tell others about you.

Let's say you do brilliant free work for someone with a decent network.

They love what you did. Maybe they tell their newsletter. They tag you in posts. They send you referrals.

Suddenly you've got inbound interest from people who already trust you because someone they trust vouched for you.

That's how one free project turns into £5K, then £10K, then maybe - a fully booked calendar.

-

Now, caveat: not all free work is equal.

The right way: 

Targets people with networks you want access to, solves a specific problem that showcases your best skills, has a clear end point (not open-ended "help me with everything") and positions you as an expert giving value, not a desperate beginner. 

Desperate free work: 

Will do it for anyone who asks, vague "I'll do whatever you need", no boundaries or scope, positions you as cheap labour.

The difference matters.

Oh, and you also have to be somewhat good at what you do or this doesn't work (for obvious reasons). 

-

I got to where I am through being smart with free projects and I stand by them to this day. 

It gets a bad stigma, but no one is above it in my opinion. 

For the right lead/network, I still do it to this day - and I expect to continue doing it. 

P.S. 

Would love to hear your thoughts if you disagree/have had a different experience.

My biggest struggle as an email copywriter used to be getting clients to provide the right data. That was until I worked with someone who had every single one of their sales calls recorded…

Story time: 

I brought on a client who runs a successful paid community last month. 

They needed help writing automated sequences that drive new revenue and collect lost sales. 

I usually work on retainer writing weekly newsletters, but to be honest? I love these fast-paced one-time engagements where you've got one clear goal and pure focus. 

What the client provided:

- recordings of all sales calls (lost and won)
- recordings of workshops
- an onboarding form and strategy call
- recordings of all client 1:1 coaching calls

I sourced their LinkedIn, YouTube, offer pages, and other past content myself.

This client was a particular pleasure to work with for the simple reason that they had past sales calls recorded and organised. 

That's one of the most valuable data points a copywriter can have. 

Hearing clients who both closed and didn't close speak about their pains, fears, desires, objections, etc is just invaluable.

You can't fake that kind of insight. It's the difference between writing copy that sounds good and copy that actually converts because it mirrors the exact language your prospects use when they're deciding whether to buy.

With that data in hand, I spent the past couple weeks writing 7 automated flows. 

Let me break them all down for you: 

-

(1) Revamped welcome flow 

Fresh eyes on how new subscribers get introduced and moved toward an offer.

(2) Upsell flow for low-ticket buyers/call bookings 

Someone buys the <$200 thing, this flow pushes them to book a call.

(3) Upsell flow for current customers on new offer 

Existing customers get a targeted push on something new that makes sense for them.

(4) Re-engagement for keyword responders who ghost 

They reply to a CTA with a keyword, we follow up 1:1, then... nothing. This flow brings them back.

(5) Classic abandoned cart flow 

Low-ticket browsers or people who started booking a call but didn't finish.

(6) Watched 80%+ of VSL but didn't book follow-up 

They were interested enough to watch most of the video. This nudges them over the line.

(7) Filled out majority of form but didn't book 

Got halfway through booking a call, then bailed. This closes that gap.

-

Now a lot of this requires some pretty complex tracking on the backend. 

But when you get it working properly, each one of these flows has the potential to drive new sales without any manual input (outside of actually taking the calls of course).

We just approved and launched these so I'll come back with an update on how they've performed across the next 2-3 months! 

-

P.S. Got sales call recordings? Client onboarding calls? Workshop content? That's all I need to build you a system like this. Shoot me a message if you want to chat about it.

You absolutely love to see it...

In less than 1 month of setting up a: 

1. simple lead magnet
2. opt-in page 
3. entry offer 

We've already doubled this client's total email subscribers. 

If we consistently rotate new simple lead magnets and double down on high performers - I estimate in 3 months he'll easily have a list of over 3K.

With each subscriber being a new opportunity to ascend through his offer suite. 

Will update here with the results in 3 months time 🫡

I believe founder-driven newsletters are the most underused growth channel in service, SaaS & ecom right now.

And Poppy AI is the perfect example of a company that could benefit from this. 

Quick context: 

Poppy is one of the only AI products that feels like it was designed for creators in mind. 

Instead of a linear chat, it’s built as a canvas / whiteboard where you can drag in: YouTube videos/podcasts, TikToks, Reels, Shorts, PDFs, Voice notes & Images. 

And they’re killing it across their UGC and social content. 

I’ve personally been a user for a number of months now. 

But…

I’ve never received any nurturing emails from them. 

HUGE missed opportunity. 

Founder-led newsletters collapse the distance between the person building the thing and the people using it.

With a product like Poppy, people might be asking:

Who’s steering this thing?

Do they understand the game I’m playing?

Will this product still make sense in 12–24 months?

A founder showing up in your inbox every week narrating trade-offs, owning mistakes & showing receipts (what’s working, what’s not) builds far more trust than “here’s our latest feature” from a logo.

The email becomes: “Come build with me”, not “We’d like to update our privacy policy.”

Plus, if the founder is the ideal power user (which they often are with tools like Poppy), then emails from them can do the heavy lifting on:

Activation 
– showing “this is how I use the tool”

Retention 
– keeping people engaged with constant small “aha” moments + workflows.

Expansion 
– naturally showcasing advanced use-cases that make upgrades feel obvious.

All of this continuously renews the customer’s excitement, understanding, and belief in the product - which (you guessed it) enormously reduces churn. 

Which for any subscription model, should be priority no.1

Anyway, I believe in a show, don’t tell model. 

So, I wrote an example newsletter in their co-founder (Rafeh Qazi) style and sent it to them.

Not paid, not commissioned, just me exploring their voice and how I’d evolve the newsletter if I were running it.

In my humble opinion, I think I nailed his:

- storytelling patterns
- energy
- metaphor stacking

But with retention, logic, and deeper reader psychology baked in of course. 

Plus, I annotated the whole thing to show my own thought process behind the copy. 

Because in my opinion, email for creator-led brands has to do 3 things to perform well over a long period of time: 

1/
Make the founder the content

2/
Make the story the delivery system

3/
Make the newsletter a weekly dopamine hit people look forward to 

If you hit those 3 points, you might just be onto a winner. 

As I said, I sent it to them team already but if you want to read what I put together...

...to maybe get some inspiration for your own founder-led newsletter strategy then comment “POPPY” and I’ll send it to you.

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