Rory McLaughlan

Shirt in a Box

Founder of Shirt in a Box, the world's leading Mystery Football Shirt Retailer. 

In the space of 18 months, we grew from a bedroom start up to a hyper growth business, with over 2.7 million recorded in revenue and 70,000 in sales.

Founder

Numbers Game

Director

Rory's Football Shirts

Originally selling vintage football jerseys on online marketplaces, including Depop & Ebay, grew into a brand with 10,000 followers and a succesful website.

What initially started as a hobby way back in March 2020 when the UK entered a lockdown, would turn into over 2000 sales.

Business Owner

Hello! I’m Rory, the founder of Shirt in a Box and I’m on a mission to disrupt the football industry.

After setting up my first business at 17, I developed a huge passion for entrepreneurship, especially around what I live and breathe… Football. 

Fast forward to now, I have over over 70,000 sales & counting through two businesses, a team of 10 and collaborations with some major partners across the football industry. 

Shirt in a Box offers football fans a unique experience like no other. Once purchased, they are sent a high quality mystery football shirt. This allows customers to get a new shirt they may not have been aware of and clubs get their kit in to the hands of a different audience - it’s a win win! 

Through running 2 businesses, I have built a large entrepreneurial skillset including social media advertising (both organic & paid), management, supply chain and logistical management.

In my down time I’m a Web 3.0 enthusiast, a crypto investor and I play football semi-professionally, winning multiple Irish cups at youth level.

Feel free to send me a dm to chat all things business and football!

Founder of Shirt in a Box, the worlds leading Mystery Football Shirt Retailer. 

In the space of 18 months, we grew from a bedroom start up to a hyper growth business, with over 2.7 million recorded in revenue and 70,000 in sales.

A HUGE moment for Shirt in a Box!

Thanks to Gary and the Stick to Football team for a mention on this week's episode!⚽️

We loved hearing Jill Scott was a fan of her Bari top from us - clearly great taste! As for Roy...let's just say his reaction was a little less enthusiastic (no surprise there😅).

Either way, we'll take it!

Disrupting the Sport Industry / Founder of Shirt in a Box

It was great to catch up with Gary Neville yesterday & show him the progress we’ve made since we last met. 

10 months ago he took an interest in what we were building at Shirt in a Box & decided to share it with the world on Stick to Football - that kindness has helped open our eyes to what’s possible, and propelled us to greater heights. 

Congratulations on yesterday Gary Neville - a great occasion & fitting ceremony. Thank you to Queen's University Belfast for helping to facilitate this opportunity. 

The journey is still only getting started.

We're launching Shirt in a Box Turkey.
 
80 million people. Football mad. Jerseys retail for £90 (more expensive than UK).
 
The opportunity? They're deprived of authentic international shirts.
 
Will take 6 months to set up. Then Turkey becomes our gateway to Asia.
 
Sometimes the best business ideas come from travel, not just asking ChatGPT...

LinkedIn, I need your help.

Our box manufacturer has just burned us. Original timeline: delivery before Black Friday. New timeline: after Christmas.

We need 30,000 boxes urgently:

📦 Diecut

📦 Printed one colour

📦 330mm x 247mm x 19mm

📦 12mm DS tape rip seal

I know this is ridiculously late notice. But Black Friday is our biggest moment of the year and we can't let our customers down.

If you know a factory with capacity or have any connections in packaging/manufacturing, please DM me or comment below.

Any shares massively appreciated. There's got to be someone out there who can help.

We've worked too hard on this Black Friday to let boxes be the thing that stops us.

I love working at the Christmas Market, even if it's only a few hours once a week.
 
Why? It gives you a great insight into your customer & product that you can't get online...
 
I found out we were too cheap at the Christmas market last year.
 
We were charging £40 for mystery boxes when they're £45 online. We changed to match online prices on day 2, and finished 25% up on the previous year.
 
The market gives you real feedback you'd never get sitting online.

We purposely go 'late' with our Black Friday deal. We launch tomorrow, the Wednesday of Black Friday week.
 
Increasingly, I see brands going early, usual with the idea that if you don't, your potential customer will have spent all their money by the time Black Friday rolls around.
 
However, to make it work you have to run about 4 different offers across the promotion. Each one progressively getting better, and as a result decreasing your margin.
 
In my opinion, it's a lot of effort, for similar returns (according to those who can see the data across multiple brands like Stuart Worgan) as one mega offer on Black Friday week.

I posted about our box supplier crisis last week. 30+ shares, flooded with DMs. Fred Lill came through. Boxes arriving just after Black Friday.

