HIGGS HUB

• As a Brandketing Strategist, I use branding + marketing to help clients promote their businesses so that they can grow and be successful. I keep the brand’s integrity in all media to guarantee consistency and memorability.
• Developed and executed brand strategy successfully for small businesses, medical practices, and
entrepreneurs in South Florida, also Venezuela, and Brazil.
• Designed email marketing campaigns and email automation strategies -including graphics and copy- to keep client engagement and increase B2C engagement in South Florida.
• Designed -concept, graphic, and copy- advertising pieces to be used in printed media.
• As social media manager, I create content -graphics and copy- with a base strategy of increasing reach and engagement for my clients and positioning them as experts in their field, therefore, growing followers and converting some into clients.
• As a social media consultant, I successfully guided clients to manage social media platforms by themselves and understand insights in the nonprofit and healthcare industry.
• Provided advice regarding the budget for marketing and advertising to optimize resources and accomplish goals.
• Developed and executed communication strategies for my clients, creating content in different formats to be used on social media platforms, youtube, email marketing, marketing collaterals, etc.
•Designed logos, brand applications, and graphics for social media and video. Creation of ready to print
materials, including but not limited to business cards, flyers, brochures, banners, step, and repeat, promotional products, t-shirts, etc.
•Used data analysis to understand consumer behavior. Determining client retention rate, ROI, ROAS, hence, developing strategies and recommendations to increase/improve client retention and loyalty.
• Wrote, proofread, and edited texts for communication strategy in different media.
•Other projects: designed websites and video editor for a podcast.

Founder 

Coral Gables Chamber of Commerce

Director at Board of Directors

Chair for the Membership Committee 

Chair of the Women's Business Network Committee

Women for Success Nonprofit

Advisory Board Member

Co-Chair Communications Committee

Committee Member Women for Success Nonprofit

Networking Maverick, LLC

Committee Member  Networking Maverick

Franchise

• Managed day-to-day operation. Trained and developed a great team with low turnover. I held team meetings periodically to ensure we were all on the same page and discovered what I could do to help them perform with excellence.
• Consulted with customers to assess needs and strategize to propose optimal solutions for their
communication and marketing needs to accomplish their goals.
• Aligned branding and marketing initiatives and sales strategies with client goals to increase B2B and B2C engagement.
• Oversaw each project from beginning to completion, ensuring we kept things on time and within budget. 
• Effectively communicated all project details -verbally and in writing- to the graphic designer/production specialists and the customer service specialist to meet deadlines, delivering high-quality products and excellent customer service.
• Successfully managed two employees, local vendors, and independent contractors.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Designed, produced, and installed exterior signage, interior signage, wayfinding signage, vinyl graphics, window graphics, small vehicle graphics, boat graphics, wall graphics, banners, pull up banners, step, and repeats, posters, flags, tents, flyers, postcards, brochures, event programs, stickers, labels, logos, and more.
• Learned all working positions inside my business in case of employees' absence or emergency. I was able to take over their responsibilities, including but not limited to executing customer service, graphic design, production, and installations.

Franchise Owner

BNI Chapter Coral Gables

Growth Coordinator

BNI Chapter Coral Gables 

Event Coordinator

Centro Medico Loira.

Anesthesiologist

Unidad Quirurgica Kerval C.A

Administrative Assistant

Hospital Central IVSS "Dr. Miguel Perez Carreno"

Brandketing Nerd & Strategist with over six years of combined experience in branding, marketing, signs, printing & graphics. She loves to have fun bringing brands to life!

Creative professional based in Miami with an exceptional background in Healthcare, Branding, and Marketing. Proven leader with an engaging demeanor and success working in the most demanding environments. Talented in training and successful mentoring teams and comfortable working with people at all organizational levels. Track record of improving overall operations and increasing corporate value. Highly creative -and able to multitask- in developing brands and executing B2B and B2C marketing strategies across various printed and digital media (earned and paid media). Forward-thinking, resourceful and effective communicator in English and Spanish.

Rosella Papale

Alcat Communications International LLC

Business development in South Florida

Nperspective CFO & Strategic Services

Nperspective provides part-time CFOs to small and medium sized companies and non profits. Started in Central Florida and expanded to Tampa area, they had little business in South Florida when I started. I was able to position them differently and raise their profile. By the time I left, they had added three local CFOs and several clients, one of them a firm engaged in major growth due to Covid.

Director Of Business Development

University of Wollongong in Dubai

Headed Master's programs in Media and Communications and International Studies, launched February 2012, and destined to grow along with the need for media savvy professionals and experts in global relations in the UAE, the GCC, and the greater Middle East. Accredited both programs and developed them, supervised full and part time faculty, managed relations with university in Dubai and parent institution in Australia.

Associate Professor & Director Arts and Humanities

Zayed University

Taught journalism and PR in College of Communication and Media Sciences; coordinated student internships for two years; organized funding and conducted 5 student training trips to London (twice), Paris, Sarajevo, and New York. Faculty advisor for monthly student magazine for three years. Faculty advisor for Young Press Leaders program that included three other national universities. Director of Zayed University Media Center in Dubai Media City.

Associate Professor

Alcat Communications International Ltd

Left excellent job at ABC News to start my own PR company in the US and Poland. In new commercial market after decades of a command economy, need for PR was great as was need for educating consumers and business about PR. Clients included American Express, AIG, Cargill, Citibank, Dell, Eli Lilly, EMC, General Motors, Sheraton, Westinghouse among other big names. When I started in 1990 there were only a few PR companies in Poland, and none of the internationals. By the time I sold Alcat in 2003, Poland had become a more normal European market for PR and in general.

President and owner

USAID

Visited television stations in Bosnia Herzegovina to assess commitment to independent news coverage and evaluate interest in joining new independent network. Trained broadcast journalists in news gathering and production techniques

Consultant

ABC News

Managed people and coverage of news events in Eastern Europe from 1983-90 as Warsaw bureau chief and producer for ABC News. Earlier worked as news producer and writer in New York, Washington D.C., and London for Good Morning America. Returned for brief stint as GMA operations producer in August 2004 to find a very different company than I had left in 1990 - evidence of the profound change in delivery of news.

Bureau chief and producer

Objective:  Short or long term assignments anywhere starting or developing an organization and working with internal and external stakeholders. Expertise in sales, management, business development, and networking. Additionally, research, writing, and speaking, training seminars and workshops. 

Specialties: Consulting,  teaching entrepreneurship, PR, journalism; marketing, corporate communications,  crisis management,  customer relations,  content creation, event management, media relations, media training; real estate, high tech, innovation, business.

taplio

The Battle

Rosella Papale

Alma Kadragic

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