Grateful for everyone who helped. A reminder of the power of building in public.

Other stuff I discussed in EP14 of Building the Box…

Christmas market opened with our best weekend ever.

Visited our first claw machine in Sheffield at Yardball (class venue - street football mini golf). 200 plays in week one.

Flew to Manchester to meet suppliers. The progress from one in-person meeting beats six months of emails.

Testing Australia/New Zealand markets. Early signs promising.

Black Friday strategy: Everyone goes early with 10 offers. We go late with 1 killer bundle. Similar results from what I’ve seen, less complexity.

Full episode now on

YouTube: https://lnkd.in/ed7iRrGC

Spotify: https://lnkd.in/e-Z5uNQE

Interested in how Shirt in a Box gets a shoutout on one of the UK’s biggest football podcasts?

In Episode 16, I break down how we featured on Stick to Football, chat about the whirlwind of Black Friday sales, and share why taking new staff out for lunch is our secret to building trust (and having a laugh).
 
Whether you’re a football fan, a startup enthusiast, or just love a good underdog story, this one’s for you.
 
Watch & listen now:
▶️ YouTube: https://lnkd.in/eRimwNMF
🎧 Spotify: https://lnkd.in/eFK5FVxT

Open video: EP16: How we got on Stick to Football, New Staff & Black Friday Madness on youtu.be

EP16: How we got on Stick to Football, New Staff & Black Friday Madness

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

6 Free Online Harvard Courses. 

To Change Your Life in 2025: 

Take your learning to the next level. 
From one of the world’s most prestigious institutions! 

Take a look at these 6 practical courses.
Covering crucial topics such as: 

- Leadership
- Self-development and happiness
- Artificial Intelligence

Take control of your learning. 
Check them out here: 

1. Introduction to AI with Python 
https://lnkd.in/eGpH2hJy

2. Exercising Leadership: Foundational Principles
https://lnkd.in/eD73h-J2

3. The Path to Happiness
https://lnkd.in/eqYGWaNn

4. Building Personal Resilience 
https://lnkd.in/eMMFdew5

5. Negotiating Salary
https://lnkd.in/epxtfiyJ

6. Fundamentals of Neuroscience
https://lnkd.in/eun6aaHv

You can use these to develop new skills 
Or try something you've never thought about before. 

These courses have something for everyone! 

Have you tried any of these? 
Let me know below ⬇️

♻️ Share this with your network to help them learn for free! 
And follow Josh S. for more!

Josh Sanders

li_at

JSESSIONID

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
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Never stay somewhere that leaves you feeling empty.

Read that again once more...

Just because you once made a key decision
Doesn't mean you’re locked in for life.

It could be:

- A job that offers a stable income.
- A place tied to your past memories.
- A career that once made your family proud.

If your current path lacks deeper meaning...
It’s time to plan your way out.

Even if it looks perfect from the outside.

Sure, leaving and restarting is tough.
But staying unhappy is tougher.

Sowed seeds in the wrong ground?
Here’s what you can try:

1. Give yourself time to reflect 
↳ Track how you feel each day
↳ Ask whether you feel genuinely fulfilled

2. Speak to close friends
↳ A fresh perspective can shift everything
↳ Ask what they’d do in your position

3. Begin with small steps
↳ Test the side hustle. Search for new roles.
↳ It’s effort, but it gets you closer to the exit

4. Step outside your usual routine
↳ Familiarity can also become a trap
↳ Seek out new experiences that energise you

5. Trust where the change leads
↳ It might take weeks. Or even months.
↳ But it leads you somewhere better

The route to purpose looks different for everyone.
But it beats standing still at a dead end.

What gives your life meaning?

For me it's the small things with good people 
And also exciting conversations. They get me superrr excited :) 

♻️ Repost to help others find what truly fuels them
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Give 1 prompts = level 1 results. 

Steal this to go from beginner to pro: 

Unreal sheet from the main man Chris Donnelly

Prompting AI is like any other skill.  
Poor inputs give poor outputs...

And prompting well is a learning process. 

Many are stuck at level 1, perhaps level 2 if they're trying.
But the real power of LLMs is hidden in levels 3 and 4.

That's where you stop getting generic outputs, and start: 

- Creating higher quality outputs with less iterations
- Building reusable systems which scale with your business
- Working with a 24/7 digital assistant trained on your data

Here are the 4 levels of prompting broken down: 

Level 1: The Commander

“Write me a post.”

Goal: Get something fast.
Mindset: Task-first, no context.

This is where most people stay. 
You get quick answers but generic results. 

How to improve:
- Add a clear role and goal to every request.
- Ask AI to explain how it got to the answer.

Level 2: The Architect

“Act as a content strategist. 
Build a LinkedIn post using this brief, audience, and tone.”

Goal: Add structure and clarity.
Mindset: Context-first, single focus.

You’re starting to give direction. 
You define who the output is for, the purpose, and the format. 

How to improve:
- Use simple structure: Role → Task → Context → Output.
- Include examples of great work to show the standard you expect.

Level 3: The Strategist

“Here’s the audience, style, and examples. 
Build three options, critique them, and improve the best one.”

Goal: Create consistent, high-quality work.
Mindset: Iteration and reasoning.

This is where results compound. 
You build systems, test ideas, and refine based on feedback. 

How to improve:
- Use feedback loops: create → review → refine → finalise.
- Ask it to think through trade-offs or risks before giving the answer.

Level 4: The Master

“You are my Growth Engineer. 
Use context from Notion, Google Drive, 
and previous brand frameworks to draft this week’s content plan.”

Goal: Automation and leverage.
Mindset: Integration and systems thinking.

AI becomes part of your workflow. 
It understands your data, preferences, and strategy. 

How to improve:
- Layer context from your documents, briefs, and past results.
- Build reusable prompt systems that evolve over time.

Our team always try to use level 3 and 4 prompting every single day.

It's how we produce content at scale and save countless hours each week.

What level are you on? 
Drop a comment down below ! 

♻️ Repost this to help others become better with AI 
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I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
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7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
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7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
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You may have noticed LinkedIn reach is fell sharply... 

Here are small hacks to keep your content alive: 

Most people post on LinkedIn wishing something will take off

They put blood, sweat and tears into their work. 
Only to hear crickets. 

But the best creators follow a system.
Their content keeps you hooked 

Because their posts are built on psychology
And it’s purposely engineered to be addictive.

So stop guessing. 
Here’s a proven formula that works: 

1. Break the pattern with numbers
↳ Unusual numbers will stop the scroll
↳ Try 9, 11 or 13 over boring old 10

2. Begin with the negative
↳ Negative hooks stand out right away
↳ People relate more when it hurts a little

3. Optimise for the mobile scroll
↳ Keep your sentences short and snappy
↳ Line breaks make far easier to digest 

4. Lean in to emotional language
↳ "I feel Good" is forgettable… try "I feel ecstatic" 
↳ When words are felt, they land so much more

5. Use a clear transformation
↳ Show the journey, instead of the outcome only
↳ People will always connect with stories, not results

6. Make the reposter the main character 
↳ Create content others want to share with their network 
↳ Think clean and well put together and easy to read

7. Cut the fat
↳ Remove the words that don't add value
↳ Clear and simple copy sounds more confident

8. Be Visually smart
↳ Visualise your information for better understanding
↳ Build infographics and carousels that stabd out 

These 8 laws will take your content from not bad to wow unreal ;) 
Use them right and watch what happens next ! 

Which one are you using first?
Let me know below 👇

♻ Repost this to help others create better content
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8 Rules for addictive content

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

The most common LinkedIn myth: 

Followers = revenue. It's hardly ever the case...

Super useful sheet from the main man Chris Donnelly ! 

I'm very "pro" audience building on LinkedIn.
But this doesn't mean it can generate any actual revenue. 

The stage after building the audience is often the hardest. 
People assume lead gen is complex, pushy, or time-consuming.

And it is unless you have the right system.

This is where this sheet helps. 

It's for founders who want their LinkedIn presence to really pay off. 

Steal and apply the techniques today: 

1. Don’t Sell... SERVE 

S → Show up consistently.
E → Educate.
R → Relate to their needs.
V → Value relationships over transactions.
E → Engage with authenticity.

2. Social Selling & Direct Messages 

- Ask questions that build report 
- React genuinely to posts daily 
- Leave relevant, detailed comments 
- Connect and send a personalised message
- Add value to their comments elsewhere
- Filter your feed with Sales Navigator 

Research their activity:

1. Can you make introductions between them and someone else? 
2. Can you add to or debate an opinion they've shared? 
3. Can you solve a problem they have? 

3. Optimise Your LinkedIn & Offer 

➡️ Optimise your LinkedIn page
Clean and direct banner
Custom link
Job link (top right)
Featured section (2x)
Job section (be sure to add media)
 
➡️ Landing Page Strategy
Headline: Make it clear who it's for.
Subheading: Reinforce the transformation.
Clear CTA: Keep it simple and action-driven.
Social Proof & Urgency: Share proof and results.

4. Lead Magnets 
↳ Designed to capture emails and warm up leads.
↳ It could be a playbook, checklist, ebook, template, etc. 

5. Segmentation & Personalisation 
↳ Segmentation = Dividing your audience into meaningful groups. 
↳ Personalisation = Delivering communication based on segmentation.

6. Understanding Your Funnel 

1. Top of Funnel (TOFU): Educate & attract.
2. Middle of Funnel (MOFU): Engage & nurture.
3. Bottom of Funnel (BOFU): Convert & close.

Only 3% of your ideal clients will ever reach out first.

That leaves 97% of your audience waiting for you to make a move. 

From that 97%, you might convert 5%. 

But with a $5–10K offer, that's more than worth your time. 

LinkedIn selling is not easy by any means.  
But it is more than accessible and scalable to everyone. 
 
If you want to master lead gen on LinkedIn...
Chris Donnelly and Nader Alnajjar our hosting a free masterclass ! 

If you want actionable studies for how to actually land clients.
This will be for you. 

Join below: https://lnkd.in/e3RfSSbM

It's on at 5.30 pm GMT tomorrow (11th) 

♻️ Repost to help those within your network sell and gain more clients
And follow Josh S. for more !

Week 1 - 7/30 back to back 10k runs complete ! 

Here's what it's taught me: 

1. Challenges are f*cking awesome. 

If you'd have said 2 weeks ago I'd be running 10ks every single day... 
I'd have said "Nope, not possible". 

But for some reason, setting this challenge has allowed me to push WAY past,  
what I thought was originally possible. 

It feels like the start hehehe.

2. It's kick-started other good habits

Because I'm so scared of injury I'm: 

- Doing mobility work everyday 
- Eating well 
- Sleeping like a log

I have never been this consistent with them, and it feels great ! 

3. Better decision making

Because every morning I have 1 hour of interrupted thinking time
My clarity of thought and focus has shot up like crazy. 

I'm getting less overwhelmed with tasks and it's wayyy easier to "lock in".

4. I feel genuinely more happy and grateful

Waking up every morning knowing you've got to run sucks (a lot) 

But once it's done, everything else comes into perspective. 

Problems seem smaller. 
I feel way more present throughout the day 
And I deeply appreciate quite mundane things

With that said it's been ruthlessly cold out in the mornings. 

Which is the exact reason I'm raising money for ShelterUK. 

It's so easy to forget how lucky we genuinely are having a roof over our head. 
Not everyone has that blessing. 

Any donation genuinely means the world to me! 

You can do so here: https://lnkd.in/eSWvNyiU

Week 2 will involve some runs in Amsterdam, which I'm VERY excited for ! 

Anyone in London up for a run from the 12th onwards? 
Hit me up :) 

♻️ Repost this to spread the message <3 

Ps I am useless at getting photos (especially when running) 
So enjoy this gangsta photo of me and Lara Acosta lol

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

150k ran in 15 days. Half way there... 

But here's what genuinely surprised me: 

You tend to have so much more to give than you originally think. 

If you'd of asked me to do 2 back to back 10ks last week...
My response would be "nah I'm good pal" 

It would be doable, but my mind would see it as ridiculously hard. 

But when you set a challenge, something weird happens. 

Your brain adapts to actually do it. 

It doesn't matter how hard it is. 
Or how little self belief you may have. 

A challenge with purpose makes things far more doable. 

And this is what I'm taking into 2026. 

I'm a very ambitious person (probs too much sometimes lol) 
But this opened up my mind to realise I can actually do so much more. 

So next time you're in a bit of a rut. 
Or feel like momentum is slowing down on things...

Set a stupidly hard challenge. 

One that scares you. 

Because it can genuinely change how you think about things moving forward. 

Which challenge are you eyeing up for 2026? 
Let me knowww in the comments ! 

PS I'm also raising money for ShelterUK. 
We are almost at half the donation goal currently which is insane!! 

Link will be in the comments ! 

Thanks to all of the legends who have donated so far <33 

PPS I did 20k in Amsterdam this week. What a beauttt city wow (pics below)

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

taplio

The Battle

Rory McLaughlan

Josh S.

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Performance ScoreRory McLaughlan's LinkedIn Performance

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taplio

The Battle

Rory McLaughlan

Josh S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rory McLaughlan's LinkedIn Performance

Performance ScoreJosh S.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRory McLaughlan's LinkedIn Performance